We took a closer look at the Amazon search term report data for calendar weeks 19 (5/2/21 - 5/8/21) and 18 (5/9/21 - 5/15/21), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.
Search terms
Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.
Here are the Top 20 search terms with the change from the previous week:
| Searchterm | Rank cur. | Rank prev. | Change |
|---|---|---|---|
| fidget toys | 1 | 6 | ↑ -5 |
| pop it | 2 | 4 | ↑ -2 |
| summer dresses for women | 3 | 5 | ↑ -2 |
| iphone | 4 | 8 | ↑ -4 |
| earbuds | 5 | 10 | ↑ -5 |
| bluetooth headphones | 6 | 9 | ↑ -3 |
| mothers day gifts | 7 | 1 | ↓ 6 |
| fidget pack | 8 | 7 | ↓ 1 |
| apple | 9 | 20 | ↑ -11 |
| pakistan | 10 | 587 | ↑ -577 |
| apple watch band | 11 | 11 | ↓ 0 |
| iphone 11 case | 12 | 17 | ↑ -5 |
| outdoor lights | 13 | 26 | ↑ -13 |
| crocs | 14 | 16 | ↑ -2 |
| power bank | 15 | 29 | ↑ -14 |
| portable charger | 16 | 33 | ↑ -17 |
| dresses | 17 | 15 | ↓ 2 |
| sandals for women | 18 | 12 | ↓ 6 |
| desk | 19 | 18 | ↓ 1 |
| iphone 12 case | 20 | 31 | ↑ -11 |
Top 25 new entrants
Here we see the search terms that were not present last week.
| New searchterms | Rank cur. |
|---|---|
| glow in the dark tampons | 467 |
| stretch laces for shoes | 4907 |
| fire kids edition tablet | 6299 |
| original stretchlace elastic shoe laces | 6334 |
| stretchlace shoelaces | 7326 |
| nuc pro 11 | 8217 |
| chaos monkeys | 8360 |
| stretchlace | 10760 |
| flower stamp soap | 11506 |
| radhe | 11859 |
| stretch lace | 12104 |
| hydrolatum cream | 12499 |
| rbx high waisted leggings for women | 13009 |
| best father’s day gifts | 13188 |
| cleansing foot pads | 13905 |
| pampered by porsha sheets | 14302 |
| futuristic face shield | 15967 |
| power pro generator | 16464 |
| smile amazon com shopping | 16590 |
| highlight halo hair extension | 17121 |
| the ritchie boys | 18721 |
| adagio blowout brush | 18827 |
| scooterelectric | 19023 |
| flower stamp hand soap | 19099 |
| asus zenfone 8 | 19513 |
Top 25 dropouts
Here you can find the search terms that were present in the previous week, but no longer appear in the current week.
To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.
| Lost searchterms | Rank prev. week |
|---|---|
| cinco de mayo shirt | 5615 |
| teachers appreciation gift | 5659 |
| strapless bra for women plus size | 7066 |
| customized mothers day gifts | 8143 |
| tic toc leggings women | 8157 |
| anime underwear men xtgoo brand | 8290 |
| figetget packs | 9399 |
| mothers day cake topper | 9497 |
| pink vintage pyrex | 9965 |
| mothers day crafts for kids to make | 10090 |
| boxer brief underwear for men xtgoo brand | 10106 |
| cotton underpants ahegao xtgoo brand | 10390 |
| mothers day decor | 11223 |
| mother's day decorations | 11362 |
| mothersdaygift | 11577 |
| nike slides womens | 13013 |
| dazn app | 13133 |
| mothers day backdrops for photography | 13291 |
| mothers day candy | 14169 |
| mothers day stickers | 14745 |
| +kindle | 14885 |
| may the 4th be with you | 15389 |
| amazzon com | 15775 |
| racerback tanks for women | 15830 |
| may the 4th be with you shirt | 17090 |
Top 50 Winners
Here are the search terms that entered the Top 1,000 with the biggest change.
| Searchterm | Rank CW 19 | Rank CW 18 | Delta |
|---|---|---|---|
| one piece bathing suits for women | 666 | 31,136 | -30,470 |
| nike shoes for men | 714 | 29,601 | -28,887 |
| fire tv stick | 632 | 15,548 | -14,916 |
| teva sandals for women | 866 | 13,656 | -12,790 |
| plus size summer dresses | 904 | 8,306 | -7,402 |
| magnetic lashes | 946 | 8,289 | -7,343 |
| airpod pro case cover | 466 | 5,162 | -4,696 |
| gas can | 490 | 4,091 | -3,601 |
| bluetooth speakers | 692 | 4,291 | -3,599 |
| plus size bathing suits for women | 158 | 3,522 | -3,364 |
| plus size swimsuits | 607 | 3,678 | -3,071 |
| iphone 12 pro max phone case | 134 | 2,975 | -2,841 |
| underground railroad | 959 | 3,721 | -2,762 |
| hearing aids | 954 | 3,414 | -2,460 |
| venom | 541 | 2,838 | -2,297 |
| hdmi cable | 584 | 2,855 | -2,271 |
| amazon.smile.com | 883 | 2,977 | -2,094 |
| ps5 controller | 577 | 2,565 | -1,988 |
| one piece swimsuits for women tummy control | 475 | 2,269 | -1,794 |
| squishmallows | 470 | 2,245 | -1,775 |
| patio seating | 759 | 2,532 | -1,773 |
| graduation gift | 280 | 1,959 | -1,679 |
| swimsuit cover up | 788 | 2,442 | -1,654 |
| hanging planters | 859 | 2,465 | -1,606 |
| ring camera | 662 | 2,226 | -1,564 |
| fathers day gifts from daughter | 665 | 2,125 | -1,460 |
| wireless keyboard and mouse combo | 919 | 2,305 | -1,386 |
| amazon ptime | 734 | 2,068 | -1,334 |
| cupshe swimsuits for women | 422 | 1,693 | -1,271 |
| nail drill | 533 | 1,784 | -1,251 |
| maxi dresses | 957 | 2,041 | -1,084 |
| solar panel | 620 | 1,669 | -1,049 |
| samsung galaxy s21 case | 485 | 1,425 | -940 |
| pit vipers men | 936 | 1,863 | -927 |
| bathing suits women | 77 | 1,000 | -923 |
| resistance bands | 521 | 1,418 | -897 |
| brooks shoes women | 730 | 1,599 | -869 |
| iphone 11 pro case | 426 | 1,284 | -858 |
| patio furniture sets clearance | 923 | 1,770 | -847 |
| vaccination card protector | 774 | 1,556 | -782 |
| cheese grater | 874 | 1,625 | -751 |
| bookshelf | 320 | 1,071 | -751 |
| closet organizer | 270 | 1,012 | -742 |
| wireless earbuds for android | 953 | 1,678 | -725 |
| led strip lights | 433 | 1,111 | -678 |
| airpod pro | 415 | 1,075 | -660 |
| gaming laptops | 928 | 1,583 | -655 |
| monk | 886 | 1,513 | -627 |
| graduation | 742 | 1,328 | -586 |
| rtx 3090 | 861 | 1,442 | -581 |
Top 50 Losers
Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.
| Searchterm | Rank CW 19 | Rank CW 18 | Delta |
|---|---|---|---|
| mothers day decorations | 105716 | 910 | 104,806 |
| tik tok leggings for women | 75524 | 840 | 74,684 |
| king size comforter sets | 69578 | 722 | 68,856 |
| plus size bathing suits women | 63879 | 705 | 63,174 |
| mothers day gift ideas | 49121 | 853 | 48,268 |
| teacher appreciation gifts in bulk | 45586 | 265 | 45,321 |
| mothers day flowers for delivery prime | 43216 | 861 | 42,355 |
| swimsuit cover ups | 42161 | 484 | 41,677 |
| first mothers day gifts | 25534 | 788 | 24,746 |
| mothers day flowers | 24435 | 582 | 23,853 |
| high waisted swimsuits for women | 22686 | 662 | 22,024 |
| teacher appreciation | 20799 | 212 | 20,587 |
| plus size swimwear | 20361 | 222 | 20,139 |
| mothers day gift baskets | 16661 | 525 | 16,136 |
| bathing suit for women | 16111 | 163 | 15,948 |
| teacher appreciation gifts | 15601 | 41 | 15,560 |
| mothers day gifts for grandma | 13698 | 135 | 13,563 |
| mothers day gifts from daughter unique | 13426 | 466 | 12,960 |
| mothers day necklace | 13445 | 816 | 12,629 |
| mother's day gifts for mom | 12412 | 223 | 12,189 |
| mother's day | 12262 | 246 | 12,016 |
| mothers day gifts from husband | 10497 | 205 | 10,292 |
| personalized mothers day gifts | 9920 | 622 | 9,298 |
| mother day gifts | 8875 | 218 | 8,657 |
| grandma gifts | 7795 | 675 | 7,120 |
| flowers for delivery prime tomorrow | 7616 | 858 | 6,758 |
| grandma mothers day gift | 5608 | 152 | 5,456 |
| digital picture frame | 6049 | 617 | 5,432 |
| plus size summer dress | 5451 | 439 | 5,012 |
| mother day gifts from daughter | 4797 | 197 | 4,600 |
| figetget toys | 4264 | 453 | 3,811 |
| mother's day gifts | 3674 | 35 | 3,639 |
| mothers day gifts for mom | 3555 | 34 | 3,521 |
| hdmi cables | 4329 | 852 | 3,477 |
| pandora charms | 4037 | 703 | 3,334 |
| flowers for mothers day | 3477 | 155 | 3,322 |
| mothers day gift | 3284 | 50 | 3,234 |
| mom | 3202 | 660 | 2,542 |
| mothers day card | 2483 | 60 | 2,423 |
| green tea mask | 3310 | 979 | 2,331 |
| vaccine card protector | 2921 | 930 | 1,991 |
| gardening gifts for women | 2362 | 397 | 1,965 |
| gift basket | 2514 | 580 | 1,934 |
| nurses week gifts | 2174 | 294 | 1,880 |
| oxygen concentrator | 2062 | 243 | 1,819 |
| chlorine tablets 3 inch 50 lbs | 2010 | 276 | 1,734 |
| green tea mask stick | 2542 | 864 | 1,678 |
| magnetic eyelash | 2353 | 712 | 1,641 |
| mothers day gifts from son | 1668 | 30 | 1,638 |
| one piece swimsuit | 1893 | 383 | 1,510 |
Top 50 movers / shakers
These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.
| Searchterm | Rank CW 19 | Rank CW 18 | Delta |
|---|---|---|---|
| flowers for delivery prime | 935 | 51 | ↓ 884 |
| chocolate | 887 | 234 | ↓ 653 |
| gifts for mom | 645 | 64 | ↓ 581 |
| pakistan | 10 | 587 | ↑ -577 |
| bluetooth earbuds | 230 | 772 | ↑ -542 |
| strapless bra | 457 | 993 | ↑ -536 |
| electric scooter | 238 | 751 | ↑ -513 |
| teacher gifts | 726 | 214 | ↓ 512 |
| mothers day gifts from daughter | 508 | 2 | ↓ 506 |
| cake | 947 | 483 | ↓ 464 |
| mens sweatpants | 547 | 985 | ↑ -438 |
| airtags | 885 | 462 | ↓ 423 |
| mothers day | 419 | 3 | ↓ 416 |
| without remorse | 803 | 388 | ↓ 415 |
| biker shorts for women high waist | 999 | 590 | ↓ 409 |
| swim coverup women | 593 | 991 | ↑ -398 |
| apple watch band 44mm | 597 | 988 | ↑ -391 |
| hammocks | 606 | 230 | ↓ 376 |
| perfumes for women | 690 | 319 | ↓ 371 |
| gift cards | 658 | 290 | ↓ 368 |
| wind chimes | 589 | 226 | ↓ 363 |
| tea | 939 | 578 | ↓ 361 |
| candles | 493 | 134 | ↓ 359 |
| pool floats adult | 722 | 381 | ↓ 341 |
| cocktail dress | 302 | 626 | ↑ -324 |
| plants | 639 | 325 | ↓ 314 |
| greenland | 660 | 962 | ↑ -302 |
| dress for women | 435 | 133 | ↓ 302 |
| roller skates for women | 381 | 677 | ↑ -296 |
| slippers | 802 | 508 | ↓ 294 |
| samsung galaxy a12 case | 647 | 936 | ↑ -289 |
| nike shoes men | 412 | 125 | ↓ 287 |
| sprinkler | 684 | 969 | ↑ -285 |
| bracelets for women | 661 | 376 | ↓ 285 |
| shoes women | 624 | 341 | ↓ 283 |
| vibrabratorssex for women | 532 | 803 | ↑ -271 |
| gifts for women | 372 | 103 | ↓ 269 |
| swimming pool | 373 | 641 | ↑ -268 |
| star wars | 354 | 90 | ↓ 264 |
| figit toys packages | 437 | 700 | ↑ -263 |
| patio umbrellas | 522 | 785 | ↑ -263 |
| air mattress | 434 | 696 | ↑ -262 |
| airtag | 631 | 372 | ↓ 259 |
| hose | 646 | 903 | ↑ -257 |
| purse | 731 | 480 | ↓ 251 |
| usb hub | 556 | 806 | ↑ -250 |
| graduation decorations 2021 | 363 | 612 | ↑ -249 |
| high waisted bikini | 243 | 491 | ↑ -248 |
| youtube | 708 | 461 | ↓ 247 |
| laptops on sale prime | 931 | 693 | ↓ 238 |
Brands
Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).
The analysis is independent of the search frequency rank.
Top brands
| Count | |
|---|---|
| Amazon Basics | 6979 |
| Apple | 5896 |
| Nike | 4396 |
| Amazon | 3504 |
| 365 by Whole Foods Market | 3490 |
| HP | 3164 |
| Amazon Essentials | 3126 |
| SAMSUNG | 2949 |
| Hanes | 2839 |
| adidas | 2763 |
| LEGO | 2426 |
| DEWALT | 2337 |
| Funko | 2335 |
| Generic | 2316 |
| Nintendo | 1963 |
| Samsung Electronics | 1922 |
| Under Armour | 1828 |
| Sony | 1823 |
| ASUS | 1768 |
| Intex | 1710 |
Winners
Here are the brands with the biggest gains.
| # CW 19 | # CW 18 | Delta | |
|---|---|---|---|
| Amazon Basics | 6979 | 6652 | 327 |
| Anker | 1431 | 1235 | 196 |
| Coleman | 1522 | 1346 | 176 |
| PlayStation | 1119 | 955 | 164 |
| ASUS | 1768 | 1625 | 143 |
| CeraVe | 955 | 821 | 134 |
| Fisher-Price | 1068 | 963 | 105 |
| Apple | 5896 | 5794 | 102 |
| YAHEETECH | 754 | 656 | 98 |
| Seagate | 743 | 648 | 95 |
| SheIn | 792 | 699 | 93 |
| Crocs | 1646 | 1557 | 89 |
| TECCPO | 131 | 48 | 83 |
| PP PHIMOTA | 163 | 83 | 80 |
| Beam Electronics | 89 | 13 | 76 |
| Maybelline New York | 905 | 830 | 75 |
| Hamilton Beach | 734 | 659 | 75 |
| Dell | 803 | 730 | 73 |
| Pokemon | 742 | 671 | 71 |
| Relipop | 306 | 235 | 71 |
Losers
Here are the brands with the biggest losses.
| # CW 19 | # CW 18 | Delta | |
|---|---|---|---|
| Hallmark | 978 | 1554 | -576 |
| TACKLIFE | 14 | 501 | -487 |
| AUKEY | 18 | 375 | -357 |
| Amazon | 3504 | 3820 | -316 |
| 365 by Whole Foods Market | 3490 | 3729 | -239 |
| Benchmark Bouquets | 123 | 302 | -179 |
| Best Choice Products | 1703 | 1871 | -168 |
| Golden State Fruit | 67 | 225 | -158 |
| STAR WARS | 175 | 321 | -146 |
| HTH | 268 | 408 | -140 |
| VicTsing | 32 | 171 | -139 |
| Star Wars | 381 | 512 | -131 |
| VILIGHT | 56 | 185 | -129 |
| Skechers | 1110 | 1226 | -116 |
| Willow Tree | 80 | 196 | -116 |
| Godiva Chocolatier | 44 | 155 | -111 |
| Dexsa | 38 | 147 | -109 |
| LOVERY | 33 | 138 | -105 |
| AMGYM | 13 | 114 | -101 |
| Under Armour | 1828 | 1926 | -98 |
Products
Products that appear most often
Here the top products that appear most often in the search term report.
| Produkttitel | Count |
|---|---|
| Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) | 246 |
| Apple AirPods Pro (B07ZPC9QD4) | 198 |
| Amazon eGift Card (B004LLIKVU) | 179 |
| Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) | 179 |
| Crocs Men's and Women's Classi (B08S5J6KTS) | 175 |
| Apple AirPods with Charging Ca (B07PXGQC1Q) | 174 |
| Apple 20W USB-C Power Adapter (B08L5M9BTJ) | 170 |
| Crocs Kids' Classic Clog (Reti (B08TLJ9MTX) | 161 |
| Beckham Hotel Collection Bed P (B01LYNW421) | 160 |
| Hanes Men's ComfortSoft Short (B07KCN4G6T) | 158 |
| Lemedy Women Padded Sports Bra (B07TVJ1BZ4) | 157 |
| Blink Mini – Compact indoor pl (B07X6C9RMF) | 151 |
| 28 Pack Sensory Toys Set, Reli (B07F81VDL2) | 148 |
| Seagate Portable 2TB External (B07CRG94G3) | 141 |
| Homedics Relaxation Indoor Tab (B000QTUJXS) | 137 |
| Havasu Nutrition Extra Strengt (B01MS461VC) | 136 |
| Relipop Summer Women Short Sle (B07DPC1QH2) | 134 |
| COWIN E7 Active Noise Cancelli (B019U00D7K) | 131 |
| TOZO T6 True Wireless Earbuds (B07RGZ5NKS) | 130 |
| REVLON One-Step Hair Dryer And (B01LSUQSB0) | 129 |
Winners
These products appear significantly more often in the search term report compared to the previous week:
| Product title | Delta |
|---|---|
| Crocs Kids' Classic Clog (Reti (B08TLJ9MTX) | 156 |
| Dickies Men's Multi-pack Dri-t (B07QTVKNNQ) | 94 |
| 28 Pack Sensory Toys Set, Reli (B07F81VDL2) | 87 |
| Beam Electronics Car Phone Mou (B073R68TSH) | 76 |
| TECCPO Portable Air Conditione (B08SR141SQ) | 61 |
| Relipop Summer Women Short Sle (B07DPC1QH2) | 60 |
| DuraMax Flo n' Go LE Fluid Tra (B000MT94QA) | 59 |
| DAYBETTER Led Strip Lights 32. (B07SPZ2HGT) | 58 |
| REVLON One-Step Red Hair Dryer (B08CKLGLZJ) | 46 |
| GARAGE BOSS GB351 Briggs and S (B08Z7CSQ66) | 44 |
| Touchless Forehead Thermometer (B086VHHWQN) | 44 |
| BISSELL Cleanview Swivel Pet U (B07F6N3RT6) | 43 |
| POWRUI Surge Protector, USB Wa (B07DCRVBYX) | 40 |
| Massage Gun Percussion Muscle (B08S3QKXTC) | 39 |
| JIALEEY Assorted Gold Plated E (B08F7XHLD4) | 38 |
| JanSport Superbreak (B08432H1PJ) | 37 |
| Cushy Form Bed Wedge Pillow - (B07MW65LG6) | 37 |
| 35 Pack Sensory Fidget Toys Se (B08Y7QL9QN) | 37 |
| EnerPlex 3-Ply Reusable Face M (B088C2WD5F) | 37 |
| Bulk Assorted Fruit Candy - St (B07G7FFZ79) | 36 |
Losers
These products appeared significantly less frequently compared to the previous week:
| Product title | Delta |
|---|---|
| Benchmark Bouquets Flowering F (B00KWX688S) | -96 |
| Dexsa A Prayer for My Mom Wood (B00M9BZ3ZK) | -94 |
| Amazon.com Gift Card in a Flow (B01IE42ST4) | -86 |
| Amish Wagon Decorative Indoor/ (B01BXT06HS) | -78 |
| Chocolate Caramel and Crunch G (B004D9XYWU) | -66 |
| Barnett’s Chocolate Cookies Gi (B00KWR6G4A) | -64 |
| Ferrero Rocher Collection, Fin (B01BDI89SW) | -62 |
| GODIVA Chocolatier Assorted Gi (B079P63D63) | -60 |
| Best Mom Ever Custom Blanket w (B08ZK4RLVS) | -53 |
| VicTsing (Upgraded Version) V5 (B07SK8YK8L) | -52 |
| FURTALK Womens Beach Sun Straw (B091FHP4P9) | -52 |
| papababe Dumbbells Free Weight (B07VJ84NRZ) | -49 |
| Gift Box for Mother by Silly O (B07RDVT366) | -49 |
| SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY) | -48 |
| New World Pet Products B550-24 (B079P9FDNN) | -47 |
| Spa Luxetique Gift Baskets for (B07C5MSTFP) | -45 |
| Eduavar Sandals for Women Dres (B08ZKQN69W) | -45 |
| Womens Tankini Swimsuits High (B092CKCP9X) | -44 |
| TeeTurtle The Original Rever (B088X4XFNQ) | -44 |
| adidas Women's Cloudfoam Pure (B08FSVL4SQ) | -43 |
Newcomer
The following products did not appear in the previous week.
| Product title | Anz. Suchbegr. | Bester Rank |
|---|---|---|
| TeeTurtle The Original Rever (B07H4YQF3Q) | 77 | 6055 |
| TeeTurtle The Original Rever (B07H4Q9BVD) | 73 | 7224 |
| Crocs Men's and Women's Duet S (B005GCCJME) | 58 | 2187 |
| Nike Men's Gymnastics Shoes, 8 (B07NYFJX66) | 47 | 1437 |
| Canon EOS 4000D DSLR Camera wi (B08KSMKHF3) | 44 | 224 |
| Crocs Unisex-Child Clog (B0727YN69S) | 42 | 832 |
| The Original Stretchlace Ela (B07KF1X4DZ) | 37 | 4907 |
| Bounce Elasticity Chair Sēxy t (B093VPFGNJ) | 36 | 2898 |
| Smart Weighted Hoola Hoops, 2 (B092D5PVJ4) | 36 | 1161 |
| No-Spill 1450 5-Gallon Poly Ga (B094K5ZVZD) | 34 | 4106 |
| BALEAF Men's Long Sleeve Shirt (B094H25CZF) | 31 | 21981 |
| Jerzees Men's Fleece Full Zip (B094GPBCL9) | 27 | 8464 |
| Blue Light Blocking Glasses, S (B07TB878L7) | 26 | 50499 |
| PlayStation DualSense Wireless (B094WL86N5) | 25 | 10027 |
| Anstoy Electric with Gel Ball (B0821C1KK2) | 24 | 7411 |
| Leisuit Rollaway Guest Bed Cot (B07CTJZGDS) | 24 | 8363 |
| Century Star Women's Two Piece (B094D1FN2M) | 23 | 492 |
| Tommy Hilfiger Men's Flag Prid (B08WKMC7FQ) | 23 | 2747 |
| Hanes Women's Stretch Cotton C (B0947WL974) | 23 | 17834 |
| Rose Women Sucking and Licking (B093ZY32SY) | 22 | 4283 |
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