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Trutz Fries

Amazon Movers / Shakers Searchterms CW 19

05/18/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon search term report data for calendar weeks 19 (5/2/21 - 5/8/21) and 18 (5/9/21 - 5/15/21), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SearchtermRank cur.Rank prev.Change
fidget toys16↑ -5
pop it24↑ -2
summer dresses for women35↑ -2
iphone48↑ -4
earbuds510↑ -5
bluetooth headphones69↑ -3
mothers day gifts71↓ 6
fidget pack87↓ 1
apple920↑ -11
pakistan10587↑ -577
apple watch band1111↓ 0
iphone 11 case1217↑ -5
outdoor lights1326↑ -13
crocs1416↑ -2
power bank1529↑ -14
portable charger1633↑ -17
dresses1715↓ 2
sandals for women1812↓ 6
desk1918↓ 1
iphone 12 case2031↑ -11

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchtermsRank cur.
glow in the dark tampons467
stretch laces for shoes4907
fire kids edition tablet6299
original stretchlace elastic shoe laces6334
stretchlace shoelaces7326
nuc pro 118217
chaos monkeys8360
flower stamp soap11506
stretch lace12104
hydrolatum cream12499
rbx high waisted leggings for women13009
best father’s day gifts13188
cleansing foot pads13905
pampered by porsha sheets14302
futuristic face shield15967
power pro generator16464
smile amazon com shopping16590
highlight halo hair extension17121
the ritchie boys18721
adagio blowout brush18827
flower stamp hand soap19099
asus zenfone 819513

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchtermsRank prev. week
cinco de mayo shirt5615
teachers appreciation gift5659
strapless bra for women plus size7066
customized mothers day gifts8143
tic toc leggings women8157
anime underwear men xtgoo brand8290
figetget packs9399
mothers day cake topper9497
pink vintage pyrex9965
mothers day crafts for kids to make10090
boxer brief underwear for men xtgoo brand10106
cotton underpants ahegao xtgoo brand10390
mothers day decor11223
mother's day decorations11362
nike slides womens13013
dazn app13133
mothers day backdrops for photography13291
mothers day candy14169
mothers day stickers14745
may the 4th be with you15389
amazzon com15775
racerback tanks for women15830
may the 4th be with you shirt17090

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SearchtermRank CW 19Rank CW 18Delta
one piece bathing suits for women66631,136-30,470
nike shoes for men71429,601-28,887
fire tv stick63215,548-14,916
teva sandals for women86613,656-12,790
plus size summer dresses9048,306-7,402
magnetic lashes9468,289-7,343
airpod pro case cover4665,162-4,696
gas can4904,091-3,601
bluetooth speakers6924,291-3,599
plus size bathing suits for women1583,522-3,364
plus size swimsuits6073,678-3,071
iphone 12 pro max phone case1342,975-2,841
underground railroad9593,721-2,762
hearing aids9543,414-2,460
hdmi cable5842,855-2,271,977-2,094
ps5 controller5772,565-1,988
one piece swimsuits for women tummy control4752,269-1,794
patio seating7592,532-1,773
graduation gift2801,959-1,679
swimsuit cover up7882,442-1,654
hanging planters8592,465-1,606
ring camera6622,226-1,564
fathers day gifts from daughter6652,125-1,460
wireless keyboard and mouse combo9192,305-1,386
amazon ptime7342,068-1,334
cupshe swimsuits for women4221,693-1,271
nail drill5331,784-1,251
maxi dresses9572,041-1,084
solar panel6201,669-1,049
samsung galaxy s21 case4851,425-940
pit vipers men9361,863-927
bathing suits women771,000-923
resistance bands5211,418-897
brooks shoes women7301,599-869
iphone 11 pro case4261,284-858
patio furniture sets clearance9231,770-847
vaccination card protector7741,556-782
cheese grater8741,625-751
closet organizer2701,012-742
wireless earbuds for android9531,678-725
led strip lights4331,111-678
airpod pro4151,075-660
gaming laptops9281,583-655
rtx 30908611,442-581

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SearchtermRank CW 19Rank CW 18Delta
mothers day decorations105716910104,806
tik tok leggings for women7552484074,684
king size comforter sets6957872268,856
plus size bathing suits women6387970563,174
mothers day gift ideas4912185348,268
teacher appreciation gifts in bulk4558626545,321
mothers day flowers for delivery prime4321686142,355
swimsuit cover ups4216148441,677
first mothers day gifts2553478824,746
mothers day flowers2443558223,853
high waisted swimsuits for women2268666222,024
teacher appreciation2079921220,587
plus size swimwear2036122220,139
mothers day gift baskets1666152516,136
bathing suit for women1611116315,948
teacher appreciation gifts156014115,560
mothers day gifts for grandma1369813513,563
mothers day gifts from daughter unique1342646612,960
mothers day necklace1344581612,629
mother's day gifts for mom1241222312,189
mother's day1226224612,016
mothers day gifts from husband1049720510,292
personalized mothers day gifts99206229,298
mother day gifts88752188,657
grandma gifts77956757,120
flowers for delivery prime tomorrow76168586,758
grandma mothers day gift56081525,456
digital picture frame60496175,432
plus size summer dress54514395,012
mother day gifts from daughter47971974,600
figetget toys42644533,811
mother's day gifts3674353,639
mothers day gifts for mom3555343,521
hdmi cables43298523,477
pandora charms40377033,334
flowers for mothers day34771553,322
mothers day gift3284503,234
mothers day card2483602,423
green tea mask33109792,331
vaccine card protector29219301,991
gardening gifts for women23623971,965
gift basket25145801,934
nurses week gifts21742941,880
oxygen concentrator20622431,819
chlorine tablets 3 inch 50 lbs20102761,734
green tea mask stick25428641,678
magnetic eyelash23537121,641
mothers day gifts from son1668301,638
one piece swimsuit18933831,510

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SearchtermRank CW 19Rank CW 18Delta
flowers for delivery prime93551↓ 884
chocolate887234↓ 653
gifts for mom64564↓ 581
pakistan10587↑ -577
bluetooth earbuds230772↑ -542
strapless bra457993↑ -536
electric scooter238751↑ -513
teacher gifts726214↓ 512
mothers day gifts from daughter5082↓ 506
cake947483↓ 464
mens sweatpants547985↑ -438
airtags885462↓ 423
mothers day4193↓ 416
without remorse803388↓ 415
biker shorts for women high waist999590↓ 409
swim coverup women593991↑ -398
apple watch band 44mm597988↑ -391
hammocks606230↓ 376
perfumes for women690319↓ 371
gift cards658290↓ 368
wind chimes589226↓ 363
tea939578↓ 361
candles493134↓ 359
pool floats adult722381↓ 341
cocktail dress302626↑ -324
plants639325↓ 314
greenland660962↑ -302
dress for women435133↓ 302
roller skates for women381677↑ -296
slippers802508↓ 294
samsung galaxy a12 case647936↑ -289
nike shoes men412125↓ 287
sprinkler684969↑ -285
bracelets for women661376↓ 285
shoes women624341↓ 283
vibrabratorssex for women532803↑ -271
gifts for women372103↓ 269
swimming pool373641↑ -268
star wars35490↓ 264
figit toys packages437700↑ -263
patio umbrellas522785↑ -263
air mattress434696↑ -262
airtag631372↓ 259
hose646903↑ -257
purse731480↓ 251
usb hub556806↑ -250
graduation decorations 2021363612↑ -249
high waisted bikini243491↑ -248
youtube708461↓ 247
laptops on sale prime931693↓ 238


Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Amazon Basics6979
365 by Whole Foods Market3490
Amazon Essentials3126
Samsung Electronics1922
Under Armour1828


Here are the brands with the biggest gains.

# CW 19# CW 18Delta
Amazon Basics69796652327
Beam Electronics891376
Maybelline New York90583075
Hamilton Beach73465975


Here are the brands with the biggest losses.

# CW 19# CW 18Delta
365 by Whole Foods Market34903729-239
Benchmark Bouquets123302-179
Best Choice Products17031871-168
Golden State Fruit67225-158
STAR WARS175321-146
Star Wars381512-131
Willow Tree80196-116
Godiva Chocolatier44155-111
Under Armour18281926-98


Products that appear most often

Here the top products that appear most often in the search term report.

Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)246
Apple AirPods Pro (B07ZPC9QD4)198
Amazon eGift Card (B004LLIKVU)179
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK)179
Crocs Men's and Women's Classi (B08S5J6KTS)175
Apple AirPods with Charging Ca (B07PXGQC1Q)174
Apple 20W USB-C Power Adapter (B08L5M9BTJ)170
Crocs Kids' Classic Clog (Reti (B08TLJ9MTX)161
Beckham Hotel Collection Bed P (B01LYNW421)160
Hanes Men's ComfortSoft Short (B07KCN4G6T)158
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)157
Blink Mini – Compact indoor pl (B07X6C9RMF)151
28 Pack Sensory Toys Set, Reli (B07F81VDL2)148
Seagate Portable 2TB External (B07CRG94G3)141
Homedics Relaxation Indoor Tab (B000QTUJXS)137
Havasu Nutrition Extra Strengt (B01MS461VC)136
Relipop Summer Women Short Sle (B07DPC1QH2)134
COWIN E7 Active Noise Cancelli (B019U00D7K)131
TOZO T6 True Wireless Earbuds (B07RGZ5NKS)130
REVLON One-Step Hair Dryer And (B01LSUQSB0)129


These products appear significantly more often in the search term report compared to the previous week:

Product titleDelta
Crocs Kids' Classic Clog (Reti (B08TLJ9MTX)156
Dickies Men's Multi-pack Dri-t (B07QTVKNNQ)94
28 Pack Sensory Toys Set, Reli (B07F81VDL2)87
Beam Electronics Car Phone Mou (B073R68TSH)76
TECCPO Portable Air Conditione (B08SR141SQ)61
Relipop Summer Women Short Sle (B07DPC1QH2)60
DuraMax Flo n' Go LE Fluid Tra (B000MT94QA)59
DAYBETTER Led Strip Lights 32. (B07SPZ2HGT)58
REVLON One-Step Red Hair Dryer (B08CKLGLZJ)46
GARAGE BOSS GB351 Briggs and S (B08Z7CSQ66)44
Touchless Forehead Thermometer (B086VHHWQN)44
BISSELL Cleanview Swivel Pet U (B07F6N3RT6)43
POWRUI Surge Protector, USB Wa (B07DCRVBYX)40
Massage Gun Percussion Muscle (B08S3QKXTC)39
JIALEEY Assorted Gold Plated E (B08F7XHLD4)38
JanSport Superbreak (B08432H1PJ)37
Cushy Form Bed Wedge Pillow - (B07MW65LG6)37
35 Pack Sensory Fidget Toys Se (B08Y7QL9QN)37
EnerPlex 3-Ply Reusable Face M (B088C2WD5F)37
Bulk Assorted Fruit Candy - St (B07G7FFZ79)36


These products appeared significantly less frequently compared to the previous week:

Product titleDelta
Benchmark Bouquets Flowering F (B00KWX688S)-96
Dexsa A Prayer for My Mom Wood (B00M9BZ3ZK)-94 Gift Card in a Flow (B01IE42ST4)-86
Amish Wagon Decorative Indoor/ (B01BXT06HS)-78
Chocolate Caramel and Crunch G (B004D9XYWU)-66
Barnett’s Chocolate Cookies Gi (B00KWR6G4A)-64
Ferrero Rocher Collection, Fin (B01BDI89SW)-62
GODIVA Chocolatier Assorted Gi (B079P63D63)-60
Best Mom Ever Custom Blanket w (B08ZK4RLVS)-53
VicTsing (Upgraded Version) V5 (B07SK8YK8L)-52
FURTALK Womens Beach Sun Straw (B091FHP4P9)-52
papababe Dumbbells Free Weight (B07VJ84NRZ)-49
Gift Box for Mother by Silly O (B07RDVT366)-49
SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY)-48
New World Pet Products B550-24 (B079P9FDNN)-47
Spa Luxetique Gift Baskets for (B07C5MSTFP)-45
Eduavar Sandals for Women Dres (B08ZKQN69W)-45
Womens Tankini Swimsuits High (B092CKCP9X)-44
TeeTurtle The Original Rever (B088X4XFNQ)-44
adidas Women's Cloudfoam Pure (B08FSVL4SQ)-43


The following products did not appear in the previous week.

Product titleAnz. Suchbegr.Bester Rank
TeeTurtle The Original Rever (B07H4YQF3Q)776055
TeeTurtle The Original Rever (B07H4Q9BVD)737224
Crocs Men's and Women's Duet S (B005GCCJME)582187
Nike Men's Gymnastics Shoes, 8 (B07NYFJX66)471437
Canon EOS 4000D DSLR Camera wi (B08KSMKHF3)44224
Crocs Unisex-Child Clog (B0727YN69S)42832
The Original Stretchlace Ela (B07KF1X4DZ)374907
Bounce Elasticity Chair Sēxy t (B093VPFGNJ)362898
Smart Weighted Hoola Hoops, 2 (B092D5PVJ4)361161
No-Spill 1450 5-Gallon Poly Ga (B094K5ZVZD)344106
BALEAF Men's Long Sleeve Shirt (B094H25CZF)3121981
Jerzees Men's Fleece Full Zip (B094GPBCL9)278464
Blue Light Blocking Glasses, S (B07TB878L7)2650499
PlayStation DualSense Wireless (B094WL86N5)2510027
Anstoy Electric with Gel Ball (B0821C1KK2)247411
Leisuit Rollaway Guest Bed Cot (B07CTJZGDS)248363
Century Star Women's Two Piece (B094D1FN2M)23492
Tommy Hilfiger Men's Flag Prid (B08WKMC7FQ)232747
Hanes Women's Stretch Cotton C (B0947WL974)2317834
Rose Women Sucking and Licking (B093ZY32SY)224283

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