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Amazon Movers / Shakers Searchterms CW 19

05/18/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 19 (5/2/21 - 5/8/21) and 18 (5/9/21 - 5/15/21), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank cur. Rank prev. Change
fidget toys 1 6 ↑ -5
pop it 2 4 ↑ -2
summer dresses for women 3 5 ↑ -2
iphone 4 8 ↑ -4
earbuds 5 10 ↑ -5
bluetooth headphones 6 9 ↑ -3
mothers day gifts 7 1 ↓ 6
fidget pack 8 7 ↓ 1
apple 9 20 ↑ -11
pakistan 10 587 ↑ -577
apple watch band 11 11 ↓ 0
iphone 11 case 12 17 ↑ -5
outdoor lights 13 26 ↑ -13
crocs 14 16 ↑ -2
power bank 15 29 ↑ -14
portable charger 16 33 ↑ -17
dresses 17 15 ↓ 2
sandals for women 18 12 ↓ 6
desk 19 18 ↓ 1
iphone 12 case 20 31 ↑ -11

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank cur.
glow in the dark tampons 467
stretch laces for shoes 4907
fire kids edition tablet 6299
original stretchlace elastic shoe laces 6334
stretchlace shoelaces 7326
nuc pro 11 8217
chaos monkeys 8360
stretchlace 10760
flower stamp soap 11506
radhe 11859
stretch lace 12104
hydrolatum cream 12499
rbx high waisted leggings for women 13009
best father’s day gifts 13188
cleansing foot pads 13905
pampered by porsha sheets 14302
futuristic face shield 15967
power pro generator 16464
smile amazon com shopping 16590
highlight halo hair extension 17121
the ritchie boys 18721
adagio blowout brush 18827
scooterelectric 19023
flower stamp hand soap 19099
asus zenfone 8 19513

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev. week
cinco de mayo shirt 5615
teachers appreciation gift 5659
strapless bra for women plus size 7066
customized mothers day gifts 8143
tic toc leggings women 8157
anime underwear men xtgoo brand 8290
figetget packs 9399
mothers day cake topper 9497
pink vintage pyrex 9965
mothers day crafts for kids to make 10090
boxer brief underwear for men xtgoo brand 10106
cotton underpants ahegao xtgoo brand 10390
mothers day decor 11223
mother's day decorations 11362
mothersdaygift 11577
nike slides womens 13013
dazn app 13133
mothers day backdrops for photography 13291
mothers day candy 14169
mothers day stickers 14745
+kindle 14885
may the 4th be with you 15389
amazzon com 15775
racerback tanks for women 15830
may the 4th be with you shirt 17090

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 19 Rank CW 18 Delta
one piece bathing suits for women 666 31,136 -30,470
nike shoes for men 714 29,601 -28,887
fire tv stick 632 15,548 -14,916
teva sandals for women 866 13,656 -12,790
plus size summer dresses 904 8,306 -7,402
magnetic lashes 946 8,289 -7,343
airpod pro case cover 466 5,162 -4,696
gas can 490 4,091 -3,601
bluetooth speakers 692 4,291 -3,599
plus size bathing suits for women 158 3,522 -3,364
plus size swimsuits 607 3,678 -3,071
iphone 12 pro max phone case 134 2,975 -2,841
underground railroad 959 3,721 -2,762
hearing aids 954 3,414 -2,460
venom 541 2,838 -2,297
hdmi cable 584 2,855 -2,271
amazon.smile.com 883 2,977 -2,094
ps5 controller 577 2,565 -1,988
one piece swimsuits for women tummy control 475 2,269 -1,794
squishmallows 470 2,245 -1,775
patio seating 759 2,532 -1,773
graduation gift 280 1,959 -1,679
swimsuit cover up 788 2,442 -1,654
hanging planters 859 2,465 -1,606
ring camera 662 2,226 -1,564
fathers day gifts from daughter 665 2,125 -1,460
wireless keyboard and mouse combo 919 2,305 -1,386
amazon ptime 734 2,068 -1,334
cupshe swimsuits for women 422 1,693 -1,271
nail drill 533 1,784 -1,251
maxi dresses 957 2,041 -1,084
solar panel 620 1,669 -1,049
samsung galaxy s21 case 485 1,425 -940
pit vipers men 936 1,863 -927
bathing suits women 77 1,000 -923
resistance bands 521 1,418 -897
brooks shoes women 730 1,599 -869
iphone 11 pro case 426 1,284 -858
patio furniture sets clearance 923 1,770 -847
vaccination card protector 774 1,556 -782
cheese grater 874 1,625 -751
bookshelf 320 1,071 -751
closet organizer 270 1,012 -742
wireless earbuds for android 953 1,678 -725
led strip lights 433 1,111 -678
airpod pro 415 1,075 -660
gaming laptops 928 1,583 -655
monk 886 1,513 -627
graduation 742 1,328 -586
rtx 3090 861 1,442 -581

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 19 Rank CW 18 Delta
mothers day decorations 105716 910 104,806
tik tok leggings for women 75524 840 74,684
king size comforter sets 69578 722 68,856
plus size bathing suits women 63879 705 63,174
mothers day gift ideas 49121 853 48,268
teacher appreciation gifts in bulk 45586 265 45,321
mothers day flowers for delivery prime 43216 861 42,355
swimsuit cover ups 42161 484 41,677
first mothers day gifts 25534 788 24,746
mothers day flowers 24435 582 23,853
high waisted swimsuits for women 22686 662 22,024
teacher appreciation 20799 212 20,587
plus size swimwear 20361 222 20,139
mothers day gift baskets 16661 525 16,136
bathing suit for women 16111 163 15,948
teacher appreciation gifts 15601 41 15,560
mothers day gifts for grandma 13698 135 13,563
mothers day gifts from daughter unique 13426 466 12,960
mothers day necklace 13445 816 12,629
mother's day gifts for mom 12412 223 12,189
mother's day 12262 246 12,016
mothers day gifts from husband 10497 205 10,292
personalized mothers day gifts 9920 622 9,298
mother day gifts 8875 218 8,657
grandma gifts 7795 675 7,120
flowers for delivery prime tomorrow 7616 858 6,758
grandma mothers day gift 5608 152 5,456
digital picture frame 6049 617 5,432
plus size summer dress 5451 439 5,012
mother day gifts from daughter 4797 197 4,600
figetget toys 4264 453 3,811
mother's day gifts 3674 35 3,639
mothers day gifts for mom 3555 34 3,521
hdmi cables 4329 852 3,477
pandora charms 4037 703 3,334
flowers for mothers day 3477 155 3,322
mothers day gift 3284 50 3,234
mom 3202 660 2,542
mothers day card 2483 60 2,423
green tea mask 3310 979 2,331
vaccine card protector 2921 930 1,991
gardening gifts for women 2362 397 1,965
gift basket 2514 580 1,934
nurses week gifts 2174 294 1,880
oxygen concentrator 2062 243 1,819
chlorine tablets 3 inch 50 lbs 2010 276 1,734
green tea mask stick 2542 864 1,678
magnetic eyelash 2353 712 1,641
mothers day gifts from son 1668 30 1,638
one piece swimsuit 1893 383 1,510

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 19 Rank CW 18 Delta
flowers for delivery prime 935 51 ↓ 884
chocolate 887 234 ↓ 653
gifts for mom 645 64 ↓ 581
pakistan 10 587 ↑ -577
bluetooth earbuds 230 772 ↑ -542
strapless bra 457 993 ↑ -536
electric scooter 238 751 ↑ -513
teacher gifts 726 214 ↓ 512
mothers day gifts from daughter 508 2 ↓ 506
cake 947 483 ↓ 464
mens sweatpants 547 985 ↑ -438
airtags 885 462 ↓ 423
mothers day 419 3 ↓ 416
without remorse 803 388 ↓ 415
biker shorts for women high waist 999 590 ↓ 409
swim coverup women 593 991 ↑ -398
apple watch band 44mm 597 988 ↑ -391
hammocks 606 230 ↓ 376
perfumes for women 690 319 ↓ 371
gift cards 658 290 ↓ 368
wind chimes 589 226 ↓ 363
tea 939 578 ↓ 361
candles 493 134 ↓ 359
pool floats adult 722 381 ↓ 341
cocktail dress 302 626 ↑ -324
plants 639 325 ↓ 314
greenland 660 962 ↑ -302
dress for women 435 133 ↓ 302
roller skates for women 381 677 ↑ -296
slippers 802 508 ↓ 294
samsung galaxy a12 case 647 936 ↑ -289
nike shoes men 412 125 ↓ 287
sprinkler 684 969 ↑ -285
bracelets for women 661 376 ↓ 285
shoes women 624 341 ↓ 283
vibrabratorssex for women 532 803 ↑ -271
gifts for women 372 103 ↓ 269
swimming pool 373 641 ↑ -268
star wars 354 90 ↓ 264
figit toys packages 437 700 ↑ -263
patio umbrellas 522 785 ↑ -263
air mattress 434 696 ↑ -262
airtag 631 372 ↓ 259
hose 646 903 ↑ -257
purse 731 480 ↓ 251
usb hub 556 806 ↑ -250
graduation decorations 2021 363 612 ↑ -249
high waisted bikini 243 491 ↑ -248
youtube 708 461 ↓ 247
laptops on sale prime 931 693 ↓ 238

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 6979
Apple 5896
Nike 4396
Amazon 3504
365 by Whole Foods Market 3490
HP 3164
Amazon Essentials 3126
SAMSUNG 2949
Hanes 2839
adidas 2763
LEGO 2426
DEWALT 2337
Funko 2335
Generic 2316
Nintendo 1963
Samsung Electronics 1922
Under Armour 1828
Sony 1823
ASUS 1768
Intex 1710

Winners

Here are the brands with the biggest gains.

# CW 19 # CW 18 Delta
Amazon Basics 6979 6652 327
Anker 1431 1235 196
Coleman 1522 1346 176
PlayStation 1119 955 164
ASUS 1768 1625 143
CeraVe 955 821 134
Fisher-Price 1068 963 105
Apple 5896 5794 102
YAHEETECH 754 656 98
Seagate 743 648 95
SheIn 792 699 93
Crocs 1646 1557 89
TECCPO 131 48 83
PP PHIMOTA 163 83 80
Beam Electronics 89 13 76
Maybelline New York 905 830 75
Hamilton Beach 734 659 75
Dell 803 730 73
Pokemon 742 671 71
Relipop 306 235 71

Losers

Here are the brands with the biggest losses.

# CW 19 # CW 18 Delta
Hallmark 978 1554 -576
TACKLIFE 14 501 -487
AUKEY 18 375 -357
Amazon 3504 3820 -316
365 by Whole Foods Market 3490 3729 -239
Benchmark Bouquets 123 302 -179
Best Choice Products 1703 1871 -168
Golden State Fruit 67 225 -158
STAR WARS 175 321 -146
HTH 268 408 -140
VicTsing 32 171 -139
Star Wars 381 512 -131
VILIGHT 56 185 -129
Skechers 1110 1226 -116
Willow Tree 80 196 -116
Godiva Chocolatier 44 155 -111
Dexsa 38 147 -109
LOVERY 33 138 -105
AMGYM 13 114 -101
Under Armour 1828 1926 -98

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Produkttitel Count
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 246
Apple AirPods Pro (B07ZPC9QD4) 198
Amazon eGift Card (B004LLIKVU) 179
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 179
Crocs Men's and Women's Classi (B08S5J6KTS) 175
Apple AirPods with Charging Ca (B07PXGQC1Q) 174
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 170
Crocs Kids' Classic Clog (Reti (B08TLJ9MTX) 161
Beckham Hotel Collection Bed P (B01LYNW421) 160
Hanes Men's ComfortSoft Short (B07KCN4G6T) 158
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 157
Blink Mini – Compact indoor pl (B07X6C9RMF) 151
28 Pack Sensory Toys Set, Reli (B07F81VDL2) 148
Seagate Portable 2TB External (B07CRG94G3) 141
Homedics Relaxation Indoor Tab (B000QTUJXS) 137
Havasu Nutrition Extra Strengt (B01MS461VC) 136
Relipop Summer Women Short Sle (B07DPC1QH2) 134
COWIN E7 Active Noise Cancelli (B019U00D7K) 131
TOZO T6 True Wireless Earbuds (B07RGZ5NKS) 130
REVLON One-Step Hair Dryer And (B01LSUQSB0) 129

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product title Delta
Crocs Kids' Classic Clog (Reti (B08TLJ9MTX) 156
Dickies Men's Multi-pack Dri-t (B07QTVKNNQ) 94
28 Pack Sensory Toys Set, Reli (B07F81VDL2) 87
Beam Electronics Car Phone Mou (B073R68TSH) 76
TECCPO Portable Air Conditione (B08SR141SQ) 61
Relipop Summer Women Short Sle (B07DPC1QH2) 60
DuraMax Flo n' Go LE Fluid Tra (B000MT94QA) 59
DAYBETTER Led Strip Lights 32. (B07SPZ2HGT) 58
REVLON One-Step Red Hair Dryer (B08CKLGLZJ) 46
GARAGE BOSS GB351 Briggs and S (B08Z7CSQ66) 44
Touchless Forehead Thermometer (B086VHHWQN) 44
BISSELL Cleanview Swivel Pet U (B07F6N3RT6) 43
POWRUI Surge Protector, USB Wa (B07DCRVBYX) 40
Massage Gun Percussion Muscle (B08S3QKXTC) 39
JIALEEY Assorted Gold Plated E (B08F7XHLD4) 38
JanSport Superbreak (B08432H1PJ) 37
Cushy Form Bed Wedge Pillow - (B07MW65LG6) 37
35 Pack Sensory Fidget Toys Se (B08Y7QL9QN) 37
EnerPlex 3-Ply Reusable Face M (B088C2WD5F) 37
Bulk Assorted Fruit Candy - St (B07G7FFZ79) 36

Losers

These products appeared significantly less frequently compared to the previous week:

Product title Delta
Benchmark Bouquets Flowering F (B00KWX688S) -96
Dexsa A Prayer for My Mom Wood (B00M9BZ3ZK) -94
Amazon.com Gift Card in a Flow (B01IE42ST4) -86
Amish Wagon Decorative Indoor/ (B01BXT06HS) -78
Chocolate Caramel and Crunch G (B004D9XYWU) -66
Barnett’s Chocolate Cookies Gi (B00KWR6G4A) -64
Ferrero Rocher Collection, Fin (B01BDI89SW) -62
GODIVA Chocolatier Assorted Gi (B079P63D63) -60
Best Mom Ever Custom Blanket w (B08ZK4RLVS) -53
VicTsing (Upgraded Version) V5 (B07SK8YK8L) -52
FURTALK Womens Beach Sun Straw (B091FHP4P9) -52
papababe Dumbbells Free Weight (B07VJ84NRZ) -49
Gift Box for Mother by Silly O (B07RDVT366) -49
SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY) -48
New World Pet Products B550-24 (B079P9FDNN) -47
Spa Luxetique Gift Baskets for (B07C5MSTFP) -45
Eduavar Sandals for Women Dres (B08ZKQN69W) -45
Womens Tankini Swimsuits High (B092CKCP9X) -44
TeeTurtle The Original Rever (B088X4XFNQ) -44
adidas Women's Cloudfoam Pure (B08FSVL4SQ) -43

Newcomer

The following products did not appear in the previous week.

Product title Anz. Suchbegr. Bester Rank
TeeTurtle The Original Rever (B07H4YQF3Q) 77 6055
TeeTurtle The Original Rever (B07H4Q9BVD) 73 7224
Crocs Men's and Women's Duet S (B005GCCJME) 58 2187
Nike Men's Gymnastics Shoes, 8 (B07NYFJX66) 47 1437
Canon EOS 4000D DSLR Camera wi (B08KSMKHF3) 44 224
Crocs Unisex-Child Clog (B0727YN69S) 42 832
The Original Stretchlace Ela (B07KF1X4DZ) 37 4907
Bounce Elasticity Chair Sēxy t (B093VPFGNJ) 36 2898
Smart Weighted Hoola Hoops, 2 (B092D5PVJ4) 36 1161
No-Spill 1450 5-Gallon Poly Ga (B094K5ZVZD) 34 4106
BALEAF Men's Long Sleeve Shirt (B094H25CZF) 31 21981
Jerzees Men's Fleece Full Zip (B094GPBCL9) 27 8464
Blue Light Blocking Glasses, S (B07TB878L7) 26 50499
PlayStation DualSense Wireless (B094WL86N5) 25 10027
Anstoy Electric with Gel Ball (B0821C1KK2) 24 7411
Leisuit Rollaway Guest Bed Cot (B07CTJZGDS) 24 8363
Century Star Women's Two Piece (B094D1FN2M) 23 492
Tommy Hilfiger Men's Flag Prid (B08WKMC7FQ) 23 2747
Hanes Women's Stretch Cotton C (B0947WL974) 23 17834
Rose Women Sucking and Licking (B093ZY32SY) 22 4283
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Trutz Fries

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