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Amazon Movers / Shakers Searchterms CW 20

05/22/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 20 (05/16/2021 - 05/22/2021) and 19 (05/09/2021 - 05/15/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Suchbegriff Rank akt. Rang Vorwoche Veränderung
fidget toys 1 1 ↓ 0
pop it 2 2 ↓ 0
summer dresses for women 3 3 ↓ 0
iphone 4 4 ↓ 0
bluetooth headphones 5 6 ↑ -1
earbuds 6 5 ↓ 1
fathers day gifts 7 24 ↑ -17
dresses 8 17 ↑ -9
apple watch band 9 11 ↑ -2
apple 10 9 ↓ 1
crocs 11 14 ↑ -3
outdoor lights 12 13 ↑ -1
fidget pack 13 8 ↓ 5
portable charger 14 16 ↑ -2
desk 15 19 ↑ -4
power bank 16 15 ↓ 1
sandals for women 17 18 ↑ -1
iphone 11 case 18 12 ↓ 6
patio furniture sets 19 21 ↑ -2
womens sandals 20 40 ↑ -20

Top 25 new entrants

Here we see the search terms that were not present last week.

Neue Suchbegriffe Rank akt.
dualplex splash pad sprinkler for kids & toddlers 1279
lit handlers 2410
lit handlers coozie with handle 2623
quickstrike fly bait 3363
super potty trainer 4758
dualplex splash pad 5583
xl rainfall shower head 5792
tsukiji aritsugu 6272
readybed 8630
automatic bubble gun 8898
inflatable suntan tub 9004
duplex splash pad 9970
axcion 10176
samsung a02s phone case 10184
sidefeel women pull on distressed denim joggers 11378
skyward sword amiibo 11692
go kot camping cot 11741
ergonomic office chairs 12063
quick strike fly bait granules 12071
charles grodin movies 12633
quikstrike fly bate 13611
loftwing amiibo 14163
multifunctional foam cleaner 14273
on amazon com 15391
charles grodin 15966

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Verlorene Suchbegriffe Rang Vorwoche
eid gifts 10362
great mothers day gifts for mom 12663
planner 2021-2022 weekly and monthly 16118
twitter how to 17809
adagio blowout brush 18827
scooterelectric 19023
roku streaming stick+ 21476
adidas cloudfoam womens 22131
roku streaming stick + 22447
eid gift 22590
bioluma 22761
eid mubarak 23856
gift cards for mothers day 24027
mothers day flowers 24435
eid 24669
first mothers day gifts 25534
mothers day same day delivery gifts 26016
ruffle dress for women 26450
jockey underwear women 28682
disney princess comfy squad castle 28895
mothers day gifts for sister 30184
funko pop venom 2 30466
eid gifts for kids 32459
eid mubarak stickers 32931
globles sticky balls that gets stuck on the roof 33122

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Suchbegriff Rang KW 20 Rang KW 19 Delta
hulu live and on demand tv movies originals more 408 8,309 -7,901
graduation 2021 decorations 204 5,299 -5,095
portable ac 490 5,005 -4,515
jumpsuits for women 689 4,089 -3,400
window fan 789 3,872 -3,083
window air conditioner 522 3,399 -2,877
apple airtag 103 2,819 -2,716
sprinklers for lawn 744 3,330 -2,586
luggage set 833 3,361 -2,528
friday night funkin merch 696 2,980 -2,284
hydroflask water bottle 430 2,698 -2,268
solar lights outdoor garden 720 2,984 -2,264
graduation gifts for her 407 2,539 -2,132
popsockets 707 2,688 -1,981
birkenstock women 534 2,363 -1,829
solar string lights outdoor 718 2,545 -1,827
air conditioner portable 630 2,446 -1,816
flip flops women 268 1,923 -1,655
westerns 344 1,989 -1,645
fans 954 2,549 -1,595
tankini swimsuits for women 620 2,214 -1,594
splash pad 627 2,152 -1,525
kids pool 984 2,475 -1,491
baby pool 947 2,396 -1,449
above ground swimming pool 507 1,912 -1,405
jean shorts women 566 1,953 -1,387
womens shorts for summer 449 1,807 -1,358
wireless ear buds 740 2,075 -1,335
bikinis 835 2,120 -1,285
slip and slide 851 2,124 -1,273
crocs mens shoes 951 2,187 -1,236
sandals for women casual summer 731 1,830 -1,099
mosquito repellent for patio 866 1,962 -1,096
shorts women 119 1,204 -1,085
bubble gun 878 1,956 -1,078
fathers day 992 2,059 -1,067
ergonomic office chair 321 1,372 -1,051
kiddie pool 548 1,500 -952
women's shorts 798 1,709 -911
fans for bedroom 401 1,295 -894
swimsuit cover up for women 890 1,733 -843
swimsuit 435 1,268 -833
star projector 577 1,403 -826
nintendo switch game 585 1,409 -824
samsung a12 case 897 1,702 -805
above ground pool 575 1,336 -761
patio furniture sets clearance 169 923 -754
water balloons 972 1,720 -748
tank tops 680 1,417 -737
outdoor chair cushions 618 1,341 -723

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Suchbegriff Rang KW 20 Rang KW 19 Delta
mothers day gifts from daughter 23068 508 22,560
mothers day 21187 419 20,768
shoes women 11315 624 10,691
nike shoes men 4127 412 3,715
external hard drive 3811 804 3,007
graduation gifts for her 2021 3445 635 2,810
hammocks 3257 606 2,651
maxi dresses 3540 957 2,583
gas can 2821 490 2,331
dress for women 2432 435 1,997
flowers for delivery prime 2756 935 1,821
vaccination card protector 2499 774 1,725
gifts for mom 2345 645 1,700
amazon.smile.com 2534 883 1,651
watches for men 2298 649 1,649
human hair wigs 2489 968 1,521
squishmallows 1948 470 1,478
shorts for women 1475 207 1,268
airpod cases 1283 241 1,042
mothers day gifts 1047 7 1,040
luggage sets 1610 622 988
patio seating 1705 759 946
popsocket 1551 676 875
flushable wipes 1696 842 854
wireless earbuds for android 1679 953 726
iphone 12 pro max case for women 1458 735 723
glow in the dark tampons 1190 467 723
minari 1477 760 717
ps5 controller 1284 577 707
cake 1643 947 696
computer graphics cards 1577 906 671
greenland 1256 660 596
cheese grater 1410 874 536
venom 1073 541 532
amz prime 822 328 494
hearing aids 1440 954 486
hunger games 1251 775 476
bb gun 1351 890 461
wrath of man 1038 580 458
downton abbey 1237 795 442
vaccine card protector waterproof 896 469 427
sound bars for tv 1106 685 421
western movies 741 330 411
apple watch band 40mm 1346 938 408
puzzles 1211 805 406
cutting board 883 483 400
pregnancy pillows 1229 835 394
soap dispenser 1110 721 389
massager 1113 727 386
flowers 598 216 382

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Suchbegriff Rang KW 20 Rang KW 19 Delta
patio furniture sets clearance 169 923 ↑ -754
plus size summer dresses 225 904 ↑ -679
pools 303 927 ↑ -624
amazon ptime 122 734 ↑ -612
sundress 267 847 ↑ -580
fire tv stick 73 632 ↑ -559
nike shoes for men 182 714 ↑ -532
bluetooth speakers 173 692 ↑ -519
pool accessories 482 978 ↑ -496
amz prime 822 328 ↓ 494
one piece bathing suits for women 194 666 ↑ -472
inflatable pool 377 838 ↑ -461
beach dresses for women 555 990 ↑ -435
teva sandals for women 436 866 ↑ -430
vaccine card protector waterproof 896 469 ↓ 427
western movies 741 330 ↓ 411
cutting board 883 483 ↓ 400
gift cards 265 658 ↑ -393
echo dot 142 534 ↑ -392
flowers 598 216 ↓ 382
air conditioner 25 403 ↑ -378
sundress women 581 955 ↑ -374
plus size swimsuits 245 607 ↑ -362
summer dresses 54 414 ↑ -360
maternity shorts 418 769 ↑ -351
biker shorts for women high waist 649 999 ↑ -350
masks for women 928 581 ↓ 347
water table 415 761 ↑ -346
magnetic lashes 604 946 ↑ -342
maternity dress 261 598 ↑ -337
michael kors handbags 937 602 ↓ 335
underground railroad 626 959 ↑ -333
electric scooter 563 238 ↓ 325
motorcycle 645 969 ↑ -324
dumbbells 677 353 ↓ 324
womens tank tops 269 588 ↑ -319
beach chair 633 949 ↑ -316
maternity clothes 543 855 ↑ -312
plants 946 639 ↓ 307
wind chimes 888 589 ↓ 299
prom dress 782 499 ↓ 283
waist trainer 275 557 ↑ -282
mortal kombat 690 411 ↓ 279
beach blanket 663 940 ↑ -277
fathers day gifts from daughter 388 665 ↑ -277
perfumes for women 958 690 ↓ 268
converse women 901 634 ↓ 267
figit toys packages 692 437 ↓ 255
wireless earbuds for iphone 935 686 ↓ 249
sun hats for women 682 926 ↑ -244

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Anzahl
Amazon Basics 6856
Apple 5842
Nike 4525
365 by Whole Foods Market 3902
Hanes 3371
Amazon 3189
Amazon Essentials 3045
HP 2948
SAMSUNG 2945
adidas 2896
LEGO 2503
DEWALT 2357
Intex 2325
Funko 2323
Generic 2135
Under Armour 1980
Best Choice Products 1938
Nintendo 1868
Samsung Electronics 1774
Crocs 1756

Winners

Here are the brands with the biggest gains.

Anz. KW 20 Anz. KW 19 Delta
Intex 2325 1710 615
Hanes 3371 2842 529
365 by Whole Foods Market 3902 3490 412
Best Choice Products 1938 1703 235
Produce (Brands May Vary) 1209 988 221
SweatyRocks 1247 1047 200
Summer Waves 458 263 195
Kanu Surf 537 349 188
Ekouaer 859 675 184
BLACK+DECKER 1479 1298 181
GRACE KARIN 658 485 173
Skechers 1287 1118 169
Simple Joys by Carter's 1239 1080 159
Under Armour 1980 1832 148
SUGOAL 204 69 135
Fruit of the Loom 1394 1264 130
Swimline 306 177 129
Nike 4525 4399 126
Hayward 330 206 124
Bestway 371 249 122

Losers

Here are the brands with the biggest losses.

Anz. KW 20 Anz. KW 19 Delta
Amazon 3189 3504 -315
HP 2948 3164 -216
ASUS 1567 1768 -201
Generic 2135 2316 -181
Samsung Electronics 1774 1922 -148
PlayStation 972 1119 -147
Amazon Basics 6856 6979 -123
Bissell 1305 1418 -113
Anker 1323 1431 -108
Microsoft 1312 1416 -104
Razer 1025 1128 -103
Capcom 167 265 -98
Sports Research 390 488 -98
Nintendo 1868 1963 -95
Envy Nutrition 3 98 -95
Rockridge Press 605 697 -92
Seagate 652 743 -91
Crosman 304 390 -86
Auralto 46 131 -85
KitchenAid 467 549 -82

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Produkttitel Anzahl
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 282
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 208
Hanes Men's ComfortSoft Short (B07KCN4G6T) 197
Apple AirPods Pro (B07ZPC9QD4) 181
Relipop Summer Women Short Sle (B07DPC1QH2) 179
Crocs Men's and Women's Classi (B0956MH8DR) 173
Apple AirPods with Charging Ca (B07PXGQC1Q) 173
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 167
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) 163
Beckham Hotel Collection Bed P (B01LYNW421) 162
Amazon eGift Card (B004LLIKVU) 155
Hanes Women's Jersey Short (B016YKHX1S) 149
Crocs Kids' Classic Clog (B0956YH6D3) 146
Blink Mini – Compact indoor pl (B07X6C9RMF) 144
Ekouaer Women's Swimsuit Beach (B08B8X2SVD) 141
Jackery Portable Power Station (B07D29QNMJ) 141
RUUHEE Women Criss Cross High (B082SJTR7N) 139
adidas Women's Cloudfoam Pure (B08FSVL4SQ) 138
Seagate Portable 2TB External (B07CRG94G3) 135
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 135

Winners

These products appear significantly more often in the search term report compared to the previous week:

Produkttitel Delta
SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY) 92
DPMS Full Auto SBR CO2-Powered (B079VLFD7D) 86
FURTALK Womens Beach Sun Straw (B094VW1NT6) 85
SplashEZ 3-in-1 Splash Pad, Sp (B07MNMT3M7) 69
Hanes Women's Jersey Short (B016YKHX1S) 66
2 Packs Push Pop Bubble Sensor (B08SLZ712T) 65
TeeTurtle - The Original Rever (B088X4XFNQ) 64
BLACK+DECKER BPACT08WT Portabl (B01DLPUWL2) 56
MIDEA MAW05M1BWT Window air co (B085797ZFF) 55
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 51
RUNNING GIRL Sports Bra for Wo (B08SLNT168) 50
Under Armour Men's Blitzing 3. (B08N6NT5TR) 50
Levi's Women's 501 Original Sh (B08J97XVXH) 50
Xbox Wireless Controller - Sho (B08DFB488B) 48
Logitech MK270 Wireless Keyboa (B079JLY5M5) 48
KIRUNDO 2021 Women’s Summer Mi (B082KJDYLH) 47
Levi's Women's Mid Length Shor (B01MQHLXNC) 46
Relipop Summer Women Short Sle (B07DPC1QH2) 45
Colosseum Active Women's Simon (B07ZDHJ67T) 44
Under Armour Men's Tech Graphi (B08KS1XN7G) 44

Losers

These products appeared significantly less frequently compared to the previous week:

Produkttitel Delta
Fruit of the Loom Women's Tag (B07MQPHT7F) -96
Night Time Fat Burner - Metabo (B07X39RHLK) -94
Crocs Kids' Classic Clog (Reti (B08TLJ9MTX) -91
HTH 42037 Super 3-inch Chlorin (B07XWL4QY8) -71
Gildan Men's G2000 Ultra Cotto (B093WXLXFW) -71
Xbox Core Controller - Carbon (B08DF248LD) -57
adidas Women's Grand Court Sne (B093ZM895R) -56
DuraMax Flo n' Go LE Fluid Tra (B000MT94QA) -50
WD 2TB Elements Portable Exter (B06W55K9N6) -48
ASUS Laptop L210 Ultra Thin La (B081V6W99V) -48
Amazon Gift Card - Happy Mothe (B07BHKP8C9) -48
Echo Show 5 -- Smart display w (B07HZLHPKP) -48
Nee-Doh Schylling Color Change (B08Y2KNNQV) -44
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) -44
Gibson Soho Lounge 16-Piece Sq (B0038JDEOY) -42
Crocs Unisex-Child Clog (B0727YN69S) -40
GARAGE BOSS GB351 Briggs and S (B08Z7CSQ66) -40
Chlorophyll Liquid Drops - 100 (B07HY9B1ZQ) -39
Fruit of the Loom Girls' Cotto (B07PDJ63RH) -37
2PCS Push Pop Pop Bubble Senso (B08V1FHCD4) -37

Newcomer

The following products did not appear in the previous week.

Produkttitel Anz. Suchbegr. Bester Rang
Crocs Men's and Women's Classi (B0956MH8DR) 173 11
Crocs Kids' Classic Clog (B0956YH6D3) 146 11
Fruit of the Loom Women's Tag (B0956HNH2Y) 80 719
Quiksilver Men's Pierside Stra (B0957L5X8V) 55 2949
Fruit of the Loom Girls' Cotto (B0956DYK8W) 41 7628
Set Of 10 Refrigerator Organiz (B093TL4WMD) 40 446
TEMI Kids Sand and Water Table (B08V15CRLL) 37 415
Crocs Unisex-Child Crocband Cl (B08PTFLS2F) 36 8964
MSI Gaming GeForce RTX 3060 12 (B08WPRMVWB) 36 1221
Walensee Weed Puller, Stand Up (B07GDBY3YS) 33 14069
100 Pcs PVC Different Shoe Cha (B08R5CSQY7) 33 1116
Hanes Women's Stretch Cotton C (B08939T8P8) 32 4610
Hanes Men's EcoSmart Open Leg (B09522797G) 31 734
LEGO Friends Nature Glamping 4 (B07WCQV9FK) 30 3111
Simple Joys by Carter's Boys' (B0952MS3F8) 30 14980
ASUS ROG STRIX NVIDIA GeForce (B08L8JNTXQ) 29 703
Gerber baby-girls 4 Pack Sleep (B09589VJXN) 29 3417
Dickies Men's Dri-tech Moistur (B0954H7T9Y) 28 32359
Echo Dot (3rd Gen) for $0.99 a (B0873B5ZVQ) 27 38960
NEW PREMIUM Large Shower Head (B07YMWBDMV) 26 5792
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