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Trutz Fries

Amazon Movers / Shakers Searchterms CW 21

05/29/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon Search Term Report data for calendar weeks 21 (05/23/2021 - 05/29/2021) and 20 (05/16/2021 - 05/22/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SuchbegriffRank akt.Rang VorwocheVeränderung
pop it12↑ -1
fidget toys21↓ 1
iphone34↑ -1
fathers day gifts47↑ -3
bluetooth headphones55↓ 0
earbuds66↓ 0
ps5733↑ -26
pool821↑ -13
apple watch band99↓ 0
dresses108↓ 2
outdoor lights1112↑ -1
summer dresses1254↑ -42
crocs1311↓ 2
apple1410↓ 4
womens summer tops1522↑ -7
power bank1616↓ 0
portable charger1714↓ 3
desk1815↓ 3
anker1928↑ -9
rose toy for women2056↑ -36

Top 25 new entrants

Here we see the search terms that were not present last week.

Neue SuchbegriffeRank akt.
handmade: productos de baã±o1978
vibrators for women vibrating machine3756
pink vintage pyrex8471
ozark trail 4-person connectent canopy10868
sonic colors ultimate10989
demon slayer funko11219
optiplex 7070 ultra desktop11674
ek mini katha13196
friends reunion 202113420
gmk mini pc14603
ashwagandha nature made15147
compact shoe organizer15308
sonic colors15524
handmade: almohadas decorativas15941
style women17298
holikme toilet brush and holder set17413
handmade backpack handbags18546
depil perfect spray18554
dress the population corey18744
dlumay cream19205
cactus toys for kids19215
friends the reunion19316
depil perfect20005

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Verlorene SuchbegriffeRang Vorwoche
croc jibittiz10524
go kot camping cot11741
rhinestone sandals for women flat13909
one peice bath suit for women19549
potting soil large bag20223
oracal 651 glossy permanent vinyl 12 inch20533
bread sliced21994
dummies twitter22733
stretch laces for shoes26070
cucumber trellis a frame26629
wireless lavalier microphone rode28548
miss universe30088
mens tennis shoe31862
cr 2032 3v batteries31934
ant killer outdoors32300
smart light bulb monitor34082
figets toys packed cheap34154
funko pop! star wars: the mandalorian36101
halara sports dress36123
underarmor mens t shirts36342
smart light bulb camera36473
shrimp peeled and deveined36580
plus size dresses casual36852

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SuchbegriffRang KW 21Rang KW 20Delta
friends reunion25766,204-65,947
handmade bath products36747,351-46,984
bathing suit women61316,797-16,184
summer dress for women81014,589-13,779
quiet place 266314,312-13,649
plus size swimsuit57412,706-12,132
bathing suits women high waisted92411,272-10,348
a quiet place 246010,721-10,261
biker shorts for women7148,417-7,703
wedding guest dresses6016,852-6,251
one piece swim suits, women2186,255-6,037
coffee makers9225,726-4,804
ankle bracelet for women9645,392-4,428
womens bathing suits8175,049-4,232
belly button rings9374,760-3,823
beach umbrellas5774,396-3,819
the chi3984,164-3,766
fanny pack for women8234,536-3,713
portable air conditioners5723,998-3,426
white dresses for women9714,258-3,287
godzilla vs kong8773,989-3,112
desk chairs8543,744-2,890
coffee machine7443,519-2,775
quiet place5413,315-2,774
office chairs4852,959-2,474
summer dresses for women beach2922,594-2,302
coffee tables5042,779-2,275
hey dudes for women5272,753-2,226
pregnancy pillow7332,921-2,188
iphone charger apple4182,549-2,131
ergonomic chair6032,666-2,063
water shoes women8132,843-2,030
toothbrush holder for bathroom6952,591-1,896
mens swim trunk5612,414-1,853
sunglasses women3342,160-1,826
playstation 5 console6642,487-1,823
shower head with handheld8972,628-1,731
womens dresses summer4652,175-1,710
hammocks for outside with stand6852,285-1,600
hbo max app7112,295-1,584
mare of easttown9212,337-1,416
area rugs8472,183-1,336
iphone 11 cases2781,613-1,335
bed frames4371,704-1,267
iphone charger cord8672,105-1,238
plus size maxi dress for women7551,989-1,234
bathing suit coverup4471,668-1,221
lawn chairs7621,971-1,209

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SuchbegriffRang KW 21Rang KW 20Delta
sundress women3731058136,729
swimsuit cover up for women2961389028,723
bathing suit cover up for women2124950220,747
fanny packs for women1600995915,050
belly button ring1443196013,471
king size comforter set107189629,756
converse women103369019,435
sun dresses women80072067,801
wigs for black women human hair71118916,220
sports bras for women63803426,038
solar garden lights49996514,348
graduation dresses50767964,280
roller skates for women45825174,065
black disposable face mask45385004,038
queen sheets set48949503,944
bracelets for women45948703,724
fire tv stick3712733,639
water shoes for women44408063,634
prom dress39367823,154
bluetooth speakers32971733,124
airpod pro34894503,039
apple airtag30691032,966
silverware set38478922,955
hanging planters38959732,922
license plate frames34416432,798
one piece bathing suits for women28241942,630
crocs kids32668172,449
plus size summer dresses25032252,278
hats for men31349652,169
disposable face masks22571962,061
bikinis for women22201722,048
ear wax removal29479082,039
bathing suits women2082572,025
coffee pods26416531,988
purses for women24604721,988
plus size dress24174341,983
gallon water bottle24885501,938
motorcycle helmet25636911,872
laundry baskets22934521,841
teacher gifts23106221,688
wedding guest dress18141761,638
swimsuit for women1627241,603
galaxy a12 case21616111,550
iphone xr cases16611671,494
samsung galaxy a12 case19935011,492
bean bag chair21357421,393
basketball hoop22068541,352
keto snacks19486071,341

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SuchbegriffRang KW 21Rang KW 20Delta
fidget toy185990↑ -805
graduation gift927190↓ 737
ashwagandha160836↑ -676
birkenstock sandals231869↑ -638
camping chairs935315↓ 620
solar lights outdoor garden114720↑ -606
chlorine tablets868283↓ 585
friday night funkin merch142696↑ -554
a quiet place84636↑ -552
sandals for women casual summer180731↑ -551
friends64592↑ -528
led light strips885360↓ 525
bathroom rugs778255↓ 523
amz prime325822↑ -497
bikinis349835↑ -486
bird feeder775292↓ 483
airpods pro case372843↑ -471
mens underwear996526↓ 470
patio furniture sets48119↓ 462
shoes for women848387↓ 461
echo dot588142↓ 446
hey dude womens747301↓ 446
jurassic park399838↑ -439
bookshelf728295↓ 433
graphic tees for women837409↓ 428
bed frame654233↓ 421
dumbbell set491902↑ -411
portable ac80490↑ -410
ps4 controller566161↓ 405
water bottles58459↑ -401
headbands for women969570↓ 399
womens dresses45153↓ 398
mosquito repellent for patio468866↑ -398
tank tops282680↑ -398
fathers day599992↑ -393
pool float533909↑ -376
beach chairs for adults404780↑ -376
ice maker202576↑ -374
hdmi cable931558↓ 373
notebook565931↑ -366
airpod pro case cover800443↓ 357
above ground pool228575↑ -347
hydroflask water bottle774430↓ 344
mens shirts880537↓ 343
fans for bedroom741401↓ 340
keychain668331↓ 337
shower caddy704369↓ 335
laptop stand665332↓ 333
laundry detergent799467↓ 332
tankini swimsuits for women288620↑ -332


Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Amazon Basics7506
365 by Whole Foods Market4084
Amazon Essentials3020
Under Armour1895
Best Choice Products1868
Samsung Electronics1852


Here are the brands with the biggest gains.

Anz. KW 21Anz. KW 20Delta
Amazon Basics75066856650
365 by Whole Foods Market40843902182
Kanu Surf671537134
DB MOON1475691
Happy Belly84675789
CGK Unlimited49641383


Here are the brands with the biggest losses.

Anz. KW 21Anz. KW 20Delta
GRACE KARIN529658-129
DREAM PAIRS598723-125
Now Foods823920-97
Under Armour18951980-85
Signature Design by Ashley321405-84


Products that appear most often

Here the top products that appear most often in the search term report.

Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)316
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)197
RUUHEE Women Criss Cross High (B082SJTR7N)197
Apple AirPods Pro (B07ZPC9QD4)195
Apple AirPods with Charging Ca (B07PXGQC1Q)189
Birkenstock Unisex Arizona Ess (B07FBPRN8Y)176
Apple 20W USB-C Power Adapter (B08L5M9BTJ)175
Beckham Hotel Collection Bed P (B01LYNW421)170
Blink Mini – Compact indoor pl (B07X6C9RMF)163
Relipop Summer Women Short Sle (B07DPC1QH2)158
Ekouaer Women's Swimsuit Beach (B08B8X2SVD)158
Hanes Women's Jersey Short (B016YKHX1S)155
Hanes Men's ComfortSoft Short (B07KCN4G6T)155
VIFUUR Water Sports Shoes Bare (B07JPYSNDP)154
Portable Car Vacuum Cleaner: H (B06ZY896ZM)148
adidas Women's Cloudfoam Pure (B08FSVL4SQ)143
adidas Men's Adilette Shower S (B081J966XK)140
Crocs Men's and Women's Classi (B08GR7T8PW)139
Philips Norelco MG3750 Multigr (B01K1HPA60)137
Outdoor String Lights 25 Feet (B00RQHBZVS)137


These products appear significantly more often in the search term report compared to the previous week:

Crocs Men's and Women's Classi (B08GR7T8PW)108
HP DeskJet 2755 Wireless All-i (B083ZY6XFQ)91
Crocs Men's and Women's Duet S (B005GCCJME)88
Tower Fan, SUGOAL 90° Oscillat (B08P5NNNL5)85
Womens Tankini Swimsuits High (B095H8WVJR)75
CUPSHE Women's High Waisted Fa (B01IQRN3E8)74
OontZ Angle 3 Bluetooth Portab (B010OYASRG)64
RUUHEE Women Criss Cross High (B082SJTR7N)58
Japanese candy assortment 30pc (B01DHYLBIK)58
EnerPlex Never-Leak Queen Air (B07S4817B7)56
Light^ning Connector Wired Hea (B093BRCHHM)55
Smart Weighted Hoola Hoops, 2 (B092D9K3JG)53
Arm & Hammer Clear Balance Swi (B005N7FI8E)49
Suncast 99 Gallon Resin Wicker (B0044V3USU)49
$60 PlayStation Store Gift Car (B00XJZHJCA)48
Dancing Cactus, Singing Cactus (B08THR8MCP)48
PlayStation 5 Console (B08FC5L3RG)46
Chef's Path Airtight Food Stor (B07L6MH96Z)43
AMGYM 10 FT Trampoline Safety (B08B53ZB2T)43
SEVERINO Bug Zapper Outdoor El (B08C7YRNPK)42


These products appeared significantly less frequently compared to the previous week:

Keter Marvel Plus 71 Gallon Re (B01LW83O84)-79
35 Pack Sensory Fidget Toys Se (B08Y7QL9QN)-75
TeeTurtle - The Original Rever (B07H4Q9BVD)-68
Crocs Kids' Classic Clog (Reti (B08TLJ9MTX)-65
Beam Electronics Car Phone Mou (B073R68TSH)-64
HP ENVY Pro 6455 Wireless All- (B083ZZMLQS)-62
SAMPEEL Womens Floral Tops Sho (B088H61RHL)-60
Amazon Basics 4-Shelf Adjustab (B01LYBQXRH)-58
Echo Buds – Wireless earbuds w (B07F6VM1S3)-54
Amazon Basics Oscillating Dual (B07BNGPWT4)-52
Xbox Wireless Controller - Sho (B08DFB488B)-51
REVLON One-Step Hair Dryer And (B01LSUQSB0)-49
SplashEZ 3-in-1 Splash Pad, Sp (B07MNMT3M7)-48
$50 PlayStation Store Gift Car (B004RMK4P8)-47
Under Armour Men's Tech Golf P (B08S6F8C21)-47
INNAV8 Water Hose Nozzle Spray (B073Q6PBD3)-46
Intex Dinosaur Inflatable Play (B005DUW6EK)-46
VECELO Modern Versatile Nights (B08C2VZZP7)-45
Crocs Men's and Women's Classi (B0956MH8DR)-44
Signature by Levi Strauss & Co (B091DGPV85)-43


The following products did not appear in the previous week.

ProdukttitelAnz. Suchbegr.Bester Rang
Simple Joys by Carter's Girls' (B095MDDSD7)955443
Crocs Unisex-Child Kids' Class (B095XXC2CH)742214
Free Swimming Baby Inflatable (B08K3Q7MYF)632797
Fruit of the Loom Men's Stay T (B095L3VM3D)584769
Under Armour Men's Blitzing 3. (B08N2KCLCX)56717
AIHOU Sandals for Women Rhines (B095HBLXYH)50180
Nike Men's Gymnastics Shoes (B08219BNFX)501643
Simple Joys by Carter's Boys' (B095L7C9M5)4913068
Simple Joys by Carter's Boys' (B095J1VQTQ)4210104
Graco TurboBooster Backless Bo (B007UYBOJU)382516
adidas Kids' Grand Court Wide (B07KYB6KND)3813970
TeeTurtle - The Original Rever (B07H48YNJ2)376615
Full Body Mašsağêr Lìckìnğ Toň (B08Z75HL2Z)353303
YETI Rambler 30 oz Stainless S (B07SHRNY1F)33213
Dog Crates for Extra Large Dog (B00IGEP52K)323515
Century Star Tankini Swimsuits (B095N2HPY4)30510
ETCYY Women's Sleeveless Worko (B095P6YKDB)30282
Skechers Men's Go Walk Evoluti (B088C3T4ZR)28548
Oiumov Summer Dresses for Wome (B094CXRX8H)27292
New 2021 Women's Platform Sand (B093741CZ3)277581

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