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Amazon Movers / Shakers Searchterms CW 21

05/29/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 21 (05/23/2021 - 05/29/2021) and 20 (05/16/2021 - 05/22/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Suchbegriff Rank akt. Rang Vorwoche Veränderung
pop it 1 2 ↑ -1
fidget toys 2 1 ↓ 1
iphone 3 4 ↑ -1
fathers day gifts 4 7 ↑ -3
bluetooth headphones 5 5 ↓ 0
earbuds 6 6 ↓ 0
ps5 7 33 ↑ -26
pool 8 21 ↑ -13
apple watch band 9 9 ↓ 0
dresses 10 8 ↓ 2
outdoor lights 11 12 ↑ -1
summer dresses 12 54 ↑ -42
crocs 13 11 ↓ 2
apple 14 10 ↓ 4
womens summer tops 15 22 ↑ -7
power bank 16 16 ↓ 0
portable charger 17 14 ↓ 3
desk 18 15 ↓ 3
anker 19 28 ↑ -9
rose toy for women 20 56 ↑ -36

Top 25 new entrants

Here we see the search terms that were not present last week.

Neue Suchbegriffe Rank akt.
handmade: productos de baã±o 1978
vibrators for women vibrating machine 3756
pink vintage pyrex 8471
ozark trail 4-person connectent canopy 10868
sonic colors ultimate 10989
demon slayer funko 11219
optiplex 7070 ultra desktop 11674
funkoween 11849
ek mini katha 13196
friends reunion 2021 13420
gmk mini pc 14603
ashwagandha nature made 15147
compact shoe organizer 15308
sonic colors 15524
handmade: almohadas decorativas 15941
style women 17298
àmazon 17405
holikme toilet brush and holder set 17413
handmade backpack handbags 18546
depil perfect spray 18554
dress the population corey 18744
dlumay cream 19205
cactus toys for kids 19215
friends the reunion 19316
depil perfect 20005

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Verlorene Suchbegriffe Rang Vorwoche
readybed 8630
croc jibittiz 10524
go kot camping cot 11741
rhinestone sandals for women flat 13909
one peice bath suit for women 19549
potting soil large bag 20223
oracal 651 glossy permanent vinyl 12 inch 20533
bread sliced 21994
dummies twitter 22733
stretch laces for shoes 26070
cucumber trellis a frame 26629
wireless lavalier microphone rode 28548
miss universe 30088
bionaturae 31188
mens tennis shoe 31862
cr 2032 3v batteries 31934
ant killer outdoors 32300
smart light bulb monitor 34082
figets toys packed cheap 34154
funko pop! star wars: the mandalorian 36101
halara sports dress 36123
underarmor mens t shirts 36342
smart light bulb camera 36473
shrimp peeled and deveined 36580
plus size dresses casual 36852

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Suchbegriff Rang KW 21 Rang KW 20 Delta
friends reunion 257 66,204 -65,947
handmade bath products 367 47,351 -46,984
bathing suit women 613 16,797 -16,184
summer dress for women 810 14,589 -13,779
quiet place 2 663 14,312 -13,649
plus size swimsuit 574 12,706 -12,132
bathing suits women high waisted 924 11,272 -10,348
a quiet place 2 460 10,721 -10,261
biker shorts for women 714 8,417 -7,703
wedding guest dresses 601 6,852 -6,251
one piece swim suits, women 218 6,255 -6,037
coffee makers 922 5,726 -4,804
ankle bracelet for women 964 5,392 -4,428
womens bathing suits 817 5,049 -4,232
belly button rings 937 4,760 -3,823
beach umbrellas 577 4,396 -3,819
the chi 398 4,164 -3,766
fanny pack for women 823 4,536 -3,713
portable air conditioners 572 3,998 -3,426
white dresses for women 971 4,258 -3,287
godzilla vs kong 877 3,989 -3,112
desk chairs 854 3,744 -2,890
coffee machine 744 3,519 -2,775
quiet place 541 3,315 -2,774
borat 934 3,430 -2,496
office chairs 485 2,959 -2,474
summer dresses for women beach 292 2,594 -2,302
coffee tables 504 2,779 -2,275
pride 870 3,106 -2,236
hey dudes for women 527 2,753 -2,226
pregnancy pillow 733 2,921 -2,188
iphone charger apple 418 2,549 -2,131
ergonomic chair 603 2,666 -2,063
water shoes women 813 2,843 -2,030
toothbrush holder for bathroom 695 2,591 -1,896
mens swim trunk 561 2,414 -1,853
sunglasses women 334 2,160 -1,826
playstation 5 console 664 2,487 -1,823
shower head with handheld 897 2,628 -1,731
womens dresses summer 465 2,175 -1,710
hammocks for outside with stand 685 2,285 -1,600
hbo max app 711 2,295 -1,584
mare of easttown 921 2,337 -1,416
area rugs 847 2,183 -1,336
iphone 11 cases 278 1,613 -1,335
bed frames 437 1,704 -1,267
iphone charger cord 867 2,105 -1,238
plus size maxi dress for women 755 1,989 -1,234
bathing suit coverup 447 1,668 -1,221
lawn chairs 762 1,971 -1,209

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Suchbegriff Rang KW 21 Rang KW 20 Delta
sundress women 37310 581 36,729
swimsuit cover up for women 29613 890 28,723
bathing suit cover up for women 21249 502 20,747
fanny packs for women 16009 959 15,050
belly button ring 14431 960 13,471
king size comforter set 10718 962 9,756
converse women 10336 901 9,435
sun dresses women 8007 206 7,801
wigs for black women human hair 7111 891 6,220
sports bras for women 6380 342 6,038
solar garden lights 4999 651 4,348
graduation dresses 5076 796 4,280
roller skates for women 4582 517 4,065
black disposable face mask 4538 500 4,038
queen sheets set 4894 950 3,944
bracelets for women 4594 870 3,724
fire tv stick 3712 73 3,639
water shoes for women 4440 806 3,634
prom dress 3936 782 3,154
bluetooth speakers 3297 173 3,124
airpod pro 3489 450 3,039
apple airtag 3069 103 2,966
silverware set 3847 892 2,955
hanging planters 3895 973 2,922
license plate frames 3441 643 2,798
chlorophyll 3165 454 2,711
one piece bathing suits for women 2824 194 2,630
crocs kids 3266 817 2,449
plus size summer dresses 2503 225 2,278
hats for men 3134 965 2,169
disposable face masks 2257 196 2,061
bikinis for women 2220 172 2,048
ear wax removal 2947 908 2,039
bathing suits women 2082 57 2,025
coffee pods 2641 653 1,988
purses for women 2460 472 1,988
plus size dress 2417 434 1,983
gallon water bottle 2488 550 1,938
toothbrush 2523 631 1,892
motorcycle helmet 2563 691 1,872
laundry baskets 2293 452 1,841
teacher gifts 2310 622 1,688
wedding guest dress 1814 176 1,638
swimsuit for women 1627 24 1,603
galaxy a12 case 2161 611 1,550
iphone xr cases 1661 167 1,494
samsung galaxy a12 case 1993 501 1,492
bean bag chair 2135 742 1,393
basketball hoop 2206 854 1,352
keto snacks 1948 607 1,341

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Suchbegriff Rang KW 21 Rang KW 20 Delta
fidget toy 185 990 ↑ -805
graduation gift 927 190 ↓ 737
ashwagandha 160 836 ↑ -676
birkenstock sandals 231 869 ↑ -638
camping chairs 935 315 ↓ 620
solar lights outdoor garden 114 720 ↑ -606
chlorine tablets 868 283 ↓ 585
friday night funkin merch 142 696 ↑ -554
a quiet place 84 636 ↑ -552
sandals for women casual summer 180 731 ↑ -551
friends 64 592 ↑ -528
led light strips 885 360 ↓ 525
bathroom rugs 778 255 ↓ 523
amz prime 325 822 ↑ -497
bikinis 349 835 ↑ -486
bird feeder 775 292 ↓ 483
airpods pro case 372 843 ↑ -471
mens underwear 996 526 ↓ 470
patio furniture sets 481 19 ↓ 462
shoes for women 848 387 ↓ 461
echo dot 588 142 ↓ 446
hey dude womens 747 301 ↓ 446
jurassic park 399 838 ↑ -439
bookshelf 728 295 ↓ 433
graphic tees for women 837 409 ↓ 428
bed frame 654 233 ↓ 421
dumbbell set 491 902 ↑ -411
portable ac 80 490 ↑ -410
ps4 controller 566 161 ↓ 405
water bottles 58 459 ↑ -401
headbands for women 969 570 ↓ 399
womens dresses 451 53 ↓ 398
mosquito repellent for patio 468 866 ↑ -398
tank tops 282 680 ↑ -398
fathers day 599 992 ↑ -393
pool float 533 909 ↑ -376
beach chairs for adults 404 780 ↑ -376
ice maker 202 576 ↑ -374
hdmi cable 931 558 ↓ 373
notebook 565 931 ↑ -366
airpod pro case cover 800 443 ↓ 357
above ground pool 228 575 ↑ -347
hydroflask water bottle 774 430 ↓ 344
mens shirts 880 537 ↓ 343
fans for bedroom 741 401 ↓ 340
keychain 668 331 ↓ 337
shower caddy 704 369 ↓ 335
laptop stand 665 332 ↓ 333
laundry detergent 799 467 ↓ 332
tankini swimsuits for women 288 620 ↑ -332

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Anzahl
Amazon Basics 7506
Apple 5931
Nike 4489
365 by Whole Foods Market 4084
Hanes 3242
SAMSUNG 3042
adidas 3028
Amazon Essentials 3020
Amazon 2926
HP 2902
Intex 2539
LEGO 2518
Funko 2500
DEWALT 2287
Generic 2087
Nintendo 1976
Under Armour 1895
Best Choice Products 1868
Samsung Electronics 1852
Crocs 1761

Winners

Here are the brands with the biggest gains.

Anz. KW 21 Anz. KW 20 Delta
Amazon Basics 7506 6856 650
Intex 2539 2325 214
365 by Whole Foods Market 4084 3902 182
Funko 2500 2323 177
Kanu Surf 671 537 134
adidas 3028 2896 132
Nintendo 1976 1868 108
Zinus 1348 1244 104
Govee 657 559 98
SAMSUNG 3042 2945 97
CUPSHE 553 457 96
Bestway 467 371 96
Columbia 1100 1004 96
Bedsure 1459 1365 94
Clorox 864 771 93
DB MOON 147 56 91
Happy Belly 846 757 89
Apple 5931 5842 89
QERTY 89 5 84
CGK Unlimited 496 413 83

Losers

Here are the brands with the biggest losses.

Anz. KW 21 Anz. KW 20 Delta
Amazon 2926 3189 -263
CeraVe 892 1023 -131
Hanes 3242 3371 -129
GRACE KARIN 529 658 -129
Keter 599 727 -128
DREAM PAIRS 598 723 -125
ASUS 1457 1567 -110
REVLON 602 703 -101
Now Foods 823 920 -97
VECELO 76 170 -94
Mellanni 132 222 -90
MAGGIFT 52 140 -88
Under Armour 1895 1980 -85
Signature Design by Ashley 321 405 -84
Xinge 7 85 -78
Levi's 977 1055 -78
OtterBox 1384 1462 -78
Intuit 17 94 -77
Carhartt 871 948 -77
Disney 1241 1317 -76

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Produkttitel Anzahl
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 316
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 197
RUUHEE Women Criss Cross High (B082SJTR7N) 197
Apple AirPods Pro (B07ZPC9QD4) 195
Apple AirPods with Charging Ca (B07PXGQC1Q) 189
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) 176
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 175
Beckham Hotel Collection Bed P (B01LYNW421) 170
Blink Mini – Compact indoor pl (B07X6C9RMF) 163
Relipop Summer Women Short Sle (B07DPC1QH2) 158
Ekouaer Women's Swimsuit Beach (B08B8X2SVD) 158
Hanes Women's Jersey Short (B016YKHX1S) 155
Hanes Men's ComfortSoft Short (B07KCN4G6T) 155
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) 154
Portable Car Vacuum Cleaner: H (B06ZY896ZM) 148
adidas Women's Cloudfoam Pure (B08FSVL4SQ) 143
adidas Men's Adilette Shower S (B081J966XK) 140
Crocs Men's and Women's Classi (B08GR7T8PW) 139
Philips Norelco MG3750 Multigr (B01K1HPA60) 137
Outdoor String Lights 25 Feet (B00RQHBZVS) 137

Winners

These products appear significantly more often in the search term report compared to the previous week:

Produkttitel Delta
Crocs Men's and Women's Classi (B08GR7T8PW) 108
HP DeskJet 2755 Wireless All-i (B083ZY6XFQ) 91
Crocs Men's and Women's Duet S (B005GCCJME) 88
Tower Fan, SUGOAL 90° Oscillat (B08P5NNNL5) 85
Womens Tankini Swimsuits High (B095H8WVJR) 75
CUPSHE Women's High Waisted Fa (B01IQRN3E8) 74
OontZ Angle 3 Bluetooth Portab (B010OYASRG) 64
RUUHEE Women Criss Cross High (B082SJTR7N) 58
Japanese candy assortment 30pc (B01DHYLBIK) 58
EnerPlex Never-Leak Queen Air (B07S4817B7) 56
Light^ning Connector Wired Hea (B093BRCHHM) 55
Smart Weighted Hoola Hoops, 2 (B092D9K3JG) 53
Arm & Hammer Clear Balance Swi (B005N7FI8E) 49
Suncast 99 Gallon Resin Wicker (B0044V3USU) 49
$60 PlayStation Store Gift Car (B00XJZHJCA) 48
Dancing Cactus, Singing Cactus (B08THR8MCP) 48
PlayStation 5 Console (B08FC5L3RG) 46
Chef's Path Airtight Food Stor (B07L6MH96Z) 43
AMGYM 10 FT Trampoline Safety (B08B53ZB2T) 43
SEVERINO Bug Zapper Outdoor El (B08C7YRNPK) 42

Losers

These products appeared significantly less frequently compared to the previous week:

Produkttitel Delta
Keter Marvel Plus 71 Gallon Re (B01LW83O84) -79
35 Pack Sensory Fidget Toys Se (B08Y7QL9QN) -75
TeeTurtle - The Original Rever (B07H4Q9BVD) -68
Crocs Kids' Classic Clog (Reti (B08TLJ9MTX) -65
Beam Electronics Car Phone Mou (B073R68TSH) -64
HP ENVY Pro 6455 Wireless All- (B083ZZMLQS) -62
SAMPEEL Womens Floral Tops Sho (B088H61RHL) -60
Amazon Basics 4-Shelf Adjustab (B01LYBQXRH) -58
Echo Buds – Wireless earbuds w (B07F6VM1S3) -54
Amazon Basics Oscillating Dual (B07BNGPWT4) -52
Xbox Wireless Controller - Sho (B08DFB488B) -51
REVLON One-Step Hair Dryer And (B01LSUQSB0) -49
SplashEZ 3-in-1 Splash Pad, Sp (B07MNMT3M7) -48
$50 PlayStation Store Gift Car (B004RMK4P8) -47
Under Armour Men's Tech Golf P (B08S6F8C21) -47
INNAV8 Water Hose Nozzle Spray (B073Q6PBD3) -46
Intex Dinosaur Inflatable Play (B005DUW6EK) -46
VECELO Modern Versatile Nights (B08C2VZZP7) -45
Crocs Men's and Women's Classi (B0956MH8DR) -44
Signature by Levi Strauss & Co (B091DGPV85) -43

Newcomer

The following products did not appear in the previous week.

Produkttitel Anz. Suchbegr. Bester Rang
Simple Joys by Carter's Girls' (B095MDDSD7) 95 5443
Crocs Unisex-Child Kids' Class (B095XXC2CH) 74 2214
Free Swimming Baby Inflatable (B08K3Q7MYF) 63 2797
Fruit of the Loom Men's Stay T (B095L3VM3D) 58 4769
Under Armour Men's Blitzing 3. (B08N2KCLCX) 56 717
AIHOU Sandals for Women Rhines (B095HBLXYH) 50 180
Nike Men's Gymnastics Shoes (B08219BNFX) 50 1643
Simple Joys by Carter's Boys' (B095L7C9M5) 49 13068
Simple Joys by Carter's Boys' (B095J1VQTQ) 42 10104
Graco TurboBooster Backless Bo (B007UYBOJU) 38 2516
adidas Kids' Grand Court Wide (B07KYB6KND) 38 13970
TeeTurtle - The Original Rever (B07H48YNJ2) 37 6615
Full Body Mašsağêr Lìckìnğ Toň (B08Z75HL2Z) 35 3303
YETI Rambler 30 oz Stainless S (B07SHRNY1F) 33 213
Dog Crates for Extra Large Dog (B00IGEP52K) 32 3515
Century Star Tankini Swimsuits (B095N2HPY4) 30 510
ETCYY Women's Sleeveless Worko (B095P6YKDB) 30 282
Skechers Men's Go Walk Evoluti (B088C3T4ZR) 28 548
Oiumov Summer Dresses for Wome (B094CXRX8H) 27 292
New 2021 Women's Platform Sand (B093741CZ3) 27 7581
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