We took a closer look at the Amazon Search Term Report data for calendar weeks 21 (05/23/2021 - 05/29/2021) and 20 (05/16/2021 - 05/22/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.
Search terms
Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.
Here are the Top 20 search terms with the change from the previous week:
| Suchbegriff | Rank akt. | Rang Vorwoche | Veränderung |
|---|---|---|---|
| pop it | 1 | 2 | ↑ -1 |
| fidget toys | 2 | 1 | ↓ 1 |
| iphone | 3 | 4 | ↑ -1 |
| fathers day gifts | 4 | 7 | ↑ -3 |
| bluetooth headphones | 5 | 5 | ↓ 0 |
| earbuds | 6 | 6 | ↓ 0 |
| ps5 | 7 | 33 | ↑ -26 |
| pool | 8 | 21 | ↑ -13 |
| apple watch band | 9 | 9 | ↓ 0 |
| dresses | 10 | 8 | ↓ 2 |
| outdoor lights | 11 | 12 | ↑ -1 |
| summer dresses | 12 | 54 | ↑ -42 |
| crocs | 13 | 11 | ↓ 2 |
| apple | 14 | 10 | ↓ 4 |
| womens summer tops | 15 | 22 | ↑ -7 |
| power bank | 16 | 16 | ↓ 0 |
| portable charger | 17 | 14 | ↓ 3 |
| desk | 18 | 15 | ↓ 3 |
| anker | 19 | 28 | ↑ -9 |
| rose toy for women | 20 | 56 | ↑ -36 |
Top 25 new entrants
Here we see the search terms that were not present last week.
| Neue Suchbegriffe | Rank akt. |
|---|---|
| handmade: productos de baã±o | 1978 |
| vibrators for women vibrating machine | 3756 |
| pink vintage pyrex | 8471 |
| ozark trail 4-person connectent canopy | 10868 |
| sonic colors ultimate | 10989 |
| demon slayer funko | 11219 |
| optiplex 7070 ultra desktop | 11674 |
| funkoween | 11849 |
| ek mini katha | 13196 |
| friends reunion 2021 | 13420 |
| gmk mini pc | 14603 |
| ashwagandha nature made | 15147 |
| compact shoe organizer | 15308 |
| sonic colors | 15524 |
| handmade: almohadas decorativas | 15941 |
| style women | 17298 |
| àmazon | 17405 |
| holikme toilet brush and holder set | 17413 |
| handmade backpack handbags | 18546 |
| depil perfect spray | 18554 |
| dress the population corey | 18744 |
| dlumay cream | 19205 |
| cactus toys for kids | 19215 |
| friends the reunion | 19316 |
| depil perfect | 20005 |
Top 25 dropouts
Here you can find the search terms that were present in the previous week, but no longer appear in the current week.
To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.
| Verlorene Suchbegriffe | Rang Vorwoche |
|---|---|
| readybed | 8630 |
| croc jibittiz | 10524 |
| go kot camping cot | 11741 |
| rhinestone sandals for women flat | 13909 |
| one peice bath suit for women | 19549 |
| potting soil large bag | 20223 |
| oracal 651 glossy permanent vinyl 12 inch | 20533 |
| bread sliced | 21994 |
| dummies twitter | 22733 |
| stretch laces for shoes | 26070 |
| cucumber trellis a frame | 26629 |
| wireless lavalier microphone rode | 28548 |
| miss universe | 30088 |
| bionaturae | 31188 |
| mens tennis shoe | 31862 |
| cr 2032 3v batteries | 31934 |
| ant killer outdoors | 32300 |
| smart light bulb monitor | 34082 |
| figets toys packed cheap | 34154 |
| funko pop! star wars: the mandalorian | 36101 |
| halara sports dress | 36123 |
| underarmor mens t shirts | 36342 |
| smart light bulb camera | 36473 |
| shrimp peeled and deveined | 36580 |
| plus size dresses casual | 36852 |
Top 50 Winners
Here are the search terms that entered the Top 1,000 with the biggest change.
| Suchbegriff | Rang KW 21 | Rang KW 20 | Delta |
|---|---|---|---|
| friends reunion | 257 | 66,204 | -65,947 |
| handmade bath products | 367 | 47,351 | -46,984 |
| bathing suit women | 613 | 16,797 | -16,184 |
| summer dress for women | 810 | 14,589 | -13,779 |
| quiet place 2 | 663 | 14,312 | -13,649 |
| plus size swimsuit | 574 | 12,706 | -12,132 |
| bathing suits women high waisted | 924 | 11,272 | -10,348 |
| a quiet place 2 | 460 | 10,721 | -10,261 |
| biker shorts for women | 714 | 8,417 | -7,703 |
| wedding guest dresses | 601 | 6,852 | -6,251 |
| one piece swim suits, women | 218 | 6,255 | -6,037 |
| coffee makers | 922 | 5,726 | -4,804 |
| ankle bracelet for women | 964 | 5,392 | -4,428 |
| womens bathing suits | 817 | 5,049 | -4,232 |
| belly button rings | 937 | 4,760 | -3,823 |
| beach umbrellas | 577 | 4,396 | -3,819 |
| the chi | 398 | 4,164 | -3,766 |
| fanny pack for women | 823 | 4,536 | -3,713 |
| portable air conditioners | 572 | 3,998 | -3,426 |
| white dresses for women | 971 | 4,258 | -3,287 |
| godzilla vs kong | 877 | 3,989 | -3,112 |
| desk chairs | 854 | 3,744 | -2,890 |
| coffee machine | 744 | 3,519 | -2,775 |
| quiet place | 541 | 3,315 | -2,774 |
| borat | 934 | 3,430 | -2,496 |
| office chairs | 485 | 2,959 | -2,474 |
| summer dresses for women beach | 292 | 2,594 | -2,302 |
| coffee tables | 504 | 2,779 | -2,275 |
| pride | 870 | 3,106 | -2,236 |
| hey dudes for women | 527 | 2,753 | -2,226 |
| pregnancy pillow | 733 | 2,921 | -2,188 |
| iphone charger apple | 418 | 2,549 | -2,131 |
| ergonomic chair | 603 | 2,666 | -2,063 |
| water shoes women | 813 | 2,843 | -2,030 |
| toothbrush holder for bathroom | 695 | 2,591 | -1,896 |
| mens swim trunk | 561 | 2,414 | -1,853 |
| sunglasses women | 334 | 2,160 | -1,826 |
| playstation 5 console | 664 | 2,487 | -1,823 |
| shower head with handheld | 897 | 2,628 | -1,731 |
| womens dresses summer | 465 | 2,175 | -1,710 |
| hammocks for outside with stand | 685 | 2,285 | -1,600 |
| hbo max app | 711 | 2,295 | -1,584 |
| mare of easttown | 921 | 2,337 | -1,416 |
| area rugs | 847 | 2,183 | -1,336 |
| iphone 11 cases | 278 | 1,613 | -1,335 |
| bed frames | 437 | 1,704 | -1,267 |
| iphone charger cord | 867 | 2,105 | -1,238 |
| plus size maxi dress for women | 755 | 1,989 | -1,234 |
| bathing suit coverup | 447 | 1,668 | -1,221 |
| lawn chairs | 762 | 1,971 | -1,209 |
Top 50 Losers
Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.
| Suchbegriff | Rang KW 21 | Rang KW 20 | Delta |
|---|---|---|---|
| sundress women | 37310 | 581 | 36,729 |
| swimsuit cover up for women | 29613 | 890 | 28,723 |
| bathing suit cover up for women | 21249 | 502 | 20,747 |
| fanny packs for women | 16009 | 959 | 15,050 |
| belly button ring | 14431 | 960 | 13,471 |
| king size comforter set | 10718 | 962 | 9,756 |
| converse women | 10336 | 901 | 9,435 |
| sun dresses women | 8007 | 206 | 7,801 |
| wigs for black women human hair | 7111 | 891 | 6,220 |
| sports bras for women | 6380 | 342 | 6,038 |
| solar garden lights | 4999 | 651 | 4,348 |
| graduation dresses | 5076 | 796 | 4,280 |
| roller skates for women | 4582 | 517 | 4,065 |
| black disposable face mask | 4538 | 500 | 4,038 |
| queen sheets set | 4894 | 950 | 3,944 |
| bracelets for women | 4594 | 870 | 3,724 |
| fire tv stick | 3712 | 73 | 3,639 |
| water shoes for women | 4440 | 806 | 3,634 |
| prom dress | 3936 | 782 | 3,154 |
| bluetooth speakers | 3297 | 173 | 3,124 |
| airpod pro | 3489 | 450 | 3,039 |
| apple airtag | 3069 | 103 | 2,966 |
| silverware set | 3847 | 892 | 2,955 |
| hanging planters | 3895 | 973 | 2,922 |
| license plate frames | 3441 | 643 | 2,798 |
| chlorophyll | 3165 | 454 | 2,711 |
| one piece bathing suits for women | 2824 | 194 | 2,630 |
| crocs kids | 3266 | 817 | 2,449 |
| plus size summer dresses | 2503 | 225 | 2,278 |
| hats for men | 3134 | 965 | 2,169 |
| disposable face masks | 2257 | 196 | 2,061 |
| bikinis for women | 2220 | 172 | 2,048 |
| ear wax removal | 2947 | 908 | 2,039 |
| bathing suits women | 2082 | 57 | 2,025 |
| coffee pods | 2641 | 653 | 1,988 |
| purses for women | 2460 | 472 | 1,988 |
| plus size dress | 2417 | 434 | 1,983 |
| gallon water bottle | 2488 | 550 | 1,938 |
| toothbrush | 2523 | 631 | 1,892 |
| motorcycle helmet | 2563 | 691 | 1,872 |
| laundry baskets | 2293 | 452 | 1,841 |
| teacher gifts | 2310 | 622 | 1,688 |
| wedding guest dress | 1814 | 176 | 1,638 |
| swimsuit for women | 1627 | 24 | 1,603 |
| galaxy a12 case | 2161 | 611 | 1,550 |
| iphone xr cases | 1661 | 167 | 1,494 |
| samsung galaxy a12 case | 1993 | 501 | 1,492 |
| bean bag chair | 2135 | 742 | 1,393 |
| basketball hoop | 2206 | 854 | 1,352 |
| keto snacks | 1948 | 607 | 1,341 |
Top 50 movers / shakers
These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.
| Suchbegriff | Rang KW 21 | Rang KW 20 | Delta |
|---|---|---|---|
| fidget toy | 185 | 990 | ↑ -805 |
| graduation gift | 927 | 190 | ↓ 737 |
| ashwagandha | 160 | 836 | ↑ -676 |
| birkenstock sandals | 231 | 869 | ↑ -638 |
| camping chairs | 935 | 315 | ↓ 620 |
| solar lights outdoor garden | 114 | 720 | ↑ -606 |
| chlorine tablets | 868 | 283 | ↓ 585 |
| friday night funkin merch | 142 | 696 | ↑ -554 |
| a quiet place | 84 | 636 | ↑ -552 |
| sandals for women casual summer | 180 | 731 | ↑ -551 |
| friends | 64 | 592 | ↑ -528 |
| led light strips | 885 | 360 | ↓ 525 |
| bathroom rugs | 778 | 255 | ↓ 523 |
| amz prime | 325 | 822 | ↑ -497 |
| bikinis | 349 | 835 | ↑ -486 |
| bird feeder | 775 | 292 | ↓ 483 |
| airpods pro case | 372 | 843 | ↑ -471 |
| mens underwear | 996 | 526 | ↓ 470 |
| patio furniture sets | 481 | 19 | ↓ 462 |
| shoes for women | 848 | 387 | ↓ 461 |
| echo dot | 588 | 142 | ↓ 446 |
| hey dude womens | 747 | 301 | ↓ 446 |
| jurassic park | 399 | 838 | ↑ -439 |
| bookshelf | 728 | 295 | ↓ 433 |
| graphic tees for women | 837 | 409 | ↓ 428 |
| bed frame | 654 | 233 | ↓ 421 |
| dumbbell set | 491 | 902 | ↑ -411 |
| portable ac | 80 | 490 | ↑ -410 |
| ps4 controller | 566 | 161 | ↓ 405 |
| water bottles | 58 | 459 | ↑ -401 |
| headbands for women | 969 | 570 | ↓ 399 |
| womens dresses | 451 | 53 | ↓ 398 |
| mosquito repellent for patio | 468 | 866 | ↑ -398 |
| tank tops | 282 | 680 | ↑ -398 |
| fathers day | 599 | 992 | ↑ -393 |
| pool float | 533 | 909 | ↑ -376 |
| beach chairs for adults | 404 | 780 | ↑ -376 |
| ice maker | 202 | 576 | ↑ -374 |
| hdmi cable | 931 | 558 | ↓ 373 |
| notebook | 565 | 931 | ↑ -366 |
| airpod pro case cover | 800 | 443 | ↓ 357 |
| above ground pool | 228 | 575 | ↑ -347 |
| hydroflask water bottle | 774 | 430 | ↓ 344 |
| mens shirts | 880 | 537 | ↓ 343 |
| fans for bedroom | 741 | 401 | ↓ 340 |
| keychain | 668 | 331 | ↓ 337 |
| shower caddy | 704 | 369 | ↓ 335 |
| laptop stand | 665 | 332 | ↓ 333 |
| laundry detergent | 799 | 467 | ↓ 332 |
| tankini swimsuits for women | 288 | 620 | ↑ -332 |
Brands
Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).
The analysis is independent of the search frequency rank.
Top brands
| Anzahl | |
|---|---|
| Amazon Basics | 7506 |
| Apple | 5931 |
| Nike | 4489 |
| 365 by Whole Foods Market | 4084 |
| Hanes | 3242 |
| SAMSUNG | 3042 |
| adidas | 3028 |
| Amazon Essentials | 3020 |
| Amazon | 2926 |
| HP | 2902 |
| Intex | 2539 |
| LEGO | 2518 |
| Funko | 2500 |
| DEWALT | 2287 |
| Generic | 2087 |
| Nintendo | 1976 |
| Under Armour | 1895 |
| Best Choice Products | 1868 |
| Samsung Electronics | 1852 |
| Crocs | 1761 |
Winners
Here are the brands with the biggest gains.
| Anz. KW 21 | Anz. KW 20 | Delta | |
|---|---|---|---|
| Amazon Basics | 7506 | 6856 | 650 |
| Intex | 2539 | 2325 | 214 |
| 365 by Whole Foods Market | 4084 | 3902 | 182 |
| Funko | 2500 | 2323 | 177 |
| Kanu Surf | 671 | 537 | 134 |
| adidas | 3028 | 2896 | 132 |
| Nintendo | 1976 | 1868 | 108 |
| Zinus | 1348 | 1244 | 104 |
| Govee | 657 | 559 | 98 |
| SAMSUNG | 3042 | 2945 | 97 |
| CUPSHE | 553 | 457 | 96 |
| Bestway | 467 | 371 | 96 |
| Columbia | 1100 | 1004 | 96 |
| Bedsure | 1459 | 1365 | 94 |
| Clorox | 864 | 771 | 93 |
| DB MOON | 147 | 56 | 91 |
| Happy Belly | 846 | 757 | 89 |
| Apple | 5931 | 5842 | 89 |
| QERTY | 89 | 5 | 84 |
| CGK Unlimited | 496 | 413 | 83 |
Losers
Here are the brands with the biggest losses.
| Anz. KW 21 | Anz. KW 20 | Delta | |
|---|---|---|---|
| Amazon | 2926 | 3189 | -263 |
| CeraVe | 892 | 1023 | -131 |
| Hanes | 3242 | 3371 | -129 |
| GRACE KARIN | 529 | 658 | -129 |
| Keter | 599 | 727 | -128 |
| DREAM PAIRS | 598 | 723 | -125 |
| ASUS | 1457 | 1567 | -110 |
| REVLON | 602 | 703 | -101 |
| Now Foods | 823 | 920 | -97 |
| VECELO | 76 | 170 | -94 |
| Mellanni | 132 | 222 | -90 |
| MAGGIFT | 52 | 140 | -88 |
| Under Armour | 1895 | 1980 | -85 |
| Signature Design by Ashley | 321 | 405 | -84 |
| Xinge | 7 | 85 | -78 |
| Levi's | 977 | 1055 | -78 |
| OtterBox | 1384 | 1462 | -78 |
| Intuit | 17 | 94 | -77 |
| Carhartt | 871 | 948 | -77 |
| Disney | 1241 | 1317 | -76 |
Products
Products that appear most often
Here the top products that appear most often in the search term report.
| Produkttitel | Anzahl |
|---|---|
| Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) | 316 |
| Lemedy Women Padded Sports Bra (B07TVJ1BZ4) | 197 |
| RUUHEE Women Criss Cross High (B082SJTR7N) | 197 |
| Apple AirPods Pro (B07ZPC9QD4) | 195 |
| Apple AirPods with Charging Ca (B07PXGQC1Q) | 189 |
| Birkenstock Unisex Arizona Ess (B07FBPRN8Y) | 176 |
| Apple 20W USB-C Power Adapter (B08L5M9BTJ) | 175 |
| Beckham Hotel Collection Bed P (B01LYNW421) | 170 |
| Blink Mini – Compact indoor pl (B07X6C9RMF) | 163 |
| Relipop Summer Women Short Sle (B07DPC1QH2) | 158 |
| Ekouaer Women's Swimsuit Beach (B08B8X2SVD) | 158 |
| Hanes Women's Jersey Short (B016YKHX1S) | 155 |
| Hanes Men's ComfortSoft Short (B07KCN4G6T) | 155 |
| VIFUUR Water Sports Shoes Bare (B07JPYSNDP) | 154 |
| Portable Car Vacuum Cleaner: H (B06ZY896ZM) | 148 |
| adidas Women's Cloudfoam Pure (B08FSVL4SQ) | 143 |
| adidas Men's Adilette Shower S (B081J966XK) | 140 |
| Crocs Men's and Women's Classi (B08GR7T8PW) | 139 |
| Philips Norelco MG3750 Multigr (B01K1HPA60) | 137 |
| Outdoor String Lights 25 Feet (B00RQHBZVS) | 137 |
Winners
These products appear significantly more often in the search term report compared to the previous week:
| Produkttitel | Delta |
|---|---|
| Crocs Men's and Women's Classi (B08GR7T8PW) | 108 |
| HP DeskJet 2755 Wireless All-i (B083ZY6XFQ) | 91 |
| Crocs Men's and Women's Duet S (B005GCCJME) | 88 |
| Tower Fan, SUGOAL 90° Oscillat (B08P5NNNL5) | 85 |
| Womens Tankini Swimsuits High (B095H8WVJR) | 75 |
| CUPSHE Women's High Waisted Fa (B01IQRN3E8) | 74 |
| OontZ Angle 3 Bluetooth Portab (B010OYASRG) | 64 |
| RUUHEE Women Criss Cross High (B082SJTR7N) | 58 |
| Japanese candy assortment 30pc (B01DHYLBIK) | 58 |
| EnerPlex Never-Leak Queen Air (B07S4817B7) | 56 |
| Light^ning Connector Wired Hea (B093BRCHHM) | 55 |
| Smart Weighted Hoola Hoops, 2 (B092D9K3JG) | 53 |
| Arm & Hammer Clear Balance Swi (B005N7FI8E) | 49 |
| Suncast 99 Gallon Resin Wicker (B0044V3USU) | 49 |
| $60 PlayStation Store Gift Car (B00XJZHJCA) | 48 |
| Dancing Cactus, Singing Cactus (B08THR8MCP) | 48 |
| PlayStation 5 Console (B08FC5L3RG) | 46 |
| Chef's Path Airtight Food Stor (B07L6MH96Z) | 43 |
| AMGYM 10 FT Trampoline Safety (B08B53ZB2T) | 43 |
| SEVERINO Bug Zapper Outdoor El (B08C7YRNPK) | 42 |
Losers
These products appeared significantly less frequently compared to the previous week:
| Produkttitel | Delta |
|---|---|
| Keter Marvel Plus 71 Gallon Re (B01LW83O84) | -79 |
| 35 Pack Sensory Fidget Toys Se (B08Y7QL9QN) | -75 |
| TeeTurtle - The Original Rever (B07H4Q9BVD) | -68 |
| Crocs Kids' Classic Clog (Reti (B08TLJ9MTX) | -65 |
| Beam Electronics Car Phone Mou (B073R68TSH) | -64 |
| HP ENVY Pro 6455 Wireless All- (B083ZZMLQS) | -62 |
| SAMPEEL Womens Floral Tops Sho (B088H61RHL) | -60 |
| Amazon Basics 4-Shelf Adjustab (B01LYBQXRH) | -58 |
| Echo Buds – Wireless earbuds w (B07F6VM1S3) | -54 |
| Amazon Basics Oscillating Dual (B07BNGPWT4) | -52 |
| Xbox Wireless Controller - Sho (B08DFB488B) | -51 |
| REVLON One-Step Hair Dryer And (B01LSUQSB0) | -49 |
| SplashEZ 3-in-1 Splash Pad, Sp (B07MNMT3M7) | -48 |
| $50 PlayStation Store Gift Car (B004RMK4P8) | -47 |
| Under Armour Men's Tech Golf P (B08S6F8C21) | -47 |
| INNAV8 Water Hose Nozzle Spray (B073Q6PBD3) | -46 |
| Intex Dinosaur Inflatable Play (B005DUW6EK) | -46 |
| VECELO Modern Versatile Nights (B08C2VZZP7) | -45 |
| Crocs Men's and Women's Classi (B0956MH8DR) | -44 |
| Signature by Levi Strauss & Co (B091DGPV85) | -43 |
Newcomer
The following products did not appear in the previous week.
| Produkttitel | Anz. Suchbegr. | Bester Rang |
|---|---|---|
| Simple Joys by Carter's Girls' (B095MDDSD7) | 95 | 5443 |
| Crocs Unisex-Child Kids' Class (B095XXC2CH) | 74 | 2214 |
| Free Swimming Baby Inflatable (B08K3Q7MYF) | 63 | 2797 |
| Fruit of the Loom Men's Stay T (B095L3VM3D) | 58 | 4769 |
| Under Armour Men's Blitzing 3. (B08N2KCLCX) | 56 | 717 |
| AIHOU Sandals for Women Rhines (B095HBLXYH) | 50 | 180 |
| Nike Men's Gymnastics Shoes (B08219BNFX) | 50 | 1643 |
| Simple Joys by Carter's Boys' (B095L7C9M5) | 49 | 13068 |
| Simple Joys by Carter's Boys' (B095J1VQTQ) | 42 | 10104 |
| Graco TurboBooster Backless Bo (B007UYBOJU) | 38 | 2516 |
| adidas Kids' Grand Court Wide (B07KYB6KND) | 38 | 13970 |
| TeeTurtle - The Original Rever (B07H48YNJ2) | 37 | 6615 |
| Full Body Mašsağêr Lìckìnğ Toň (B08Z75HL2Z) | 35 | 3303 |
| YETI Rambler 30 oz Stainless S (B07SHRNY1F) | 33 | 213 |
| Dog Crates for Extra Large Dog (B00IGEP52K) | 32 | 3515 |
| Century Star Tankini Swimsuits (B095N2HPY4) | 30 | 510 |
| ETCYY Women's Sleeveless Worko (B095P6YKDB) | 30 | 282 |
| Skechers Men's Go Walk Evoluti (B088C3T4ZR) | 28 | 548 |
| Oiumov Summer Dresses for Wome (B094CXRX8H) | 27 | 292 |
| New 2021 Women's Platform Sand (B093741CZ3) | 27 | 7581 |
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