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Trutz Fries

Amazon Movers / Shakers Searchterms CW 22

06/05/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon Search Term Report data for calendar weeks 22 (05/30/2021 - 06/05/2021) and 21 (05/23/2021 - 05/29/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SuchbegriffRank akt.Rang VorwocheVeränderung
fathers day gifts14↑ -3
pop it21↓ 1
iphone33↓ 0
bluetooth headphones45↑ -1
earbuds56↑ -1
apple watch band69↑ -3
outdoor lights711↑ -4
apple814↑ -6
fidget toys92↓ 7
crocs1013↑ -3
fidget packs1168↑ -57
ps5127↓ 5
iphone 11 case1334↑ -21
power bank1416↑ -2
desk1518↑ -3
dresses1610↓ 6
womens summer tops1715↓ 2
pool188↓ 10
led lights for bedroom1922↑ -3
massage gun deep tissue20542↑ -522

Top 25 new entrants

Here we see the search terms that were not present last week.

Neue SuchbegriffeRank akt.
blue lives murderer shirt772
blue lives murder1326
white pearl soap1696
butt lifting faja4727
x3 pro massage gun5411
expect the unexpected fauci5443
cccp llc5626
believe me the abduction of lisa mcvey5830
percussion massager handheld electric brushless5893
expect the unexpected6464
x3pro deep tissue massage gun6837
fauci book7323
blue lives murderer7909
ufo sunset lamp7988
miracle thaw8235
believe me8321
unstuffed pouf ottoman9423
ta3 swimsuit10887
bathing suits women 2 piece tankini11304
massage gun x3 pro11910
raxurt dog pool11947
blue lives14083
womens one piece swim14375
butt lifting faja for women15948

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Verlorene SuchbegriffeRang Vorwoche
vibrators for women vibrating machine3756
dualplex splash pad sprinkler for kids & toddlers7840
tank tops for women fashion7896
pink vintage pyrex8471
ozark trail 4-person connectent canopy10868
two piece bathing suit for women13602
oxygen concentrators14606
sundresses for women casual summer sexy18240
dress the population corey18744
dlumay cream19205
sexy jumpsuit for women21438
humming bird perch feeder21457
netfilx please23067
ps4 co controller23379
shirts for women sexy casual23976
encyclopedia dictionary25287
gnat sticky trap25299
halara dress with built in shorts26044
a azpm26240
billboard music awards27895
disposable gloves size large28868
pool rafts for adults29546
plus size bathing suits for women 2 piece29610

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SuchbegriffRang KW 22Rang KW 21Delta
rtx 3080 ti304116,646-116,342
3080 ti797104,455-103,658
prime day deals 202127540,006-39,731
percussion massage gun58336,051-35,468
water shoes womens95934,656-33,697
mens swimming trunks36726,324-25,957
wallet men79918,522-17,723
high waisted bathing suits for women2805,468-5,188
swim cover up for women5655,658-5,093
bathing suit cover ups for women5325,495-4,963
wedding guest dresses for women7015,466-4,765
teva woman's sandals5414,810-4,269
black dresses for women6844,917-4,233
rompers for women summer3944,426-4,032
the conjuring4474,469-4,022
pride flag3374,153-3,816
tank top women4334,174-3,741
flip flops womens2603,717-3,457
projector screen8834,113-3,230
pride flags3103,415-3,105
one piece swimsuits for women792,972-2,893
hdmi cables9193,809-2,890
wallet women9023,787-2,885
sexy lingerie for women naughty for sex7313,590-2,859
bikini sets for women9163,710-2,794
lace front wigs human hair9453,636-2,691
family man8093,487-2,678
sun hat for women7503,187-2,437
crocs kids8633,266-2,403
hydro flask6402,892-2,252
air conditioners5622,802-2,240
pocket knives7762,864-2,088
plus size dress for women4002,321-1,921
skate board7872,700-1,913
gallon water bottle6522,488-1,836
bikinis for women4582,220-1,762
pampas grass7892,544-1,755
pride stuff3842,126-1,742
samsung galaxy s21 + case8362,543-1,707
floating shelf6152,307-1,692
pride shirt2571,926-1,669
disposable face masks6552,257-1,602
capri pants for women7022,157-1,455
baby essentials9992,424-1,425
luggage set6232,042-1,419
white dresses7962,190-1,394

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SuchbegriffRang KW 22Rang KW 21Delta
sundresses for women summer144235476143,759
plus size maxi dress for women5579175555,036
one piece swim suits, women3213821831,920
fanny pack for women2829882327,475
iphone charger cord2607586725,208
mens swim trunk2310956122,548
sandles womans2244248621,956
wedding guest dresses1770060117,099
hydroflask water bottle1702577416,251
swimsuits for women 2 piece1383564813,187
black dress for women1243152111,910
wireless ear buds1165245011,202
ceiling fan with lights1154898810,560
swim coverup women103153919,924
water shoes women99588139,145
wedge sandals for women94054498,956
teva sandals for women95846838,901
bathing suit women86156138,002
blackout curtain88669097,957
iphone 11 phone case80732627,811
coffee makers80539227,131
birkenstock women75825237,059
flip flops women74503977,053
desk chairs78918547,037
sexy tops for women75787586,820
jean shorts women73037136,590
one piece swimsuits for women tummy control65253896,136
bathing suit coverup65194476,072
graphic tees for women68248375,987
handmade bath products63113675,944
graduation gifts for her58102515,559
fans for bedroom61677415,426
plus size swimsuits59245155,409
sunglasses women56733345,339
dumbbell set56444915,153
mens swim shorts58166985,118
white dress for women54943935,101
sun hats for women57207694,951
jumpsuits for women54466224,824
hey dude womens54527474,705
window air conditioner51487854,363
iphone 11 cases43232784,045
portable air conditioners45605723,988
belly button rings46249373,687
airpods pro 240934693,624
bikini tops for women43828143,568
coffee tables37975043,293
gaming chairs40117773,234

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SuchbegriffRang KW 22Rang KW 21Delta
pride74870↑ -796
summer dress for women21810↑ -789
cupshe swimsuits for women953243↓ 710
high waisted bikini812118↓ 694
nightstand277887↑ -610
pakistan982415↓ 567
skateboard997432↓ 565
bathing suits women high waisted368924↑ -556
beach chairs for adults935404↓ 531
massage gun deep tissue20542↑ -522
dumbbells439957↑ -518
plus size swimsuit75574↑ -499
waist trainer826332↓ 494
bug zapper484961↑ -477
mare of easttown448921↑ -473
hummingbird feeder844376↓ 468
mens shoes791346↓ 445
shoes for women405848↑ -443
tablets on sale prime553976↑ -423
pocket knife857436↓ 421
nail drill846438↓ 408
laundry basket782374↓ 408
fidget pack cheap922516↓ 406
camping chairs534935↑ -401
womens sunglasses593979↑ -386
high waisted swimsuit881501↓ 380
beach blanket938563↓ 375
nose rings850479↓ 371
solar panel706335↓ 371
godzilla vs kong516877↑ -361
bar stools440791↑ -351
fathers day250599↑ -349
gaming headset477820↑ -343
water balloons383725↑ -342
led light strips547885↑ -338
netflix525860↑ -335
dog harness650320↓ 330
war594915↑ -321
shoes for men585903↑ -318
electric scooter341656↑ -315
men's shorts325638↑ -313
beach dresses for women808500↓ 308
sprinklers for lawn839532↓ 307
womens summer dresses34039↓ 301
pressure washer355655↑ -300
sprinkler888591↓ 297
face shield893598↓ 295
fanny pack752458↓ 294
pillows763470↓ 293
biker shorts for women421714↑ -293


Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Amazon Basics11685
365 by Whole Foods Market3897
Amazon Essentials3432
Under Armour1912
Samsung Electronics1849
Best Choice Products1817


Here are the brands with the biggest gains.

Anz. KW 22Anz. KW 21Delta
Amazon Basics1168575064179
Amazon Essentials34323020412
Happy Belly982846136
Amazon Basic Care503402101


Here are the brands with the biggest losses.

Anz. KW 22Anz. KW 21Delta
365 by Whole Foods Market38974084-187
Simple Joys by Carter's11311248-117
DREAM PAIRS482598-116
GRACE KARIN418529-111
New Balance759857-98
Fruit of the Loom13521443-91


Products that appear most often

Here the top products that appear most often in the search term report.

Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)285
RUUHEE Women Criss Cross High (B082SJTR7N)203
Massage Gun for Athletes, Port (B081CL1LXJ)198
Portable Car Vacuum Cleaner: H (B06ZY896ZM)198
Apple AirPods with Charging Ca (B07PXGQC1Q)195
Apple 20W USB-C Power Adapter (B08L5M9BTJ)185
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)185
Apple AirPods Pro (B07ZPC9QD4)184
Crocs Men's and Women's Classi (B0956MH8DR)182
Beckham Hotel Collection Bed P (B01LYNW421)177
Birkenstock Unisex Arizona Ess (B07FBPRN8Y)171
TOZO T6 True Wireless Earbuds (B07RGZ5NKS)166
Jackery Portable Power Station (B07D29QNMJ)158
VIFUUR Water Sports Shoes Bare (B07JPYSNDP)154
Amazon Basics Hardside Carry-O (B071VG5N9D)151
Blink Mini – Compact indoor pl (B07X6C9RMF)150
Hanes Men's ComfortSoft Short (B07KCN4G6T)148
Ekouaer Women's Swimsuit Beach (B08B8X2SVD)145
Small Bathroom Storage Corner (B074ZHCLMD)143


These products appear significantly more often in the search term report compared to the previous week:

Amazon Basics Hardside Carry-O (B071VG5N9D)102
Dockers Men's Perfect Short (B0964JJSW9)95
Massage Gun Deep Tissue Percus (B083BY3B2T)86
SAND MINE Reversible Mats, Pla (B08NSXMKDN)83
Massage Gun for Athletes, Port (B081CL1LXJ)80
T.TAiO Esponjabon Concha Nacar (B08WRL7Z8Y)66
T.Taio Esponjabon Sponge Soap (B08YCX6BV3)65
Amazon Basics 3 Speed Small Ro (B082MY2MX3)61
Urban CoCo Women's Basic Versa (B0964J71QD)60
Amazon Basics Deep Seat Patio (B07JQ4Q9S1)56
Crocs Men's and Women's Classi (B0956MH8DR)53
Amazon Basics 5-Shelf Adjustab (B018YLFJX4)53
Zinus 10 Inch Green Tea Memory (B00Q7EVAXO)52
Amazon Basics Hardside Carry-O (B0727XS1XC)52
USB Type C Cable 3A Fast Charg (B076FPGWNZ)51
Chef's Path Airtight Food Stor (B0822JNHFY)51
GCI Outdoor RoadTrip Rocker Ou (B07N71MGZF)51
$10 PlayStation Store Gift Car (B00GAC1D2G)51
Portable Car Vacuum Cleaner: H (B06ZY896ZM)50


These products appeared significantly less frequently compared to the previous week:

Crocs Men's and Women's Classi (B08GR7T8PW)-119
Crocs Men's and Women's Duet S (B005GCCJME)-81
Womens Tankini Swimsuits High (B095H8WVJR)-81
Elviros Cervical Memory Foam P (B0833V68BJ)-77
Homedics Relaxation Indoor Tab (B000QTUJXS)-68
Lodge Pre-Seasoned Cast Iron R (B002CMLTXG)-64
FURTALK Womens Beach Sun Straw (B094VW1NT6)-61
Bdcoco Women's V Neck Floral L (B07VYL7G99)-59
HP ENVY 6055 Wireless All-in-O (B083ZZ96PT)-58
Logitech MK270 Wireless Keyboa (B079JLY5M5)-54
HTH 42042 Super 3" Tablets Swi (B08QMW3XJV)-52
Vitafusion Women's Gummy Vitam (B007L0DPE0)-52
Ortho Home Defense Insect Kill (B01N7KSXHX)-52
Smart Weighted Hoola Hoops, 2 (B092D5PVJ4)-51
adidas Men's Adilette Shower S (B081J966XK)-51
Linenspa 8 Inch Memory Foam an (B01IU6RQW0)-48
ETCYY Sleeveless V Neck Tank T (B07NVL57DW)-45
Tempt Me Women Vintage Swimsui (B07SW5YTMF)-44
Hanes Women's Jersey Short (B016YKHX1S)-44
SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY)-42


The following products did not appear in the previous week.

ProdukttitelAnz. Suchbegr.Bester Rang
Crocs Kids’ Classic Clogs (B01DSLQ8XU)117863
Crocs Kid's Classic Clog (B081BTHHWZ)115863
ETCYY Tie Dye Sleeveless V Nec (B0968MGLQ8)59124
VIVOHOME Heavy Duty 176 Lbs Ca (B07RPR6NFJ)511156
Fruit of the Loom Men's Coolzo (B096KKR87M)46910
Nike Women's Training Basketba (B01LWRFXMD)455538
Extra Large Picnic & Outdoor B (B01FI1QXS8)451500
Water Shoes, Konikit Quick-Dry (B07TNPJZVQ)37711
12 Pack Shoe Storage Boxes, Cl (B08FRR2YSN)36626
O2COOL Deluxe Misting Green Pe (B00ATSJBCG)354602
Sandals for Women Summer Bohem (B095K5PHLQ)3595
Bdcoco Women's V Neck Floral L (B096G7JZNR)342709
Sẹx Dọll Sẹxy DọllS fọr Fựll l (B0968HC6PV)331699
Umarex XBG .177 Caliber BB Gun (B00C2G58U2)323992
Pet Trex 24" Playpen for Dogs (B00F97RHQE)3038844
Kidcia Fidget Toys, 35 PCS Sen (B08QHQXKDZ)2965
Artistic Weavers Klaudia Area (B07W69LQV7)294822
Keter Solana 70 Gallon Storage (B08WVVQ5GT)287879
Earbuds Headphones Wired Headp (B092C1VHV1)2863991
Crocs Kid's Handle It Rain Boo (B095ZPTK3S)2717399

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