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Amazon Movers / Shakers Searchterms CW 22

06/05/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 22 (05/30/2021 - 06/05/2021) and 21 (05/23/2021 - 05/29/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Suchbegriff Rank akt. Rang Vorwoche Veränderung
fathers day gifts 1 4 ↑ -3
pop it 2 1 ↓ 1
iphone 3 3 ↓ 0
bluetooth headphones 4 5 ↑ -1
earbuds 5 6 ↑ -1
apple watch band 6 9 ↑ -3
outdoor lights 7 11 ↑ -4
apple 8 14 ↑ -6
fidget toys 9 2 ↓ 7
crocs 10 13 ↑ -3
fidget packs 11 68 ↑ -57
ps5 12 7 ↓ 5
iphone 11 case 13 34 ↑ -21
power bank 14 16 ↑ -2
desk 15 18 ↑ -3
dresses 16 10 ↓ 6
womens summer tops 17 15 ↓ 2
pool 18 8 ↓ 10
led lights for bedroom 19 22 ↑ -3
massage gun deep tissue 20 542 ↑ -522

Top 25 new entrants

Here we see the search terms that were not present last week.

Neue Suchbegriffe Rank akt.
blue lives murderer shirt 772
blue lives murder 1326
white pearl soap 1696
butt lifting faja 4727
x3 pro massage gun 5411
expect the unexpected fauci 5443
cccp llc 5626
believe me the abduction of lisa mcvey 5830
percussion massager handheld electric brushless 5893
expect the unexpected 6464
x3pro deep tissue massage gun 6837
fauci book 7323
blue lives murderer 7909
ufo sunset lamp 7988
miracle thaw 8235
believe me 8321
unstuffed pouf ottoman 9423
ta3 swimsuit 10887
bathing suits women 2 piece tankini 11304
massage gun x3 pro 11910
raxurt dog pool 11947
blue lives 14083
womens one piece swim 14375
butt lifting faja for women 15948

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Verlorene Suchbegriffe Rang Vorwoche
vibrators for women vibrating machine 3756
dualplex splash pad sprinkler for kids & toddlers 7840
tank tops for women fashion 7896
pink vintage pyrex 8471
ozark trail 4-person connectent canopy 10868
two piece bathing suit for women 13602
yogurts 13788
oxygen concentrators 14606
sundresses for women casual summer sexy 18240
dress the population corey 18744
dlumay cream 19205
sexy jumpsuit for women 21438
humming bird perch feeder 21457
netfilx please 23067
ps4 co controller 23379
shirts for women sexy casual 23976
amazonde 24786
encyclopedia dictionary 25287
gnat sticky trap 25299
halara dress with built in shorts 26044
a azpm 26240
billboard music awards 27895
disposable gloves size large 28868
pool rafts for adults 29546
plus size bathing suits for women 2 piece 29610

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Suchbegriff Rang KW 22 Rang KW 21 Delta
rtx 3080 ti 304 116,646 -116,342
3080 ti 797 104,455 -103,658
prime day deals 2021 275 40,006 -39,731
percussion massage gun 583 36,051 -35,468
water shoes womens 959 34,656 -33,697
mens swimming trunks 367 26,324 -25,957
esponjabon 977 25,500 -24,523
wallet men 799 18,522 -17,723
high waisted bathing suits for women 280 5,468 -5,188
swim cover up for women 565 5,658 -5,093
bathing suit cover ups for women 532 5,495 -4,963
wedding guest dresses for women 701 5,466 -4,765
teva woman's sandals 541 4,810 -4,269
black dresses for women 684 4,917 -4,233
rompers for women summer 394 4,426 -4,032
the conjuring 447 4,469 -4,022
pride flag 337 4,153 -3,816
tank top women 433 4,174 -3,741
flip flops womens 260 3,717 -3,457
projector screen 883 4,113 -3,230
pride flags 310 3,415 -3,105
refrigerators 958 3,888 -2,930
one piece swimsuits for women 79 2,972 -2,893
hdmi cables 919 3,809 -2,890
wallet women 902 3,787 -2,885
sexy lingerie for women naughty for sex 731 3,590 -2,859
bikini sets for women 916 3,710 -2,794
lace front wigs human hair 945 3,636 -2,691
family man 809 3,487 -2,678
sun hat for women 750 3,187 -2,437
crocs kids 863 3,266 -2,403
hydro flask 640 2,892 -2,252
air conditioners 562 2,802 -2,240
conjuring 221 2,342 -2,121
pocket knives 776 2,864 -2,088
plus size dress for women 400 2,321 -1,921
skate board 787 2,700 -1,913
gallon water bottle 652 2,488 -1,836
bikinis for women 458 2,220 -1,762
pampas grass 789 2,544 -1,755
pride stuff 384 2,126 -1,742
samsung galaxy s21 + case 836 2,543 -1,707
floating shelf 615 2,307 -1,692
pride shirt 257 1,926 -1,669
disposable face masks 655 2,257 -1,602
spiral 598 2,118 -1,520
capri pants for women 702 2,157 -1,455
baby essentials 999 2,424 -1,425
luggage set 623 2,042 -1,419
white dresses 796 2,190 -1,394

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Suchbegriff Rang KW 22 Rang KW 21 Delta
sundresses for women summer 144235 476 143,759
plus size maxi dress for women 55791 755 55,036
one piece swim suits, women 32138 218 31,920
fanny pack for women 28298 823 27,475
iphone charger cord 26075 867 25,208
mens swim trunk 23109 561 22,548
sandles womans 22442 486 21,956
wedding guest dresses 17700 601 17,099
hydroflask water bottle 17025 774 16,251
swimsuits for women 2 piece 13835 648 13,187
black dress for women 12431 521 11,910
wireless ear buds 11652 450 11,202
ceiling fan with lights 11548 988 10,560
swim coverup women 10315 391 9,924
water shoes women 9958 813 9,145
wedge sandals for women 9405 449 8,956
teva sandals for women 9584 683 8,901
popsockets 8835 496 8,339
bathing suit women 8615 613 8,002
blackout curtain 8866 909 7,957
iphone 11 phone case 8073 262 7,811
coffee makers 8053 922 7,131
birkenstock women 7582 523 7,059
flip flops women 7450 397 7,053
desk chairs 7891 854 7,037
sexy tops for women 7578 758 6,820
jean shorts women 7303 713 6,590
one piece swimsuits for women tummy control 6525 389 6,136
bathing suit coverup 6519 447 6,072
graphic tees for women 6824 837 5,987
handmade bath products 6311 367 5,944
graduation gifts for her 5810 251 5,559
fans for bedroom 6167 741 5,426
plus size swimsuits 5924 515 5,409
sunglasses women 5673 334 5,339
dumbbell set 5644 491 5,153
mens swim shorts 5816 698 5,118
white dress for women 5494 393 5,101
sun hats for women 5720 769 4,951
jumpsuits for women 5446 622 4,824
tablecloth 5328 546 4,782
hey dude womens 5452 747 4,705
window air conditioner 5148 785 4,363
iphone 11 cases 4323 278 4,045
portable air conditioners 4560 572 3,988
belly button rings 4624 937 3,687
airpods pro 2 4093 469 3,624
bikini tops for women 4382 814 3,568
coffee tables 3797 504 3,293
gaming chairs 4011 777 3,234

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Suchbegriff Rang KW 22 Rang KW 21 Delta
pride 74 870 ↑ -796
summer dress for women 21 810 ↑ -789
cupshe swimsuits for women 953 243 ↓ 710
high waisted bikini 812 118 ↓ 694
nightstand 277 887 ↑ -610
pakistan 982 415 ↓ 567
skateboard 997 432 ↓ 565
bathing suits women high waisted 368 924 ↑ -556
beach chairs for adults 935 404 ↓ 531
massage gun deep tissue 20 542 ↑ -522
dumbbells 439 957 ↑ -518
plus size swimsuit 75 574 ↑ -499
waist trainer 826 332 ↓ 494
bug zapper 484 961 ↑ -477
mare of easttown 448 921 ↑ -473
hummingbird feeder 844 376 ↓ 468
mens shoes 791 346 ↓ 445
shoes for women 405 848 ↑ -443
tablets on sale prime 553 976 ↑ -423
pocket knife 857 436 ↓ 421
nail drill 846 438 ↓ 408
laundry basket 782 374 ↓ 408
fidget pack cheap 922 516 ↓ 406
camping chairs 534 935 ↑ -401
womens sunglasses 593 979 ↑ -386
high waisted swimsuit 881 501 ↓ 380
beach blanket 938 563 ↓ 375
nose rings 850 479 ↓ 371
solar panel 706 335 ↓ 371
godzilla vs kong 516 877 ↑ -361
bar stools 440 791 ↑ -351
fathers day 250 599 ↑ -349
gaming headset 477 820 ↑ -343
water balloons 383 725 ↑ -342
led light strips 547 885 ↑ -338
netflix 525 860 ↑ -335
dog harness 650 320 ↓ 330
war 594 915 ↑ -321
shoes for men 585 903 ↑ -318
electric scooter 341 656 ↑ -315
men's shorts 325 638 ↑ -313
beach dresses for women 808 500 ↓ 308
sprinklers for lawn 839 532 ↓ 307
womens summer dresses 340 39 ↓ 301
pressure washer 355 655 ↑ -300
sprinkler 888 591 ↓ 297
face shield 893 598 ↓ 295
fanny pack 752 458 ↓ 294
pillows 763 470 ↓ 293
biker shorts for women 421 714 ↑ -293

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Anzahl
Amazon Basics 11685
Apple 5780
Nike 4400
365 by Whole Foods Market 3897
Amazon Essentials 3432
SAMSUNG 3135
Hanes 3067
Amazon 3050
adidas 3028
HP 2986
LEGO 2532
Intex 2461
Funko 2312
DEWALT 2267
Generic 2025
Nintendo 1967
Under Armour 1912
Samsung Electronics 1849
Best Choice Products 1817
Sony 1784

Winners

Here are the brands with the biggest gains.

Anz. KW 22 Anz. KW 21 Delta
Amazon Basics 11685 7506 4179
Amazon Essentials 3432 3020 412
ORIbox 394 125 269
Arae 380 125 255
Solimo 1137 884 253
Rivet 290 95 195
AmazonCommercial 353 205 148
Happy Belly 982 846 136
Amazon 3050 2926 124
Speedo 629 505 124
SONGMICS 669 560 109
Champion 1014 908 106
Amazon Basic Care 503 402 101
Disney 1341 1241 100
Hasbro 272 172 100
SAMSUNG 3135 3042 93
Yonique 237 144 93
Toshiba 429 340 89
Mebak 90 2 88
Anley 434 349 85

Losers

Here are the brands with the biggest losses.

Anz. KW 22 Anz. KW 21 Delta
SheIn 687 876 -189
Funko 2312 2500 -188
365 by Whole Foods Market 3897 4084 -187
SweatyRocks 1028 1203 -175
Hanes 3067 3242 -175
Apple 5780 5931 -151
Ekouaer 707 856 -149
Logitech 990 1138 -148
Simple Joys by Carter's 1131 1248 -117
Crocs 1645 1761 -116
DREAM PAIRS 482 598 -116
GRACE KARIN 418 529 -111
Gildan 1142 1249 -107
PRETTYGARDEN 200 300 -100
ZAFUL 266 364 -98
New Balance 759 857 -98
CUPSHE 456 553 -97
Levi's 881 977 -96
HTH 134 228 -94
Fruit of the Loom 1352 1443 -91

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Produkttitel Anzahl
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 285
RUUHEE Women Criss Cross High (B082SJTR7N) 203
Massage Gun for Athletes, Port (B081CL1LXJ) 198
Portable Car Vacuum Cleaner: H (B06ZY896ZM) 198
Apple AirPods with Charging Ca (B07PXGQC1Q) 195
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 185
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 185
Apple AirPods Pro (B07ZPC9QD4) 184
Crocs Men's and Women's Classi (B0956MH8DR) 182
Beckham Hotel Collection Bed P (B01LYNW421) 177
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) 171
TOZO T6 True Wireless Earbuds (B07RGZ5NKS) 166
Jackery Portable Power Station (B07D29QNMJ) 158
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) 154
BLACK+DECKER BPACT08WT Portabl (B01DLPUWL2) 153
Amazon Basics Hardside Carry-O (B071VG5N9D) 151
Blink Mini – Compact indoor pl (B07X6C9RMF) 150
Hanes Men's ComfortSoft Short (B07KCN4G6T) 148
Ekouaer Women's Swimsuit Beach (B08B8X2SVD) 145
Small Bathroom Storage Corner (B074ZHCLMD) 143

Winners

These products appear significantly more often in the search term report compared to the previous week:

Produkttitel Delta
Amazon Basics Hardside Carry-O (B071VG5N9D) 102
Dockers Men's Perfect Short (B0964JJSW9) 95
Massage Gun Deep Tissue Percus (B083BY3B2T) 86
SAND MINE Reversible Mats, Pla (B08NSXMKDN) 83
Massage Gun for Athletes, Port (B081CL1LXJ) 80
T.TAiO Esponjabon Concha Nacar (B08WRL7Z8Y) 66
T.Taio Esponjabon Sponge Soap (B08YCX6BV3) 65
Amazon Basics 3 Speed Small Ro (B082MY2MX3) 61
T-TAIO ESPONJABÓN Concha Nacar (B08WBZYBJT) 61
Urban CoCo Women's Basic Versa (B0964J71QD) 60
Amazon Basics Deep Seat Patio (B07JQ4Q9S1) 56
Crocs Men's and Women's Classi (B0956MH8DR) 53
Amazon Basics 5-Shelf Adjustab (B018YLFJX4) 53
Zinus 10 Inch Green Tea Memory (B00Q7EVAXO) 52
Amazon Basics Hardside Carry-O (B0727XS1XC) 52
USB Type C Cable 3A Fast Charg (B076FPGWNZ) 51
Chef's Path Airtight Food Stor (B0822JNHFY) 51
GCI Outdoor RoadTrip Rocker Ou (B07N71MGZF) 51
$10 PlayStation Store Gift Car (B00GAC1D2G) 51
Portable Car Vacuum Cleaner: H (B06ZY896ZM) 50

Losers

These products appeared significantly less frequently compared to the previous week:

Produkttitel Delta
Crocs Men's and Women's Classi (B08GR7T8PW) -119
Crocs Men's and Women's Duet S (B005GCCJME) -81
Womens Tankini Swimsuits High (B095H8WVJR) -81
Elviros Cervical Memory Foam P (B0833V68BJ) -77
Homedics Relaxation Indoor Tab (B000QTUJXS) -68
Lodge Pre-Seasoned Cast Iron R (B002CMLTXG) -64
FURTALK Womens Beach Sun Straw (B094VW1NT6) -61
Bdcoco Women's V Neck Floral L (B07VYL7G99) -59
HP ENVY 6055 Wireless All-in-O (B083ZZ96PT) -58
Logitech MK270 Wireless Keyboa (B079JLY5M5) -54
HTH 42042 Super 3" Tablets Swi (B08QMW3XJV) -52
Vitafusion Women's Gummy Vitam (B007L0DPE0) -52
Ortho Home Defense Insect Kill (B01N7KSXHX) -52
Smart Weighted Hoola Hoops, 2 (B092D5PVJ4) -51
adidas Men's Adilette Shower S (B081J966XK) -51
Linenspa 8 Inch Memory Foam an (B01IU6RQW0) -48
ETCYY Sleeveless V Neck Tank T (B07NVL57DW) -45
Tempt Me Women Vintage Swimsui (B07SW5YTMF) -44
Hanes Women's Jersey Short (B016YKHX1S) -44
SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY) -42

Newcomer

The following products did not appear in the previous week.

Produkttitel Anz. Suchbegr. Bester Rang
Crocs Kids’ Classic Clogs (B01DSLQ8XU) 117 863
Crocs Kid's Classic Clog (B081BTHHWZ) 115 863
ETCYY Tie Dye Sleeveless V Nec (B0968MGLQ8) 59 124
VIVOHOME Heavy Duty 176 Lbs Ca (B07RPR6NFJ) 51 1156
Fruit of the Loom Men's Coolzo (B096KKR87M) 46 910
Nike Women's Training Basketba (B01LWRFXMD) 45 5538
Extra Large Picnic & Outdoor B (B01FI1QXS8) 45 1500
Water Shoes, Konikit Quick-Dry (B07TNPJZVQ) 37 711
12 Pack Shoe Storage Boxes, Cl (B08FRR2YSN) 36 626
O2COOL Deluxe Misting Green Pe (B00ATSJBCG) 35 4602
Sandals for Women Summer Bohem (B095K5PHLQ) 35 95
Bdcoco Women's V Neck Floral L (B096G7JZNR) 34 2709
Sẹx Dọll Sẹxy DọllS fọr Fựll l (B0968HC6PV) 33 1699
Umarex XBG .177 Caliber BB Gun (B00C2G58U2) 32 3992
Pet Trex 24" Playpen for Dogs (B00F97RHQE) 30 38844
Kidcia Fidget Toys, 35 PCS Sen (B08QHQXKDZ) 29 65
Artistic Weavers Klaudia Area (B07W69LQV7) 29 4822
Keter Solana 70 Gallon Storage (B08WVVQ5GT) 28 7879
Earbuds Headphones Wired Headp (B092C1VHV1) 28 63991
Crocs Kid's Handle It Rain Boo (B095ZPTK3S) 27 17399
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