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Amazon Movers / Shakers Searchterms CW 23

06/12/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 23 (06/06/2021 - 06/12/2021) and 22 (05/30/2021 - 06/05/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
prime day deals 2021 1 275 ↑ -274
apple watch 2 30 ↑ -28
laptop 3 28 ↑ -25
air fryer 4 43 ↑ -39
tv 5 44 ↑ -39
apple 6 8 ↑ -2
ps5 7 12 ↑ -5
pop it 8 2 ↓ 6
apple watch band 9 6 ↓ 3
ipad 10 32 ↑ -22
nintendo switch 11 33 ↑ -22
iphone 12 3 ↓ 9
earbuds 13 5 ↓ 8
airpods 14 93 ↑ -79
bluetooth headphones 15 4 ↓ 11
lego 16 41 ↑ -25
desk 17 15 ↓ 2
womens summer tops 18 17 ↓ 1
ring doorbell 19 87 ↑ -68
dresses 20 16 ↓ 4

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
sales deals 59
fourth of july shirts for women 722
maxi dresses for women summer with pockets 1133
carnelian necklace 1504
carnelian crystal necklace 1628
workout shorts womens 1635
sex toys clitoris vibrating machine 2217
pit vipers sunglasses men 2225
prime day deals 2021 electronics 2236
slippers woman 2454
shin megami tensei v 2732
summer dresses midi length 2928
white tank tops women 2974
wireless ear buds+ 3272
baby prime day deals 2021 3391
nike womens flex 4in shorts 3688
bed sheets queen size 4181
small businesses on amazon 4257
vionic for woman 4262
prime day deals 2021 kitchen 4311
temporary tattoos adult 4430
tpm chip 4807
garmin watch for men 5232
metroid dread 5275
beats studio buds 5340

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
swimsuit coverups for women prime 451
bathing suits women 2 piece 1462
juneteenth shirts for women 1532
plus size bathing suits women tummy control 2155
memorial day sale 2859
maxi dresses for women summer with sleeves 3490
halter dress for women summer 3497
retirement gift for women 3735
wedding dresses for guest 3974
fauci 4235
sexy swimsuit for women 4311
pit vipers men polarized 4384
vionic sandals for women with arch support 4574
sundress women sexy 4597
outdoor rugs for patios clearance waterproof 5282
x3 pro massage gun 5411
expect the unexpected fauci 5443
cccp llc 5626
summer maxi dresses for women 5872
percussion massager handheld electric brushless 5893
luggage sets with spinner wheels 6308
expect the unexpected 6464
teacher appreciation gift 6754
not vaccinated shirt 6793

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 23 Rank CW 22 Delta
cupshe womens swimsuits 924 434,401 -433,477
summer dresses for women 2021 111 400,664 -400,553
running shoes womens 704 328,299 -327,595
ninja blenders 715 278,107 -277,392
king size comforter sets 689 231,286 -230,597
cupshe one piece bathing suits for women 607 199,556 -198,949
security cameras outdoor wireless with night vision and audio 986 188,889 -187,903
sundresses for women casual 550 138,518 -137,968
sunglasses mens 950 133,107 -132,157
carnelian crystal 985 126,093 -125,108
massage gun for athletes 855 101,640 -100,785
hey dudes mens shoes 613 77,747 -77,134
dresses for summer 956 73,778 -72,822
sunglasses woman 682 73,456 -72,774
tank top for women 253 70,134 -69,881
rompers for women dressy summer 558 58,875 -58,317
plus size swimsuit for women 189 58,134 -57,945
high waisted bikinis 457 44,905 -44,448
bathing suit coverups for women 423 44,132 -43,709
running shoes men 784 43,678 -42,894
4th of july shirts women 207 40,246 -40,039
apple watch bands 40mm for women 482 38,945 -38,463
hey dudes womens 598 34,730 -34,132
stasher bags 970 35,033 -34,063
prime deals of the day today only 676 34,602 -33,926
air conditioner for room 341 34,005 -33,664
brooks running shoes for women 453 33,907 -33,454
ring door bell 896 34,019 -33,123
warehouse 179 30,635 -30,456
strapless bras 653 29,815 -29,162
prime deals 375 27,267 -26,892
shoes women 307 26,787 -26,480
one piece bathing suit for women 181 26,362 -26,181
amazon prime day deals 2021 884 25,419 -24,535
chlorine pool tablets 440 24,649 -24,209
computer monitors 565 23,561 -22,996
purses and handbags 590 23,371 -22,781
bluetooth ear buds 769 22,940 -22,171
luca 301 22,307 -22,006
hydro flask water bottle 436 21,649 -21,213
iphone 11 pro max cases 553 21,008 -20,455
gaming apparel 728 18,807 -18,079
warehouse deals clearance open box under 20 286 16,329 -16,043
queen comforter set 360 15,885 -15,525
extension cords 530 16,015 -15,485
plus size dresses for women 378 15,211 -14,833
nintendo switch controllers 557 15,267 -14,710
polaroid cameras 935 15,313 -14,378
birkenstock sandals women 458 14,510 -14,052
blackstone grill accessories 974 14,622 -13,648

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 23 Rank CW 22 Delta
dildo vibrating machine for women 319569 875 318,694
bikini sets for women 206754 916 205,838
corn holes outdoor game 187218 533 186,685
blue lives murderer shirt 183532 772 182,760
high waisted bathing suits for women 179796 280 179,516
summer dresses for women beach 143459 455 143,004
graduation 2021 decorations 127008 116 126,892
plant stands for indoor plants 101513 980 100,533
bathing suits women high waisted 95961 368 95,593
queen comforter sets 76920 597 76,323
rompers for women summer 71013 394 70,619
plus size dress for women 70145 400 69,745
flip flops womens 69247 260 68,987
dresses for women summer 2021 62488 343 62,145
fathers day gifts from wife 57722 186 57,536
cupshe swimsuits for women 57887 953 56,934
amazon e gift cards from amazon 55360 412 54,948
sex stuff for adults couples 54257 504 53,753
hey dudes men 49049 313 48,736
teva woman's sandals 46460 541 45,919
tank top women 39597 433 39,164
capri pants for women 34685 702 33,983
wedding guest dresses for women 34600 701 33,899
quiet place 2 30344 486 29,858
womens dresses summer 29122 179 28,943
hey dudes for women 24378 259 24,119
dresser for bedroom 23949 223 23,726
sun hat for women 23675 750 22,925
crocs mens shoes 19771 728 19,043
water shoes men 19274 711 18,563
steering wheel covers 18858 590 18,268
pool floats adult 17896 294 17,602
summer dress for women 17367 21 17,346
one piece swimsuits for women 16772 79 16,693
lace front wigs human hair 17194 945 16,249
pride flags 16457 310 16,147
high waisted swimsuit 15606 881 14,725
friends reunion 14231 213 14,018
running shoes for men 14758 931 13,827
inflatable water slide 14642 990 13,652
above ground swimming pool 13132 417 12,715
tank tops for men 12977 913 12,064
sunglasses men 12001 524 11,477
sexy lingerie for women naughty for sex 11503 731 10,772
earrings for women 11120 493 10,627
bras for women 10903 322 10,581
wallet men 10434 799 9,635
pride stuff 9868 384 9,484
crocs kids 10309 863 9,446
pocket knives 9871 776 9,095

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 23 Rank CW 22 Delta
pride 981 74 ↓ 907
baby essentials 197 999 ↑ -802
tools 119 917 ↑ -798
robot vacuum 169 943 ↑ -774
nespresso 155 872 ↑ -717
baby registry search 997 295 ↓ 702
stand up comedy 983 283 ↓ 700
dewalt 190 877 ↑ -687
towels 273 948 ↑ -675
queen bed frame 998 339 ↓ 659
scary movies 987 328 ↓ 659
squishmallows 248 899 ↑ -651
echo 85 730 ↑ -645
cricut 79 718 ↑ -639
free movies 878 242 ↓ 636
fishing 205 837 ↑ -632
crocs charms 798 174 ↓ 624
men's shorts 948 325 ↓ 623
sun dresses women summer 809 198 ↓ 611
security cameras 93 691 ↑ -598
diamond painting 721 130 ↓ 591
echo dot 64 638 ↑ -574
storage 294 867 ↑ -573
switch games 168 739 ↑ -571
pop socket for iphone 928 358 ↓ 570
mens swimming trunks 913 367 ↓ 546
luggage set 95 623 ↑ -528
pots and pans set 334 858 ↑ -524
refrigerators 438 958 ↑ -520
deals of the day 379 898 ↑ -519
cupshe 302 819 ↑ -517
madea 618 106 ↓ 512
chicken 920 409 ↓ 511
comforter 264 770 ↑ -506
spongebob 927 422 ↓ 505
jbl bluetooth speaker 492 994 ↑ -502
gaming headset 977 477 ↓ 500
kids movies 957 461 ↓ 496
iphone 12 charger 347 840 ↑ -493
white dress 646 155 ↓ 491
roku 322 813 ↑ -491
blood pressure monitor 996 514 ↓ 482
garden decor 856 376 ↓ 480
outdoor pillows 990 511 ↓ 479
mens shoes 313 791 ↑ -478
corset 984 506 ↓ 478
jewelry 257 734 ↑ -477
headphones wireless bluetooth 493 969 ↑ -476
golf 39 515 ↑ -476
water balloons 848 383 ↓ 465

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 11617
Apple 6924
Amazon 6027
Nike 4849
SAMSUNG 4330
adidas 3681
365 by Whole Foods Market 3254
Hanes 3163
HP 3159
Under Armour 2833
Amazon Essentials 2826
Samsung Electronics 2707
Intex 2689
LEGO 2672
Sony 2418
DEWALT 2377
Ring 2334
Nintendo 2261
Funko 2216
Simple Joys by Carter's 2076

Winners

Here are the brands with the biggest gains.

# Keywords CW 23 # Keywords CW 22 Delta
Amazon 6027 3050 2977
Ring 2334 1028 1306
SAMSUNG 4330 3135 1195
Apple 6924 5780 1144
Simple Joys by Carter's 2076 1131 945
Under Armour 2833 1912 921
Samsung Electronics 2707 1849 858
Levi's 1738 881 857
INSIGNIA 943 267 676
adidas 3681 3028 653
LG 1869 1224 645
Bissell 1930 1290 640
Sony 2418 1784 634
Anker 1900 1281 619
Blink Home Security 1084 495 589
Garmin 1432 918 514
New Balance 1267 759 508
Razer 1520 1021 499
iRobot 781 317 464
Instant Pot 771 315 456

Losers

Here are the brands with the biggest losses.

# Keywords CW 23 # Keywords CW 22 Delta
365 by Whole Foods Market 3254 3897 -643
Amazon Essentials 2826 3432 -606
Best Choice Products 1345 1817 -472
TaoTronics 1 415 -414
Hallmark 637 911 -274
Happy Belly 740 982 -242
Produce (Brands May Vary) 905 1141 -236
Simple Houseware 853 1079 -226
YAHEETECH 712 938 -226
mDesign 682 902 -220
LETSCOM 21 239 -218
Letsfit 15 224 -209
ORIbox 189 394 -205
Rust-Oleum 379 578 -199
Homfa 3 193 -190
Juvale 616 799 -183
Clorox 715 898 -183
Amolife 5 185 -180
Weber 538 716 -178
Champion 846 1014 -168

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 297
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 295
Apple AirPods Pro (B07ZPC9QD4) 290
LG 27GL83A-B 27 Inch Ultragear (B07YGZL8XF) 252
Blink Mini – Compact indoor pl (B07X6C9RMF) 232
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) 232
Blink Outdoor – wireless, weat (B086DKSHQ4) 232
Fire TV Stick 4K streaming dev (B079QHML21) 229
SUUKSESS Women Wrap Bikini Set (B082PNCS7M) 218
Apple AirPods with Wireless Ch (B07PYLT6DN) 214
Apple AirPods with Charging Ca (B07PXGQC1Q) 213
Amazon eGift Card (B004LLIKVU) 208
Echo Dot (3rd Gen) - Smart spe (B07FZ8S74R) 205
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) 202
TOZO T6 True Wireless Earbuds (B07RGZ5NKS) 202
All-new Echo Dot (4th Gen, 202 (B07XJ8C8F5) 200
Crocs Men's and Women's Classi (B097FSQWKX) 193
BLACK+DECKER BPACT08WT Portabl (B01DLPUWL2) 191
New Balance Women's FuelCore N (B093QQJVDH) 188
Seagate Portable 2TB External (B07CRG94G3) 186

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
LG 27GL83A-B 27 Inch Ultragear (B07YGZL8XF) 211
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) 189
Crocs Kid's Classic Clog (Reti (B095Y438VP) 170
INSIGNIA NS-50DF710NA21 50-inc (B086VRR9K9) 156
HP Chromebook 14 Laptop, Intel (B08YKGZF7P) 155
Blink Outdoor – wireless, weat (B086DKSHQ4) 144
New Balance Women's FuelCore N (B093QQJVDH) 139
Keurig K-Slim Coffee Maker, Si (B083248S3B) 129
REVLON One-Step Hair Dryer And (B01LSUQSB0) 128
Insignia NS-43DF710NA21 43-inc (B086VRY8GZ) 124
Introducing Ring Video Doorbel (B08CKHPP52) 122
All-new Echo Dot (4th Gen, 202 (B07XJ8C8F5) 121
Fire TV Stick 4K streaming dev (B079QHML21) 117
Acer SB220Q bi 21.5 Inches Ful (B07CVL2D2S) 116
NETGEAR Wi-Fi Range Extender E (B00R92CL5E) 114
Echo Dot (3rd Gen) - Smart spe (B07FZ8S74R) 112
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 110
Zinus 12 Inch Green Tea Memory (B00Q7EPSHI) 109
iRobot Roomba 692 Robot Vacuum (B085D4MFS8) 107
Apple AirPods Pro (B07ZPC9QD4) 106

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
Amazon Basics Hardside Carry-O (B071VG5N9D) -140
HP DeskJet 2755 Wireless All-i (B083ZY6XFQ) -110
Acer Aspire 5 Slim Laptop, 15. (B07RF1XD36) -108
Classic Home and Garden 72 Whi (B06XGWQB7T) -100
CLOROX Pool&Spa XtraBlue 3-Inc (B00PZZFG0O) -99
RUUHEE Women Criss Cross High (B082SJTR7N) -95
Pet Grooming Brush Effectively (B01M5DS0Z7) -94
Charm Bracelet Making Kit,Jewe (B0895MW2C9) -85
SAND MINE Reversible Mats, Pla (B08NSXMKDN) -82
Tower Fan, SUGOAL 90° Oscillat (B08P5NNNL5) -79
10 Pack Shoe Storage Boxes, Cl (B08YKD2XHL) -78
INIU Portable Charger, USB C S (B07CZDXDG8) -77
MIDEA MAW05M1BWT Window air co (B085797ZFF) -76
Amazon Basics Stainless Steel (B06X9NQ8GX) -75
5 Pack Men’s Active Quick Dry (B07RP2ZQ3G) -71
Colosseum Active Women's Simon (B07ZDHJ67T) -71
Massage Gun Deep Tissue Percus (B083BY3B2T) -69
Sport-Brella Versa-Brella 4-Wa (B00HA2ZKCO) -68
Amazon Basics 5-Shelf Adjustab (B018YLFJX4) -67
HEMIUA Bug Zapper for Outdoor (B0861295JF) -67

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
Crocs Men's and Women's Classi (B097FSQWKX) 193 26
adidas Unisex-Child Grand Cour (B09748V71K) 167 1468
Simple Joys by Carter's Boys' (B097MPPQM8) 130 4513
Instant Pot Duo Nova 7-in-1 El (B07R6V1MXW) 129 305
Sweet Sweat Waist Trimmer - Bl (B0972BMY6Q) 115 193
Saucony Men's Multi-Pack Mesh (B097CFJMB2) 97 309
Champion Men's Century Classic (B07JL8Y2K2) 94 1642
adidas Women's Grand Court Sne (B096GKSWVP) 88 116
Columbia Women's Switchback II (B096TRZPK6) 85 2298
Under Armour Men's Tech Golf P (B08S6F8C21) 81 2331
Crocs Unisex-Adult Baya Clog (B08237J6V9) 79 26
New World Pet Products B552-30 (B079PK85DV) 73 5522
Night Time Fat Burner - Metabo (B07X39RHLK) 72 3744
SAMSUNG 50-Inch Class Crystal (B08Z1RN7NP) 70 536
Hanes Men's Humor Graphic T-Sh (B01ET9Q0KQ) 68 4575
CUPSHE Women's One Piece Swims (B097NP3GVD) 66 181
Nespresso Vertuo Next Coffee & (B08DK6FRLJ) 65 155
Summer Tops for Women Short Sl (B096M7L6BD) 64 3144
All-New Insignia 55 inch NS-55 (B08X7KQQGJ) 64 1059
Amazon Basics Stainless Steel (B072DWYBL7) 62 1320
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