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Trutz Fries

Amazon Movers / Shakers Searchterms CW 23

06/12/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon Search Term Report data for calendar weeks 23 (06/06/2021 - 06/12/2021) and 22 (05/30/2021 - 06/05/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SearchtermRank curr.Rank prev.Change
prime day deals 20211275↑ -274
apple watch230↑ -28
laptop328↑ -25
air fryer443↑ -39
tv544↑ -39
apple68↑ -2
ps5712↑ -5
pop it82↓ 6
apple watch band96↓ 3
ipad1032↑ -22
nintendo switch1133↑ -22
iphone123↓ 9
earbuds135↓ 8
airpods1493↑ -79
bluetooth headphones154↓ 11
lego1641↑ -25
desk1715↓ 2
womens summer tops1817↓ 1
ring doorbell1987↑ -68
dresses2016↓ 4

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchtermsRank curr.
sales deals59
fourth of july shirts for women722
maxi dresses for women summer with pockets1133
carnelian necklace1504
carnelian crystal necklace1628
workout shorts womens1635
sex toys clitoris vibrating machine2217
pit vipers sunglasses men2225
prime day deals 2021 electronics2236
slippers woman2454
shin megami tensei v2732
summer dresses midi length2928
white tank tops women2974
wireless ear buds+3272
baby prime day deals 20213391
nike womens flex 4in shorts3688
bed sheets queen size4181
small businesses on amazon4257
vionic for woman4262
prime day deals 2021 kitchen4311
temporary tattoos adult4430
tpm chip4807
garmin watch for men5232
metroid dread5275
beats studio buds5340

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchtermsRank prev.
swimsuit coverups for women prime451
bathing suits women 2 piece1462
juneteenth shirts for women1532
plus size bathing suits women tummy control2155
memorial day sale2859
maxi dresses for women summer with sleeves3490
halter dress for women summer3497
retirement gift for women3735
wedding dresses for guest3974
sexy swimsuit for women4311
pit vipers men polarized4384
vionic sandals for women with arch support4574
sundress women sexy4597
outdoor rugs for patios clearance waterproof5282
x3 pro massage gun5411
expect the unexpected fauci5443
cccp llc5626
summer maxi dresses for women5872
percussion massager handheld electric brushless5893
luggage sets with spinner wheels6308
expect the unexpected6464
teacher appreciation gift6754
not vaccinated shirt6793

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SearchtermRank CW 23Rank CW 22Delta
cupshe womens swimsuits924434,401-433,477
summer dresses for women 2021111400,664-400,553
running shoes womens704328,299-327,595
ninja blenders715278,107-277,392
king size comforter sets689231,286-230,597
cupshe one piece bathing suits for women607199,556-198,949
security cameras outdoor wireless with night vision and audio986188,889-187,903
sundresses for women casual550138,518-137,968
sunglasses mens950133,107-132,157
carnelian crystal985126,093-125,108
massage gun for athletes855101,640-100,785
hey dudes mens shoes61377,747-77,134
dresses for summer95673,778-72,822
sunglasses woman68273,456-72,774
tank top for women25370,134-69,881
rompers for women dressy summer55858,875-58,317
plus size swimsuit for women18958,134-57,945
high waisted bikinis45744,905-44,448
bathing suit coverups for women42344,132-43,709
running shoes men78443,678-42,894
4th of july shirts women20740,246-40,039
apple watch bands 40mm for women48238,945-38,463
hey dudes womens59834,730-34,132
stasher bags97035,033-34,063
prime deals of the day today only67634,602-33,926
air conditioner for room34134,005-33,664
brooks running shoes for women45333,907-33,454
ring door bell89634,019-33,123
strapless bras65329,815-29,162
prime deals37527,267-26,892
shoes women30726,787-26,480
one piece bathing suit for women18126,362-26,181
amazon prime day deals 202188425,419-24,535
chlorine pool tablets44024,649-24,209
computer monitors56523,561-22,996
purses and handbags59023,371-22,781
bluetooth ear buds76922,940-22,171
hydro flask water bottle43621,649-21,213
iphone 11 pro max cases55321,008-20,455
gaming apparel72818,807-18,079
warehouse deals clearance open box under 2028616,329-16,043
queen comforter set36015,885-15,525
extension cords53016,015-15,485
plus size dresses for women37815,211-14,833
nintendo switch controllers55715,267-14,710
polaroid cameras93515,313-14,378
birkenstock sandals women45814,510-14,052
blackstone grill accessories97414,622-13,648

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SearchtermRank CW 23Rank CW 22Delta
dildo vibrating machine for women319569875318,694
bikini sets for women206754916205,838
corn holes outdoor game187218533186,685
blue lives murderer shirt183532772182,760
high waisted bathing suits for women179796280179,516
summer dresses for women beach143459455143,004
graduation 2021 decorations127008116126,892
plant stands for indoor plants101513980100,533
bathing suits women high waisted9596136895,593
queen comforter sets7692059776,323
rompers for women summer7101339470,619
plus size dress for women7014540069,745
flip flops womens6924726068,987
dresses for women summer 20216248834362,145
fathers day gifts from wife5772218657,536
cupshe swimsuits for women5788795356,934
amazon e gift cards from amazon5536041254,948
sex stuff for adults couples5425750453,753
hey dudes men4904931348,736
teva woman's sandals4646054145,919
tank top women3959743339,164
capri pants for women3468570233,983
wedding guest dresses for women3460070133,899
quiet place 23034448629,858
womens dresses summer2912217928,943
hey dudes for women2437825924,119
dresser for bedroom2394922323,726
sun hat for women2367575022,925
crocs mens shoes1977172819,043
water shoes men1927471118,563
steering wheel covers1885859018,268
pool floats adult1789629417,602
summer dress for women173672117,346
one piece swimsuits for women167727916,693
lace front wigs human hair1719494516,249
pride flags1645731016,147
high waisted swimsuit1560688114,725
friends reunion1423121314,018
running shoes for men1475893113,827
inflatable water slide1464299013,652
above ground swimming pool1313241712,715
tank tops for men1297791312,064
sunglasses men1200152411,477
sexy lingerie for women naughty for sex1150373110,772
earrings for women1112049310,627
bras for women1090332210,581
wallet men104347999,635
pride stuff98683849,484
crocs kids103098639,446
pocket knives98717769,095

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SearchtermRank CW 23Rank CW 22Delta
pride98174↓ 907
baby essentials197999↑ -802
tools119917↑ -798
robot vacuum169943↑ -774
nespresso155872↑ -717
baby registry search997295↓ 702
stand up comedy983283↓ 700
dewalt190877↑ -687
towels273948↑ -675
queen bed frame998339↓ 659
scary movies987328↓ 659
squishmallows248899↑ -651
echo85730↑ -645
cricut79718↑ -639
free movies878242↓ 636
fishing205837↑ -632
crocs charms798174↓ 624
men's shorts948325↓ 623
sun dresses women summer809198↓ 611
security cameras93691↑ -598
diamond painting721130↓ 591
echo dot64638↑ -574
storage294867↑ -573
switch games168739↑ -571
pop socket for iphone928358↓ 570
mens swimming trunks913367↓ 546
luggage set95623↑ -528
pots and pans set334858↑ -524
refrigerators438958↑ -520
deals of the day379898↑ -519
cupshe302819↑ -517
madea618106↓ 512
chicken920409↓ 511
comforter264770↑ -506
spongebob927422↓ 505
jbl bluetooth speaker492994↑ -502
gaming headset977477↓ 500
kids movies957461↓ 496
iphone 12 charger347840↑ -493
white dress646155↓ 491
roku322813↑ -491
blood pressure monitor996514↓ 482
garden decor856376↓ 480
outdoor pillows990511↓ 479
mens shoes313791↑ -478
corset984506↓ 478
jewelry257734↑ -477
headphones wireless bluetooth493969↑ -476
golf39515↑ -476
water balloons848383↓ 465


Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Amazon Basics11617
365 by Whole Foods Market3254
Under Armour2833
Amazon Essentials2826
Samsung Electronics2707
Simple Joys by Carter's2076


Here are the brands with the biggest gains.

# Keywords CW 23# Keywords CW 22Delta
Simple Joys by Carter's20761131945
Under Armour28331912921
Samsung Electronics27071849858
Blink Home Security1084495589
New Balance1267759508
Instant Pot771315456


Here are the brands with the biggest losses.

# Keywords CW 23# Keywords CW 22Delta
365 by Whole Foods Market32543897-643
Amazon Essentials28263432-606
Best Choice Products13451817-472
Happy Belly740982-242
Produce (Brands May Vary)9051141-236
Simple Houseware8531079-226


Products that appear most often

Here the top products that appear most often in the search term report.

Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)297
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)295
Apple AirPods Pro (B07ZPC9QD4)290
LG 27GL83A-B 27 Inch Ultragear (B07YGZL8XF)252
Blink Mini – Compact indoor pl (B07X6C9RMF)232
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)232
Blink Outdoor – wireless, weat (B086DKSHQ4)232
Fire TV Stick 4K streaming dev (B079QHML21)229
SUUKSESS Women Wrap Bikini Set (B082PNCS7M)218
Apple AirPods with Wireless Ch (B07PYLT6DN)214
Apple AirPods with Charging Ca (B07PXGQC1Q)213
Amazon eGift Card (B004LLIKVU)208
Echo Dot (3rd Gen) - Smart spe (B07FZ8S74R)205
VIFUUR Water Sports Shoes Bare (B07JPYSNDP)202
TOZO T6 True Wireless Earbuds (B07RGZ5NKS)202
All-new Echo Dot (4th Gen, 202 (B07XJ8C8F5)200
Crocs Men's and Women's Classi (B097FSQWKX)193
New Balance Women's FuelCore N (B093QQJVDH)188
Seagate Portable 2TB External (B07CRG94G3)186


These products appear significantly more often in the search term report compared to the previous week:

LG 27GL83A-B 27 Inch Ultragear (B07YGZL8XF)211
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)189
Crocs Kid's Classic Clog (Reti (B095Y438VP)170
INSIGNIA NS-50DF710NA21 50-inc (B086VRR9K9)156
HP Chromebook 14 Laptop, Intel (B08YKGZF7P)155
Blink Outdoor – wireless, weat (B086DKSHQ4)144
New Balance Women's FuelCore N (B093QQJVDH)139
Keurig K-Slim Coffee Maker, Si (B083248S3B)129
REVLON One-Step Hair Dryer And (B01LSUQSB0)128
Insignia NS-43DF710NA21 43-inc (B086VRY8GZ)124
Introducing Ring Video Doorbel (B08CKHPP52)122
All-new Echo Dot (4th Gen, 202 (B07XJ8C8F5)121
Fire TV Stick 4K streaming dev (B079QHML21)117
Acer SB220Q bi 21.5 Inches Ful (B07CVL2D2S)116
NETGEAR Wi-Fi Range Extender E (B00R92CL5E)114
Echo Dot (3rd Gen) - Smart spe (B07FZ8S74R)112
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)110
Zinus 12 Inch Green Tea Memory (B00Q7EPSHI)109
iRobot Roomba 692 Robot Vacuum (B085D4MFS8)107
Apple AirPods Pro (B07ZPC9QD4)106


These products appeared significantly less frequently compared to the previous week:

Amazon Basics Hardside Carry-O (B071VG5N9D)-140
HP DeskJet 2755 Wireless All-i (B083ZY6XFQ)-110
Acer Aspire 5 Slim Laptop, 15. (B07RF1XD36)-108
Classic Home and Garden 72 Whi (B06XGWQB7T)-100
CLOROX Pool&Spa XtraBlue 3-Inc (B00PZZFG0O)-99
RUUHEE Women Criss Cross High (B082SJTR7N)-95
Pet Grooming Brush Effectively (B01M5DS0Z7)-94
Charm Bracelet Making Kit,Jewe (B0895MW2C9)-85
SAND MINE Reversible Mats, Pla (B08NSXMKDN)-82
Tower Fan, SUGOAL 90° Oscillat (B08P5NNNL5)-79
10 Pack Shoe Storage Boxes, Cl (B08YKD2XHL)-78
INIU Portable Charger, USB C S (B07CZDXDG8)-77
MIDEA MAW05M1BWT Window air co (B085797ZFF)-76
Amazon Basics Stainless Steel (B06X9NQ8GX)-75
5 Pack Men’s Active Quick Dry (B07RP2ZQ3G)-71
Colosseum Active Women's Simon (B07ZDHJ67T)-71
Massage Gun Deep Tissue Percus (B083BY3B2T)-69
Sport-Brella Versa-Brella 4-Wa (B00HA2ZKCO)-68
Amazon Basics 5-Shelf Adjustab (B018YLFJX4)-67
HEMIUA Bug Zapper for Outdoor (B0861295JF)-67


The following products did not appear in the previous week.

Product# searchtermsBest rank
Crocs Men's and Women's Classi (B097FSQWKX)19326
adidas Unisex-Child Grand Cour (B09748V71K)1671468
Simple Joys by Carter's Boys' (B097MPPQM8)1304513
Instant Pot Duo Nova 7-in-1 El (B07R6V1MXW)129305
Sweet Sweat Waist Trimmer - Bl (B0972BMY6Q)115193
Saucony Men's Multi-Pack Mesh (B097CFJMB2)97309
Champion Men's Century Classic (B07JL8Y2K2)941642
adidas Women's Grand Court Sne (B096GKSWVP)88116
Columbia Women's Switchback II (B096TRZPK6)852298
Under Armour Men's Tech Golf P (B08S6F8C21)812331
Crocs Unisex-Adult Baya Clog (B08237J6V9)7926
New World Pet Products B552-30 (B079PK85DV)735522
Night Time Fat Burner - Metabo (B07X39RHLK)723744
SAMSUNG 50-Inch Class Crystal (B08Z1RN7NP)70536
Hanes Men's Humor Graphic T-Sh (B01ET9Q0KQ)684575
CUPSHE Women's One Piece Swims (B097NP3GVD)66181
Nespresso Vertuo Next Coffee & (B08DK6FRLJ)65155
Summer Tops for Women Short Sl (B096M7L6BD)643144
All-New Insignia 55 inch NS-55 (B08X7KQQGJ)641059
Amazon Basics Stainless Steel (B072DWYBL7)621320

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