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Amazon Movers / Shakers Searchterms CW 24

06/19/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 24 (06/13/2021 - 06/19/2021) and 23 (06/06/2021 - 06/12/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
fathers day gifts 1 32 ↑ -31
pop it 2 8 ↑ -6
iphone 3 12 ↑ -9
bluetooth headphones 4 15 ↑ -11
earbuds 5 13 ↑ -8
apple watch band 6 9 ↑ -3
pool 7 23 ↑ -16
outdoor lights 8 22 ↑ -14
portable ac 9 30 ↑ -21
apple 10 6 ↓ 4
dresses 11 20 ↑ -9
womens summer tops 12 18 ↑ -6
fidget packs 13 25 ↑ -12
power bank 14 27 ↑ -13
ps5 15 7 ↓ 8
iphone 11 case 16 31 ↑ -15
desk 17 17 ↓ 0
fathers day gifts from daughter 18 504 ↑ -486
crocs 19 26 ↑ -7
summer dresses 20 58 ↑ -38

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
mayweather fight 1672
floyd mayweather fight 2703
flip flop mens 3448
floyd mayweather 3707
mayweather 3814
summer dress for women midi length 4625
summer maxi dresses for women 4657
t shirt dresses for women summer 4927
hot singles near me 5221
sports bras for women 3 pack 5296
maxi dresses for women summer with sleeves 5643
teacher appreciation gift 5792
multifunctional foam cleaner 5875
logan paul 5984
halara athletic dress 6072
mommy and me bathing suits 6073
mens shirts casual short sleeve 6076
pit vipers men polarized 6281
mayweather vs paul 6310
sun visor hats for women 6899
visors for women no headache 7784
d day movies 7861
capri pants for women casual summer 8188
sidewalk 8266
romper for women casual summer 8476

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
carnelian crystal necklace 1628
slippers woman 2454
shin megami tensei v 2732
wireless ear buds+ 3272
baby prime day deals 2021 3391
nike womens flex 4in shorts 3688
vionic for woman 4262
prime day deals 2021 kitchen 4311
tpm chip 4807
metroid dread 5275
beats studio buds 5340
carnelian necklaces 5680
prime deals of the day today only clearance 5827
sherni 5952
womens dresses for summer wedding 6301
lego prime day deals 6340
prime deals 2021 6425
smart watch for android phones for women 6631
primeday deals 7159
amazon smile login 7684
vaccumed cleaner 8021
tank tops loose fitting for women 8055
cupshe prime 8209
lego prime day 8298
bistro sets 9402

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 24 Rank CW 23 Delta
graduation gift for her 967 203,019 -202,052
high waisted bathing suits for women 632 179,796 -179,164
flip flops woman 626 167,347 -166,721
summer dresses for women beach 441 143,459 -143,018
tank tops for women trendy 411 141,717 -141,306
juneteenth shirts 526 132,098 -131,572
graduation 2021 decorations 156 127,008 -126,852
high waisted bikini bottom 465 106,295 -105,830
wedding guest dresses for women summer 765 96,744 -95,979
anklet for women 937 84,953 -84,016
silicone rings women 972 72,577 -71,605
plus size dress for women 434 70,145 -69,711
dresses for women summer 2021 277 62,488 -62,211
fathers day gifts from wife 436 57,722 -57,286
teva woman's sandals 366 46,460 -46,094
roller skates women 874 44,874 -44,000
wireless earbuds bluetooth 451 33,717 -33,266
fanny pack women 584 33,707 -33,123
dresser for bedroom 267 23,949 -23,682
blast auxiliary portable ac 591 24,113 -23,522
hey dudes for men 413 19,202 -18,789
water shoes men 569 19,274 -18,705
pool floats adult 162 17,896 -17,734
lace front wigs human hair 663 17,194 -16,531
inflatable water slide 782 14,642 -13,860
running shoes for men 977 14,758 -13,781
swim shorts women 828 14,352 -13,524
lunch box for women 973 14,408 -13,435
friends reunion 884 14,231 -13,347
above ground swimming pool 373 13,132 -12,759
king comforter set 906 13,344 -12,438
tank tops for men 769 12,977 -12,208
bras for women 340 10,903 -10,563
earrings for women 747 11,120 -10,373
wedge sandals 814 10,875 -10,061
wallet men 644 10,434 -9,790
pocket knives 662 9,871 -9,209
bed fan 514 9,585 -9,071
security camera outdoor 594 9,459 -8,865
jean shorts for women 554 8,321 -7,767
massage gun deep tissue 379 8,121 -7,742
plus size summer dress 781 8,428 -7,647
father's day gifts 365 7,671 -7,306
blackstone accessories 926 8,231 -7,305
amz prime 443 7,383 -6,940
vibrabratorssex for women 534 7,092 -6,558
ring video doorbell wired bundle with echo dot (gen 3) - charcoal 900 7,187 -6,287
wireless keyboard and mouse 778 7,002 -6,224
womens tank top 529 6,713 -6,184
the conjuring the devil made me do it 693 6,653 -5,960

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 24 Rank CW 23 Delta
sales deals 433695 59 433,636
massage gun for athletes 140433 855 139,578
carnelian crystal 96670 985 95,685
ninja blenders 81692 715 80,977
dresses for summer 58571 956 57,615
prime deals of the day today only 52553 676 51,877
sunglasses mens 50769 950 49,819
running shoes men 47617 784 46,833
stasher bags 43515 970 42,545
warehouse 36949 179 36,770
running shoes womens 28597 704 27,893
cupshe womens swimsuits 28391 924 27,467
strapless bras 26778 653 26,125
blackout curtain 25452 462 24,990
computer monitors 25212 565 24,647
plus size swimsuit for women 24349 189 24,160
ring door bell 24451 896 23,555
security cameras outdoor wireless with night vision and audio 24407 986 23,421
hey dudes mens shoes 23965 613 23,352
prime deals 22284 375 21,909
cupshe one piece bathing suits for women 22111 607 21,504
brooks running shoes for women 20416 453 19,963
bathing suit coverups for women 19315 423 18,892
tank top for women 17875 253 17,622
bluetooth ear buds 17384 769 16,615
sunglasses woman 16818 682 16,136
fourth of july shirts for women 16812 722 16,090
warehouse deals clearance open box under 20 15809 286 15,523
king size comforter sets 16082 689 15,393
4th of july shirts women 15458 207 15,251
extension cords 15630 530 15,100
water shoes for men 14682 484 14,198
plus size dresses for women 13654 378 13,276
birkenstock sandals women 11470 458 11,012
rompers for women dressy summer 11478 558 10,920
queen bed sheets set 11222 980 10,242
nintendo switch controllers 10387 557 9,830
purses and handbags 9955 590 9,365
kettlebell 9495 713 8,782
television 8973 508 8,465
air conditioner for room 8555 341 8,214
levis 8177 804 7,373
kindle paperwhite case 7627 806 6,821
sports bra pack 7539 847 6,692
teva sandals women 6760 460 6,300
vitamix 6445 697 5,748
dressers for bedroom 5969 237 5,732
cast iron skillet 6007 863 5,144
fitness 6064 938 5,126
nest 5879 802 5,077

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 24 Rank CW 23 Delta
summer dresses for women 2021 944 111 ↓ 833
mens swimming trunks 106 913 ↑ -807
pride 193 981 ↑ -788
baby registry search 225 997 ↑ -772
robot vacuum 910 169 ↓ 741
sun dresses women summer 79 809 ↑ -730
stand up comedy 280 983 ↑ -703
echo 767 85 ↓ 682
nespresso 833 155 ↓ 678
gaming chairs 763 103 ↓ 660
scary movies 335 987 ↑ -652
crocs charms 151 798 ↑ -647
dewalt 818 190 ↓ 628
pop socket for iphone 302 928 ↑ -626
diamond painting 101 721 ↑ -620
queen bed frame 382 998 ↑ -616
free movies 272 878 ↑ -606
fishing 802 205 ↓ 597
switch games 751 168 ↓ 583
duvet cover 958 391 ↓ 567
womens summer dresses 214 781 ↑ -567
echo dot 624 64 ↓ 560
intex pool 310 853 ↑ -543
book shelves 952 412 ↓ 540
roku 854 322 ↓ 532
comforter 796 264 ↓ 532
men's shorts 423 948 ↑ -525
deals of the day 898 379 ↓ 519
nightstand 199 705 ↑ -506
chicken 415 920 ↑ -505
blood pressure monitor 492 996 ↑ -504
kitchen decor 367 871 ↑ -504
funko 741 239 ↓ 502
gallon water bottle 388 890 ↑ -502
jbl bluetooth speaker 993 492 ↓ 501
black dress 464 962 ↑ -498
laptop stand 896 400 ↓ 496
gaming headset 484 977 ↑ -493
pots and pans set 824 334 ↓ 490
fathers day gifts from daughter 18 504 ↑ -486
garden decor 372 856 ↑ -484
gifts for women 275 757 ↑ -482
kids movies 481 957 ↑ -476
speakers bluetooth wireless 811 339 ↓ 472
knife set 683 212 ↓ 471
cricut 549 79 ↓ 470
madea 154 618 ↑ -464
golf 502 39 ↓ 463
mens shoes 774 313 ↓ 461
airpods case 114 563 ↑ -449

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 12038
Apple 5744
Nike 4467
365 by Whole Foods Market 3901
Amazon Essentials 3569
Hanes 3242
adidas 3110
SAMSUNG 3061
Amazon 3054
HP 3000
Intex 2750
LEGO 2414
DEWALT 2288
Under Armour 2192
Funko 2186
Generic 2079
Sony 1802
Samsung Electronics 1786
Nintendo 1785
Crocs 1782

Winners

Here are the brands with the biggest gains.

# Keywords CW 24 # Keywords CW 23 Delta
Amazon Essentials 3569 2826 743
365 by Whole Foods Market 3901 3254 647
Hallmark 1090 637 453
Amazon Basics 12038 11617 421
TaoTronics 406 1 405
Happy Belly 1054 740 314
Clorox 1017 715 302
Summer Waves 605 365 240
Juvale 841 616 225
Produce (Brands May Vary) 1130 905 225
LETSCOM 237 21 216
Arae 462 246 216
Best Choice Products 1544 1345 199
Ecrocoo 243 49 194
Neutrogena 1410 1226 184
Homfa 182 3 179
MaxKare 175 1 174
mDesign 853 682 171
Unknown 988 818 170
Letsfit 177 15 162

Losers

Here are the brands with the biggest losses.

# Keywords CW 24 # Keywords CW 23 Delta
Amazon 3054 6027 -2973
SAMSUNG 3061 4330 -1269
Apple 5744 6924 -1180
Ring 1176 2334 -1158
Samsung Electronics 1786 2707 -921
Simple Joys by Carter's 1201 2076 -875
Levi's 915 1738 -823
Bissell 1226 1930 -704
Anker 1246 1900 -654
Under Armour 2192 2833 -641
INSIGNIA 326 943 -617
Sony 1802 2418 -616
LG 1274 1869 -595
adidas 3110 3681 -571
Razer 1002 1520 -518
Blink Home Security 568 1084 -516
iRobot 267 781 -514
Acer 541 1034 -493
Garmin 939 1432 -493
Instant Pot 282 771 -489

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 322
BLACK+DECKER BPACT08WT Portabl (B01DLPUWL2) 238
Crocs Men's and Women's Classi (B0956MH8DR) 223
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 211
Apple AirPods with Charging Ca (B07PXGQC1Q) 198
Apple AirPods Pro (B07ZPC9QD4) 197
Crocs Kids' Classic Clog (B096NV58NS) 190
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) 188
SUUKSESS Women Wrap Bikini Set (B082PNCS7M) 187
XIEERDUO Women's V Neck Lace T (B08B3GCPTJ) 181
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 180
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 170
Blink Mini – Compact indoor pl (B07X6C9RMF) 168
Kanu Surf Men's Barracuda Swim (B08GCY2KQW) 166
RUUHEE Women Criss Cross High (B082SJTR7N) 161
Beckham Hotel Collection Bed P (B01LYNW421) 156
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) 154
Hanes Men's ComfortSoft Short (B07KCN4G6T) 149
Jackery Portable Power Station (B07D29QNMJ) 148
adidas Men's Adilette Shower S (B081J966XK) 146

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
Amazon Basics Hardside Carry-O (B071VG5N9D) 119
HP DeskJet 2755 Wireless All-i (B083ZY6XFQ) 117
Sport-Brella Versa-Brella 4-Wa (B00HA2ZKCO) 100
Keter Marvel Plus 71 Gallon Re (B01LW83O84) 96
CLOROX Pool&Spa XtraBlue 3-Inc (B00PZZFG0O) 95
5 Pack Men’s Active Quick Dry (B07RP2ZQ3G) 84
Classic Home and Garden 72 Whi (B06XGWQB7T) 79
Amazon Basics Stainless Steel (B06X9NQ8GX) 78
Anstoy Electric with Gel Ball (B0821C1KK2) 76
TRAVANDO Mens Slim Wallet with (B07FPVR858) 76
Pet Grooming Brush Effectively (B01M5DS0Z7) 73
Scientoy Fidget Toy Set, 35 Pc (B07TT6664Z) 71
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 69
HEMIUA Bug Zapper for Outdoor (B0861295JF) 67
TeeTurtle - The Original Rever (B092NSVT6S) 66
SAND MINE Reversible Mats, Pla (B08NSXMKDN) 65
Linon Brown 3-Piece Table Faux (B002USUJV0) 63
Crosman SNR357 .177-Caliber Pe (B01GVS1O7M) 63
Step2 Rain Showers Splash Pond (B01K1K0K6M) 60
Little Tikes Rocky Mountain Ri (B00AU0O8B2) 60

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
LG 27GL83A-B 27 Inch Ultragear (B07YGZL8XF) -202
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) -178
Crocs Kid's Classic Clog (Reti (B095Y438VP) -172
HP Chromebook 14 Laptop, Intel (B08YKGZF7P) -154
Blink Outdoor – wireless, weat (B086DKSHQ4) -142
INSIGNIA NS-50DF710NA21 50-inc (B086VRR9K9) -139
New Balance Women's FuelCore N (B093QQJVDH) -131
All-new Echo Dot (4th Gen, 202 (B07XJ8C8F5) -130
Fire TV Stick 4K streaming dev (B079QHML21) -127
Instant Pot Duo Nova 7-in-1 El (B07R6V1MXW) -126
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) -125
Echo Dot (3rd Gen) - Smart spe (B07FZ8S74R) -112
Keurig K-Slim Coffee Maker, Si (B083248S3B) -110
Zinus 12 Inch Green Tea Memory (B00Q7EPSHI) -109
Sweet Sweat Waist Trimmer - Bl (B0972BMY6Q) -108
Insignia NS-43DF710NA21 43-inc (B086VRY8GZ) -105
Apple AirPods with Wireless Ch (B07PYLT6DN) -103
NETGEAR Wi-Fi Range Extender E (B00R92CL5E) -102
GE Profile Opal - Countertop N (B07YF9SGBW) -101
iRobot Roomba i6+ (6550) Robot (B085D45SZF) -99

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
Crocs Men's and Women's Classi (B0956MH8DR) 223 19
Crocs Kids' Classic Clog (B096NV58NS) 190 19
Amazon Basics Hardside Carry-O (B0727XS1XC) 117 208
Saucony Men's Multi-pack Mesh (B083R42NXF) 110 452
CUPSHE Women's One Piece Swims (B0919G52RN) 108 171
Under Armour Men's Tech 2.0 Sh (B08DGCS7MH) 81 2267
adidas Unisex-Child Adilette S (B087FCFKLK) 80 3540
adidas Kids' Grand Court Wide (B07KYB6KND) 74 3241
BLACK+DECKER BPACT14HWT Portab (B01DLPUWJ4) 72 78
Sable Inflatable Pool, Blow Up (B082X3886D) 71 249
Smart Weighted Hoola Hoops, 2 (B092D9K3JG) 64 1136
Hydro Flask Water Bottle - Wid (B083GBY9SB) 63 2083
GLORIA VANDERBILT Women's Clas (B081TZYK42) 60 9719
TCL 32-inch 3-Series 720p Roku (B088S3V3R4) 52 561
Winsome Alex 2-pc Set TV Table (B0921DXLDK) 49 5207
T.TAiO Esponjabon Concha Nacar (B08WRL7Z8Y) 48 2811
TaoTronics Bluetooth 5.0 Trans (B01EHSX28M) 47 6677
Crocs Men's and Women's Baya C (B084Q74XH5) 46 68
Crocs Men’s Classic Realtree X (B07TBHGK1R) 46 1879
GE 6,000 BTU Electronic Window (B08N6YC1ZP) 45 51
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