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Amazon Movers / Shakers Searchterms CW 24

06/19/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon search term report data for calendar weeks 24 (06/13/2021 - 06/19/2021) and 23 (06/06/2021 - 06/12/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SearchtermRank curr.Rank prev.Change
fathers day gifts132↑ -31
pop it28↑ -6
iphone312↑ -9
bluetooth headphones415↑ -11
earbuds513↑ -8
apple watch band69↑ -3
pool723↑ -16
outdoor lights822↑ -14
portable ac930↑ -21
apple106↓ 4
dresses1120↑ -9
womens summer tops1218↑ -6
fidget packs1325↑ -12
power bank1427↑ -13
ps5157↓ 8
iphone 11 case1631↑ -15
desk1717↓ 0
fathers day gifts from daughter18504↑ -486
crocs1926↑ -7
summer dresses2058↑ -38

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchtermsRank curr.
mayweather fight1672
floyd mayweather fight2703
flip flop mens3448
floyd mayweather3707
mayweather3814
summer dress for women midi length4625
summer maxi dresses for women4657
t shirt dresses for women summer4927
hot singles near me5221
sports bras for women 3 pack5296
maxi dresses for women summer with sleeves5643
teacher appreciation gift5792
multifunctional foam cleaner5875
logan paul5984
halara athletic dress6072
mommy and me bathing suits6073
mens shirts casual short sleeve6076
pit vipers men polarized6281
mayweather vs paul6310
sun visor hats for women6899
visors for women no headache7784
d day movies7861
capri pants for women casual summer8188
sidewalk8266
romper for women casual summer8476

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchtermsRank prev.
carnelian crystal necklace1628
slippers woman2454
shin megami tensei v2732
wireless ear buds+3272
baby prime day deals 20213391
nike womens flex 4in shorts3688
vionic for woman4262
prime day deals 2021 kitchen4311
tpm chip4807
metroid dread5275
beats studio buds5340
carnelian necklaces5680
prime deals of the day today only clearance5827
sherni5952
womens dresses for summer wedding6301
lego prime day deals6340
prime deals 20216425
smart watch for android phones for women6631
primeday deals7159
amazon smile login7684
vaccumed cleaner8021
tank tops loose fitting for women8055
cupshe prime8209
lego prime day8298
bistro sets9402

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SearchtermRank CW 24Rank CW 23Delta
graduation gift for her967203,019-202,052
high waisted bathing suits for women632179,796-179,164
flip flops woman626167,347-166,721
summer dresses for women beach441143,459-143,018
tank tops for women trendy411141,717-141,306
juneteenth shirts526132,098-131,572
graduation 2021 decorations156127,008-126,852
high waisted bikini bottom465106,295-105,830
wedding guest dresses for women summer76596,744-95,979
anklet for women93784,953-84,016
silicone rings women97272,577-71,605
plus size dress for women43470,145-69,711
dresses for women summer 202127762,488-62,211
fathers day gifts from wife43657,722-57,286
teva woman's sandals36646,460-46,094
roller skates women87444,874-44,000
wireless earbuds bluetooth45133,717-33,266
fanny pack women58433,707-33,123
dresser for bedroom26723,949-23,682
blast auxiliary portable ac59124,113-23,522
hey dudes for men41319,202-18,789
water shoes men56919,274-18,705
pool floats adult16217,896-17,734
lace front wigs human hair66317,194-16,531
inflatable water slide78214,642-13,860
running shoes for men97714,758-13,781
swim shorts women82814,352-13,524
lunch box for women97314,408-13,435
friends reunion88414,231-13,347
above ground swimming pool37313,132-12,759
king comforter set90613,344-12,438
tank tops for men76912,977-12,208
bras for women34010,903-10,563
earrings for women74711,120-10,373
wedge sandals81410,875-10,061
wallet men64410,434-9,790
pocket knives6629,871-9,209
bed fan5149,585-9,071
security camera outdoor5949,459-8,865
jean shorts for women5548,321-7,767
massage gun deep tissue3798,121-7,742
plus size summer dress7818,428-7,647
father's day gifts3657,671-7,306
blackstone accessories9268,231-7,305
amz prime4437,383-6,940
vibrabratorssex for women5347,092-6,558
ring video doorbell wired bundle with echo dot (gen 3) - charcoal9007,187-6,287
wireless keyboard and mouse7787,002-6,224
womens tank top5296,713-6,184
the conjuring the devil made me do it6936,653-5,960

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SearchtermRank CW 24Rank CW 23Delta
sales deals43369559433,636
massage gun for athletes140433855139,578
carnelian crystal9667098595,685
ninja blenders8169271580,977
dresses for summer5857195657,615
prime deals of the day today only5255367651,877
sunglasses mens5076995049,819
running shoes men4761778446,833
stasher bags4351597042,545
warehouse3694917936,770
running shoes womens2859770427,893
cupshe womens swimsuits2839192427,467
strapless bras2677865326,125
blackout curtain2545246224,990
computer monitors2521256524,647
plus size swimsuit for women2434918924,160
ring door bell2445189623,555
security cameras outdoor wireless with night vision and audio2440798623,421
hey dudes mens shoes2396561323,352
prime deals2228437521,909
cupshe one piece bathing suits for women2211160721,504
brooks running shoes for women2041645319,963
bathing suit coverups for women1931542318,892
tank top for women1787525317,622
bluetooth ear buds1738476916,615
sunglasses woman1681868216,136
fourth of july shirts for women1681272216,090
warehouse deals clearance open box under 201580928615,523
king size comforter sets1608268915,393
4th of july shirts women1545820715,251
extension cords1563053015,100
water shoes for men1468248414,198
plus size dresses for women1365437813,276
birkenstock sandals women1147045811,012
rompers for women dressy summer1147855810,920
queen bed sheets set1122298010,242
nintendo switch controllers103875579,830
purses and handbags99555909,365
kettlebell94957138,782
television89735088,465
air conditioner for room85553418,214
levis81778047,373
kindle paperwhite case76278066,821
sports bra pack75398476,692
teva sandals women67604606,300
vitamix64456975,748
dressers for bedroom59692375,732
cast iron skillet60078635,144
fitness60649385,126
nest58798025,077

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SearchtermRank CW 24Rank CW 23Delta
summer dresses for women 2021944111↓ 833
mens swimming trunks106913↑ -807
pride193981↑ -788
baby registry search225997↑ -772
robot vacuum910169↓ 741
sun dresses women summer79809↑ -730
stand up comedy280983↑ -703
echo76785↓ 682
nespresso833155↓ 678
gaming chairs763103↓ 660
scary movies335987↑ -652
crocs charms151798↑ -647
dewalt818190↓ 628
pop socket for iphone302928↑ -626
diamond painting101721↑ -620
queen bed frame382998↑ -616
free movies272878↑ -606
fishing802205↓ 597
switch games751168↓ 583
duvet cover958391↓ 567
womens summer dresses214781↑ -567
echo dot62464↓ 560
intex pool310853↑ -543
book shelves952412↓ 540
roku854322↓ 532
comforter796264↓ 532
men's shorts423948↑ -525
deals of the day898379↓ 519
nightstand199705↑ -506
chicken415920↑ -505
blood pressure monitor492996↑ -504
kitchen decor367871↑ -504
funko741239↓ 502
gallon water bottle388890↑ -502
jbl bluetooth speaker993492↓ 501
black dress464962↑ -498
laptop stand896400↓ 496
gaming headset484977↑ -493
pots and pans set824334↓ 490
fathers day gifts from daughter18504↑ -486
garden decor372856↑ -484
gifts for women275757↑ -482
kids movies481957↑ -476
speakers bluetooth wireless811339↓ 472
knife set683212↓ 471
cricut54979↓ 470
madea154618↑ -464
golf50239↓ 463
mens shoes774313↓ 461
airpods case114563↑ -449

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics12038
Apple5744
Nike4467
365 by Whole Foods Market3901
Amazon Essentials3569
Hanes3242
adidas3110
SAMSUNG3061
Amazon3054
HP3000
Intex2750
LEGO2414
DEWALT2288
Under Armour2192
Funko2186
Generic2079
Sony1802
Samsung Electronics1786
Nintendo1785
Crocs1782

Winners

Here are the brands with the biggest gains.

# Keywords CW 24# Keywords CW 23Delta
Amazon Essentials35692826743
365 by Whole Foods Market39013254647
Hallmark1090637453
Amazon Basics1203811617421
TaoTronics4061405
Happy Belly1054740314
Clorox1017715302
Summer Waves605365240
Juvale841616225
Produce (Brands May Vary)1130905225
LETSCOM23721216
Arae462246216
Best Choice Products15441345199
Ecrocoo24349194
Neutrogena14101226184
Homfa1823179
MaxKare1751174
mDesign853682171
Unknown988818170
Letsfit17715162

Losers

Here are the brands with the biggest losses.

# Keywords CW 24# Keywords CW 23Delta
Amazon30546027-2973
SAMSUNG30614330-1269
Apple57446924-1180
Ring11762334-1158
Samsung Electronics17862707-921
Simple Joys by Carter's12012076-875
Levi's9151738-823
Bissell12261930-704
Anker12461900-654
Under Armour21922833-641
INSIGNIA326943-617
Sony18022418-616
LG12741869-595
adidas31103681-571
Razer10021520-518
Blink Home Security5681084-516
iRobot267781-514
Acer5411034-493
Garmin9391432-493
Instant Pot282771-489

Products

Products that appear most often

Here the top products that appear most often in the search term report.

ProductCount
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)322
BLACK+DECKER BPACT08WT Portabl (B01DLPUWL2)238
Crocs Men's and Women's Classi (B0956MH8DR)223
KATCHY Indoor Insect and Flyin (B07B6RZP4H)211
Apple AirPods with Charging Ca (B07PXGQC1Q)198
Apple AirPods Pro (B07ZPC9QD4)197
Crocs Kids' Classic Clog (B096NV58NS)190
VIFUUR Water Sports Shoes Bare (B07JPYSNDP)188
SUUKSESS Women Wrap Bikini Set (B082PNCS7M)187
XIEERDUO Women's V Neck Lace T (B08B3GCPTJ)181
Apple 20W USB-C Power Adapter (B08L5M9BTJ)180
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)170
Blink Mini – Compact indoor pl (B07X6C9RMF)168
Kanu Surf Men's Barracuda Swim (B08GCY2KQW)166
RUUHEE Women Criss Cross High (B082SJTR7N)161
Beckham Hotel Collection Bed P (B01LYNW421)156
Birkenstock Unisex Arizona Ess (B07FBPRN8Y)154
Hanes Men's ComfortSoft Short (B07KCN4G6T)149
Jackery Portable Power Station (B07D29QNMJ)148
adidas Men's Adilette Shower S (B081J966XK)146

Winners

These products appear significantly more often in the search term report compared to the previous week:

ProductDelta
Amazon Basics Hardside Carry-O (B071VG5N9D)119
HP DeskJet 2755 Wireless All-i (B083ZY6XFQ)117
Sport-Brella Versa-Brella 4-Wa (B00HA2ZKCO)100
Keter Marvel Plus 71 Gallon Re (B01LW83O84)96
CLOROX Pool&Spa XtraBlue 3-Inc (B00PZZFG0O)95
5 Pack Men’s Active Quick Dry (B07RP2ZQ3G)84
Classic Home and Garden 72 Whi (B06XGWQB7T)79
Amazon Basics Stainless Steel (B06X9NQ8GX)78
Anstoy Electric with Gel Ball (B0821C1KK2)76
TRAVANDO Mens Slim Wallet with (B07FPVR858)76
Pet Grooming Brush Effectively (B01M5DS0Z7)73
Scientoy Fidget Toy Set, 35 Pc (B07TT6664Z)71
KATCHY Indoor Insect and Flyin (B07B6RZP4H)69
HEMIUA Bug Zapper for Outdoor (B0861295JF)67
TeeTurtle - The Original Rever (B092NSVT6S)66
SAND MINE Reversible Mats, Pla (B08NSXMKDN)65
Linon Brown 3-Piece Table Faux (B002USUJV0)63
Crosman SNR357 .177-Caliber Pe (B01GVS1O7M)63
Step2 Rain Showers Splash Pond (B01K1K0K6M)60
Little Tikes Rocky Mountain Ri (B00AU0O8B2)60

Losers

These products appeared significantly less frequently compared to the previous week:

ProductDelta
LG 27GL83A-B 27 Inch Ultragear (B07YGZL8XF)-202
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)-178
Crocs Kid's Classic Clog (Reti (B095Y438VP)-172
HP Chromebook 14 Laptop, Intel (B08YKGZF7P)-154
Blink Outdoor – wireless, weat (B086DKSHQ4)-142
INSIGNIA NS-50DF710NA21 50-inc (B086VRR9K9)-139
New Balance Women's FuelCore N (B093QQJVDH)-131
All-new Echo Dot (4th Gen, 202 (B07XJ8C8F5)-130
Fire TV Stick 4K streaming dev (B079QHML21)-127
Instant Pot Duo Nova 7-in-1 El (B07R6V1MXW)-126
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)-125
Echo Dot (3rd Gen) - Smart spe (B07FZ8S74R)-112
Keurig K-Slim Coffee Maker, Si (B083248S3B)-110
Zinus 12 Inch Green Tea Memory (B00Q7EPSHI)-109
Sweet Sweat Waist Trimmer - Bl (B0972BMY6Q)-108
Insignia NS-43DF710NA21 43-inc (B086VRY8GZ)-105
Apple AirPods with Wireless Ch (B07PYLT6DN)-103
NETGEAR Wi-Fi Range Extender E (B00R92CL5E)-102
GE Profile Opal - Countertop N (B07YF9SGBW)-101
iRobot Roomba i6+ (6550) Robot (B085D45SZF)-99

Newcomer

The following products did not appear in the previous week.

Product# searchtermsBest rank
Crocs Men's and Women's Classi (B0956MH8DR)22319
Crocs Kids' Classic Clog (B096NV58NS)19019
Amazon Basics Hardside Carry-O (B0727XS1XC)117208
Saucony Men's Multi-pack Mesh (B083R42NXF)110452
CUPSHE Women's One Piece Swims (B0919G52RN)108171
Under Armour Men's Tech 2.0 Sh (B08DGCS7MH)812267
adidas Unisex-Child Adilette S (B087FCFKLK)803540
adidas Kids' Grand Court Wide (B07KYB6KND)743241
BLACK+DECKER BPACT14HWT Portab (B01DLPUWJ4)7278
Sable Inflatable Pool, Blow Up (B082X3886D)71249
Smart Weighted Hoola Hoops, 2 (B092D9K3JG)641136
Hydro Flask Water Bottle - Wid (B083GBY9SB)632083
GLORIA VANDERBILT Women's Clas (B081TZYK42)609719
TCL 32-inch 3-Series 720p Roku (B088S3V3R4)52561
Winsome Alex 2-pc Set TV Table (B0921DXLDK)495207
T.TAiO Esponjabon Concha Nacar (B08WRL7Z8Y)482811
TaoTronics Bluetooth 5.0 Trans (B01EHSX28M)476677
Crocs Men's and Women's Baya C (B084Q74XH5)4668
Crocs Men’s Classic Realtree X (B07TBHGK1R)461879
GE 6,000 BTU Electronic Window (B08N6YC1ZP)4551

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