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Amazon Movers / Shakers Searchterms CW 25 (inkl. Prime Day)

06/26/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 25 (06/20/2021 - 06/26/2021) and 24 (06/13/2021 - 06/19/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

We had the Amazon Prime Day in week 25 so look out for intersting anomalies!

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
fathers day gifts 1 1 ↓ 0
fathers day gifts from daughter 2 18 ↑ -16
pop it 3 2 ↓ 1
prime day deals 2021 4 35 ↑ -31
bluetooth headphones 5 4 ↓ 1
iphone 6 3 ↓ 3
earbuds 7 5 ↓ 2
fathers day 8 72 ↑ -64
apple watch band 9 6 ↓ 3
fidget packs 10 13 ↑ -3
laptop 11 22 ↑ -11
pool 12 7 ↓ 5
outdoor lights 13 8 ↓ 5
ps5 14 15 ↑ -1
apple 15 10 ↓ 5
dresses 16 11 ↓ 5
iphone 11 case 17 16 ↓ 1
womens summer tops 18 12 ↓ 6
portable ac 19 9 ↓ 10
power bank 20 14 ↓ 6

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
metroid dread 669
trash can compactor 2191
bohemian wrap dress 3416
carnelian crystal necklace 3646
sorel 6pm 4552
metroid amiibo 6314
beats studio buds 6481
sherni 6629
the sweetness of water 7677
mosagallu telugu movie 7782
zelda game and watch 7819
amazon smile login 9143
shoe ottoman 9455
wowgo splash pad for kids 9559
sauna sweat suit 10273
wowgo splash pad 10560
hde womens exercise workout dress 11143
ocp ball cap 11574
echo auto- hands-free alexa in your car with your phone 13083
dude wiper 1000 13160
xbox mini fridge 13250
womens dresses for summer wedding 14103
primeday deals 14541
forza horizon 5 14573
j one jelly pack 14607

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
mayweather fight 1672
floyd mayweather 3707
mayweather 3814
summer dress for women midi length 4625
hot singles near me 5221
maxi dresses for women summer with sleeves 5643
multifunctional foam cleaner 5875
logan paul 5984
mens shirts casual short sleeve 6076
d day movies 7861
romper for women casual summer 8476
flowy tanks for women 9628
womens dresses summer wedding guest 9909
hydroflask water bottles with straw 10777
miraclesuit & magic suit 11159
30th anniversary gifts 11323
plus size bathing suits women 11430
non sticking frying pan 12430
gold anklet for women 13451
chairs for bedrooms 13626
teva flip flops for women 13738
fly traps indoor hanging 13887
plus size bathing suits women tummy control 14070
fidget packs with simple dimples and pop its in it 15198
concacaf nations league 15817

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 25 Rank CW 24 Delta
strapless bras 937 26,778 -25,841
blackout curtain 568 25,452 -24,884
plus size swimsuit for women 641 24,349 -23,708
hey dudes mens shoes 363 23,965 -23,602
juneteenth tshirt women 402 23,484 -23,082
tank top for women 704 17,875 -17,171
sunglasses woman 880 16,818 -15,938
extension cords 964 15,630 -14,666
dissolving swim shorts 988 14,619 -13,631
birkenstock sandals women 872 11,470 -10,598
rompers for women dressy summer 930 11,478 -10,548
plus size bathing suit for women 296 10,620 -10,324
gifts for father's day 946 9,152 -8,206
bathing suit womens 855 8,896 -8,041
dad gifts for fathers day 778 7,468 -6,690
teva sandals women 578 6,760 -6,182
dressers for bedroom 315 5,969 -5,654
father's day gifts for dad 690 5,821 -5,131
luca 278 4,602 -4,324
manifest 801 4,749 -3,948
icarly 357 4,145 -3,788
shoes women 789 4,474 -3,685
pool floats for adults 674 4,263 -3,589
fathers day gifts for grandpa 360 3,769 -3,409
fathers day gift from wife 163 3,203 -3,040
above ground pools 349 3,181 -2,832
hammocks 896 3,705 -2,809
wireless charging pad 899 3,675 -2,776
hydro flask water bottle 343 2,991 -2,648
dresses for wedding guest women summer 780 3,109 -2,329
queen bed frame with headboard 758 3,040 -2,282
sundresses for women casual 501 2,770 -2,269
womens summer dress 354 2,552 -2,198
graduation decorations 629 2,824 -2,195
father day gifts 975 3,142 -2,167
ankle bracelets 635 2,733 -2,098
alexa devices for home 561 2,535 -1,974
mens gifts 907 2,847 -1,940
bathing suits for curvy women 753 2,669 -1,916
high waisted bikinis 181 2,046 -1,865
flip flops for women 960 2,801 -1,841
father's day 480 2,259 -1,779
dad shirt 970 2,670 -1,700
hitmans bodyguard 984 2,632 -1,648
fathers day gifts for dad 422 2,022 -1,600
ceiling fans indoor with light 991 2,560 -1,569
cocktail dresses 661 2,174 -1,513
electric shavers for men 723 2,235 -1,512
apple watch bands 40mm for women 882 2,353 -1,471
corn hole 719 2,118 -1,399

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 25 Rank CW 24 Delta
ring video doorbell wired bundle with echo dot (gen 3) - charcoal 201369 900 200,469
tank tops for women trendy 87446 411 87,035
flip flops woman 84682 626 84,056
graduation gift for her 70719 967 69,752
high waisted bathing suits for women 66298 632 65,666
dresses for women summer 2021 61029 277 60,752
anklet for women 53362 937 52,425
high waisted bikini bottom 47779 465 47,314
king comforter set 17238 906 16,332
pool floats adult 13091 162 12,929
lace front wigs human hair 12865 663 12,202
dresser for bedroom 10664 267 10,397
earrings for women 8980 747 8,233
summer dresses for women beach 7380 441 6,939
lunch box for women 7747 973 6,774
wedge sandals 7000 814 6,186
above ground swimming pool 5829 373 5,456
water shoes men 5922 569 5,353
womens tank top 5595 529 5,066
jean shorts for women 5169 554 4,615
air conditioners 4692 768 3,924
dog life jacket 4474 592 3,882
apple watch screen protector 4499 976 3,523
queen sheet set 4286 984 3,302
friends reunion 4045 884 3,161
mattress topper 3496 939 2,557
magnetic lashes 3027 707 2,320
bed fan 2826 514 2,312
tank tops for men 3072 769 2,303
disposable face masks 2891 685 2,206
wedding guest dresses for women summer 2670 765 1,905
tarot cards 2804 941 1,863
showtime 1984 133 1,851
vegetable chopper 2429 585 1,844
window air conditioners 2138 395 1,743
believe me 2446 710 1,736
rtx 3070 ti 2563 848 1,715
samsung galaxy s21 ultra case 2574 904 1,670
the conjuring the devil made me do it 2343 693 1,650
silicone rings women 2614 972 1,642
plus size summer dress 2359 781 1,578
bluetooth earbuds 1926 444 1,482
wireless keyboard and mouse 2216 778 1,438
pit viper 1720 359 1,361
teva woman's sandals 1727 366 1,361
closet organizers and storage 1818 604 1,214
swim shorts women 2037 828 1,209
amz prime 1635 443 1,192
bubble gun 2032 963 1,069
mare of easttown 1893 871 1,022

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 25 Rank CW 24 Delta
air conditioner for window 965 130 ↓ 835
graduation 2021 decorations 973 156 ↓ 817
summer dresses for women 2021 143 944 ↑ -801
bathing suit cover ups for women 987 203 ↓ 784
shoe organizer 948 168 ↓ 780
gun safe 969 284 ↓ 685
5mm magnetic balls 207 880 ↑ -673
them 921 254 ↓ 667
mens sandals 901 268 ↓ 633
baby registry search 846 225 ↓ 621
gifts for dad 147 717 ↑ -570
believe me the abduction of lisa mcvey 943 376 ↓ 567
gaming chairs 202 763 ↑ -561
fathers day gift 109 659 ↑ -550
wireless charger 385 927 ↑ -542
queen bed frame 900 382 ↓ 518
laptops 527 50 ↓ 477
womens summer clothes 844 369 ↓ 475
iphone 12 charger 247 677 ↑ -430
amazon gift cards from amazon 319 749 ↑ -430
laundry detergent 453 853 ↑ -400
massage gun deep tissue 770 379 ↓ 391
pakistan 551 942 ↑ -391
maternity clothes 997 610 ↓ 387
pocket knife 600 981 ↑ -381
womens summer dresses 592 214 ↓ 378
fanny pack women 962 584 ↓ 378
watch for men 580 956 ↑ -376
pride 567 193 ↓ 374
the conjuring 566 204 ↓ 362
plus size swimsuit 395 40 ↓ 355
infinite 461 813 ↑ -352
sun dresses women summer 419 79 ↓ 340
magnesium 575 915 ↑ -340
crocs charms 489 151 ↓ 338
pit viper sunglasses 398 726 ↑ -328
funko 415 741 ↑ -326
laptop stand 571 896 ↑ -325
patio chairs 677 352 ↓ 325
water shoes womens 675 354 ↓ 321
family man 928 608 ↓ 320
mens wallets 490 810 ↑ -320
neck fans 366 684 ↑ -318
creatine 986 675 ↓ 311
nightstand 509 199 ↓ 310
water table 933 629 ↓ 304
hey dudes 499 798 ↑ -299
garden decor 670 372 ↓ 298
summer outfits for women 773 477 ↓ 296
ps4 controller 102 396 ↑ -294

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 9749
Apple 5839
Nike 4616
365 by Whole Foods Market 3791
Amazon 3283
Hanes 3277
adidas 3134
SAMSUNG 3071
HP 2838
Intex 2677
Under Armour 2506
LEGO 2411
Amazon Essentials 2391
DEWALT 2350
Funko 2327
Generic 2126
Nintendo 2112
Crocs 1880
Sony 1871
Samsung Electronics 1817

Winners

Here are the brands with the biggest gains.

# Keywords CW 25 # Keywords CW 24 Delta
Nintendo 2112 1785 327
Under Armour 2506 2192 314
Columbia 1310 1064 246
Amazon 3283 3054 229
Hallmark 1295 1090 205
ORIbox 186 14 172
Nut Cravings 196 39 157
Nike 4616 4467 149
Funko 2327 2186 141
INSIGNIA 465 326 139
Linenspa 561 438 123
Anker 1365 1246 119
YETI 1044 926 118
Levi's 1029 915 114
Cuisinart 1356 1244 112
Microsoft 1503 1394 109
Ann Arbor T-shirt Co. 300 194 106
Bedsure 1340 1238 102
Crocs 1880 1782 98
Crazy Dog T-Shirts 367 272 95

Losers

Here are the brands with the biggest losses.

# Keywords CW 25 # Keywords CW 24 Delta
Amazon Basics 9749 12038 -2289
Amazon Essentials 2391 3569 -1178
Arae 207 462 -255
Happy Belly 802 1054 -252
TaoTronics 161 406 -245
Simple Joys by Carter's 977 1201 -224
Ecrocoo 70 243 -173
HP 2838 3000 -162
BLACK+DECKER 1533 1672 -139
365 by Whole Foods Market 3791 3901 -110
Homfa 73 182 -109
Honeywell 251 359 -108
Step2 343 450 -107
Poolmaster 181 287 -106
TalkWorks 72 171 -99
AmazonCommercial 321 418 -97
Teskyer 96 183 -87
GE 936 1023 -87
Ring 1093 1176 -83
Best Choice Products 1462 1544 -82

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 309
SUUKSESS Women Wrap Bikini Set (B082PNCS7M) 236
Crocs Men's and Women's Duet S (B005GCCJME) 222
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 220
Apple AirPods Pro (B07ZPC9QD4) 220
BLACK+DECKER BPACT08WT Portabl (B01DLPUWL2) 199
Apple AirPods with Charging Ca (B07PXGQC1Q) 197
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 194
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) 193
Kanu Surf Men's Barracuda Swim (B08GCY2KQW) 182
Crocs Kids' Classic Clog (B096NV58NS) 173
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) 172
XIEERDUO Women's V Neck Lace T (B08B3GCPTJ) 171
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 163
adidas Men's Adilette Shower S (B081J966XK) 160
Amazon Basics Hardside Carry-O (B071VG5N9D) 156
Blink Mini – Compact indoor pl (B07X6C9RMF) 156
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 155
Under Armour Men's Tech Golf P (B08S6F8C21) 155
Levi's Women's 501 Original Sh (B08J97XVXH) 154

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
Crocs Men's and Women's Duet S (B005GCCJME) 186
Under Armour Men's Tech Golf P (B08S6F8C21) 81
Sweet Sweat Waist Trimmer - Bl (B0972BMY6Q) 80
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) 72
Champion Men's Century Classic (B07JL8Y2K2) 70
Clorox Xtra Blue 40 Pound 80 T (B01HAN6EVS) 69
Liberty Imports Pack of 5 Wome (B082XJ57GJ) 67
AIPER SMART Cordless Automatic (B08R9JSX5B) 65
Night Time Fat Burner - Metabo (B07X39RHLK) 65
Homedics Relaxation Indoor Tab (B000QTUJXS) 63
FENUN Mosquito Traps, Gnat Tra (B08CDB8PDG) 63
Solar Lights Outdoor,ATUPEN 21 (B08T9F2MM1) 62
Coleman Camp Chair with 4-Can (B0033990ZQ) 62
Columbia Men's Bahama Ii Short (B09723R9S2) 59
Pokémon TCG Ball (B096ZJJNSH) 58
Thoughtfully Gifts, Smokehouse (B083C4TBT5) 56
5 Pack: Men’s Dry-Fit Moisture (B07DRRV34R) 54
Star Wars Yoda Lightsaber Best (B08CQWPSZB) 53
adidas Men's Prospect Stretch (B0078YABQY) 51
Linenspa 8 Inch Memory Foam an (B01IU6RJYA) 50

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
Crocs Men's and Women's Classi (B0956MH8DR) -134
Amazon Basics Hardside Carry-O (B0727XS1XC) -90
Saucony Men's Multi-pack Mesh (B083R42NXF) -74
DearHouse 12 Strands Artificia (B071LDMFSS) -58
5 Pack Men’s Active Quick Dry (B07RP2ZQ3G) -56
Samsung Electronics Samsung Ga (B08N2FRMPN) -55
SAND MINE Reversible Mats, Pla (B08NSXMKDN) -55
ZOTAC Gaming GeForce RTX 3060 (B08W8DGK3X) -53
DEWALT Mechanics Tools Kit and (B00U0P0GHM) -52
Samsung Galaxy Watch Active 2 (B07VQJDGX2) -51
Amazon Basics Non-Stick Cookwa (B07481LPMF) -51
Keter Marvel Plus 71 Gallon Re (B01LW83O84) -51
Samsung Galaxy A10s A107M - 32 (B07XQHM1CV) -50
GearTOP Fishing Hat and Safari (B071H5KQLH) -50
Little Tikes Rocky Mountain Ri (B00AU0O8B2) -48
Hydro Flask Water Bottle - Wid (B083GBY9SB) -47
Mac Sports Mac Wagon (WTC-109) (B0079P1KH6) -45
EINSKEY Men's Waterproof Sun H (B01J1GQ1HY) -45
Wyze Cam v3 with Color Night V (B08R59YH7W) -44
Step2 Rain Showers Splash Pond (B01K1K0K6M) -44

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
TeeTurtle - The Original Rever (B07H4N9854) 64 7213
Lodge Pre-Seasoned Cast Iron R (B002CMLTXG) 62 5945
adidas Unisex-Child Grand Cour (B09748V71K) 62 13255
Keter Springwood 80 Gallon Res (B01M5C6UXN) 44 2817
Kenneth Cole Reaction Out Of B (B00ODH4HNW) 41 168
Fruit of the Loom Boys' Cotton (B0973WTTVW) 40 41435
Amazon Basics Deep Seat Patio (B07JQMLVF8) 40 2039
Witchcraft Supplies Box for Wi (B08XPRY9VZ) 40 10080
Winsome Alex 2-pc Set TV Table (B07GC42RZ6) 39 5440
Weider Pro 265 Weight Bench (B01DEARWSU) 38 358
Summer Tops for Women Short Sl (B096M7L6BD) 34 27086
Amazon Basics Window-Mounted A (B07N6KTC5V) 34 1907
Apple Gift Card 1 - Email Deli (B08F3C99KN) 32 9763
5-Tier Adjustable Tall Bookcas (B08BKFNCHH) 31 524
Amazon Basics Soft-Sided Mesh (B00QHC0050) 30 5510
Women's Workout Dress, Sleevel (B097D1QTJT) 29 8528
Whitmor 6 White Cube Organizer (B079RNZZG4) 29 1658
The Original Reversible Octopu (B088X46LGJ) 28 9266
EnerPlex Kids Inflatable Trave (B07S2475NG) 28 18750
adidas Unisex-Child Duramo Sl (B096WN7SHN) 26 13255
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