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Trutz Fries

Amazon Movers / Shakers Searchterms CW 25 (inkl. Prime Day)

06/26/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon Search Term Report data for calendar weeks 25 (06/20/2021 - 06/26/2021) and 24 (06/13/2021 - 06/19/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

We had the Amazon Prime Day in week 25 so look out for intersting anomalies!

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SearchtermRank curr.Rank prev.Change
fathers day gifts11↓ 0
fathers day gifts from daughter218↑ -16
pop it32↓ 1
prime day deals 2021435↑ -31
bluetooth headphones54↓ 1
iphone63↓ 3
earbuds75↓ 2
fathers day872↑ -64
apple watch band96↓ 3
fidget packs1013↑ -3
laptop1122↑ -11
pool127↓ 5
outdoor lights138↓ 5
ps51415↑ -1
apple1510↓ 5
dresses1611↓ 5
iphone 11 case1716↓ 1
womens summer tops1812↓ 6
portable ac199↓ 10
power bank2014↓ 6

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchtermsRank curr.
metroid dread669
trash can compactor2191
bohemian wrap dress3416
carnelian crystal necklace3646
sorel 6pm4552
metroid amiibo6314
beats studio buds6481
the sweetness of water7677
mosagallu telugu movie7782
zelda game and watch7819
amazon smile login9143
shoe ottoman9455
wowgo splash pad for kids9559
sauna sweat suit10273
wowgo splash pad10560
hde womens exercise workout dress11143
ocp ball cap11574
echo auto- hands-free alexa in your car with your phone13083
dude wiper 100013160
xbox mini fridge13250
womens dresses for summer wedding14103
primeday deals14541
forza horizon 514573
j one jelly pack14607

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchtermsRank prev.
mayweather fight1672
floyd mayweather3707
summer dress for women midi length4625
hot singles near me5221
maxi dresses for women summer with sleeves5643
multifunctional foam cleaner5875
logan paul5984
mens shirts casual short sleeve6076
d day movies7861
romper for women casual summer8476
flowy tanks for women9628
womens dresses summer wedding guest9909
hydroflask water bottles with straw10777
miraclesuit & magic suit11159
30th anniversary gifts11323
plus size bathing suits women11430
non sticking frying pan12430
gold anklet for women13451
chairs for bedrooms13626
teva flip flops for women13738
fly traps indoor hanging13887
plus size bathing suits women tummy control14070
fidget packs with simple dimples and pop its in it15198
concacaf nations league15817

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SearchtermRank CW 25Rank CW 24Delta
strapless bras93726,778-25,841
blackout curtain56825,452-24,884
plus size swimsuit for women64124,349-23,708
hey dudes mens shoes36323,965-23,602
juneteenth tshirt women40223,484-23,082
tank top for women70417,875-17,171
sunglasses woman88016,818-15,938
extension cords96415,630-14,666
dissolving swim shorts98814,619-13,631
birkenstock sandals women87211,470-10,598
rompers for women dressy summer93011,478-10,548
plus size bathing suit for women29610,620-10,324
gifts for father's day9469,152-8,206
bathing suit womens8558,896-8,041
dad gifts for fathers day7787,468-6,690
teva sandals women5786,760-6,182
dressers for bedroom3155,969-5,654
father's day gifts for dad6905,821-5,131
shoes women7894,474-3,685
pool floats for adults6744,263-3,589
fathers day gifts for grandpa3603,769-3,409
fathers day gift from wife1633,203-3,040
above ground pools3493,181-2,832
wireless charging pad8993,675-2,776
hydro flask water bottle3432,991-2,648
dresses for wedding guest women summer7803,109-2,329
queen bed frame with headboard7583,040-2,282
sundresses for women casual5012,770-2,269
womens summer dress3542,552-2,198
graduation decorations6292,824-2,195
father day gifts9753,142-2,167
ankle bracelets6352,733-2,098
alexa devices for home5612,535-1,974
mens gifts9072,847-1,940
bathing suits for curvy women7532,669-1,916
high waisted bikinis1812,046-1,865
flip flops for women9602,801-1,841
father's day4802,259-1,779
dad shirt9702,670-1,700
hitmans bodyguard9842,632-1,648
fathers day gifts for dad4222,022-1,600
ceiling fans indoor with light9912,560-1,569
cocktail dresses6612,174-1,513
electric shavers for men7232,235-1,512
apple watch bands 40mm for women8822,353-1,471
corn hole7192,118-1,399

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SearchtermRank CW 25Rank CW 24Delta
ring video doorbell wired bundle with echo dot (gen 3) - charcoal201369900200,469
tank tops for women trendy8744641187,035
flip flops woman8468262684,056
graduation gift for her7071996769,752
high waisted bathing suits for women6629863265,666
dresses for women summer 20216102927760,752
anklet for women5336293752,425
high waisted bikini bottom4777946547,314
king comforter set1723890616,332
pool floats adult1309116212,929
lace front wigs human hair1286566312,202
dresser for bedroom1066426710,397
earrings for women89807478,233
summer dresses for women beach73804416,939
lunch box for women77479736,774
wedge sandals70008146,186
above ground swimming pool58293735,456
water shoes men59225695,353
womens tank top55955295,066
jean shorts for women51695544,615
air conditioners46927683,924
dog life jacket44745923,882
apple watch screen protector44999763,523
queen sheet set42869843,302
friends reunion40458843,161
mattress topper34969392,557
magnetic lashes30277072,320
bed fan28265142,312
tank tops for men30727692,303
disposable face masks28916852,206
wedding guest dresses for women summer26707651,905
tarot cards28049411,863
vegetable chopper24295851,844
window air conditioners21383951,743
believe me24467101,736
rtx 3070 ti25638481,715
samsung galaxy s21 ultra case25749041,670
the conjuring the devil made me do it23436931,650
silicone rings women26149721,642
plus size summer dress23597811,578
bluetooth earbuds19264441,482
wireless keyboard and mouse22167781,438
pit viper17203591,361
teva woman's sandals17273661,361
closet organizers and storage18186041,214
swim shorts women20378281,209
amz prime16354431,192
bubble gun20329631,069
mare of easttown18938711,022

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SearchtermRank CW 25Rank CW 24Delta
air conditioner for window965130↓ 835
graduation 2021 decorations973156↓ 817
summer dresses for women 2021143944↑ -801
bathing suit cover ups for women987203↓ 784
shoe organizer948168↓ 780
gun safe969284↓ 685
5mm magnetic balls207880↑ -673
them921254↓ 667
mens sandals901268↓ 633
baby registry search846225↓ 621
gifts for dad147717↑ -570
believe me the abduction of lisa mcvey943376↓ 567
gaming chairs202763↑ -561
fathers day gift109659↑ -550
wireless charger385927↑ -542
queen bed frame900382↓ 518
laptops52750↓ 477
womens summer clothes844369↓ 475
iphone 12 charger247677↑ -430
amazon gift cards from amazon319749↑ -430
laundry detergent453853↑ -400
massage gun deep tissue770379↓ 391
pakistan551942↑ -391
maternity clothes997610↓ 387
pocket knife600981↑ -381
womens summer dresses592214↓ 378
fanny pack women962584↓ 378
watch for men580956↑ -376
pride567193↓ 374
the conjuring566204↓ 362
plus size swimsuit39540↓ 355
infinite461813↑ -352
sun dresses women summer41979↓ 340
magnesium575915↑ -340
crocs charms489151↓ 338
pit viper sunglasses398726↑ -328
funko415741↑ -326
laptop stand571896↑ -325
patio chairs677352↓ 325
water shoes womens675354↓ 321
family man928608↓ 320
mens wallets490810↑ -320
neck fans366684↑ -318
creatine986675↓ 311
nightstand509199↓ 310
water table933629↓ 304
hey dudes499798↑ -299
garden decor670372↓ 298
summer outfits for women773477↓ 296
ps4 controller102396↑ -294


Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Amazon Basics9749
365 by Whole Foods Market3791
Under Armour2506
Amazon Essentials2391
Samsung Electronics1817


Here are the brands with the biggest gains.

# Keywords CW 25# Keywords CW 24Delta
Under Armour25062192314
Nut Cravings19639157
Ann Arbor T-shirt Co.300194106
Crazy Dog T-Shirts36727295


Here are the brands with the biggest losses.

# Keywords CW 25# Keywords CW 24Delta
Amazon Basics974912038-2289
Amazon Essentials23913569-1178
Happy Belly8021054-252
Simple Joys by Carter's9771201-224
365 by Whole Foods Market37913901-110
Best Choice Products14621544-82


Products that appear most often

Here the top products that appear most often in the search term report.

Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)309
SUUKSESS Women Wrap Bikini Set (B082PNCS7M)236
Crocs Men's and Women's Duet S (B005GCCJME)222
KATCHY Indoor Insect and Flyin (B07B6RZP4H)220
Apple AirPods Pro (B07ZPC9QD4)220
Apple AirPods with Charging Ca (B07PXGQC1Q)197
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)194
VIFUUR Water Sports Shoes Bare (B07JPYSNDP)193
Kanu Surf Men's Barracuda Swim (B08GCY2KQW)182
Crocs Kids' Classic Clog (B096NV58NS)173
Birkenstock Unisex Arizona Ess (B07FBPRN8Y)172
XIEERDUO Women's V Neck Lace T (B08B3GCPTJ)171
Apple 20W USB-C Power Adapter (B08L5M9BTJ)163
adidas Men's Adilette Shower S (B081J966XK)160
Amazon Basics Hardside Carry-O (B071VG5N9D)156
Blink Mini – Compact indoor pl (B07X6C9RMF)156
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK)155
Under Armour Men's Tech Golf P (B08S6F8C21)155
Levi's Women's 501 Original Sh (B08J97XVXH)154


These products appear significantly more often in the search term report compared to the previous week:

Crocs Men's and Women's Duet S (B005GCCJME)186
Under Armour Men's Tech Golf P (B08S6F8C21)81
Sweet Sweat Waist Trimmer - Bl (B0972BMY6Q)80
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)72
Champion Men's Century Classic (B07JL8Y2K2)70
Clorox Xtra Blue 40 Pound 80 T (B01HAN6EVS)69
Liberty Imports Pack of 5 Wome (B082XJ57GJ)67
AIPER SMART Cordless Automatic (B08R9JSX5B)65
Night Time Fat Burner - Metabo (B07X39RHLK)65
Homedics Relaxation Indoor Tab (B000QTUJXS)63
FENUN Mosquito Traps, Gnat Tra (B08CDB8PDG)63
Solar Lights Outdoor,ATUPEN 21 (B08T9F2MM1)62
Coleman Camp Chair with 4-Can (B0033990ZQ)62
Columbia Men's Bahama Ii Short (B09723R9S2)59
Pokémon TCG Ball (B096ZJJNSH)58
Thoughtfully Gifts, Smokehouse (B083C4TBT5)56
5 Pack: Men’s Dry-Fit Moisture (B07DRRV34R)54
Star Wars Yoda Lightsaber Best (B08CQWPSZB)53
adidas Men's Prospect Stretch (B0078YABQY)51
Linenspa 8 Inch Memory Foam an (B01IU6RJYA)50


These products appeared significantly less frequently compared to the previous week:

Crocs Men's and Women's Classi (B0956MH8DR)-134
Amazon Basics Hardside Carry-O (B0727XS1XC)-90
Saucony Men's Multi-pack Mesh (B083R42NXF)-74
DearHouse 12 Strands Artificia (B071LDMFSS)-58
5 Pack Men’s Active Quick Dry (B07RP2ZQ3G)-56
Samsung Electronics Samsung Ga (B08N2FRMPN)-55
SAND MINE Reversible Mats, Pla (B08NSXMKDN)-55
ZOTAC Gaming GeForce RTX 3060 (B08W8DGK3X)-53
DEWALT Mechanics Tools Kit and (B00U0P0GHM)-52
Samsung Galaxy Watch Active 2 (B07VQJDGX2)-51
Amazon Basics Non-Stick Cookwa (B07481LPMF)-51
Keter Marvel Plus 71 Gallon Re (B01LW83O84)-51
Samsung Galaxy A10s A107M - 32 (B07XQHM1CV)-50
GearTOP Fishing Hat and Safari (B071H5KQLH)-50
Little Tikes Rocky Mountain Ri (B00AU0O8B2)-48
Hydro Flask Water Bottle - Wid (B083GBY9SB)-47
Mac Sports Mac Wagon (WTC-109) (B0079P1KH6)-45
EINSKEY Men's Waterproof Sun H (B01J1GQ1HY)-45
Wyze Cam v3 with Color Night V (B08R59YH7W)-44
Step2 Rain Showers Splash Pond (B01K1K0K6M)-44


The following products did not appear in the previous week.

Product# searchtermsBest rank
TeeTurtle - The Original Rever (B07H4N9854)647213
Lodge Pre-Seasoned Cast Iron R (B002CMLTXG)625945
adidas Unisex-Child Grand Cour (B09748V71K)6213255
Keter Springwood 80 Gallon Res (B01M5C6UXN)442817
Kenneth Cole Reaction Out Of B (B00ODH4HNW)41168
Fruit of the Loom Boys' Cotton (B0973WTTVW)4041435
Amazon Basics Deep Seat Patio (B07JQMLVF8)402039
Witchcraft Supplies Box for Wi (B08XPRY9VZ)4010080
Winsome Alex 2-pc Set TV Table (B07GC42RZ6)395440
Weider Pro 265 Weight Bench (B01DEARWSU)38358
Summer Tops for Women Short Sl (B096M7L6BD)3427086
Amazon Basics Window-Mounted A (B07N6KTC5V)341907
Apple Gift Card 1 - Email Deli (B08F3C99KN)329763
5-Tier Adjustable Tall Bookcas (B08BKFNCHH)31524
Amazon Basics Soft-Sided Mesh (B00QHC0050)305510
Women's Workout Dress, Sleevel (B097D1QTJT)298528
Whitmor 6 White Cube Organizer (B079RNZZG4)291658
The Original Reversible Octopu (B088X46LGJ)289266
EnerPlex Kids Inflatable Trave (B07S2475NG)2818750
adidas Unisex-Child Duramo Sl (B096WN7SHN)2613255

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