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Amazon Movers / Shakers Searchterms CW 27

07/10/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 27 (07/04/2021 - 07/10/2021) and 26 (06/27/2021 - 07/03/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
pop it 1 1 ↓ 0
bluetooth headphones 2 3 ↑ -1
fidget toys 3 6 ↑ -3
iphone 4 4 ↓ 0
earbuds 5 5 ↓ 0
iphone 12 pro max case 6 9 ↑ -3
fidget packs 7 7 ↓ 0
iphone 11 case 8 19 ↑ -11
apple 9 8 ↓ 1
apple watch band 10 184 ↑ -174
desk 11 13 ↑ -2
dresses 12 15 ↑ -3
outdoor lights 13 11 ↓ 2
crocs 14 12 ↓ 2
power bank 15 14 ↓ 1
laptop 16 18 ↑ -2
water bottles 17 29 ↑ -12
ps5 18 20 ↑ -2
car accessories 19 27 ↑ -8
womens summer tops 20 21 ↑ -1

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
nintendo switch oled 373
switch oled 2682
splatter ball gun automatic 4797
infinity air trap 6521
splatter ball guns 7694
retro phone stand 8908
cooling vent 9528
air vent booster 10770
closed for storm 10878
comexim bra 11372
alligator loki 11948
nintendo switch oled screen 12532
pixel 6 pro case 12980
hallmark ornament 12994
infinity airtap 13921
splatter ball blaster 14362
saras 15897
asus zephyrus s17 15974
bluetooth ear buds+ 16626
swimsuit coverups for women prime 17407
saras malayalam movie 17473
lovely dreams perfume by dime 17947
big brother 23 19223
oled switch 19267
daddy handle soap dispensing handle 19329

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
4th of july shirts women 59
fourth of july outfit women 269
fourth of july shirts for women 349
fourth of july decorations outdoor 1631
fourth of july accessories 2051
swim suits, women tummy control 2215
july 4th decorations 2851
swamp cooler for room 4236
fourth of july party supplies 4401
plus size summer dress for women 5514
flip flop sandals for women 5615
womens 4th of july shirt 6519
fourth of july decorations for the home 6584
fans that blow cold air large room 6677
badminton sets for backyards 7742
spaghetti strap dresses for women 8351
straw hats women 8359
sundresses for women summer casual 8360
red one piece bathing suit for women 8579
outdoor rugs 9x12 for patios 8633
linen pants women summer 8749
fourth of july shirt 9112
womens fourth of july tops 9136
maternity dresses for summer 9956
4th of july women 10432

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 27 Rank CW 26 Delta
splatter ball gun 109 24,099 -23,990
summer dress for women 984 15,496 -14,512
iphone se 2020 case 843 8,339 -7,496
samsung a02s case 994 8,362 -7,368
black widow 110 5,861 -5,751
samsung a32 5g case 476 3,825 -3,349
one piece bathing suits for women 204 3,483 -3,279
suitcases 516 3,367 -2,851
gel blaster 868 3,564 -2,696
leverage 531 3,137 -2,606
dehumidifiers 712 3,099 -2,387
cushionaire sandals women 171 2,533 -2,362
vegetable chopper 483 2,829 -2,346
iphone xr cases 621 2,931 -2,310
soundbars for tv 639 2,668 -2,029
sunglasses men 566 2,383 -1,817
underworld 938 2,493 -1,555
floor lamps 651 2,179 -1,528
highlighters 971 2,428 -1,457
tablets 513 1,916 -1,403
electric toothbrush 501 1,851 -1,350
plus size summer dresses 504 1,830 -1,326
womens bathing suit 682 1,980 -1,298
blackout curtains 532 1,779 -1,247
shoes for woman 570 1,790 -1,220
lunch bag women 754 1,944 -1,190
sex toys for couples vibrating machine 930 2,109 -1,179
ice cream maker 507 1,635 -1,128
wedding guest dresses 227 1,335 -1,108
external hard drives 666 1,773 -1,107
high waisted swimsuits 294 1,396 -1,102
airpod cases 246 1,305 -1,059
maternity dresses for photoshoot 804 1,813 -1,009
jewelry cleaner 899 1,904 -1,005
dish drying rack 555 1,546 -991
ice cube tray 953 1,924 -971
dinnerware sets 853 1,795 -942
monster high 978 1,915 -937
gaming laptops 644 1,569 -925
shark 640 1,552 -912
kindle unlimited free books 765 1,663 -898
iphone 12 pro max screen protector 452 1,348 -896
sexually explicit content 379 1,245 -866
bento box 805 1,659 -854
shorts for women 146 977 -831
jbl bluetooth speaker 441 1,203 -762
space jam 474 1,213 -739
air fryers 412 1,146 -734
pop it fidget toy 599 1,331 -732
compression socks 461 1,183 -722

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 27 Rank CW 26 Delta
4th of july shirts for men 400443 881 399,562
4th of july tank tops for women 294445 73 294,372
4th of july party supplies 264863 175 264,688
swimsuits for curvy women 59483 983 58,500
bathing suit coverups for women 55643 787 54,856
apple watch bands 40mm for women 52689 403 52,286
one piece swimsuit for women 50467 567 49,900
swim cover up for women 43287 430 42,857
july 4th shirts for women 38949 818 38,131
sectional sofa #na 38543 578 37,965
plus size dresses for women 35561 729 34,832
4th of july shirts 33988 763 33,225
one piece bathing suits 30600 768 29,832
4th of july decorations 30091 899 29,192
american flag bikini 24711 939 23,772
high waisted bathing suit 20358 648 19,710
4th of july accessories 19226 716 18,510
hey dudes womens 18992 548 18,444
iphone se case 2020 18000 933 17,067
air conditioner window unit 15537 891 14,646
pit vipers sunglasses men 14451 425 14,026
nike shoes for men 13868 417 13,451
4th of july shirts for women 13659 529 13,130
4th of july outfits for women 11258 568 10,690
fourth of july 10699 516 10,183
flip flops women 10414 696 9,718
portable ac air conditioner 7940 479 7,461
room decor aesthetic 7553 589 6,964
lace front human hair wigs 7336 834 6,502
patriotic shirts for women 6809 359 6,450
sectional sofa 6927 794 6,133
shorts women 5984 159 5,825
wedges sandals for women 6720 996 5,724
flashlights 5465 860 4,605
high waisted bikini bottoms 4505 528 3,977
luggage set 4478 559 3,919
air conditioner for window 3861 219 3,642
prime day deals 2021 4198 940 3,258
jbl speaker 3554 462 3,092
cheese grater 3637 914 2,723
water shoes for men 3314 712 2,602
4th of july 2628 68 2,560
blackout curtain 3173 655 2,518
wedding guest dresses for women formal 3430 927 2,503
swim trunks for men 3285 995 2,290
mini air conditioner 3179 890 2,289
window air conditioners 2956 739 2,217
surge protector 2726 744 1,982
patio furniture sets 2651 684 1,967
american flag 2434 572 1,862

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 27 Rank CW 26 Delta
shorts for women 146 977 ↑ -831
air conditioner portable 788 22 ↓ 766
dehumidifier 945 233 ↓ 712
independence day 93 761 ↑ -668
one piece bathing suit for women tummy control 817 286 ↓ 531
hey dudes 396 913 ↑ -517
beach cover up 910 396 ↓ 514
hey dudes mens 887 375 ↓ 512
n95 mask 931 422 ↓ 509
summer dresses for women 2021 622 118 ↓ 504
led strip lights 283 775 ↑ -492
peacock tv 981 490 ↓ 491
kiddie pool 936 463 ↓ 473
flashlight 417 888 ↑ -471
compression socks women 717 251 ↓ 466
iphone 12 pro max phone case 672 211 ↓ 461
plus size dress 418 870 ↑ -452
samsung s21 case 180 630 ↑ -450
pencil case 473 920 ↑ -447
wireless keyboard 940 494 ↓ 446
swimsuit cover up 138 582 ↑ -444
tomorrow war 449 871 ↑ -422
trampoline 906 498 ↓ 408
hair accessories for women 340 745 ↑ -405
swimsuit for women 46 451 ↑ -405
coffee tables 335 740 ↑ -405
above ground pool 771 379 ↓ 392
laundry basket 147 538 ↑ -391
hoverboard 677 292 ↓ 385
area rug 380 759 ↑ -379
loki 573 947 ↑ -374
slip and slide 827 454 ↓ 373
steering wheel cover 659 288 ↓ 371
f 986 622 ↓ 364
womens summer dresses 200 557 ↑ -357
electric bike 353 709 ↑ -356
folding table 976 628 ↓ 348
portable air conditioner 369 24 ↓ 345
queen bed frame 655 984 ↑ -329
manifest 710 383 ↓ 327
nike shoes women 215 539 ↑ -324
school supplies 213 534 ↑ -321
jaws 608 925 ↑ -317
outdoor games 977 664 ↓ 313
pool toys 434 129 ↓ 305
switch 637 942 ↑ -305
sprinkler 826 524 ↓ 302
outdoor rugs 524 825 ↑ -301
dish rack 907 610 ↓ 297
bracelets 697 991 ↑ -294

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 10682
Apple 5699
Nike 4537
365 by Whole Foods Market 3372
SAMSUNG 3147
adidas 2992
Hanes 2944
Intex 2921
HP 2878
Amazon 2875
Funko 2629
LEGO 2578
Nintendo 2199
Amazon Essentials 2100
Generic 2066
DEWALT 2018
Under Armour 1978
Samsung Electronics 1798
Bedsure 1767
Sony 1738

Winners

Here are the brands with the biggest gains.

# Keywords CW 27 # Keywords CW 26 Delta
AC Infinity 331 162 169
Nintendo 2199 2042 157
Bedsure 1767 1611 156
JanSport 321 179 142
Crayola 1036 913 123
CGK Unlimited 475 356 119
Anker 1500 1395 105
Disney 1408 1312 96
OEVES 139 47 92
CUPSHE 477 391 86
Utopia Bedding 1033 948 85
WuBeFine 133 49 84
Linenspa 581 500 81
The North Face 307 227 80
VTech 608 529 79
Bissell 1347 1269 78
Romwe 474 396 78
OXO 1361 1288 73
Cuisinart 1203 1131 72
mDesign 858 789 69

Losers

Here are the brands with the biggest losses.

# Keywords CW 27 # Keywords CW 26 Delta
Amazon Essentials 2100 2391 -291
Kanu Surf 871 1141 -270
Lasko 443 615 -172
Crocs 1691 1854 -163
SweatyRocks 929 1089 -160
Tipsy Elves 72 227 -155
Midea 154 304 -150
Lique Patriotic 15 157 -142
Wanwane 32 171 -139
365 by Whole Foods Market 3372 3501 -129
GE 948 1072 -124
hOmeLabs 107 229 -122
ZAFUL 233 354 -121
Hanes 2944 3062 -118
Sony 1738 1855 -117
Apple 5699 5810 -111
Nike 4537 4647 -110
MODARANI 44 153 -109
Amazon 2875 2984 -109
Little Hand 9 116 -107

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 290
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 227
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 203
Blink Mini – Compact indoor pl (B07X6C9RMF) 199
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 192
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) 188
Apple AirPods with Charging Ca (B07PXGQC1Q) 185
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 183
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) 178
Small Bathroom Storage Corner (B074ZHCLMD) 176
Hanes Men's ComfortSoft Short (B07KCN4G6T) 158
Seagate Portable 2TB External (B07CRG94G3) 156
Apple AirPods Pro (B07ZPC9QD4) 156
Beckham Hotel Collection Bed P (B01LYNW421) 156
SUUKSESS Women Wrap Bikini Set (B082PNCS7M) 155
Amazon eGift Card (B004LLIKVU) 153
Ontel Arctic Pure Air Cooler (B08SGFJ2PL) 150
Crocs Unisex-Adult Classic Clo (B098Q5HFKL) 146
Kanu Surf Men's Barracuda Swim (B08GCY2KQW) 145
REVLON One-Step Hair Dryer And (B01LSUQSB0) 144

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
Hydro Flask Water Bottle (B098HVL1N3) 60
Inflatable Swimming Pool for K (B08XYK5FJ3) 57
AC Infinity AIRTAP T4, Quiet R (B0792QR5YT) 56
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 54
i12 Pro MAX Unlocked Smartphon (B08RZ4D19Y) 53
Crocs Men's and Women's Duet S (B005GCCJME) 52
HEMIUA Bug Zapper for Outdoor (B0861295JF) 51
Apple AirPods with Charging Ca (B07PXGQC1Q) 51
ClosetMaid 8967 Pantry Cabinet (B002IPG47I) 50
Airtight Food Storage Containe (B07C79SGBC) 50
Anker Portable Charger, PowerC (B07QXV6N1B) 48
300 PCS Stickers Pack (50-850P (B08518LVFD) 47
Zinus Luis Quick Lock 14 Inch (B072LFJTFJ) 47
Luna Rechargeable Personal Wan (B07YW5DZBQ) 47
SentrySafe H0100 Fireproof Wat (B00GE586CY) 46
II ININ Women's Deep V-Neck Ca (B07ZJ32GVM) 45
Massage Gun,Upgrade Handheld D (B08R7MC8MS) 45
SplatRball Water Bead Blaster (B08MJJGNK5) 44
YATHON Casual Dresses for Wome (B0895GRVYV) 44
Chemical Guys HOL126 14-Piece (B07FTRZLM5) 44

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
Crocs Men's and Women's Classi (B097FSQWKX) -162
BLACK+DECKER BPACT10WT Portabl (B01DLPUWG2) -112
Black Face Mask,100pcs Disposa (B08GSNTTNR) -98
MODARANI Cut Off Denim Shorts (B07RPF5Y2W) -84
Crocs Unisex-Adult Baya Clog (B08237J6V9) -83
Womens Patriotic American Flag (B07C9FMVTM) -72
Honeywell HT-900 TurboForce Ai (B001R1RXUG) -71
NHXTDWL Fidget Toys Packs 41pc (B097H2KGVX) -71
POPTEM Womens Casual American (B07BT3Q8Z1) -68
Ekouaer Women Short Sarongs Be (B07D14C8QQ) -67
(Free $20 Airtime Activation P (B07Y5R57FS) -67
Tower Fan - SUGOAL 42” 90° Osc (B08P4Z3B5X) -63
MIDEA MAW05M1BWT Window air co (B085797ZFF) -62
Smiling Clear Case Compatible (B089ZRVKC4) -60
Meyeeka Womens Scoop Neck Cut (B07PR8VRTB) -58
Casa AndreaMilano Modern Large (B08L1GLRCH) -55
Womens American Flag Tank 4th (B07Q35V7CY) -54
Hydro Flask Water Bottle - Wid (B083GBJ85R) -53
GE 5,000 BTU Mechanical Window (B08N6ZKDCY) -52
Little Boys 4th of July T-Shir (B0922NKHZT) -48

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
Crocs Unisex-Adult Classic Clo (B098Q5HFKL) 146 14
Crocs Baya (B01MU2B5JY) 68 626
SereneLife SLPAC Portable Air (B07DQVNSP8) 45 3857
Mac Sports Mac Wagon (WTC-145) (B01DAWKVBM) 41 1494
Electric Gel Ball Blaster MP-5 (B0964SYJKC) 41 109
TeeTurtle - The Original Rever (B07H4K9QYQ) 38 5411
TOMPOL Bug Zapper for Indoor a (B08QMFJDXZ) 37 1091
Amazon Basics Stainless Steel (B06X9NQ8GX) 37 1096
Hanes Ultimate mens 5-pack Tar (B098NBLL5B) 34 3508
Sunm Boutique 6 Pack Womens Un (B093B23KVM) 29 3228
Table Lamp, Bedside Lamp with (B08S7DYJWT) 29 1268
SONGMICS Folding Storage Ottom (B07JNFKYC3) 29 3909
Big Fidget Pack Anti-Anxiety T (B097JZSFJD) 29 53
Color Coded Drink Shield and S (B01M07PZ8X) 28 43509
Amazon Basics Classic TV Dinne (B07MDJNF6R) 28 7466
Disposable Face Masks Breathab (B08LDGW1NM) 28 1776
Water Bottle Dispenser, YOMYM (B07NRYR6B6) 27 3462
Bdcoco Women's V Neck Floral L (B098XXK9HS) 27 4278
Knock Knock Paper Tantrum Nift (1601068093) 26 26464
Ariat Men's Workhog H2O 400g C (B01BL5YMGU) 26 3204
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