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Trutz Fries

Amazon Movers / Shakers Searchterms CW 28

07/17/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon Search Term Report data for calendar weeks 28 (07/11/2021 - 07/17/2021) and 27 (07/04/2021 - 07/10/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SearchtermRank curr.Rank prev.Change
pop it11↓ 0
bluetooth headphones22↓ 0
iphone34↑ -1
iphone 12 pro max case46↑ -2
earbuds55↓ 0
fidget toys63↓ 3
iphone 11 case78↑ -1
fidget packs87↓ 1
apple watch band910↑ -1
dresses1012↑ -2
crocs1114↑ -3
desk1211↓ 1
apple139↓ 4
power bank1415↑ -1
outdoor lights1513↓ 2
ps51618↑ -2
water bottles1717↓ 0
laptop1816↓ 2
car accessories1919↓ 0
iphone xr case20126↑ -106

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchtermsRank curr.
steam deck748
bandera cubana3323
portable waist fan3709
asus proart pa32ucg3817
cuban flag for car5921
cuba flag7032
i alone can fix it book7849
fadogia agrestis supplement8637
patria y vida9062
bandera cubana grande10343
weston corn stripper11523
360 webcam11931
patria y vida tshirt12277
american horror stories12543
mydethun sunset lamp13207
tonga ali14433
apigenin 50mg14962
freedom phone15710
punish me daddy card game16234
elgato facecam16412
amika vandal volume powder spray16680
multifunctional car foam cleaner17310

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchtermsRank prev.
4th of july movies5654
brooks women running shoes10195
4th of july outfits for women11258
iwatch band 38mm women11313
aprons with pockets for women13805
lingerie for women for sex plus size14597
inflatable pool with seat15044
luau dresses womens18183
4th of july accessories19226
amazon fire stick 4k+19365
packing cubes for travel compression20314
nintendo switch pro controllers20748
4th of july movie20782
independence day movie22026
flashlights for emergencies22166
july 4th movies23201
coco ship swimwear23298
butane torch lighters24239
zinc flyte scooter luggage25094
4th of july shirt25724
fire kids edition tablet26054
loveshineflair abstract watercolor26285
white sandals for women flat26649
expandable stool26852
ice chest cooler26968

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SearchtermRank CW 28Rank CW 27Delta
cuban flag587313,048-312,461
space jam 244511,891-11,446
making the cut store7510,732-10,657
plus size swimsuit8049,333-8,529
mens swim trunk8148,468-7,654
moto g power 2021 case6677,196-6,529
high waisted bikini set7506,662-5,912
samsung galaxy s21 case7826,137-5,355
apple watch bands 38mm for women8765,136-4,260
compression socks for women6294,809-4,180
quiet place part 26733,821-3,148
shark week4203,195-2,775
maxi dresses for women summer5093,232-2,723
swimming suit for women4302,918-2,488
pop socket for phone3352,730-2,395
tevas woman's sandals6983,014-2,316
kids headphones6992,836-2,137
office chairs5962,604-2,008
a quiet place 25202,523-2,003
patio lights8552,801-1,946
backpacks for school8272,493-1,666
iphone xr phone case2471,878-1,631
star projector9292,548-1,619
folding chair9782,594-1,616
crocs sandals women5532,159-1,606
clear backpack8912,400-1,509
adidas womens shoes8722,355-1,483
steering wheel covers5932,012-1,419
one piece swimsuit2861,684-1,398
shower curtains531,446-1,393
blow dryer4821,840-1,358
dumbbell sets9532,294-1,341
iphone 12 mini case9602,192-1,232
fajas colombianas reductoras y moldeadoras9182,039-1,121
dressers & chests of drawers8821,986-1,104
bean bag chairs4611,555-1,094
backpacks for girls4241,501-1,077
sexy lingerie for women naughty for sex3251,393-1,068
shark movies2741,247-973
lace front wig9571,929-972
bathing suits for women tummy control8611,780-919
girls backpack4701,346-876
twin bed9691,839-870
summer dress for women116984-868
school backpack6811,549-868
biker shorts for women high waist7771,626-849
phone holder for car5711,420-849

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SearchtermRank CW 28Rank CW 27Delta
one piece bathing suit for women tummy control103544817102,727
maxi dress for women5379750253,295
hey dudes mens2846688727,579
teva sandals women2414353723,606
plus size swimwear1531747114,846
mens swim shorts1129629511,001
cocomelon birthday party supplies1052026410,256
high waisted swimsuits1037029410,076
compression socks women1072071710,003
phone car mount99348709,064
plus size swimsuits85563728,184
pit vipers sunglasses88547298,125
swimsuit for women6043465,997
soundbars for tv52526394,613
samsung a02s case54299944,435
samsung s21 case44671804,287
bucket hats40646763,388
dressers for bedroom33922433,149
samsung a32 5g case36124763,136
independence day3092932,999
bathing suits for women2866662,800
sex toys for couples vibrating machine32909302,360
ice cream maker machine30598062,253
folding chairs31429252,217
indiana jones27506332,117
nose rings for women28607442,116
sexy lingerie26155912,024
kindle unlimited free books26017651,836
cushionaire sandals women19561711,785
iphone xr cases23056211,684
kiddie pool25999361,663
ceiling fans indoor with light26579991,658
apple watch bands 44mm for women25699211,648
crocs women22376261,611
summer dresses for women 202121816221,559
iphone 12 pro max screen protector19304521,478
yellowstone season 423148541,460
twin bed frame21446871,457
dog life jackets22158731,342
plus size dress16764181,258
folding table21609761,184
pop socket for iphone19677981,169
bluetooth headset18947311,163
iphone 12 screen protector20158971,118
full length mirror19478841,063
samsung galaxy s21 + case1700705995

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SearchtermRank CW 28Rank CW 27Delta
summer dress for women116984↑ -868
one piece bathing suits for women865204↓ 661
a quiet place275926↑ -651
nose rings235881↑ -646
ring doorbell931299↓ 632
wireless headphones202795↑ -593
n95 mask384931↑ -547
iphone se 2020 case307843↑ -536
pool float813290↓ 523
chlorine pool tablets758259↓ 499
nike shoes men205684↑ -479
water balloons873398↓ 475
ice cream maker979507↓ 472
space jam25474↑ -449
highlighters556971↑ -415
dehumidifiers315712↑ -397
iphone 11 pro case783387↓ 396
iphone 8 case211602↑ -391
gel blaster486868↑ -382
wedding dress558939↑ -381
pools797421↓ 376
masks disposable601958↑ -357
the tomorrow war829475↓ 354
clothes570923↑ -353
the purge945595↓ 350
plus size summer dresses155504↑ -349
dog harness389737↑ -348
mens shoes554895↑ -341
a606942↑ -336
bar stools973653↓ 320
nightstand602918↑ -316
graphic tees women902601↓ 301
passport holder871574↓ 297
apple watch bands447153↓ 294
fidget packs under 10 dollars948654↓ 294
laptops111401↑ -290
croc charms647935↑ -288
smart plug540255↓ 285
womens bathing suit403682↑ -279
macbook air 13 inch case921642↓ 279
bosch624355↓ 269
bathing suit704969↑ -265
pop it fidget toy863599↓ 264
airpods pro case450190↓ 260
weighted hula hoop719979↑ -260
pool toys692434↓ 258
living room decor437695↑ -258
shoes for men963706↓ 257
patio chairs715970↑ -255
cinderella702448↓ 254


Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Amazon Basics10244
365 by Whole Foods Market3467
Amazon Essentials2246
Under Armour2111
Samsung Electronics1811


Here are the brands with the biggest gains.

# Keywords CW 28# Keywords CW 27Delta
Amazon Essentials22462100146
Fruit of the Loom15551416139
GRACE KARIN565428137
Under Armour21111978133
DREAM PAIRS575458117
The Children's Place291177114
Melissa & Doug1091982109
PP PHIMOTA13232100
Kenneth Cole REACTION1919299


Here are the brands with the biggest losses.

# Keywords CW 28# Keywords CW 27Delta
Amazon Basics1024410682-438
Kanu Surf683871-188
AC Infinity220331-111
CGK Unlimited381475-94
Tempt Me206294-88


Products that appear most often

Here the top products that appear most often in the search term report.

Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)269
KATCHY Indoor Insect and Flyin (B07B6RZP4H)232
Crocs Men's and Women's Duet S (B005GCCJME)218
Apple 20W USB-C Power Adapter (B08L5M9BTJ)211
VIFUUR Water Sports Shoes Bare (B07JPYSNDP)197
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK)190
Blink Mini – Compact indoor pl (B07X6C9RMF)185
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)183
Apple AirPods with Charging Ca (B07PXGQC1Q)182
Apple AirPods Pro (B07ZPC9QD4)172
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)165
Hanes Men's ComfortSoft Short (B07KCN4G6T)162
Birkenstock Unisex Arizona Ess (B07FBPRN8Y)162
B2prity Women's Monokini Front (B07QLQ2LB9)159
Seagate Portable 2TB External (B07CRG94G3)157
Homedics Relaxation Indoor Tab (B000QTUJXS)156
Ontel Arctic Pure Air Cooler (B08SGFJ2PL)156
Amazon eGift Card (B004LLIKVU)152
SUUKSESS Women Wrap Bikini Set (B082PNCS7M)151
Small Bathroom Storage Corner (B074ZHCLMD)148


These products appear significantly more often in the search term report compared to the previous week:

Crocs Men's and Women's Duet S (B005GCCJME)164
Anstoy Electric with Gel Ball (B0821C1KK2)101
28 Pack Sensory Toys Set, Reli (B07F81VDL2)100
Bdcoco Women's V Neck Floral L (B098XXK9HS)89
Crocs Kids' Classic Clog (B096NV58NS)82
5 Pack Bands Compatible with A (B08X43P5R3)79
Coolife Luggage Expandable(onl (B07LFS3LTH)67
BlissLights Sky Lite - LED Las (B07L8R5PK6)58
Boao 4 Pieces Basic Crop Tank (B07Y1PTBVP)55
Frito-Lay Ultimate Snack Care (B01EAG3VZA)53
UOONY 35000 pcs Bracelet Beads (B08CXF1DPP)52
Devoko Patio Porch Furniture S (B0765VTBLV)50
YATHON Women's Vintage Ruffle (B07N4GLDMB)48
Modern Sectional L-Shaped Sofa (B098T6S79P)47
EnerPlex Never-Leak Camping Se (B07S6SXSP6)45
RUNNING GIRL Sports Bra for Wo (B08SLNT168)44
STMT DIY Journaling Set by Hor (B06XWV5X9N)44
SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY)44
Urban Shop Super Soft Faux Fur (B00OD3W1BQ)43
BALEAF Women's Athletic Skorts (B09791RQZC)42


These products appeared significantly less frequently compared to the previous week:

Crocs Unisex-Adult Classic Clo (B098Q5HFKL)-97
Inflatable Swimming Pool for K (B08XYK5FJ3)-85
HP DeskJet Plus 4155 Wireless (B083ZY9FJG)-81
JBL FLIP 4 - Waterproof Portab (B01MSYQWNY)-67
Tower Fan - SUGOAL 42” 90° Osc (B08P4Z3B5X)-66
Star Projector, Galaxy Project (B08NJYXK42)-66
RUNMUS Gaming Headset Xbox One (B07GRM747Y)-61
Hamilton Beach Personal Blende (B00KVZ27UA)-60
Baby Playpen,Kids Large Playar (B08JYNGM39)-60
DR. J Professional HI-04 Mini (B07174LM85)-59
BrüMate Hopsulator Slim Double (B07K2JW273)-55
poshei Mens Headband (4 Pack), (B07H25M7WF)-53
Travelers Club Midtown Hardsid (B07RS4PK3J)-52
EZ INFLATE Luxury Double High (B07MJJPVTP)-50
ZINUS Shalini Upholstered Plat (B01M7M9NXX)-48
Blackstone 1971 Tabletop Heavy (B0083GOYGO)-44
ILansley Waxing Kit for Women (B07WYCW1X8)-43
Slopehill Dog Training Collar (B07VCFJHYQ)-42
Spacesaver Premium Vacuum Stor (B00X8KSKF6)-42
Toshiba 50LF621U21 50-inch Sma (B086VR2KY8)-42


The following products did not appear in the previous week.

Product# searchtermsBest rank
Columbia Men's Watertight Ii J (B0994C1WZ8)542807
Mên's Séx Tōystōry Pōckêt Püsṩ (B09967F65D)532453
Under Armour Men's Tech 2.0 Sh (B091F4LQWS)485773
Quiksilver Men's Pierside Life (B099BNTRYT)462611
Kenneth Cole Reaction Out Of B (B0711KVL86)41998
YETI Rambler 30 oz Stainless S (B07SHRNY1F)41320
Cherokee Workwear Revolution W (B073S23NVQ)39439
American Trends One Piece Wome (B0994M763M)383505
Timberland Men's Leather Walle (B00TI063AE)34794
U.S. Traveler Rio Rugged Fabri (B08Y6FFS9C)3414308
FURINNO JAYA Large Entertainme (B01K8JEEGS)3262
All-New Toshiba 55-inch 55C350 (B0924WG7JD)313513
iTetimi Gel Bullets Blaster Gu (B096BGKBRT)30486
Lodge Pre-Seasoned Cast Iron S (B00006JSUA)303522
Venture Pal 40L Lightweight Pa (B07Q1Z1VYR)266471
Amazon Basics Pre-Seasoned Cas (B07GP87S39)2520883
1PC Zelda & Loftwing NFC Tags (B0996TGSS5)256976
hxflag Cuba Flag 3x5 Foot Cuba (B07S1W1GCC)24587
Zando Womens Swimsuits Tummy C (B0994M6XS3)2419690
Deluxe Inflatable Water Slide (B07CNPXNXZ)231761

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