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Amazon Movers / Shakers Searchterms CW 28

07/17/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 28 (07/11/2021 - 07/17/2021) and 27 (07/04/2021 - 07/10/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
pop it 1 1 ↓ 0
bluetooth headphones 2 2 ↓ 0
iphone 3 4 ↑ -1
iphone 12 pro max case 4 6 ↑ -2
earbuds 5 5 ↓ 0
fidget toys 6 3 ↓ 3
iphone 11 case 7 8 ↑ -1
fidget packs 8 7 ↓ 1
apple watch band 9 10 ↑ -1
dresses 10 12 ↑ -2
crocs 11 14 ↑ -3
desk 12 11 ↓ 1
apple 13 9 ↓ 4
power bank 14 15 ↑ -1
outdoor lights 15 13 ↓ 2
ps5 16 18 ↑ -2
water bottles 17 17 ↓ 0
laptop 18 16 ↓ 2
car accessories 19 19 ↓ 0
iphone xr case 20 126 ↑ -106

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
steam deck 748
bandera cubana 3323
portable waist fan 3709
asus proart pa32ucg 3817
cuban flag for car 5921
cuba flag 7032
i alone can fix it book 7849
fadogia agrestis supplement 8637
patria y vida 9062
bandera cubana grande 10343
weston corn stripper 11523
360 webcam 11931
patria y vida tshirt 12277
american horror stories 12543
mydethun sunset lamp 13207
tonga ali 14433
apigenin 50mg 14962
freedom phone 15710
punish me daddy card game 16234
b018t7di04 b07b8lblrb
elgato facecam 16412
amika vandal volume powder spray 16680
laotop 16925
multifunctional car foam cleaner 17310
fadogia 19464

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
4th of july movies 5654
brooks women running shoes 10195
4th of july outfits for women 11258
iwatch band 38mm women 11313
aprons with pockets for women 13805
lingerie for women for sex plus size 14597
inflatable pool with seat 15044
luau dresses womens 18183
4th of july accessories 19226
amazon fire stick 4k+ 19365
packing cubes for travel compression 20314
nintendo switch pro controllers 20748
4th of july movie 20782
independence day movie 22026
flashlights for emergencies 22166
july 4th movies 23201
coco ship swimwear 23298
butane torch lighters 24239
zinc flyte scooter luggage 25094
4th of july shirt 25724
fire kids edition tablet 26054
loveshineflair abstract watercolor 26285
white sandals for women flat 26649
expandable stool 26852
ice chest cooler 26968

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 28 Rank CW 27 Delta
cuban flag 587 313,048 -312,461
space jam 2 445 11,891 -11,446
making the cut store 75 10,732 -10,657
plus size swimsuit 804 9,333 -8,529
mens swim trunk 814 8,468 -7,654
moto g power 2021 case 667 7,196 -6,529
high waisted bikini set 750 6,662 -5,912
samsung galaxy s21 case 782 6,137 -5,355
apple watch bands 38mm for women 876 5,136 -4,260
compression socks for women 629 4,809 -4,180
quiet place part 2 673 3,821 -3,148
shark week 420 3,195 -2,775
maxi dresses for women summer 509 3,232 -2,723
swimming suit for women 430 2,918 -2,488
pop socket for phone 335 2,730 -2,395
tevas woman's sandals 698 3,014 -2,316
kids headphones 699 2,836 -2,137
office chairs 596 2,604 -2,008
a quiet place 2 520 2,523 -2,003
patio lights 855 2,801 -1,946
unforgotten 868 2,809 -1,941
backpacks for school 827 2,493 -1,666
iphone xr phone case 247 1,878 -1,631
star projector 929 2,548 -1,619
folding chair 978 2,594 -1,616
crocs sandals women 553 2,159 -1,606
clear backpack 891 2,400 -1,509
adidas womens shoes 872 2,355 -1,483
steering wheel covers 593 2,012 -1,419
one piece swimsuit 286 1,684 -1,398
shower curtains 53 1,446 -1,393
blow dryer 482 1,840 -1,358
dumbbell sets 953 2,294 -1,341
iphone 12 mini case 960 2,192 -1,232
fajas colombianas reductoras y moldeadoras 918 2,039 -1,121
dressers & chests of drawers 882 1,986 -1,104
bean bag chairs 461 1,555 -1,094
warehouse 484 1,569 -1,085
backpacks for girls 424 1,501 -1,077
sexy lingerie for women naughty for sex 325 1,393 -1,068
mousepad 512 1,568 -1,056
shark movies 274 1,247 -973
lace front wig 957 1,929 -972
bathing suits for women tummy control 861 1,780 -919
girls backpack 470 1,346 -876
twin bed 969 1,839 -870
summer dress for women 116 984 -868
school backpack 681 1,549 -868
biker shorts for women high waist 777 1,626 -849
phone holder for car 571 1,420 -849

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 28 Rank CW 27 Delta
one piece bathing suit for women tummy control 103544 817 102,727
maxi dress for women 53797 502 53,295
hey dudes mens 28466 887 27,579
teva sandals women 24143 537 23,606
plus size swimwear 15317 471 14,846
mens swim shorts 11296 295 11,001
pakistan 10689 392 10,297
cocomelon birthday party supplies 10520 264 10,256
high waisted swimsuits 10370 294 10,076
compression socks women 10720 717 10,003
phone car mount 9934 870 9,064
plus size swimsuits 8556 372 8,184
pit vipers sunglasses 8854 729 8,125
fireworks 6994 395 6,599
swimsuit for women 6043 46 5,997
soundbars for tv 5252 639 4,613
samsung a02s case 5429 994 4,435
samsung s21 case 4467 180 4,287
bucket hats 4064 676 3,388
dressers for bedroom 3392 243 3,149
samsung a32 5g case 3612 476 3,136
independence day 3092 93 2,999
bathing suits for women 2866 66 2,800
sex toys for couples vibrating machine 3290 930 2,360
ice cream maker machine 3059 806 2,253
folding chairs 3142 925 2,217
indiana jones 2750 633 2,117
nose rings for women 2860 744 2,116
sexy lingerie 2615 591 2,024
kindle unlimited free books 2601 765 1,836
cushionaire sandals women 1956 171 1,785
iphone xr cases 2305 621 1,684
kiddie pool 2599 936 1,663
ceiling fans indoor with light 2657 999 1,658
apple watch bands 44mm for women 2569 921 1,648
crocs women 2237 626 1,611
summer dresses for women 2021 2181 622 1,559
iphone 12 pro max screen protector 1930 452 1,478
yellowstone season 4 2314 854 1,460
twin bed frame 2144 687 1,457
dog life jackets 2215 873 1,342
tankini 2081 812 1,269
plus size dress 1676 418 1,258
folding table 2160 976 1,184
dumbbells 1667 497 1,170
pop socket for iphone 1967 798 1,169
bluetooth headset 1894 731 1,163
iphone 12 screen protector 2015 897 1,118
full length mirror 1947 884 1,063
samsung galaxy s21 + case 1700 705 995

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 28 Rank CW 27 Delta
summer dress for women 116 984 ↑ -868
one piece bathing suits for women 865 204 ↓ 661
a quiet place 275 926 ↑ -651
nose rings 235 881 ↑ -646
ring doorbell 931 299 ↓ 632
wireless headphones 202 795 ↑ -593
n95 mask 384 931 ↑ -547
iphone se 2020 case 307 843 ↑ -536
pool float 813 290 ↓ 523
chlorine pool tablets 758 259 ↓ 499
nike shoes men 205 684 ↑ -479
water balloons 873 398 ↓ 475
ice cream maker 979 507 ↓ 472
space jam 25 474 ↑ -449
highlighters 556 971 ↑ -415
dehumidifiers 315 712 ↑ -397
iphone 11 pro case 783 387 ↓ 396
iphone 8 case 211 602 ↑ -391
gel blaster 486 868 ↑ -382
wedding dress 558 939 ↑ -381
pools 797 421 ↓ 376
masks disposable 601 958 ↑ -357
the tomorrow war 829 475 ↓ 354
clothes 570 923 ↑ -353
the purge 945 595 ↓ 350
plus size summer dresses 155 504 ↑ -349
dog harness 389 737 ↑ -348
mens shoes 554 895 ↑ -341
a 606 942 ↑ -336
bar stools 973 653 ↓ 320
nightstand 602 918 ↑ -316
graphic tees women 902 601 ↓ 301
passport holder 871 574 ↓ 297
apple watch bands 447 153 ↓ 294
fidget packs under 10 dollars 948 654 ↓ 294
laptops 111 401 ↑ -290
croc charms 647 935 ↑ -288
smart plug 540 255 ↓ 285
womens bathing suit 403 682 ↑ -279
macbook air 13 inch case 921 642 ↓ 279
bosch 624 355 ↓ 269
bathing suit 704 969 ↑ -265
pop it fidget toy 863 599 ↓ 264
airpods pro case 450 190 ↓ 260
weighted hula hoop 719 979 ↑ -260
pool toys 692 434 ↓ 258
living room decor 437 695 ↑ -258
shoes for men 963 706 ↓ 257
patio chairs 715 970 ↑ -255
cinderella 702 448 ↓ 254

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 10244
Apple 5590
Nike 4786
365 by Whole Foods Market 3467
adidas 3173
HP 3066
Hanes 3038
Amazon 2995
SAMSUNG 2938
Funko 2672
LEGO 2656
Intex 2435
Nintendo 2271
Amazon Essentials 2246
DEWALT 2117
Under Armour 2111
Generic 2079
Bedsure 1823
Samsung Electronics 1811
Sony 1692

Winners

Here are the brands with the biggest gains.

# Keywords CW 28 # Keywords CW 27 Delta
Nike 4786 4537 249
HP 3066 2878 188
adidas 3173 2992 181
Crayola 1194 1036 158
Amazon Essentials 2246 2100 146
JanSport 466 321 145
Fruit of the Loom 1555 1416 139
GRACE KARIN 565 428 137
Under Armour 2111 1978 133
SheIn 1019 897 122
Romwe 595 474 121
Amazon 2995 2875 120
DREAM PAIRS 575 458 117
Juvale 833 719 114
The Children's Place 291 177 114
Melissa & Doug 1091 982 109
PP PHIMOTA 132 32 100
DEWALT 2117 2018 99
Floerns 611 512 99
Kenneth Cole REACTION 191 92 99

Losers

Here are the brands with the biggest losses.

# Keywords CW 28 # Keywords CW 27 Delta
Intex 2435 2921 -486
Amazon Basics 10244 10682 -438
SAMSUNG 2938 3147 -209
Kanu Surf 683 871 -188
Arae 80 243 -163
Weber 428 562 -134
OEVES 15 139 -124
CUPSHE 360 477 -117
LG 1145 1257 -112
AC Infinity 220 331 -111
JBL 804 914 -110
Apple 5590 5699 -109
ASUS 1349 1456 -107
LONOVE 18 121 -103
KINGSO 1 103 -102
Cuisinart 1107 1203 -96
CGK Unlimited 381 475 -94
Coleman 1531 1624 -93
SwimWays 150 243 -93
Tempt Me 206 294 -88

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 269
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 232
Crocs Men's and Women's Duet S (B005GCCJME) 218
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 211
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) 197
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 190
Blink Mini – Compact indoor pl (B07X6C9RMF) 185
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 183
Apple AirPods with Charging Ca (B07PXGQC1Q) 182
Apple AirPods Pro (B07ZPC9QD4) 172
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) 165
Hanes Men's ComfortSoft Short (B07KCN4G6T) 162
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) 162
B2prity Women's Monokini Front (B07QLQ2LB9) 159
Seagate Portable 2TB External (B07CRG94G3) 157
Homedics Relaxation Indoor Tab (B000QTUJXS) 156
Ontel Arctic Pure Air Cooler (B08SGFJ2PL) 156
Amazon eGift Card (B004LLIKVU) 152
SUUKSESS Women Wrap Bikini Set (B082PNCS7M) 151
Small Bathroom Storage Corner (B074ZHCLMD) 148

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
Crocs Men's and Women's Duet S (B005GCCJME) 164
Anstoy Electric with Gel Ball (B0821C1KK2) 101
28 Pack Sensory Toys Set, Reli (B07F81VDL2) 100
Bdcoco Women's V Neck Floral L (B098XXK9HS) 89
Crocs Kids' Classic Clog (B096NV58NS) 82
5 Pack Bands Compatible with A (B08X43P5R3) 79
Coolife Luggage Expandable(onl (B07LFS3LTH) 67
BlissLights Sky Lite - LED Las (B07L8R5PK6) 58
Boao 4 Pieces Basic Crop Tank (B07Y1PTBVP) 55
Frito-Lay Ultimate Snack Care (B01EAG3VZA) 53
UOONY 35000 pcs Bracelet Beads (B08CXF1DPP) 52
Devoko Patio Porch Furniture S (B0765VTBLV) 50
YATHON Women's Vintage Ruffle (B07N4GLDMB) 48
Modern Sectional L-Shaped Sofa (B098T6S79P) 47
EnerPlex Never-Leak Camping Se (B07S6SXSP6) 45
RUNNING GIRL Sports Bra for Wo (B08SLNT168) 44
STMT DIY Journaling Set by Hor (B06XWV5X9N) 44
SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY) 44
Urban Shop Super Soft Faux Fur (B00OD3W1BQ) 43
BALEAF Women's Athletic Skorts (B09791RQZC) 42

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
Crocs Unisex-Adult Classic Clo (B098Q5HFKL) -97
Inflatable Swimming Pool for K (B08XYK5FJ3) -85
HP DeskJet Plus 4155 Wireless (B083ZY9FJG) -81
JBL FLIP 4 - Waterproof Portab (B01MSYQWNY) -67
Tower Fan - SUGOAL 42” 90° Osc (B08P4Z3B5X) -66
Star Projector, Galaxy Project (B08NJYXK42) -66
RUNMUS Gaming Headset Xbox One (B07GRM747Y) -61
Hamilton Beach Personal Blende (B00KVZ27UA) -60
Baby Playpen,Kids Large Playar (B08JYNGM39) -60
DR. J Professional HI-04 Mini (B07174LM85) -59
BrüMate Hopsulator Slim Double (B07K2JW273) -55
poshei Mens Headband (4 Pack), (B07H25M7WF) -53
Travelers Club Midtown Hardsid (B07RS4PK3J) -52
EZ INFLATE Luxury Double High (B07MJJPVTP) -50
ZINUS Shalini Upholstered Plat (B01M7M9NXX) -48
Blackstone 1971 Tabletop Heavy (B0083GOYGO) -44
ILansley Waxing Kit for Women (B07WYCW1X8) -43
Slopehill Dog Training Collar (B07VCFJHYQ) -42
Spacesaver Premium Vacuum Stor (B00X8KSKF6) -42
Toshiba 50LF621U21 50-inch Sma (B086VR2KY8) -42

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
Columbia Men's Watertight Ii J (B0994C1WZ8) 54 2807
Mên's Séx Tōystōry Pōckêt Püsṩ (B09967F65D) 53 2453
Under Armour Men's Tech 2.0 Sh (B091F4LQWS) 48 5773
Quiksilver Men's Pierside Life (B099BNTRYT) 46 2611
Kenneth Cole Reaction Out Of B (B0711KVL86) 41 998
YETI Rambler 30 oz Stainless S (B07SHRNY1F) 41 320
Cherokee Workwear Revolution W (B073S23NVQ) 39 439
American Trends One Piece Wome (B0994M763M) 38 3505
Timberland Men's Leather Walle (B00TI063AE) 34 794
U.S. Traveler Rio Rugged Fabri (B08Y6FFS9C) 34 14308
FURINNO JAYA Large Entertainme (B01K8JEEGS) 32 62
All-New Toshiba 55-inch 55C350 (B0924WG7JD) 31 3513
iTetimi Gel Bullets Blaster Gu (B096BGKBRT) 30 486
Lodge Pre-Seasoned Cast Iron S (B00006JSUA) 30 3522
Venture Pal 40L Lightweight Pa (B07Q1Z1VYR) 26 6471
Amazon Basics Pre-Seasoned Cas (B07GP87S39) 25 20883
1PC Zelda & Loftwing NFC Tags (B0996TGSS5) 25 6976
hxflag Cuba Flag 3x5 Foot Cuba (B07S1W1GCC) 24 587
Zando Womens Swimsuits Tummy C (B0994M6XS3) 24 19690
Deluxe Inflatable Water Slide (B07CNPXNXZ) 23 1761
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