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Amazon Movers / Shakers Searchterms CW 29

07/24/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 29 (07/18/2021 - 07/24/2021) and 28 (07/11/2021 - 07/17/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
iphone 11 case 1 7 ↑ -6
pop it 2 1 ↓ 1
iphone 12 pro max case 3 4 ↑ -1
apple watch band 4 9 ↑ -5
iphone 5 3 ↓ 2
bluetooth headphones 6 2 ↓ 4
dresses 7 10 ↑ -3
earbuds 8 5 ↓ 3
fidget toys 9 6 ↓ 3
desk 10 12 ↑ -2
fidget packs 11 8 ↓ 3
crocs 12 11 ↓ 1
shein 13 194 ↑ -181
ps5 14 16 ↑ -2
laptop 15 18 ↑ -3
backpacks 16 31 ↑ -15
apple 17 13 ↓ 4
water bottles 18 17 ↓ 1
power bank 19 14 ↓ 5
car accessories 20 19 ↓ 1

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
amazoncom 792
double wall stainless steel stemless insulated wine 12oz, durable insulated coffee mug, for champaign, cocktail, beer, office 1730
usb charging station dock - 6-port - fast charge docking station for multiple devices - multi device charger organizer - compatible with apple ipad iphone and android cell phone and tablet b098dvdzlz 3446
fire kids edition tablet 3746
ailevant heatless curler 5317
donda 5746
iron maiden senjutsu 6473
dresses for curvy women with belly 7541
lightning cable, air-j lightning cable iphone charger cable apple mfi certified iphone 12 11 pro xs max xr x 8 7 plus ipad cable usb fast car charger b09517yj41 7619
lcd writing board graffiti board color with screen lock erasable graffiti drawing board electronic writing board home school office writing board learning educational toy gift travel car drawing board 7733
kaiwei iphone case soft slim shockproof phone case designed for iphone 12 case, designed for iphone 12 pro case, 6.1 inch iphone protective case b098c1vj6b 7771
air-j apple lightning cable iphone charger cable apple mfi certified iphone charger cable 12 11 pro xs max xr x ipad charging cable fast usb chargers b095yc5zc3 7774
iphone charger, kaiwei lightning cable iphone charger cable apple mfi certified iphone 12 11 pro xs max xr x 8 7 plus ipad cable usb fast car charger b096bjxp91 7782
lightning cable [apple mfi certified] kaiwei apple iphone charger lightning cable iphone 12 11 pro xs max xr x 8 plus ipad cable usb fast car charger b096bkqmg6 7785
sarpatta parambarai 8060
shein store 10156
erke 10468
turbo fan shower head 11541
chief wahoo 12037
bucks championship shirt 12817
cold brew on tap 13120
propeller shower head 13938
kamp-rite tent cot 14654
goo goo tape in hair extensions human hair 14938
how it ends 15009

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
masion tablecloth 4263
halter dresses for women summer 5860
mens swim trunks with liner 7218
pool floats lounger 8144
graduation party supplies 2021 8463
pixel 6 case 9147
luau outfit for women 10547
swim suits, women one piece 12035
raybans mens glasses 13274
womens tennis shoe 14032
phoenix suns shirts 14535
shoe rack organizer closet 14913
body cameras 15796
linen dresses for women summer 16303
womens dresses for wedding guest summer 18058
stella and chewy freeze dried dog food 18440
king bed frames with headboard 19264
google pixel 6 case 20467
teddy bears stuffed animals 23925
free hong kong 24185
gold chain necklaces for women 25478
muck boots men 26515
samsung s21 fe screen protector 27112
fanny packs for women waterproof 27334
birthday sashes for women 27660

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 29 Rank CW 28 Delta
muddy bites 774 115,785 -115,011
paraguard parasite cleanse for humans 576 44,271 -43,695
olympics 405 34,297 -33,892
popsockets 882 10,504 -9,622
jansport backpack for teen girls 977 7,325 -6,348
flip flops for women 532 6,414 -5,882
old 465 6,174 -5,709
swimsuit coverup for women 499 4,613 -4,114
paraguard 699 4,426 -3,727
closet organizers and storage 677 4,194 -3,517
n95 masks for virus protection made in usa 612 4,095 -3,483
iphone 12 pro screen protector 703 4,160 -3,457
bodycon dresses for women 687 4,083 -3,396
security camera 773 4,104 -3,331
power 857 4,145 -3,288
slippers for women 897 4,066 -3,169
pit viper sunglasses 959 4,007 -3,048
ring camera 619 3,457 -2,838
waterproof phone pouch 954 3,624 -2,670
ted lasso 960 3,473 -2,513
fanny pack for women fashionable 898 3,372 -2,474
tents for camping 979 3,344 -2,365
jackass 812 2,939 -2,127
n95 963 3,022 -2,059
phone mount for car 692 2,591 -1,899
wedding guest dresses for women 175 1,809 -1,634
water shoes men 839 2,363 -1,524
starz 688 2,200 -1,512
womens swimsuits 793 2,226 -1,433
bathing suit for women 229 1,656 -1,427
extension cord 697 2,105 -1,408
dresser for bedroom 424 1,817 -1,393
headband wig human hair 827 2,046 -1,219
ceiling fan with lights 801 2,011 -1,210
samsung galaxy s21 + case 512 1,700 -1,188
sexy dress 566 1,704 -1,138
mattress topper 611 1,735 -1,124
weighted blanket 553 1,617 -1,064
full face snorkel mask 891 1,825 -934
projector screen 993 1,871 -878
closet storage 657 1,534 -877
king bed frame 816 1,687 -871
blackhead remover 992 1,843 -851
iphone 11 screen protector 215 1,021 -806
motorcycle helmets 947 1,742 -795
milwaukee tools 585 1,346 -761
license plate covers & frames 841 1,597 -756
toilet paper holder 635 1,379 -744
alarm clock 472 1,168 -696
bluetooth earbuds 923 1,607 -684

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 29 Rank CW 28 Delta
graphic tees women 56350 902 55,448
apple watch bands 38mm for women 34718 876 33,842
chlorine pool tablets 28189 758 27,431
sports bra pack 26663 954 25,709
bathing suits for women tummy control 18588 861 17,727
pit viper sunglasses for men 17726 723 17,003
steering wheel covers 14990 593 14,397
adidas womens shoes 10857 872 9,985
yoga mats 10171 582 9,589
fake nose rings 10071 895 9,176
wedding guest dresses 7597 365 7,232
one piece bathing suits for women 7637 865 6,772
plus size swimsuit 6178 804 5,374
smart plug 5052 540 4,512
coffee tables 3995 294 3,701
samsung galaxy s21 case 4380 782 3,598
wireless keyboard and mouse combo 4236 739 3,497
cuban flag 4034 587 3,447
fidget packs under 10 dollars 4355 948 3,407
security cameras 3625 324 3,301
macbook air 13 inch case 3997 921 3,076
one piece swimsuit 3252 286 2,966
nintendo switch oled 3001 385 2,616
phone holder for car 2884 571 2,313
steam deck 3052 748 2,304
office chairs 2873 596 2,277
swimming suit for women 2511 430 2,081
iphone xr phone case 2205 247 1,958
fidget packs under 20 dollars 2720 849 1,871
closet organizer 1886 182 1,704
toilet bowl cleaner 2521 966 1,555
shark 2173 678 1,495
massage gun for athletes 2429 941 1,488
bathing suit cover up for women 1985 633 1,352
headband wig 1900 583 1,317
hoverboard 1896 616 1,280
king size bed frame 1785 588 1,197
ottomans 1921 799 1,122
bathing suit 1782 704 1,078
leverage redemption 1897 856 1,041
unforgotten 1908 868 1,040
shark week 1460 420 1,040
extension cords 1860 880 980
beads for jewelry making 1856 934 922
magnetic eyelash kit 1882 991 891
pools 1659 797 862
the tomorrow war 1628 829 799
hammocks 1446 653 793
womens shorts for summer 1365 579 786
nmn 1745 964 781

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 29 Rank CW 28 Delta
swimsuit cover up 837 137 ↓ 700
womens summer dresses 755 74 ↓ 681
sexy lingerie for women naughty for sex 903 325 ↓ 578
laptops 683 111 ↓ 572
womens bathing suit 949 403 ↓ 546
summer outfits for women 866 372 ↓ 494
wireless headphones 680 202 ↓ 478
backpacks for school 358 827 ↑ -469
airpod pro case 295 742 ↑ -447
fans 946 514 ↓ 432
yoga mat 210 638 ↑ -428
steering wheel cover 302 712 ↑ -410
apple watch charger 578 983 ↑ -405
kids headphones 315 699 ↑ -384
mens swim trunk 447 814 ↑ -367
bar stools 606 973 ↑ -367
classroom decor 592 958 ↑ -366
peacock 474 837 ↑ -363
patio set 670 309 ↓ 361
bed frames 501 857 ↑ -356
amz prime 790 438 ↓ 352
clear backpack 541 891 ↑ -350
masks disposable 260 601 ↑ -341
leverage 811 474 ↓ 337
backpacks for girls 88 424 ↑ -336
n95 mask 52 384 ↑ -332
mousepad 840 512 ↓ 328
vegetable chopper 865 539 ↓ 326
hat 856 545 ↓ 311
power rangers 659 965 ↑ -306
iphone 11 phone case 607 304 ↓ 303
gel blaster 789 486 ↓ 303
kids backpack 630 916 ↑ -286
dash cam 364 649 ↑ -285
purses and handbags 341 625 ↑ -284
bookshelf 669 951 ↑ -282
peel and stick wallpaper 593 317 ↓ 276
iphone charger cable 194 467 ↑ -273
pill organizer 644 915 ↑ -271
pocket knife 727 997 ↑ -270
tankini bathing suits for women 894 626 ↓ 268
iphone 12 mini case 696 960 ↑ -264
binder 627 890 ↑ -263
hammock 392 654 ↑ -262
compression socks for women 367 629 ↑ -262
summer tops for women 583 326 ↓ 257
dog leash 488 745 ↑ -257
patio furniture 178 432 ↑ -254
coffee maker 296 550 ↑ -254
water balloons 621 873 ↑ -252

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 10033
Apple 5823
Nike 4927
365 by Whole Foods Market 3439
adidas 3257
HP 2989
Hanes 2963
Amazon 2916
SAMSUNG 2864
Funko 2578
LEGO 2505
Amazon Essentials 2428
Intex 2302
Nintendo 2173
Generic 2155
Under Armour 2147
DEWALT 1992
Bedsure 1904
Samsung Electronics 1863
Sony 1739

Winners

Here are the brands with the biggest gains.

# Keywords CW 29 # Keywords CW 28 Delta
Apple 5823 5590 233
produce aisle 894 696 198
JanSport 664 466 198
Amazon Essentials 2428 2246 182
Arae 246 80 166
Wanwane 160 15 145
Nike 4927 4786 141
Crayola 1327 1194 133
MEROKEETY 288 176 112
3M 840 733 107
AVERY 616 513 103
EnerPlex 255 157 98
New Era 410 316 94
Amazon Collection 340 247 93
Romwe 688 595 93
SweatyRocks 1040 950 90
adidas 3257 3173 84
Five Star 420 337 83
Simple Joys by Carter's 1008 925 83
Bedsure 1904 1823 81

Losers

Here are the brands with the biggest losses.

# Keywords CW 29 # Keywords CW 28 Delta
Amazon Basics 10033 10244 -211
Produce (Brands May Vary) 700 910 -210
Crocs 1477 1648 -171
LEGO 2505 2656 -151
Intex 2302 2435 -133
DEWALT 1992 2117 -125
Neutrogena 1089 1212 -123
Kanu Surf 572 683 -111
Anstoy 81 188 -107
Nintendo 2173 2271 -98
POWLAKEN 6 101 -95
Funko 2578 2672 -94
Columbia 979 1072 -93
Naggoo 46 130 -84
Conico 5 89 -84
Maidenform 262 342 -80
LG 1065 1145 -80
Amazon 2916 2995 -79
HP 2989 3066 -77
MBYY 48 124 -76

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 290
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 235
Apple AirPods Pro (B07ZPC9QD4) 224
Crocs Men's and Women's Duet S (B005GCCJME) 219
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 218
Apple AirPods with Charging Ca (B07PXGQC1Q) 193
SUUKSESS Women Wrap Bikini Set (B082PNCS7M) 186
Blink Mini – Compact indoor pl (B07X6C9RMF) 181
Hanes Men's ComfortSoft Short (B07KCN4G6T) 180
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 180
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 171
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) 165
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) 163
Matein Travel Laptop Backpack, (B06XZTZ7GB) 157
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5) 151
Homedics Relaxation Indoor Tab (B000QTUJXS) 151
B2prity Women's Monokini Front (B07QLQ2LB9) 150
Amazon eGift Card (B004LLIKVU) 146
Seagate Portable 2TB External (B07CRG94G3) 146
BENGOO G9000 Stereo Gaming Hea (B01H6GUCCQ) 144

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
Kids Face Mask Disposable Blac (B08JQGT332) 77
Mac Sports WTC-111 Outdoor Uti (B00BUUUIGK) 67
INSIGNIA NS-65DF710NA21 65-inc (B08CVTKRJG) 55
Breast Lift Tape for Lift & Fa (B08DJD5QVR) 52
Apple AirPods Pro (B07ZPC9QD4) 52
Zahler ParaGuard, Advanced Dig (B016LBZSDK) 50
Shinco 8,000 BTU Portable Air (B07HR5CN7G) 48
EnerPlex Dual Pump Luxury Twin (B07S2468WY) 48
Bedsure Tufted Duvet Cover Set (B08CXRHJZD) 46
Nike Men's Hi-Top Sneakers, Wo (B01EVMOFWG) 44
adidas Women's Cloudfoam Pure (B08FSVL4SQ) 44
Honeywell HT-900 TurboForce Ai (B001R1RXUG) 42
BISSELL Cleanview Swivel Pet U (B07F6N3RT6) 42
Tropicana 100% Juice 3-flavor (B06Y451LXL) 40
Hoover Spotless Portable Carpe (B01KIMOEW4) 39
12 Pack Shoe Storage Boxes, Cl (B08FRR2YSN) 38
IntestinePro Intestine Support (B00TET0MS8) 38
Gel Ball Blaster - JFIEEI Elec (B0953957P8) 38
Blooming Jelly Womens White Dr (B08RNDY4FS) 37
THERMOS FUNTAINER F4101 Stainl (B00DAPQT3O) 37

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
Anstoy Electric with Gel Ball (B0821C1KK2) -90
Fruit of the Loom Men's Coolzo (B096KKR87M) -79
Ontel Arctic Pure Air Cooler (B08SGFJ2PL) -71
Powlaken Wireless Charging Sta (B07YY3SDHM) -67
iPhone Charger,5 Pack (6 FT) M (B08L7BS9LW) -65
Baby Wipes, Pampers Sensitive (B00FMWWN6U) -57
Furinno 5-Cube Open Shelf, Whi (B074NH61RT) -57
10 Pack Shoe Storage Boxes, Cl (B08YKD2XHL) -56
Optimum Nutrition Gold Standar (B000QSNYGI) -53
KIRUNDO 2021 Women’s Summer Mi (B082KJDYLH) -50
Coleman Sundome Tent (B07ZLDX9D6) -49
JBL FLIP 4 - Waterproof Portab (B01MSYQWNY) -47
Witchcraft Supplies Box for Wi (B08XPRY9VZ) -46
Naggoo Women's Summer Wrap V N (B07SNQBZYK) -45
Amazon Basics 3-Shelf Adjustab (B01LWP8AL2) -44
SAND MINE Reversible Mats, Pla (B08NSXMKDN) -44
Gildan Men's Ultra Cotton Adul (B0851JB9TG) -42
RUNNING GIRL Sports Bra for Wo (B08SLNT168) -41
Rubbermaid Classic 13G Classic (B07VSH8FF4) -39
Crocs Baya (B01MU2B5JY) -38

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
Fruit of the Loom Men's Coolzo (B099XKP88N) 75 400
Carhartt Men's K87 Workwear Sh (B092WLYLCY) 46 1564
Black Face Mask,100pcs Disposa (B08GSNTTNR) 44 159
Castor Oil (2oz) USDA Certifie (B01NALN8Q9) 42 2448
CCidea Lunch Bag For Men & Wom (B07SHSYJJN) 38 101
Sectional Sofa Ottoman Set 6 S (B0992P8QPD) 37 2841
18 Piece Men's Complete Golf C (B073XGGFGN) 37 2664
BlissLights Sky Lite - LED Las (B08FRQQ7VM) 36 1208
Blackhead Remover Pore Vacuum, (B088D15P73) 34 25955
100% Waterproof Rose Flower St (B099QVJPM6) 33 2756
Anker 6ft Premium Nylon Lightn (B07D9C8NP2) 30 9474
Samsung Galaxy S20 FE 5G Fac (B08FYV4ZZ8) 27
Earbuds Headphones Wired Headp (B097RN3PYB) 27 15263
Peds womens Essential Low Cut (B099PFHDMN) 27 6223
WORX WG163.9 GT 3.0 20V PowerS (B01DGPH8M8) 26 12963
Reạlistic Ðịdlọ for Women - Ðị (B0994DGR29) 25 2294
Personal Fan Portable Waist Cl (B089DKXF7P) 24 5842
Female Rose Sucking Tops and c (B099FLC2XC) 24 37773
8 Inch Reạlistic Ðịldọ for Beg (B098SPCM7W) 24 47
Actloe Women Floral Blouson Pr (B07R396C3C) 23 26440
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