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Trutz Fries

Amazon Movers / Shakers Searchterms CW 29

07/24/2021 • Reading time: ca. 7 min • by Trutz Fries
  1. Search terms
    1. Top 25 new entrants
    2. Top 25 dropouts
    3. Top 50 Winners
    4. Top 50 Losers
    5. Top 50 movers / shakers
  2. Brands
    1. Top brands
    2. Winners
    3. Losers
  3. Products
    1. Products that appear most often
    2. Winners
    3. Losers
    4. Newcomer

We took a closer look at the Amazon Search Term Report data for calendar weeks 29 (07/18/2021 - 07/24/2021) and 28 (07/11/2021 - 07/17/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

SearchtermRank curr.Rank prev.Change
iphone 11 case17↑ -6
pop it21↓ 1
iphone 12 pro max case34↑ -1
apple watch band49↑ -5
iphone53↓ 2
bluetooth headphones62↓ 4
dresses710↑ -3
earbuds85↓ 3
fidget toys96↓ 3
desk1012↑ -2
fidget packs118↓ 3
crocs1211↓ 1
shein13194↑ -181
ps51416↑ -2
laptop1518↑ -3
backpacks1631↑ -15
apple1713↓ 4
water bottles1817↓ 1
power bank1914↓ 5
car accessories2019↓ 1

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchtermsRank curr.
double wall stainless steel stemless insulated wine 12oz, durable insulated coffee mug, for champaign, cocktail, beer, office1730
usb charging station dock - 6-port - fast charge docking station for multiple devices - multi device charger organizer - compatible with apple ipad iphone and android cell phone and tablet b098dvdzlz3446
fire kids edition tablet3746
ailevant heatless curler5317
iron maiden senjutsu6473
dresses for curvy women with belly7541
lightning cable, air-j lightning cable iphone charger cable apple mfi certified iphone 12 11 pro xs max xr x 8 7 plus ipad cable usb fast car charger b09517yj417619
lcd writing board graffiti board color with screen lock erasable graffiti drawing board electronic writing board home school office writing board learning educational toy gift travel car drawing board7733
kaiwei iphone case soft slim shockproof phone case designed for iphone 12 case, designed for iphone 12 pro case, 6.1 inch iphone protective case b098c1vj6b7771
air-j apple lightning cable iphone charger cable apple mfi certified iphone charger cable 12 11 pro xs max xr x ipad charging cable fast usb chargers b095yc5zc37774
iphone charger, kaiwei lightning cable iphone charger cable apple mfi certified iphone 12 11 pro xs max xr x 8 7 plus ipad cable usb fast car charger b096bjxp917782
lightning cable apple mfi certified kaiwei apple iphone charger lightning cable iphone 12 11 pro xs max xr x 8 plus ipad cable usb fast car charger b096bkqmg67785
sarpatta parambarai8060
shein store10156
turbo fan shower head11541
chief wahoo12037
bucks championship shirt12817
cold brew on tap13120
propeller shower head13938
kamp-rite tent cot14654
goo goo tape in hair extensions human hair14938
how it ends15009

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchtermsRank prev.
masion tablecloth4263
halter dresses for women summer5860
mens swim trunks with liner7218
pool floats lounger8144
graduation party supplies 20218463
pixel 6 case9147
luau outfit for women10547
swim suits, women one piece12035
raybans mens glasses13274
womens tennis shoe14032
phoenix suns shirts14535
shoe rack organizer closet14913
body cameras15796
linen dresses for women summer16303
womens dresses for wedding guest summer18058
stella and chewy freeze dried dog food18440
king bed frames with headboard19264
google pixel 6 case20467
teddy bears stuffed animals23925
free hong kong24185
gold chain necklaces for women25478
muck boots men26515
samsung s21 fe screen protector27112
fanny packs for women waterproof27334
birthday sashes for women27660

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

SearchtermRank CW 29Rank CW 28Delta
muddy bites774115,785-115,011
paraguard parasite cleanse for humans57644,271-43,695
jansport backpack for teen girls9777,325-6,348
flip flops for women5326,414-5,882
swimsuit coverup for women4994,613-4,114
closet organizers and storage6774,194-3,517
n95 masks for virus protection made in usa6124,095-3,483
iphone 12 pro screen protector7034,160-3,457
bodycon dresses for women6874,083-3,396
security camera7734,104-3,331
slippers for women8974,066-3,169
pit viper sunglasses9594,007-3,048
ring camera6193,457-2,838
waterproof phone pouch9543,624-2,670
ted lasso9603,473-2,513
fanny pack for women fashionable8983,372-2,474
tents for camping9793,344-2,365
phone mount for car6922,591-1,899
wedding guest dresses for women1751,809-1,634
water shoes men8392,363-1,524
womens swimsuits7932,226-1,433
bathing suit for women2291,656-1,427
extension cord6972,105-1,408
dresser for bedroom4241,817-1,393
headband wig human hair8272,046-1,219
ceiling fan with lights8012,011-1,210
samsung galaxy s21 + case5121,700-1,188
sexy dress5661,704-1,138
mattress topper6111,735-1,124
weighted blanket5531,617-1,064
full face snorkel mask8911,825-934
projector screen9931,871-878
closet storage6571,534-877
king bed frame8161,687-871
blackhead remover9921,843-851
iphone 11 screen protector2151,021-806
motorcycle helmets9471,742-795
milwaukee tools5851,346-761
license plate covers & frames8411,597-756
toilet paper holder6351,379-744
alarm clock4721,168-696
bluetooth earbuds9231,607-684

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

SearchtermRank CW 29Rank CW 28Delta
graphic tees women5635090255,448
apple watch bands 38mm for women3471887633,842
chlorine pool tablets2818975827,431
sports bra pack2666395425,709
bathing suits for women tummy control1858886117,727
pit viper sunglasses for men1772672317,003
steering wheel covers1499059314,397
adidas womens shoes108578729,985
yoga mats101715829,589
fake nose rings100718959,176
wedding guest dresses75973657,232
one piece bathing suits for women76378656,772
plus size swimsuit61788045,374
smart plug50525404,512
coffee tables39952943,701
samsung galaxy s21 case43807823,598
wireless keyboard and mouse combo42367393,497
cuban flag40345873,447
fidget packs under 10 dollars43559483,407
security cameras36253243,301
macbook air 13 inch case39979213,076
one piece swimsuit32522862,966
nintendo switch oled30013852,616
phone holder for car28845712,313
steam deck30527482,304
office chairs28735962,277
swimming suit for women25114302,081
iphone xr phone case22052471,958
fidget packs under 20 dollars27208491,871
closet organizer18861821,704
toilet bowl cleaner25219661,555
massage gun for athletes24299411,488
bathing suit cover up for women19856331,352
headband wig19005831,317
king size bed frame17855881,197
bathing suit17827041,078
leverage redemption18978561,041
shark week14604201,040
extension cords1860880980
beads for jewelry making1856934922
magnetic eyelash kit1882991891
the tomorrow war1628829799
womens shorts for summer1365579786

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

SearchtermRank CW 29Rank CW 28Delta
swimsuit cover up837137↓ 700
womens summer dresses75574↓ 681
sexy lingerie for women naughty for sex903325↓ 578
laptops683111↓ 572
womens bathing suit949403↓ 546
summer outfits for women866372↓ 494
wireless headphones680202↓ 478
backpacks for school358827↑ -469
airpod pro case295742↑ -447
fans946514↓ 432
yoga mat210638↑ -428
steering wheel cover302712↑ -410
apple watch charger578983↑ -405
kids headphones315699↑ -384
mens swim trunk447814↑ -367
bar stools606973↑ -367
classroom decor592958↑ -366
peacock474837↑ -363
patio set670309↓ 361
bed frames501857↑ -356
amz prime790438↓ 352
clear backpack541891↑ -350
masks disposable260601↑ -341
leverage811474↓ 337
backpacks for girls88424↑ -336
n95 mask52384↑ -332
mousepad840512↓ 328
vegetable chopper865539↓ 326
hat856545↓ 311
power rangers659965↑ -306
iphone 11 phone case607304↓ 303
gel blaster789486↓ 303
kids backpack630916↑ -286
dash cam364649↑ -285
purses and handbags341625↑ -284
bookshelf669951↑ -282
peel and stick wallpaper593317↓ 276
iphone charger cable194467↑ -273
pill organizer644915↑ -271
pocket knife727997↑ -270
tankini bathing suits for women894626↓ 268
iphone 12 mini case696960↑ -264
binder627890↑ -263
hammock392654↑ -262
compression socks for women367629↑ -262
summer tops for women583326↓ 257
dog leash488745↑ -257
patio furniture178432↑ -254
coffee maker296550↑ -254
water balloons621873↑ -252


Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Amazon Basics10033
365 by Whole Foods Market3439
Amazon Essentials2428
Under Armour2147
Samsung Electronics1863


Here are the brands with the biggest gains.

# Keywords CW 29# Keywords CW 28Delta
produce aisle894696198
Amazon Essentials24282246182
New Era41031694
Amazon Collection34024793
Five Star42033783
Simple Joys by Carter's100892583


Here are the brands with the biggest losses.

# Keywords CW 29# Keywords CW 28Delta
Amazon Basics1003310244-211
Produce (Brands May Vary)700910-210
Kanu Surf572683-111


Products that appear most often

Here the top products that appear most often in the search term report.

Gildan Men's Crew T-Shirts, Mu (B091FNSFN1)290
KATCHY Indoor Insect and Flyin (B07B6RZP4H)235
Apple AirPods Pro (B07ZPC9QD4)224
Crocs Men's and Women's Duet S (B005GCCJME)219
Apple 20W USB-C Power Adapter (B08L5M9BTJ)218
Apple AirPods with Charging Ca (B07PXGQC1Q)193
SUUKSESS Women Wrap Bikini Set (B082PNCS7M)186
Blink Mini – Compact indoor pl (B07X6C9RMF)181
Hanes Men's ComfortSoft Short (B07KCN4G6T)180
Lemedy Women Padded Sports Bra (B07TVJ1BZ4)180
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK)171
VIFUUR Water Sports Shoes Bare (B07JPYSNDP)165
Birkenstock Unisex Arizona Ess (B07FBPRN8Y)163
Matein Travel Laptop Backpack, (B06XZTZ7GB)157
Insignia NS-32DF310NA19 32-inc (B07FPP6TB5)151
Homedics Relaxation Indoor Tab (B000QTUJXS)151
B2prity Women's Monokini Front (B07QLQ2LB9)150
Amazon eGift Card (B004LLIKVU)146
Seagate Portable 2TB External (B07CRG94G3)146
BENGOO G9000 Stereo Gaming Hea (B01H6GUCCQ)144


These products appear significantly more often in the search term report compared to the previous week:

Kids Face Mask Disposable Blac (B08JQGT332)77
Mac Sports WTC-111 Outdoor Uti (B00BUUUIGK)67
INSIGNIA NS-65DF710NA21 65-inc (B08CVTKRJG)55
Breast Lift Tape for Lift & Fa (B08DJD5QVR)52
Apple AirPods Pro (B07ZPC9QD4)52
Zahler ParaGuard, Advanced Dig (B016LBZSDK)50
Shinco 8,000 BTU Portable Air (B07HR5CN7G)48
EnerPlex Dual Pump Luxury Twin (B07S2468WY)48
Bedsure Tufted Duvet Cover Set (B08CXRHJZD)46
Nike Men's Hi-Top Sneakers, Wo (B01EVMOFWG)44
adidas Women's Cloudfoam Pure (B08FSVL4SQ)44
Honeywell HT-900 TurboForce Ai (B001R1RXUG)42
BISSELL Cleanview Swivel Pet U (B07F6N3RT6)42
Tropicana 100% Juice 3-flavor (B06Y451LXL)40
Hoover Spotless Portable Carpe (B01KIMOEW4)39
12 Pack Shoe Storage Boxes, Cl (B08FRR2YSN)38
IntestinePro Intestine Support (B00TET0MS8)38
Gel Ball Blaster - JFIEEI Elec (B0953957P8)38
Blooming Jelly Womens White Dr (B08RNDY4FS)37


These products appeared significantly less frequently compared to the previous week:

Anstoy Electric with Gel Ball (B0821C1KK2)-90
Fruit of the Loom Men's Coolzo (B096KKR87M)-79
Ontel Arctic Pure Air Cooler (B08SGFJ2PL)-71
Powlaken Wireless Charging Sta (B07YY3SDHM)-67
iPhone Charger,5 Pack (6 FT) M (B08L7BS9LW)-65
Baby Wipes, Pampers Sensitive (B00FMWWN6U)-57
Furinno 5-Cube Open Shelf, Whi (B074NH61RT)-57
10 Pack Shoe Storage Boxes, Cl (B08YKD2XHL)-56
Optimum Nutrition Gold Standar (B000QSNYGI)-53
KIRUNDO 2021 Women’s Summer Mi (B082KJDYLH)-50
Coleman Sundome Tent (B07ZLDX9D6)-49
JBL FLIP 4 - Waterproof Portab (B01MSYQWNY)-47
Witchcraft Supplies Box for Wi (B08XPRY9VZ)-46
Naggoo Women's Summer Wrap V N (B07SNQBZYK)-45
Amazon Basics 3-Shelf Adjustab (B01LWP8AL2)-44
SAND MINE Reversible Mats, Pla (B08NSXMKDN)-44
Gildan Men's Ultra Cotton Adul (B0851JB9TG)-42
RUNNING GIRL Sports Bra for Wo (B08SLNT168)-41
Rubbermaid Classic 13G Classic (B07VSH8FF4)-39
Crocs Baya (B01MU2B5JY)-38


The following products did not appear in the previous week.

Product# searchtermsBest rank
Fruit of the Loom Men's Coolzo (B099XKP88N)75400
Carhartt Men's K87 Workwear Sh (B092WLYLCY)461564
Black Face Mask,100pcs Disposa (B08GSNTTNR)44159
Castor Oil (2oz) USDA Certifie (B01NALN8Q9)422448
CCidea Lunch Bag For Men & Wom (B07SHSYJJN)38101
Sectional Sofa Ottoman Set 6 S (B0992P8QPD)372841
18 Piece Men's Complete Golf C (B073XGGFGN)372664
BlissLights Sky Lite - LED Las (B08FRQQ7VM)361208
Blackhead Remover Pore Vacuum, (B088D15P73)3425955
100% Waterproof Rose Flower St (B099QVJPM6)332756
Anker 6ft Premium Nylon Lightn (B07D9C8NP2)309474
Samsung Galaxy S20 FE 5GFac (B08FYV4ZZ8)27
Earbuds Headphones Wired Headp (B097RN3PYB)2715263
Peds womens Essential Low Cut (B099PFHDMN)276223
WORX WG163.9 GT 3.0 20V PowerS (B01DGPH8M8)2612963
Reạlistic Ðịdlọ for Women - Ðị (B0994DGR29)252294
Personal Fan Portable Waist Cl (B089DKXF7P)245842
Female Rose Sucking Tops and c (B099FLC2XC)2437773
8 Inch Reạlistic Ðịldọ for Beg (B098SPCM7W)2447
Actloe Women Floral Blouson Pr (B07R396C3C)2326440

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