We took a closer look at the Amazon Search Term Report data for calendar weeks 30 (07/25/2021 - 07/31/2021) and 29 (07/18/2021 - 07/24/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.
Search terms
Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.
Here are the Top 20 search terms with the change from the previous week:
| Searchterm | Rank curr. | Rank prev. | Change |
|---|---|---|---|
| iphone 11 case | 1 | 1 | ↓ 0 |
| pop it | 2 | 2 | ↓ 0 |
| face mask | 3 | 24 | ↑ -21 |
| earbuds | 4 | 8 | ↑ -4 |
| iphone 12 pro max case | 5 | 3 | ↓ 2 |
| iphone | 6 | 5 | ↓ 1 |
| bluetooth headphones | 7 | 6 | ↓ 1 |
| desk | 8 | 10 | ↑ -2 |
| apple watch band | 9 | 4 | ↓ 5 |
| fidget packs | 10 | 11 | ↑ -1 |
| disposable face masks | 11 | 144 | ↑ -133 |
| dresses | 12 | 7 | ↓ 5 |
| backpacks | 13 | 16 | ↑ -3 |
| crocs | 14 | 12 | ↓ 2 |
| laptop | 15 | 15 | ↓ 0 |
| n95 mask | 16 | 52 | ↑ -36 |
| summer dress for women | 17 | 22 | ↑ -5 |
| power bank | 18 | 19 | ↑ -1 |
| apple | 19 | 17 | ↓ 2 |
| water bottles | 20 | 18 | ↓ 2 |
Top 25 new entrants
Here we see the search terms that were not present last week.
| New searchterms | Rank curr. |
|---|---|
| finipil lait 50 antiseptic cream | 1849 |
| finipil antiseptic cream | 3496 |
| nufree | 3711 |
| finipil cream | 4437 |
| steamedbun ita bag | 4535 |
| facamword hidden camera detector | 5354 |
| e amazon | 5512 |
| better me tattoo lipstick swabs | 5719 |
| nothing ear 1 | 6691 |
| sonryse fajas colombianas postparto bbl stage 2 post surgical compression garments for women | 8410 |
| garth marenghi's darkplace | 9326 |
| steamedbun ita bag heart japanese bags | 9633 |
| alt 23 perfume for women | 10234 |
| cm owens | 11352 |
| steamedbun school bag | 13078 |
| marvel legends what if | 14027 |
| soulja boy game console | 14128 |
| steamed bun ita bag | 15527 |
| polvo de arroz demoiselle | 17053 |
| finipil lait 50 | 17076 |
| sony zv-e10 | 17237 |
| scraper utility knife | 18216 |
| darkplace | 18226 |
| samsung s21 fe 5g case | 18537 |
| nothing earbuds | 18734 |
Top 25 dropouts
Here you can find the search terms that were present in the previous week, but no longer appear in the current week.
To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.
| Lost searchterms | Rank prev. |
|---|---|
| tsukiji aritsugu | 4877 |
| flowy summer dress for women | 5368 |
| pop up tents canopy | 8542 |
| bathing suit cover up for women plus size | 12127 |
| classroom supplies for teachers elementary | 12597 |
| olympics party decorations | 12602 |
| bug zapper indoor/outdoor | 13067 |
| beard bar clean up | 13646 |
| cocktail dresses for wedding guest | 13810 |
| sex toys sucking vibrating machine for men | 14562 |
| kamp-rite tent cot | 14654 |
| jump ropes for women | 14663 |
| beard bar | 15141 |
| sexy one piece bathing suits for women | 15629 |
| kenmore 9083 water filter | 15882 |
| disposable gloves medium size | 16851 |
| semi formal dresses for wedding guest | 16950 |
| spaghetti strap dress for women summer | 17199 |
| pokemon - fire red version (v1.1) | 18873 |
| mark levine book american marxism | 19028 |
| white sneakers women fashion | 19978 |
| mens flare pants | 20191 |
| urns for ashes for humans | 21319 |
| god of war - ghost of sparta | 21536 |
| kindle books best sellers 2021 | 23192 |
Top 50 Winners
Here are the search terms that entered the Top 1,000 with the biggest change.
| Searchterm | Rank CW 30 | Rank CW 29 | Delta |
|---|---|---|---|
| finipil | 96 | 321,017 | -320,921 |
| 5mm magnetic balls | 355 | 26,837 | -26,482 |
| hey dudes for men | 768 | 13,423 | -12,655 |
| fanny packs for women | 636 | 11,260 | -10,624 |
| tattoo lipstick | 313 | 9,863 | -9,550 |
| sexy lingerie set | 913 | 8,267 | -7,354 |
| birkenstock sandals women | 585 | 7,877 | -7,292 |
| bathing suit cover ups for women | 901 | 7,758 | -6,857 |
| jungle cruise | 457 | 5,989 | -5,532 |
| iphone charging cords | 758 | 4,462 | -3,704 |
| kn95 mask | 707 | 3,738 | -3,031 |
| face masks washable | 634 | 3,201 | -2,567 |
| kids disposable mask | 660 | 2,992 | -2,332 |
| sexy tops for women | 731 | 2,998 | -2,267 |
| kids masks | 927 | 3,057 | -2,130 |
| maxi dress for women summer 2021 | 716 | 2,602 | -1,886 |
| masks for coronavirus protection | 905 | 2,609 | -1,704 |
| kawaii backpack | 870 | 2,512 | -1,642 |
| thermometer | 769 | 2,388 | -1,619 |
| n95 masks | 793 | 2,367 | -1,574 |
| apple watch band 40mm | 559 | 2,019 | -1,460 |
| kn95 | 412 | 1,767 | -1,355 |
| kids face masks | 746 | 2,084 | -1,338 |
| queen comforter set | 616 | 1,881 | -1,265 |
| fidget toy | 345 | 1,603 | -1,258 |
| macbook air 13 inch case 2021 | 819 | 2,051 | -1,232 |
| punching bag | 957 | 2,138 | -1,181 |
| jump rope | 787 | 1,934 | -1,147 |
| hoverboard | 794 | 1,896 | -1,102 |
| black masks | 575 | 1,580 | -1,005 |
| vanity mirror with lights | 734 | 1,679 | -945 |
| queen size bed frame | 786 | 1,708 | -922 |
| jumpsuits for women | 538 | 1,423 | -885 |
| soap dispenser | 709 | 1,582 | -873 |
| thank you cards | 966 | 1,838 | -872 |
| black disposable face masks | 108 | 953 | -845 |
| mouse pads | 780 | 1,620 | -840 |
| kids mask | 236 | 1,037 | -801 |
| bluetooth earbuds | 138 | 923 | -785 |
| one piece swimsuit tummy control | 890 | 1,666 | -776 |
| hair ties | 744 | 1,519 | -775 |
| jansport backpack for teen girls | 222 | 977 | -755 |
| popsockets | 135 | 882 | -747 |
| lace front wigs human hair | 755 | 1,490 | -735 |
| kindle paperwhite | 762 | 1,496 | -734 |
| locker accessories | 820 | 1,553 | -733 |
| kn95 face mask | 432 | 1,145 | -713 |
| f | 967 | 1,678 | -711 |
| amazon fresh groceries delivery | 722 | 1,421 | -699 |
| wireless headphones for iphone | 929 | 1,627 | -698 |
Top 50 Losers
Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.
| Searchterm | Rank CW 30 | Rank CW 29 | Delta |
|---|---|---|---|
| high waisted bikini set | 95468 | 853 | 94,615 |
| maxi dresses for women summer | 89967 | 333 | 89,634 |
| fanny pack for women fashionable | 64791 | 898 | 63,893 |
| shoes for woman | 49185 | 561 | 48,624 |
| ceiling fan with lights | 39977 | 801 | 39,176 |
| mens swim trunk | 31173 | 447 | 30,726 |
| womens bathing suit | 23156 | 949 | 22,207 |
| skechers shoes for men | 21018 | 956 | 20,062 |
| coffee makers | 8291 | 614 | 7,677 |
| amz prime | 7104 | 790 | 6,314 |
| amazoncom | 5489 | 792 | 4,697 |
| iphone cable | 5480 | 961 | 4,519 |
| dog collars | 4989 | 555 | 4,434 |
| sexy lingerie for women naughty for sex | 5301 | 903 | 4,398 |
| muddy bites | 4645 | 774 | 3,871 |
| iphone 11 phone case | 4060 | 607 | 3,453 |
| paraguard | 3883 | 699 | 3,184 |
| patio lights | 3544 | 945 | 2,599 |
| curtain | 3407 | 973 | 2,434 |
| tankini bathing suits for women | 2694 | 894 | 1,800 |
| swimsuit cover up | 2601 | 837 | 1,764 |
| sexy dress | 2276 | 566 | 1,710 |
| full face snorkel mask | 2540 | 891 | 1,649 |
| womens summer dresses | 2300 | 755 | 1,545 |
| blow dryer | 2073 | 686 | 1,387 |
| pool float | 1950 | 572 | 1,378 |
| pop socket for phone | 1519 | 225 | 1,294 |
| mini dress | 1966 | 743 | 1,223 |
| paraguard parasite cleanse for humans | 1682 | 576 | 1,106 |
| jewelry organizer | 1580 | 624 | 956 |
| airpod cases | 1343 | 394 | 949 |
| gel blaster | 1677 | 789 | 888 |
| power | 1707 | 857 | 850 |
| beyblade | 1619 | 796 | 823 |
| airpods pro 2 | 1104 | 286 | 818 |
| air fryers | 1021 | 269 | 752 |
| iphone charger cable | 915 | 194 | 721 |
| under armour shoes for men | 1668 | 951 | 717 |
| jumpsuit for women casual summer | 1276 | 567 | 709 |
| closet storage | 1357 | 657 | 700 |
| hey dudes | 956 | 263 | 693 |
| pencil pouches | 1382 | 705 | 677 |
| carry on luggage with spinner wheels | 1530 | 868 | 662 |
| bosch | 1456 | 808 | 648 |
| cover ups for women | 1604 | 965 | 639 |
| tevas woman's sandals | 1277 | 655 | 622 |
| space jam 2 | 869 | 268 | 601 |
| bb gun | 1536 | 940 | 596 |
| loki | 1305 | 715 | 590 |
| patio furniture | 732 | 178 | 554 |
Top 50 movers / shakers
These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.
| Searchterm | Rank CW 30 | Rank CW 29 | Delta |
|---|---|---|---|
| black disposable face masks | 108 | 953 | ↑ -845 |
| bluetooth earbuds | 138 | 923 | ↑ -785 |
| jansport backpack for teen girls | 222 | 977 | ↑ -755 |
| popsockets | 135 | 882 | ↑ -747 |
| iphone charger cable | 915 | 194 | ↓ 721 |
| n95 | 270 | 963 | ↑ -693 |
| hey dudes | 956 | 263 | ↓ 693 |
| space jam 2 | 869 | 268 | ↓ 601 |
| patio furniture | 732 | 178 | ↓ 554 |
| summer dresses | 848 | 297 | ↓ 551 |
| face masks | 201 | 738 | ↑ -537 |
| pit viper sunglasses | 460 | 959 | ↑ -499 |
| pencil pouch | 459 | 938 | ↑ -479 |
| iphone 11 pro max case | 656 | 187 | ↓ 469 |
| beach chairs | 706 | 248 | ↓ 458 |
| fall decor | 477 | 924 | ↑ -447 |
| closet organizers and storage | 237 | 677 | ↑ -440 |
| boys backpacks | 455 | 876 | ↑ -421 |
| face shield | 385 | 802 | ↑ -417 |
| swimsuit | 898 | 491 | ↓ 407 |
| sundress | 900 | 494 | ↓ 406 |
| dry erase markers | 486 | 878 | ↑ -392 |
| jansport | 930 | 542 | ↓ 388 |
| xbox controller | 539 | 919 | ↑ -380 |
| fanny pack | 724 | 347 | ↓ 377 |
| rompers for women dressy summer | 925 | 560 | ↓ 365 |
| womens swimsuits | 435 | 793 | ↑ -358 |
| jeans for women | 573 | 917 | ↑ -344 |
| wireless headphones | 338 | 680 | ↑ -342 |
| composition notebooks | 419 | 759 | ↑ -340 |
| clothes | 880 | 546 | ↓ 334 |
| n95 masks for virus protection made in usa | 278 | 612 | ↑ -334 |
| jansport backpack | 269 | 600 | ↑ -331 |
| tomorrow war | 963 | 632 | ↓ 331 |
| extension cord | 370 | 697 | ↑ -327 |
| oculus quest 2 | 262 | 584 | ↑ -322 |
| phone case | 651 | 968 | ↑ -317 |
| swimsuit coverup for women | 184 | 499 | ↑ -315 |
| fast and furious 9 | 136 | 451 | ↑ -315 |
| rtx 3070 | 728 | 417 | ↓ 311 |
| rtx 3060 | 745 | 442 | ↓ 303 |
| tires | 337 | 629 | ↑ -292 |
| pencils | 444 | 735 | ↑ -291 |
| airsoft guns | 624 | 337 | ↓ 287 |
| microphone | 554 | 838 | ↑ -284 |
| bracelets | 473 | 757 | ↑ -284 |
| pool vacuum | 976 | 693 | ↓ 283 |
| outdoor string lights | 717 | 437 | ↓ 280 |
| pocket knife | 450 | 727 | ↑ -277 |
| bar stools | 329 | 606 | ↑ -277 |
Brands
Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).
The analysis is independent of the search frequency rank.
Top brands
| Count | |
|---|---|
| Amazon Basics | 8780 |
| Apple | 5712 |
| Nike | 5262 |
| adidas | 3450 |
| 365 by Whole Foods Market | 3371 |
| HP | 2983 |
| Amazon | 2922 |
| Hanes | 2770 |
| SAMSUNG | 2744 |
| Amazon Essentials | 2703 |
| LEGO | 2574 |
| Funko | 2528 |
| Under Armour | 2424 |
| Generic | 2367 |
| Nintendo | 2090 |
| DEWALT | 2068 |
| Intex | 2032 |
| Bedsure | 1863 |
| Samsung Electronics | 1835 |
| Sony | 1782 |
Winners
Here are the brands with the biggest gains.
| # Keywords CW 30 | # Keywords CW 29 | Delta | |
|---|---|---|---|
| Nike | 5262 | 4927 | 335 |
| Under Armour | 2424 | 2147 | 277 |
| Amazon Essentials | 2703 | 2428 | 275 |
| Generic | 2367 | 2155 | 212 |
| adidas | 3450 | 3257 | 193 |
| JanSport | 829 | 664 | 165 |
| Teacher Created Resources | 533 | 376 | 157 |
| STEAMEDBUN | 188 | 32 | 156 |
| TCP Global | 319 | 174 | 145 |
| WECARE | 298 | 154 | 144 |
| The Children's Place | 477 | 344 | 133 |
| Wanwane | 292 | 160 | 132 |
| Five Star | 542 | 420 | 122 |
| Fruit of the Loom | 1692 | 1577 | 115 |
| AVERY | 731 | 616 | 115 |
| Linenspa | 661 | 548 | 113 |
| Paper Mate | 568 | 456 | 112 |
| Lee | 468 | 356 | 112 |
| Crayola | 1435 | 1327 | 108 |
| Honey-Can-Do | 456 | 348 | 108 |
Losers
Here are the brands with the biggest losses.
| # Keywords CW 30 | # Keywords CW 29 | Delta | |
|---|---|---|---|
| Amazon Basics | 8780 | 10033 | -1253 |
| Intex | 2032 | 2302 | -270 |
| Outsunny | 23 | 220 | -197 |
| Hanes | 2770 | 2963 | -193 |
| Solimo | 958 | 1147 | -189 |
| Ekouaer | 562 | 746 | -184 |
| SweatyRocks | 914 | 1040 | -126 |
| ORIbox | 75 | 199 | -124 |
| SAMSUNG | 2744 | 2864 | -120 |
| SheIn | 935 | 1055 | -120 |
| Coleman | 1360 | 1478 | -118 |
| Zinus | 1373 | 1488 | -115 |
| Kanu Surf | 458 | 572 | -114 |
| Apple | 5712 | 5823 | -111 |
| B2prity | 146 | 254 | -108 |
| Sun Bum | 331 | 434 | -103 |
| Best Choice Products | 1250 | 1349 | -99 |
| Arae | 151 | 246 | -95 |
| PawHut | 13 | 106 | -93 |
| YATHON | 67 | 160 | -93 |
Products
Products that appear most often
Here the top products that appear most often in the search term report.
| Product | Count |
|---|---|
| Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) | 283 |
| Apple AirPods Pro (B07ZPC9QD4) | 225 |
| Crocs Men's and Women's Duet S (B005GCCJME) | 218 |
| KATCHY Indoor Insect and Flyin (B07B6RZP4H) | 217 |
| Apple 20W USB-C Power Adapter (B08L5M9BTJ) | 207 |
| Apple AirPods with Charging Ca (B07PXGQC1Q) | 191 |
| Matein Travel Laptop Backpack, (B06XZTZ7GB) | 189 |
| SUUKSESS Women Wrap Bikini Set (B082PNCS7M) | 188 |
| Lemedy Women Padded Sports Bra (B07TVJ1BZ4) | 166 |
| Beckham Hotel Collection Bed P (B01LYNW421) | 157 |
| Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) | 156 |
| VIFUUR Water Sports Shoes Bare (B07JPYSNDP) | 155 |
| Seagate Portable 2TB External (B07CRG94G3) | 154 |
| Homedics Relaxation Indoor Tab (B000QTUJXS) | 154 |
| Crocs Kids' Classic Clog (B096NV58NS) | 153 |
| Blink Mini – Compact indoor pl (B07X6C9RMF) | 150 |
| Amazon Essentials Disney Star (B08818MWTR) | 149 |
| Birkenstock Unisex Arizona Ess (B07FBPRN8Y) | 146 |
| EnerPlex 3-Ply Reusable Face M (B088C2WD5F) | 145 |
| Hanes Men's ComfortSoft Short (B07KCN4G6T) | 144 |
Winners
These products appear significantly more often in the search term report compared to the previous week:
| Product | Delta |
|---|---|
| SteamedBun Ita Bag Heart Japan (B07C84TFTF) | 101 |
| Amazon Essentials Disney Star (B08818MWTR) | 99 |
| Vital Proteins Collagen Peptid (B00NLR1PX0) | 83 |
| Black Face Mask,100pcs Disposa (B08GSNTTNR) | 77 |
| Tower Fan - SUGOAL 42” 90° Osc (B08P4Z3B5X) | 76 |
| EnerPlex 3-Ply Reusable Face M (B088C2WD5F) | 73 |
| Kimberly-Clark N95 Pouch Respi (B08NVDFB3R) | 68 |
| Anstoy Electric with Gel Ball (B0821C1KK2) | 64 |
| Coleman Sundome Tent (B09B39PXZ8) | 62 |
| Samsung Galaxy S20 FE 5G | Fac (B08FYTRF6J) |
| TeeTurtle - The Original Rever (B07H4K9QYQ) | 60 |
| Face Mask,Pack of 50 Disposabl (B08FSVQBV9) | 59 |
| Ita Bag Heart Shape Window Jap (B07M9WW8S3) | 59 |
| MFi Certified 5Pack 10ft i (B08VFRQ2DY) | 59 |
| Wax Warmer, Femiro Hair Remova (B07JK4C34Y) | 56 |
| The North Face Women's School (B071KF868V) | 56 |
| Perry Ellis Reusable Rounded W (B0884VL4ZR) | 52 |
| TCP Global Salon World Safety (B08FXLVHTY) | 49 |
| MedicPro N95 Mask NIOSH Approv (B08VRSJBJQ) | 46 |
| Skechers Men's Afterburn Memor (B00DJSRER2) | 46 |
Losers
These products appeared significantly less frequently compared to the previous week:
| Product | Delta |
|---|---|
| BlissLights Sky Lite - LED Las (B07L8R5PK6) | -78 |
| SEVERINO Bug Zapper Outdoor El (B08C7YRNPK) | -74 |
| SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY) | -58 |
| Vital Proteins Collagen Peptid (B00K6JUG4K) | -56 |
| EnerPlex Never-Leak Camping Se (B07S6SXSP6) | -55 |
| YATHON Casual Dresses for Wome (B0895GRVYV) | -54 |
| LAZLE Blood Pressure Monitor - (B07WCQVV71) | -53 |
| Crosman SNR357 .177-Caliber Pe (B01GVS1O7M) | -53 |
| Logitech G920 Dual-Motor Feedb (B00Z0UWV98) | -52 |
| Hawaiian Shaved Ice S900A Shav (B004UBMRKG) | -50 |
| Ekouaer Women's Swimsuit Beach (B08B8X2SVD) | -47 |
| IntestinePro Intestine Support (B00TET0MS8) | -47 |
| B2prity Women's Monokini Front (B07QLQ2LB9) | -46 |
| SplatRball Water Bead Blaster (B08MJJGNK5) | -46 |
| B2prity Women Tankini Set Plus (B08L3FDHCD) | -45 |
| Ekouaer Women Short Sarongs Be (B07D14C8QQ) | -45 |
| Hydro Flask Water Bottle (B098HVL1N3) | -43 |
| Hydro Flask Water Bottle - Sta (B098GYY8JG) | -42 |
| XIEERDUO Women's V Neck Lace T (B08B3GCPTJ) | -42 |
| Oculus Quest 2 — Advanced All- (B08F7PTF54) | -41 |
Newcomer
The following products did not appear in the previous week.
| Product | # searchterms | Best rank |
|---|---|---|
| Fruit of the Loom Men's Coolzo (B09B9XJK8K) | 91 | 418 |
| Crocs Men's and Women's Classi (B09BBT7T3P) | 83 | 14 |
| Hydro Flask Water Bottle - Wid (B083GBV7M5) | 59 | 393 |
| Rose Sucking Toys for Women Pl (B09BD13GQF) | 54 | 2210 |
| EZ INFLATE Luxury Double High (B07MJJPVTP) | 49 | 1653 |
| SupplyAID RRS-KN95-5PK KN95 Pr (B086JD7TKZ) | 40 | 21643 |
| 100PCS 3 ply black disposable (B08C7HDF1F) | 36 | 19550 |
| Donerton Wireless Earbuds, Blu (B08JYZ38P7) | 36 | 1385 |
| IUGA High Waisted Leggings for (B07SRTJ427) | 35 | 2575 |
| WallFlower Women's Instastretc (B09B6KHQYR) | 34 | 573 |
| Himawari Backpack/Waterproof B (B07CRW9L7H) | 34 | 1785 |
| COMFYHOME 3-IN-1 Portable Air (B08QHPJG1P) | 34 | 11824 |
| Ạdụlt Tọys for Women Plẹasụre/ (B09B3NN5W5) | 33 | 57 |
| Fruit of the Loom Women's Buil (B09B9QQNR2) | 33 | 1061 |
| Reading Pillow Bed Wedge Large (B07GZB5SJZ) | 31 | 8927 |
| Crocs Unisex-Child Kids' Class (B0964MHF76) | 30 | 3802 |
| WOLFBOX 12“ Mirror Dash Cam Ba (B0811Q28N6) | 29 | 28313 |
| Char- Broil Standard Portable (B00004TBJ4) | 29 | 9764 |
| Masturabation Toy for Men Ergo (B099NV13DB) | 27 | 2702 |
| Nike Women's Air Max 270 Runni (B08S2YLP7Y) | 26 | 7458 |
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