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Amazon Movers / Shakers Searchterms CW 30

07/31/2021 • Reading time: ca. 7 min • by Trutz Fries

We took a closer look at the Amazon search term report data for calendar weeks 30 (07/25/2021 - 07/31/2021) and 29 (07/18/2021 - 07/24/2021), and in particular looked at the search frequency rank trends for selected search terms and the visibility of individual brands here.

Search terms

Let's first take a look at the developments in search terms. Amazon displays the search frequency rank for each search term. As a reminder, the lower the rank, the more frequently people search for that term. More info on this report from Seller or Vendor Central.

Here are the Top 20 search terms with the change from the previous week:

Searchterm Rank curr. Rank prev. Change
iphone 11 case 1 1 ↓ 0
pop it 2 2 ↓ 0
face mask 3 24 ↑ -21
earbuds 4 8 ↑ -4
iphone 12 pro max case 5 3 ↓ 2
iphone 6 5 ↓ 1
bluetooth headphones 7 6 ↓ 1
desk 8 10 ↑ -2
apple watch band 9 4 ↓ 5
fidget packs 10 11 ↑ -1
disposable face masks 11 144 ↑ -133
dresses 12 7 ↓ 5
backpacks 13 16 ↑ -3
crocs 14 12 ↓ 2
laptop 15 15 ↓ 0
n95 mask 16 52 ↑ -36
summer dress for women 17 22 ↑ -5
power bank 18 19 ↑ -1
apple 19 17 ↓ 2
water bottles 20 18 ↓ 2

Top 25 new entrants

Here we see the search terms that were not present last week.

New searchterms Rank curr.
finipil lait 50 antiseptic cream 1849
finipil antiseptic cream 3496
nufree 3711
finipil cream 4437
steamedbun ita bag 4535
facamword hidden camera detector 5354
e amazon 5512
better me tattoo lipstick swabs 5719
nothing ear 1 6691
sonryse fajas colombianas postparto bbl stage 2 post surgical compression garments for women 8410
garth marenghi's darkplace 9326
steamedbun ita bag heart japanese bags 9633
alt 23 perfume for women 10234
cm owens 11352
steamedbun school bag 13078
marvel legends what if 14027
soulja boy game console 14128
steamed bun ita bag 15527
polvo de arroz demoiselle 17053
finipil lait 50 17076
sony zv-e10 17237
scraper utility knife 18216
darkplace 18226
samsung s21 fe 5g case 18537
nothing earbuds 18734

Top 25 dropouts

Here you can find the search terms that were present in the previous week, but no longer appear in the current week.

To clarify again: These products were not searched less this week, but no longer at all according to Amazon's list.

Lost searchterms Rank prev.
tsukiji aritsugu 4877
flowy summer dress for women 5368
pop up tents canopy 8542
bathing suit cover up for women plus size 12127
classroom supplies for teachers elementary 12597
olympics party decorations 12602
bug zapper indoor/outdoor 13067
beard bar clean up 13646
cocktail dresses for wedding guest 13810
sex toys sucking vibrating machine for men 14562
kamp-rite tent cot 14654
jump ropes for women 14663
beard bar 15141
sexy one piece bathing suits for women 15629
kenmore 9083 water filter 15882
disposable gloves medium size 16851
semi formal dresses for wedding guest 16950
spaghetti strap dress for women summer 17199
pokemon - fire red version (v1.1) 18873
mark levine book american marxism 19028
white sneakers women fashion 19978
mens flare pants 20191
urns for ashes for humans 21319
god of war - ghost of sparta 21536
kindle books best sellers 2021 23192

Top 50 Winners

Here are the search terms that entered the Top 1,000 with the biggest change.

Searchterm Rank CW 30 Rank CW 29 Delta
finipil 96 321,017 -320,921
5mm magnetic balls 355 26,837 -26,482
hey dudes for men 768 13,423 -12,655
fanny packs for women 636 11,260 -10,624
tattoo lipstick 313 9,863 -9,550
sexy lingerie set 913 8,267 -7,354
birkenstock sandals women 585 7,877 -7,292
bathing suit cover ups for women 901 7,758 -6,857
jungle cruise 457 5,989 -5,532
iphone charging cords 758 4,462 -3,704
kn95 mask 707 3,738 -3,031
face masks washable 634 3,201 -2,567
kids disposable mask 660 2,992 -2,332
sexy tops for women 731 2,998 -2,267
kids masks 927 3,057 -2,130
maxi dress for women summer 2021 716 2,602 -1,886
masks for coronavirus protection 905 2,609 -1,704
kawaii backpack 870 2,512 -1,642
thermometer 769 2,388 -1,619
n95 masks 793 2,367 -1,574
apple watch band 40mm 559 2,019 -1,460
kn95 412 1,767 -1,355
kids face masks 746 2,084 -1,338
queen comforter set 616 1,881 -1,265
fidget toy 345 1,603 -1,258
macbook air 13 inch case 2021 819 2,051 -1,232
punching bag 957 2,138 -1,181
jump rope 787 1,934 -1,147
hoverboard 794 1,896 -1,102
black masks 575 1,580 -1,005
vanity mirror with lights 734 1,679 -945
queen size bed frame 786 1,708 -922
jumpsuits for women 538 1,423 -885
soap dispenser 709 1,582 -873
thank you cards 966 1,838 -872
black disposable face masks 108 953 -845
mouse pads 780 1,620 -840
kids mask 236 1,037 -801
bluetooth earbuds 138 923 -785
one piece swimsuit tummy control 890 1,666 -776
hair ties 744 1,519 -775
jansport backpack for teen girls 222 977 -755
popsockets 135 882 -747
lace front wigs human hair 755 1,490 -735
kindle paperwhite 762 1,496 -734
locker accessories 820 1,553 -733
kn95 face mask 432 1,145 -713
f 967 1,678 -711
amazon fresh groceries delivery 722 1,421 -699
wireless headphones for iphone 929 1,627 -698

Top 50 Losers

Here are the search terms that were in the Top 1,000 the previous week and now show major (negative) changes, i.e. where the search frequency rank has risen sharply.

Searchterm Rank CW 30 Rank CW 29 Delta
high waisted bikini set 95468 853 94,615
maxi dresses for women summer 89967 333 89,634
fanny pack for women fashionable 64791 898 63,893
shoes for woman 49185 561 48,624
ceiling fan with lights 39977 801 39,176
mens swim trunk 31173 447 30,726
womens bathing suit 23156 949 22,207
skechers shoes for men 21018 956 20,062
coffee makers 8291 614 7,677
amz prime 7104 790 6,314
amazoncom 5489 792 4,697
iphone cable 5480 961 4,519
dog collars 4989 555 4,434
sexy lingerie for women naughty for sex 5301 903 4,398
muddy bites 4645 774 3,871
iphone 11 phone case 4060 607 3,453
paraguard 3883 699 3,184
patio lights 3544 945 2,599
curtain 3407 973 2,434
tankini bathing suits for women 2694 894 1,800
swimsuit cover up 2601 837 1,764
sexy dress 2276 566 1,710
full face snorkel mask 2540 891 1,649
womens summer dresses 2300 755 1,545
blow dryer 2073 686 1,387
pool float 1950 572 1,378
pop socket for phone 1519 225 1,294
mini dress 1966 743 1,223
paraguard parasite cleanse for humans 1682 576 1,106
jewelry organizer 1580 624 956
airpod cases 1343 394 949
gel blaster 1677 789 888
power 1707 857 850
beyblade 1619 796 823
airpods pro 2 1104 286 818
air fryers 1021 269 752
iphone charger cable 915 194 721
under armour shoes for men 1668 951 717
jumpsuit for women casual summer 1276 567 709
closet storage 1357 657 700
hey dudes 956 263 693
pencil pouches 1382 705 677
carry on luggage with spinner wheels 1530 868 662
bosch 1456 808 648
cover ups for women 1604 965 639
tevas woman's sandals 1277 655 622
space jam 2 869 268 601
bb gun 1536 940 596
loki 1305 715 590
patio furniture 732 178 554

Top 50 movers / shakers

These are search terms that were within the Top 1,000 in both the current week and the previous week and have shown major changes.

Searchterm Rank CW 30 Rank CW 29 Delta
black disposable face masks 108 953 ↑ -845
bluetooth earbuds 138 923 ↑ -785
jansport backpack for teen girls 222 977 ↑ -755
popsockets 135 882 ↑ -747
iphone charger cable 915 194 ↓ 721
n95 270 963 ↑ -693
hey dudes 956 263 ↓ 693
space jam 2 869 268 ↓ 601
patio furniture 732 178 ↓ 554
summer dresses 848 297 ↓ 551
face masks 201 738 ↑ -537
pit viper sunglasses 460 959 ↑ -499
pencil pouch 459 938 ↑ -479
iphone 11 pro max case 656 187 ↓ 469
beach chairs 706 248 ↓ 458
fall decor 477 924 ↑ -447
closet organizers and storage 237 677 ↑ -440
boys backpacks 455 876 ↑ -421
face shield 385 802 ↑ -417
swimsuit 898 491 ↓ 407
sundress 900 494 ↓ 406
dry erase markers 486 878 ↑ -392
jansport 930 542 ↓ 388
xbox controller 539 919 ↑ -380
fanny pack 724 347 ↓ 377
rompers for women dressy summer 925 560 ↓ 365
womens swimsuits 435 793 ↑ -358
jeans for women 573 917 ↑ -344
wireless headphones 338 680 ↑ -342
composition notebooks 419 759 ↑ -340
clothes 880 546 ↓ 334
n95 masks for virus protection made in usa 278 612 ↑ -334
jansport backpack 269 600 ↑ -331
tomorrow war 963 632 ↓ 331
extension cord 370 697 ↑ -327
oculus quest 2 262 584 ↑ -322
phone case 651 968 ↑ -317
swimsuit coverup for women 184 499 ↑ -315
fast and furious 9 136 451 ↑ -315
rtx 3070 728 417 ↓ 311
rtx 3060 745 442 ↓ 303
tires 337 629 ↑ -292
pencils 444 735 ↑ -291
airsoft guns 624 337 ↓ 287
microphone 554 838 ↑ -284
bracelets 473 757 ↑ -284
pool vacuum 976 693 ↓ 283
outdoor string lights 717 437 ↓ 280
pocket knife 450 727 ↑ -277
bar stools 329 606 ↑ -277

Brands

Here we count which brands are most frequently represented with their products among the Top 3 Products (by clicks).

The analysis is independent of the search frequency rank.

Top brands

Count
Amazon Basics 8780
Apple 5712
Nike 5262
adidas 3450
365 by Whole Foods Market 3371
HP 2983
Amazon 2922
Hanes 2770
SAMSUNG 2744
Amazon Essentials 2703
LEGO 2574
Funko 2528
Under Armour 2424
Generic 2367
Nintendo 2090
DEWALT 2068
Intex 2032
Bedsure 1863
Samsung Electronics 1835
Sony 1782

Winners

Here are the brands with the biggest gains.

# Keywords CW 30 # Keywords CW 29 Delta
Nike 5262 4927 335
Under Armour 2424 2147 277
Amazon Essentials 2703 2428 275
Generic 2367 2155 212
adidas 3450 3257 193
JanSport 829 664 165
Teacher Created Resources 533 376 157
STEAMEDBUN 188 32 156
TCP Global 319 174 145
WECARE 298 154 144
The Children's Place 477 344 133
Wanwane 292 160 132
Five Star 542 420 122
Fruit of the Loom 1692 1577 115
AVERY 731 616 115
Linenspa 661 548 113
Paper Mate 568 456 112
Lee 468 356 112
Crayola 1435 1327 108
Honey-Can-Do 456 348 108

Losers

Here are the brands with the biggest losses.

# Keywords CW 30 # Keywords CW 29 Delta
Amazon Basics 8780 10033 -1253
Intex 2032 2302 -270
Outsunny 23 220 -197
Hanes 2770 2963 -193
Solimo 958 1147 -189
Ekouaer 562 746 -184
SweatyRocks 914 1040 -126
ORIbox 75 199 -124
SAMSUNG 2744 2864 -120
SheIn 935 1055 -120
Coleman 1360 1478 -118
Zinus 1373 1488 -115
Kanu Surf 458 572 -114
Apple 5712 5823 -111
B2prity 146 254 -108
Sun Bum 331 434 -103
Best Choice Products 1250 1349 -99
Arae 151 246 -95
PawHut 13 106 -93
YATHON 67 160 -93

Products

Products that appear most often

Here the top products that appear most often in the search term report.

Product Count
Gildan Men's Crew T-Shirts, Mu (B091FNSFN1) 283
Apple AirPods Pro (B07ZPC9QD4) 225
Crocs Men's and Women's Duet S (B005GCCJME) 218
KATCHY Indoor Insect and Flyin (B07B6RZP4H) 217
Apple 20W USB-C Power Adapter (B08L5M9BTJ) 207
Apple AirPods with Charging Ca (B07PXGQC1Q) 191
Matein Travel Laptop Backpack, (B06XZTZ7GB) 189
SUUKSESS Women Wrap Bikini Set (B082PNCS7M) 188
Lemedy Women Padded Sports Bra (B07TVJ1BZ4) 166
Beckham Hotel Collection Bed P (B01LYNW421) 157
Glock 19 Gen3 .177 Caliber BB (B07FT2LLLK) 156
VIFUUR Water Sports Shoes Bare (B07JPYSNDP) 155
Seagate Portable 2TB External (B07CRG94G3) 154
Homedics Relaxation Indoor Tab (B000QTUJXS) 154
Crocs Kids' Classic Clog (B096NV58NS) 153
Blink Mini – Compact indoor pl (B07X6C9RMF) 150
Amazon Essentials Disney Star (B08818MWTR) 149
Birkenstock Unisex Arizona Ess (B07FBPRN8Y) 146
EnerPlex 3-Ply Reusable Face M (B088C2WD5F) 145
Hanes Men's ComfortSoft Short (B07KCN4G6T) 144

Winners

These products appear significantly more often in the search term report compared to the previous week:

Product Delta
SteamedBun Ita Bag Heart Japan (B07C84TFTF) 101
Amazon Essentials Disney Star (B08818MWTR) 99
Vital Proteins Collagen Peptid (B00NLR1PX0) 83
Black Face Mask,100pcs Disposa (B08GSNTTNR) 77
Tower Fan - SUGOAL 42” 90° Osc (B08P4Z3B5X) 76
EnerPlex 3-Ply Reusable Face M (B088C2WD5F) 73
Kimberly-Clark N95 Pouch Respi (B08NVDFB3R) 68
Anstoy Electric with Gel Ball (B0821C1KK2) 64
Coleman Sundome Tent (B09B39PXZ8) 62
Samsung Galaxy S20 FE 5G Fac (B08FYTRF6J)
TeeTurtle - The Original Rever (B07H4K9QYQ) 60
Face Mask,Pack of 50 Disposabl (B08FSVQBV9) 59
Ita Bag Heart Shape Window Jap (B07M9WW8S3) 59
[ MFi Certified ] 5Pack 10ft i (B08VFRQ2DY) 59
Wax Warmer, Femiro Hair Remova (B07JK4C34Y) 56
The North Face Women's School (B071KF868V) 56
Perry Ellis Reusable Rounded W (B0884VL4ZR) 52
TCP Global Salon World Safety (B08FXLVHTY) 49
MedicPro N95 Mask NIOSH Approv (B08VRSJBJQ) 46
Skechers Men's Afterburn Memor (B00DJSRER2) 46

Losers

These products appeared significantly less frequently compared to the previous week:

Product Delta
BlissLights Sky Lite - LED Las (B07L8R5PK6) -78
SEVERINO Bug Zapper Outdoor El (B08C7YRNPK) -74
SUGOAL 42" Tower Fan with 6 Sp (B08PDDSDHY) -58
Vital Proteins Collagen Peptid (B00K6JUG4K) -56
EnerPlex Never-Leak Camping Se (B07S6SXSP6) -55
YATHON Casual Dresses for Wome (B0895GRVYV) -54
LAZLE Blood Pressure Monitor - (B07WCQVV71) -53
Crosman SNR357 .177-Caliber Pe (B01GVS1O7M) -53
Logitech G920 Dual-Motor Feedb (B00Z0UWV98) -52
Hawaiian Shaved Ice S900A Shav (B004UBMRKG) -50
Ekouaer Women's Swimsuit Beach (B08B8X2SVD) -47
IntestinePro Intestine Support (B00TET0MS8) -47
B2prity Women's Monokini Front (B07QLQ2LB9) -46
SplatRball Water Bead Blaster (B08MJJGNK5) -46
B2prity Women Tankini Set Plus (B08L3FDHCD) -45
Ekouaer Women Short Sarongs Be (B07D14C8QQ) -45
Hydro Flask Water Bottle (B098HVL1N3) -43
Hydro Flask Water Bottle - Sta (B098GYY8JG) -42
XIEERDUO Women's V Neck Lace T (B08B3GCPTJ) -42
Oculus Quest 2 — Advanced All- (B08F7PTF54) -41

Newcomer

The following products did not appear in the previous week.

Product # searchterms Best rank
Fruit of the Loom Men's Coolzo (B09B9XJK8K) 91 418
Crocs Men's and Women's Classi (B09BBT7T3P) 83 14
Hydro Flask Water Bottle - Wid (B083GBV7M5) 59 393
Rose Sucking Toys for Women Pl (B09BD13GQF) 54 2210
EZ INFLATE Luxury Double High (B07MJJPVTP) 49 1653
SupplyAID RRS-KN95-5PK KN95 Pr (B086JD7TKZ) 40 21643
100PCS 3 ply black disposable (B08C7HDF1F) 36 19550
Donerton Wireless Earbuds, Blu (B08JYZ38P7) 36 1385
IUGA High Waisted Leggings for (B07SRTJ427) 35 2575
WallFlower Women's Instastretc (B09B6KHQYR) 34 573
Himawari Backpack/Waterproof B (B07CRW9L7H) 34 1785
COMFYHOME 3-IN-1 Portable Air (B08QHPJG1P) 34 11824
Ạdụlt Tọys for Women Plẹasụre/ (B09B3NN5W5) 33 57
Fruit of the Loom Women's Buil (B09B9QQNR2) 33 1061
Reading Pillow Bed Wedge Large (B07GZB5SJZ) 31 8927
Crocs Unisex-Child Kids' Class (B0964MHF76) 30 3802
WOLFBOX 12“ Mirror Dash Cam Ba (B0811Q28N6) 29 28313
Char- Broil Standard Portable (B00004TBJ4) 29 9764
Masturabation Toy for Men Ergo (B099NV13DB) 27 2702
Nike Women's Air Max 270 Runni (B08S2YLP7Y) 26 7458
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