Vendor
Bears with Benefits
By using automated alerts, Bears with Benefits completely eliminated the need for weekly manual checks of product detail pages, saving the company up to 16 hours of work time per month.
ABUS uses AMALYTIX to sustainably strengthen visibility and customer focus on Amazon
As an established provider of security solutions with a wide product range, ABUS relies on AMALYTIX to identify relevant market changes early and react to them specifically. Through smart analyses and automated monitoring tools, the team gains valuable insights into user behavior, content status, and product perception – and can thus identify and implement optimization potentials directly.
About ABUS
Safe, reliable, stable: That's what the name ABUS stands for! Today, ABUS is a globally active company, managed by the family in its fourth and fifth generation. And its products are valued worldwide for their quality. Because ABUS has set standards in security throughout its over 100-year company history. Safe, reliable, stable - that's what the name ABUS stands for. This is also reflected in the business areas Home Security, Mobile Security, and Object Security, which are constantly being developed to meet the needs of private and commercial users. Be it a padlock for the garden shed or on the high seas, a bicycle helmet for a family outing or international cycling teams like Movistar, or locking systems for the Ritz-Carlton in Berlin or the Diamond Exchange in Dubai.
- Number of ASINs
- approx. 4.000
- Employees
- approx. 4.000
With AMALYTIX, we in the E-commerce Content Team at ABUS keep an eye on the performance of Amazon listings: From visibility to conversion and asset tracking per ASIN. The structured overview of content data, which highlights optimization options, is very helpful. The analysis of customer reviews also provides important insights: positive and negative customer reviews are analyzed and incorporated into product descriptions and the further development of our marketplace offerings.
Matthias Brune
Online Marketing & Content Specialist
Challenges of ABUS
For ABUS, the visibility and quality of product content on Amazon is a central success factor. With a wide product range of security-relevant items, it is crucial to always keep an overview of performance, be it image material, texts, or traffic and conversion development.
ABUS uses the following functions
- Content-Monitoring
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Monitoring of the current content status (text, images, keywords) and identification of optimization potential.
- Customer Feedback
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AI-generated summary of reviews to derive specific content optimization approaches.
- Automated Notifications
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Notification system for monitoring content and thus ensuring that optimized content is displayed on the marketplaces.
Results
By using AMALYTIX, ABUS was able to better monitor product listings and thus increase visibility.
- Reaction time to changes
- -60%
- Improvement of rankings
- Product position +5
- Overview of conversion rate
- +100%
How AMALYTIX helps to automate processes and ensure higher visibility
For ABUS, the visibility and quality of product content on Amazon is a central success factor. With a wide product range of security-relevant items, it is crucial to always keep an overview of performance, be it image material, texts, or traffic and conversion development.
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