Distribution Solutions
Distribution Solutions optimized catalog management and compliance tracking with AMALYTIX
Craze Toys manages an extensive toy catalog on Amazon EU and sought to increase their organic visibility while continuously monitoring listing performance. By adopting AMALYTIX, the company leveraged data-driven keyword insights and automated performance analyses to capitalize on every revenue opportunity.
Craze Toys is a dynamic company in the German toy industry that has been developing and distributing innovative, licensed trend products since 2012. Based in Karlsruhe, the company offers creative playsets and activity kits that meet the highest quality standards. Through a strong distribution network across the DACH region, Craze Toys reaches millions of end customers and delights children with popular characters and play worlds. The company places great emphasis on sustainable production, excellent customer service, and continuous product innovation to remain successful in the long term.
AMALYTIX has enabled us to identify highly targeted keywords and optimize our listings on a continuous basis. The performance analyses provide clear, actionable steps to facilitate rapid revenue growth.
Craze Toys faced the challenge of developing a targeted keyword strategy for their extensive catalog of 800 ASINs (per marketplace) to increase visibility on Amazon EU. Manual analyses and unstructured data made it difficult to react quickly to market changes. As a result, potential revenue opportunities were missed, and underperforming ASINs remained in the assortment for too long.
Craze Toys leveraged the following features
AMALYTIX automatically identifies high-volume, high-advantage search terms in the Toys & Games EU market, helping Craze Toys optimize listings with laser focus.
AI-powered suggestions for titles and bullet points enrich listings with relevant keywords and SEO best practices, boosting search performance over time.
Detailed dashboards visualize click and sales data, conversion rates, and organic ranking, making trends apparent and enabling actionable recommendations.
With AMALYTIX’s support, Craze Toys achieved significant improvements:
By combining in-depth keyword research with ongoing performance analysis, Craze Toys can immediately close listing gaps and fully exploit SEO potential. Instead of manual reports, AMALYTIX delivers daily, structured insights, allowing the team to respond without delay to market changes and competitor movements, thereby seizing every revenue opportunity.
Distribution Solutions optimized catalog management and compliance tracking with AMALYTIX
By using automated alerts, Bears with Benefits completely eliminated the need for weekly manual checks of product detail pages, saving the company up to 16 hours of work time per month.
Successful marketplace sellers manage to offer large assortments with minimal resources. Tools like AMALYTIX play an essential role in this process.