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DEPT optimizes Amazon BI dashboards for clients

As a leading digital agency, DEPT wanted to provide their clients with comprehensive, personalized business-intelligence overviews. With AMALYTIX, they established centrally accessible dashboards and automated reporting workflows to increase reporting efficiency tenfold.
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About DEPT

DEPT faced the challenge of having to manually compile results from various Excel sheets and standalone tools, which was very time-consuming. Their clients expected up-to-date daily figures on sales, SEO, and compliance — but these were not available in one centralized system.

4.000

Full-time Employees

> 100.000

Managed ASINs (all clients)

AMALYTIX’s Amazon BI dashboards allow us to monitor all relevant KPIs for our clients and deliver customized reports at the push of a button. This has significantly improved our service quality.

Fabian Schulz

Principal Retail Media at DEPT

Photo of Fabian Schulz

Challenges of DEPT

DEPT faced the issue of manually consolidating data from various Excel spreadsheets and standalone tools, which consumed significant time. Clients expected daily updates on sales, SEO, and compliance metrics that were not available in a single location within existing systems. Because there was no centralized alert function, critical events such as Buy Box losses, price deviations, or content changes often went unnoticed, resulting in lost revenue opportunities.

Features Used by DEPT

BI Dashboard

DEPT consolidates sales, SEO, and compliance metrics for all managed clients into a unified view. Multi-client filters allow selection by account, product category, or time period to instantly identify bottlenecks and opportunities.

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Reports

Recurring PDF and CSV exports are automatically generated by client profile and delivered via email. This drastically reduces manual effort, ensuring all stakeholders receive up-to-date KPI overviews without delay.

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Alerts

The integrated Alerts function aggregates warnings about Buy Box losses, content changes, and price discrepancies on a daily basis. Email or Slack notifications ensure the team can react immediately when a critical event occurs, preventing revenue loss.

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Key Results

By implementing AMALYTIX, DEPT achieved significant improvements in a short time.

-60%

Reduction in reporting effort

-50%

Faster response time for alerts

+25%

Client satisfaction

How AMALYTIX transformed agency workflows

By implementing centralized, customizable dashboards, DEPT eliminated the time-consuming reconciliation of multiple Excel sources. Clients now receive transparent daily insights into all relevant KPIs without relying on manual updates.
The Alerts section aggregates critical events from client accounts into a single inbox: Buy Box losses, content errors, or price deviations are immediately flagged so that the team can take proactive measures. This combination of data consolidation, automation, and daily notifications gave DEPT a significant advantage in response speed and sustainably improved service quality.

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