Case Study

ABUS uses AMALYTIX to sustainably strengthen visibility and customer focus on Amazon

As an established provider of security solutions with a wide product range, ABUS relies on AMALYTIX to identify relevant market changes early and react to them specifically. Through smart analyses and automated monitoring tools, the team gains valuable insights into user behavior, content status, and product perception – and can thus identify and implement optimization potentials directly.

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About ABUS

Safe, reliable, stable: That's what the name ABUS stands for! Today, ABUS is a globally active company, managed by the family in its fourth and fifth generation. And its products are valued worldwide for their quality. Because ABUS has set standards in security throughout its over 100-year company history. Safe, reliable, stable - that's what the name ABUS stands for. This is also reflected in the business areas Home Security, Mobile Security, and Object Security, which are constantly being developed to meet the needs of private and commercial users. Be it a padlock for the garden shed or on the high seas, a bicycle helmet for a family outing or international cycling teams like Movistar, or locking systems for the Ritz-Carlton in Berlin or the Diamond Exchange in Dubai.

approx. 4.000

Number of ASINs

approx. 4.000

Employees

Photo of Matthias Brune — Matthias Brune

Online Marketing & Content Specialist

Challenges of ABUS

For ABUS, the visibility and quality of product content on Amazon is a central success factor. With a wide product range of security-relevant items, it is crucial to always keep an overview of performance, be it image material, texts, or traffic and conversion development.