Case Study

LEITZ enhances retail readiness through optimised content

By continuously monitoring the content of key ASINs, LEITZ can respond immediately to changes on product detail pages. This ensures that content for a large number of items is always up to date. In addition, the content overview makes it easy to extend optimisations to product variations.

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About LEITZ

LEITZ is a brand dedicated to helping people feel good at work and beyond, making everyday life simpler and more enjoyable. With a clear focus on feel-good solutions for daily life, LEITZ supports modern ways of working that combine productivity with personal well-being. From innovative office supplies to ergonomic and storage solutions, LEITZ’s mission is to enhance your day with products that bring performance, design, and sustainability into perfect balance. In 1871, Louis Leitz laid the foundation for a brand that would go on to revolutionise the way we work. Everything began with a mechanical workshop and developed in 1896 into the creation of the iconic lever-arch file. From that moment on, LEITZ became synonymous with precision, quality, and innovation in the office sector. Today, LEITZ is a brand of ACCO Brands, a dynamic, globally operating company with a focus on consumers and end users that develops products and solutions to help customers learn, be creative, play, organise and store, and use technology - at home, in the office, and everywhere in between.

> 2,500

Number of brand ASINs (LEITZ)

Stuttgart Feuerbach

Headquarters (Germany)

Photo of Tim Frauenknecht — Tim Frauenknecht

Content & Marketplace Manager

Challenges for LEITZ

Before AMALYTIX was introduced, getting a real-time overview of the content on PDPs required a lot of manual work and, given the large assortment at ACCO Brands, was often a complete black box. To keep bestsellers and focus products permanently in the best possible state and ensure they remain so, a solution was needed that monitors content 24/7 and notifies about changes.

LEITZ uses the following features

Content Monitoring

AMALYTIX monitors current content such as titles, bullet points, images, keywords and descriptions, and identifies optimisation potential. Content can be edited directly in AMALYTIX and submitted to Amazon.

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Performance Data

In the performance module of AMALYTIX, sales data in combination with Buy Box information at the item level can be viewed on short notice.

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Keyword Tracking

AMALYTIX helps identify important keywords and monitor product rankings. This ensures products are optimally positioned for relevant search queries.

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Results

With support from AMALYTIX, LEITZ achieved the following improvements in a short time.

- 80%

Reduction in reaction time to changes

approx. 5-10 hours/week

Reduction of manual workload

100%

Overview of live content

How AMALYTIX helps build the foundation for strong performance

SEO-optimised content forms the basis for a good ranking on Amazon search results pages. This can improve both the conversion and click-through rates of AMS campaigns, making it an important success factor for selling on Amazon. With a large product portfolio, it is therefore all the more important to continuously monitor content and request re-uploads directly from Amazon if the desired content is no longer live. In addition, the content overview provides a valuable basis for optimisation. This allows LEITZ to use the tool specifically for the strategic development of product sales via Amazon.