Vendor
Craze Toys
Craze Toys increases its visibility and performance with AMALYTIX.
VEMAG optimizes Amazon content and response speed to changes with AMALYTIX
As a publisher with a large portfolio on Amazon, VEMAG Verlags- und Medien AG faced the challenge of efficiently identifying and resolving content gaps and availability issues across an extensive product catalog. By implementing AMALYTIX, a powerful monitoring tool, the team can respond quickly to market changes and continuously optimize product listings.
About VEMAG
Based in Cologne, VEMAG Verlags- und Medien AG is one of Germany's leading publishers in the areas of how-to guides, cookbooks, and creative print products. The company distributes its titles both nationally and internationally through various channels, including Amazon, where the book segment is subject to specific requirements. As an experienced content producer with a high volume of titles, VEMAG places particular value on efficiency and quality in its digital presentation.
- Number of ASINs
- 1,400
- Employees
- 200
Thanks to AMALYTIX, we were able to significantly improve our processes. The large number of products is efficiently monitored using the clear content management functions, allowing us to respond quickly to changes.
Karin Elosgé
Head of E-Commerce/Online Marketing
VEMAG's Challenges
Before implementing AMALYTIX, managing product content on Amazon was time-consuming and unclear. The specific demands of the book segment made it difficult to consistently review content elements like covers, images, and A+ pages and respond quickly to changes. Additionally, a structured overview of availability and Buy Box status was missing.
VEMAG uses the following features
- Content Monitoring
Monitoring of covers, images, and A+ content to identify and close gaps in product presentation.
- Availability and Buy Box Tracking
AMALYTIX shows at a glance which products are currently unavailable or have lost the Buy Box – enabling a quick response.
- Automated Alerts
With AMALYTIX, VEMAG always stays on top of things: Automated alerts inform about critical changes in content, availability, Buy Box, or reviews. This allows issues to be identified early and resolved proactively – before they impact visibility or sales.
Results
By using AMALYTIX, VEMAG Verlags- und Medien AG achieved measurable improvements in efficiency and content quality.
- Response time to changes
- -60%
- Response time to Buy Box loss
- < 1 h
- Out-of-stock rate
- -70%
How AMALYTIX helps automate processes and ensure quality
With AMALYTIX, VEMAG Verlags- und Medien AG found a scalable solution to efficiently monitor hundreds of Amazon products. Instead of manual checks, the tool provides up-to-date insights into content completeness, Buy Box status, and product availability. Thanks to automated alerts and clear dashboards, the team can respond quickly and with precision. This not only streamlines operational processes but also sustainably improves the visibility and quality of product listings on Amazon.
