- Where is the Amazon product title displayed?
- Amazon product title character limit and best practices
- How does the Amazon product title impact SEO?
- How can you optimize your Amazon product title?
- Conclusion
- FAQ
Note
Starting January 21, 2025, Amazon will automatically update non-compliant product titles if suggested changes are not implemented within 14 days.
For the successful marketing of your product, you should optimize the product listing especially with regard to Amazon SEO. There are a few things to consider. The optimization already starts with the Amazon product title. This is not only part of what a potential customer sees first in the search queries, but the keywords contained in it play an important role in the visibility of your product on Amazon.
Where is the Amazon product title displayed?
The Amazon product title is displayed in the title of each product, both on the product detail page and in the search results. It’s the first interaction potential buyers have with your product, making it crucial for attracting clicks and boosting conversion rates.
In addition, the product title used in Amazon is also played out in Google search results. It serves as a link to your Amazon product.
The product title is also a central element for Amazon Advertising, because it is also the title for the Amazon Sponsored Products ads (see Figure 1).
Please note, however, that the product title is displayed slightly shorter in both the mobile view and the view in the app (maximum 80 characters). You should remember this when creating your product title so that it is not cut off (see Figure 3).
Amazon product title character limit and best practices
Amazon's product title character limit has evolved over time. Previously allowing up to 500 characters, Amazon now enforces a maximum of 200 characters. The reason for this was the misuse of keywords. Amazon Seller and Amazon Vendors listed many keywords one after the other without context, just to rank well with your product.
Amazon currently even generally advises a title length of 80-100 characters and only in exceptional cases 150 characters. This makes it even more important to keep in mind that most buyers only read the first four to six words before deciding to click, so it's crucial to place impactful keywords at the beginning of the title. At the same time, create different titles for each variation (e.g., color or style) to target more keywords and drive additional traffic to the main product listing.
In addition, Amazon has defined in detail the maximum length and structure of a product title for each category in its style guide.
| maximum title length | title structure | |
|---|---|---|
| Electronics | 150 characters | brand + series/model (-number) + key features + quantity + color |
| Clothing | 150 characters | brand + name of department + style/form + product name + model name + opacity* + article number + "er pack" |
| Alcoholic Beverages | 80 characters | brand/winery + product name + composition/primary grape variety + vintage + degree of sweetness + (number of bottles "x" net volume of the product (in l)) |
| Shoes and Accessories | 150 characters | brand + department + style name + model name + product name |
| Watches | 150 characters | brand + target audience + "watch" + display + movement type + "with" + strap type + "bracelet" + article number |
| Jewelry | 150 characters | brand + department* + product type + "of" + precious metal stamp + metal type + "with" + stone shape + stone type + size per bead + other basic features |
| Lighting | 150 characters | brand + model number + model name + product name + short description |
| Suitcases and Travel Bags | 150 characters | brand name + product type + model name + item length + unit of measurement for dimensions + volume or capacity + unit of measurement for volume + number of wheels + "wheels" + color + lock type |
| Luggage Sets | 150 characters | brand name + product type + model name + number of items + "-parts" + color |
| Travel Accessories | 150 characters | brand name + product type + model name + color |
| Pet Supplies | 80 characters | brand + product name + product description + color variation - child variation + size variation - child variation |
| Sport and Leisure | 80 characters | brand + department/target group + product type + product name |
Additional rules further limit what you can include in your Amazon product title:
- Forbidden special characters (!, $, ?, _, {, }, ^, ¬, ¦)
- Subjectively formulated comments and words (e.g. "New, no shipping, on offer, bestseller...")
- Prices and descriptions of condition
- Listing of compatible products
- Only lower or upper case letters and numeric words
- No word may be used more than twice
If you do not follow Amazon's guidelines, the product may be removed and hidden from Amazon search results.
Starting January 21, 2025, Amazon is taking things a step further: Non-compliant product titles will be automatically adjusted if suggested changes are not implemented within 14 days. During this period, the product listing will remain active. But if you reject the suggestion, make sure to provide a compliant alternative to avoid title suppression.
Amazon has outlined the following key rules that will be enforced and updated automatically if violated:
If you reject the suggestion, make sure to provide a compliant alternative to avoid title suppression.
1. Character Limit: Titles are limited to 200 characters, including spaces. While this rule isn’t new, Amazon will now strictly enforce it.
2. Special Characters:
In addition to previously restricted characters, symbols like ¦ or ¬ are now explicitly banned. Special characters are only allowed if they are part of the brand name. Symbols like | and ; are exceptions and now officially permitted.
3. Word Repetition: A word can appear no more than twice in a title, with exceptions for articles, prepositions, and conjunctions. Singular and plural forms of a word are treated as the same. Repeating keywords too often can also reduce the ranking credit of your listing in general.
When creating the product title, please note that you must have previously registered the Amazon trademark, otherwise you will not have write access. Furthermore, only as an Amazon Seller you have the possibility to design the title to a large extent yourself. As Amazon Vendor you have hardly any influence on your title. Amazon automatically creates the product titles for vendors from the attribute values you specify. However, you can try to have the title changed via a support request. Whether this happens in the end is a matter of luck.
Free Amazon Title Checker
You want to check if your product title meets the requirements? With our free Amazon Title Checker you can optimize your product title live. Would you like a sample? Check product title now
How does the Amazon product title impact SEO?
The product title is especially important for the Amazon search algorithm A9. The search words or keywords placed in the product title have an influence on the relevance of your product. The title is therefore one of the most important sources of keywords for the search algorithm. If possible, write 2-3 main keywords in a meaningful phrase in your title. Because next to the backend and bullet point keywords, the keywords in the title are most important.
In addition, the product title should attract the attention of the customer on the one hand, and on the other hand, it should prove to be sales-promoting. So think about what makes your product stand out and how it differs from your competitors. This could be a certain material, a special color or a special function. Put yourself in the shoes of your potential customers when you are searching for a title. A title that consists only of a series of search terms does not look appealing.
FUN FACT
The first title determines the URL of the product.
How can you optimize your Amazon product title?
With a clearly formulated prompt, you can use AI to generate title suggestions that are compliant with Amazon's guidelines. However, make sure to verify the results with the Amazon Title Checker, as AI often only estimates the character count. Below, you'll find an example for what such a prompt could look like:
ChatGPT Amazon Listing Prompt: Template for a product title prompt
I want you to act as a professional copywriter specialized in Amazon SEO. Your task is to create an optimized Amazon product title for a [insert product category / specific product] based on the following guidelines:
1. **Context and Intended Audience:**
- The title will be used for Amazon listings and must comply with Amazon's Style Guide while being designed to improve search rankings and appeal to potential buyers.
- The audience includes potential customers searching for specific products on Amazon and Google. Additional target audience specifications: [add here]
2. **Task Objective:**
- Write an Amazon product title that is concise, informative, and includes relevant keywords. Specific keywords to include: [add here]
- The title must highlight key attributes such as brand, product name, features, quantity, and optional details like color or size (if applicable).
- Adhere to the **recommended Amazon title length** of 80-100 characters, ensuring it doesn’t exceed 150 characters.
- If mobile usage is a priority, keep the title within 80 characters for better visibility. Priority?: [answer here, yes or no]
- Ensure proper structure for the category type. For example:
- **Electronics:** Brand + Model/Series + Key Features + Color
- **Clothing:** Brand + Department + Style/Form + Product Name + Size/Color
- AVOID biased or promotional language (e.g., “Best,” “Cheapest,” “Bestseller”), prohibited symbols (!, $, ?, _, {, }, ^, ¬, ¦), prices or subjective opinions. The same word may appear no more than twice (excluding articles, prepositions, and conjunctions).
- Specific guidelines for my product / product kategory: [add here]
3. **Example Product Attributes [replace these/ add more if necessary]:**
- **Brand:** [Insert Brand Name]
- **Product Type/Name:** [e.g., Wireless Headphones]
- **Key Features:** [e.g., Noise Cancelling, 40-Hour Battery, Bluetooth 5.0]
- **Size/Quantity:** [e.g., 1 Pack]
- **Color:** [e.g., Black]
4. **Required Output Format:**
- Provide a final Amazon product title. If you need more information to create a good product title, ask me for that information first.
- Suggest 2-3 variations for the title using different structures or emphasizing different attributes of the product.
5. **Optional Input (Examples):**
- If possible, provide **1-3 examples of product titles** that are similar to your product or titles you like the style of. These examples will help refine the tone and structure of the output.
- Examples:
1. "[Brand] Noise Cancelling Bluetooth Headphones, Over-Ear, 40 Hours Battery, Black"
2. "[Brand] Yoga Mat - Eco-Friendly, Non-Slip, Lightweight, 10mm Thick, Blue"
3. "[Brand] Men's Waterproof Hiking Boots, Lightweight, Size 42, Brown"
- **Note:** If no examples are provided, the title will be generated solely based on the supplied product attributes and guidelines.
The 14-day deadline set by Amazon's new guidelines puts considerable pressure on Sellers to update their titles in time and avoid generic changes made by Amazon. For large product catalogs, this can quickly become a daunting and time-consuming task.
AMALYTIX provides a practical solution. Instead of editing each listing individually, titles can be quickly and easily adjusted for multiple listings simultaneously – with just one click. This video explains in detail how Amazon product title optimization and overall managment of your Amazon listings can be done professionelly with AMALYTIX:
Below, we’ve provided visual examples of a poorly optimized, less meaningful title followed by a SEO-optimized product title with relevant keywords.
Conclusion
We recommend that you use the Amazon Styleguide as a guide so that you do not run the risk of your product being hidden. Also, when creating your Amazon titles, do not forget to use the mobile view so that your product title can be displayed there in full length. Use our tips to create a good, sales-promoting Amazon product title and try to stand out from your competitors.
If you want to learn more about SEO optimization for your listings, explore our series on Amazon Listing Optimization:
The creation of an optimized Amazon product listing is an important step, but it doesn’t end there. As Amazon and search algorithms continue to evolve, optimization must be an ongoing process. That’s where AMALYTIX can provide support, helping you effortlessly monitor and adjust your listings. Check out the video below to learn how:
Free trial
Just register for a 14-day free trial and we will show you how our Amazon Seller Tool and Amazon Vendor Tool can help you monitor your marketing activities on a daily basis. Start your free trial now
FAQ
How many characters are allowed in an Amazon title?
For most categories, Amazon enforces a maximum title length of 200 characters. However, Amazon advises titles be kept between 80-100 characters to improve readability and avoid keyword stuffing. Category-specific guidelines, such as 150 characters for electronics or 80 characters for pet supplies, can be found in Amazon’s style guide.
How does the Amazon title character limit affect search rankings?
The Amazon product title character limit helps ensure titles remain clear and readable, which can positively impact search visibility. Including high-volume keywords within the Amazon listing title character limit is essential for rankings, as it ensures the full title remains readable to customers while they browse.
What are Amazon product title best practices?
The Amazon title guidelines suggest placing brand name, product name, and main features in the title, avoiding special characters, and adhering to the Amazon title limit according to your product category. It’s also important to balance including relevant keywords without making the title look stuffed or unnatural. Keeping the title clear, concise, and easy to read enhances both the customer’s experience and the product’s SEO performance.
What changes with Amazon's new title guidelines starting January 21, 2025?
The new Amazon title policy aims to standardize listings and combat keyword stuffing. Titles must still be no longer than 200 characters, certain special characters are prohibited (unless part of the brand name), and the same word may appear no more than twice in a title (exceptions: articles, conjunctions, and prepositions).
Sellers should review and update their titles promptly, as Amazon will automatically adjust non-compliant titles after a 14-day grace period. During this time, listings will remain active and can be edited via Manage All Inventory or Review Listing Updates.
