Marketing 11 min read
Amazon A/B Testing: Use Amazon Experiments to Maximize Conversion Rates
How do you know which image, title, and A+ content converts best? In this article, we explain how to run A/B tests on Amazon.
Trutz Fries
Amazon Knowledge Hub
Comprehensive guides, tutorials and best practices for successful Amazon business. Expert knowledge for sellers & vendors.
Marketing 7 min read
Amazon Marketing Cloud (AMC): Everything you need to know
Amazon Marketing Cloud allows you to analyze the effectiveness of your advertising efforts across campaigns and channels.
Trutz Fries
Marketing 13 min read
What is Amazon ACoS and How You Can Improve it
The Amazon ACoS describes the relationship between advertising spend and advertising revenue and thus represents the cost-revenue ratio of your advertising campaigns.
Trutz Fries
Marketing 10 min read
5 Tips to Win the Amazon Buy Box in 2024
In this article, we will explain why a Buy Box placement is so important and how you can improve your chances of winning.
Trutz Fries
Marketing 5 min read
Amazon Marketing Stream: Optimize Ad Campaigns With Real-Time Data
Amazon Marketing Stream is a free tool that provides near-realtime ads data for sellers and vendors.
Trutz Fries
Controlling 14 min read
Amazon Product Opportunity Explorer: Find Profitable Niches
Discover profitable Amazon niches with Product Opportunity Explorer. Learn to analyze search trends, competitor data, and identify untapped market opportunities.
Trutz Fries
Controlling 6 min read
Amazon Concessions Dashboard: Reduce Returns & Refunds
Learn how to use Amazon's Concessions Dashboard to analyze returns, reduce refund rates, and improve vendor performance with actionable strategies.
Trutz Fries
Logistics 21 min read
Amazon FBA: a complete Beginner's Guide
Fulfillment by Amazon enables Amazon Sellers to leverage Amazon's warehouse and shipping network and outsource tasks related to the shipping process.
Trutz Fries
Marketing 9 min read
Amazon Brand Story: How to tell your Brand Story
Through the Amazon Brand Story seller can present their brand to the customer and highlight unique selling propositions.
Trutz Fries
Marketing 7 min read
Amazon Brand Registry: how to register your brand
Amazon Brand Registry is a program that protects your brand from counterfeiting and misuse. Additionally, it opens up marketing opportunities.
Trutz Fries
Strategy 6 min read
Amazon Plan of Action (PoA): How to Get Your Amazon Account Back Again
In this article we will explain how Seller proceed in case of an account suspension and how to create a plan of action.
Trutz Fries
Strategy 8 min read
Merch by Amazon (MBA): Guide for sellers
Merch by Amazon is a print on demand service that allows sellers to sell merchandise items with their own designs, through Amazon. What MBA actually is, in which countries it is offered and what opportunities it offers you is explained in the following article.
Trutz Fries