Marketing
Amazon Sponsored TV Explained
Unlock the power of Amazon Sponsored TV and use this new and effective way of advertising to increase campaing performance.
Trutz Fries Amazon Knowledge Hub
Comprehensive guides, tutorials and best practices for successful Amazon business. Expert knowledge for sellers & vendors.
Trutz Fries 
Marketing
Retail Media - Overview for beginners
Retail Media marketing: advantages, forms of advertising, target groups and success factors for effective campaigns.
Trutz Fries 
Marketing
How to Create an Amazon Brand Store in 2024
Amazon created the Brand Store to help sellers and vendors strengthen their brand in the online marketplace. It's a dedicated store within Amazon where customers can learn about your offerings and get to know the character of your brand.
Trutz Fries 
Marketing
Creation of Amazon product listings in Vendor Central
In this article you will learn important tips for creating product listings in Vendor Central.
Henriette Rasmussen 
Marketing
Increasing Sales with the Amazon Climate Pledge Friendly Badge
This article explains the benefits of earning the Climate Pledge Friendly badge and how to qualify for it.
Trutz Fries 
Marketing
Amazon Vine: Everything you need to know about Amazon Vine Voices
In the Amazon Vine program, Amazon products are given to test for free in order to write reviews for these products. Amazon Vine is an invitation-only program that selects the most insightful reviewers on the Amazon store as Vine Voices.
Trutz Fries 
Marketing
Amazon Sponsored Products Guide for Beginners (2022)
Amazon Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. You can create a campaign in just a few minutes, even if you've never advertised before.
Trutz Fries 
Marketing
Amazon A/B Testing: Use Amazon Experiments to Maximize Conversion Rates
How do you know which image, title, and A+ content converts best? In this article, we explain how to run A/B tests on Amazon.
Trutz Fries 
Marketing
Amazon Marketing Cloud (AMC): Everything you need to know
Amazon Marketing Cloud allows you to analyze the effectiveness of your advertising efforts across campaigns and channels.
Trutz Fries 
Marketing
What is Amazon ACoS and How You Can Improve it
The Amazon ACoS describes the relationship between advertising spend and advertising revenue and thus represents the cost-revenue ratio of your advertising campaigns.
Trutz Fries 
Marketing
5 Tips to Win the Amazon Buy Box in 2024
In this article, we will explain why a Buy Box placement is so important and how you can improve your chances of winning.
Trutz Fries 
Marketing
Amazon Marketing Stream: Optimize Ad Campaigns With Real-Time Data
Amazon Marketing Stream is a free tool that provides near-realtime ads data for sellers and vendors.
Trutz Fries