Amazon Knowledge Hub

Comprehensive guides, tutorials and best practices for successful Amazon business. Expert knowledge for sellers & vendors.

June 25, 2024 Marketing 5 min read

Amazon Sponsored TV Explained

Unlock the power of Amazon Sponsored TV and use this new and effective way of advertising to increase campaing performance.

Trutz Fries

April 15, 2024 Marketing 43 min read

Retail Media - Overview for beginners

Retail Media marketing: advantages, forms of advertising, target groups and success factors for effective campaigns.

Trutz Fries

March 3, 2024 Marketing 6 min read

How to Create an Amazon Brand Store in 2024

Amazon created the Brand Store to help sellers and vendors strengthen their brand in the online marketplace. It's a dedicated store within Amazon where customers can learn about your offerings and get to know the character of your brand.

Trutz Fries

February 26, 2024 Marketing 20 min read

Creation of Amazon product listings in Vendor Central

In this article you will learn important tips for creating product listings in Vendor Central.

Henriette Rasmussen

July 7, 2023 Marketing 11 min read

Increasing Sales with the Amazon Climate Pledge Friendly Badge

This article explains the benefits of earning the Climate Pledge Friendly badge and how to qualify for it.

Trutz Fries

November 22, 2022 Marketing 5 min read

Amazon Vine: Everything you need to know about Amazon Vine Voices

In the Amazon Vine program, Amazon products are given to test for free in order to write reviews for these products. Amazon Vine is an invitation-only program that selects the most insightful reviewers on the Amazon store as Vine Voices.

Trutz Fries

November 18, 2022 Marketing 18 min read

Amazon Sponsored Products Guide for Beginners (2022)

Amazon Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. You can create a campaign in just a few minutes, even if you've never advertised before.

Trutz Fries

July 15, 2022 Marketing 11 min read

Amazon A/B Testing: Use Amazon Experiments to Maximize Conversion Rates

How do you know which image, title, and A+ content converts best? In this article, we explain how to run A/B tests on Amazon.

Trutz Fries

July 15, 2022 Marketing 7 min read

Amazon Marketing Cloud (AMC): Everything you need to know

Amazon Marketing Cloud allows you to analyze the effectiveness of your advertising efforts across campaigns and channels.

Trutz Fries

July 14, 2022 Marketing 13 min read

What is Amazon ACoS and How You Can Improve it

The Amazon ACoS describes the relationship between advertising spend and advertising revenue and thus represents the cost-revenue ratio of your advertising campaigns.

Trutz Fries