Marketing
Amazon Brand Story: How to tell your Brand Story
Through the Amazon Brand Story seller can present their brand to the customer and highlight unique selling propositions.
Trutz Fries Amazon Knowledge Hub
Comprehensive guides, tutorials and best practices for successful Amazon business. Expert knowledge for sellers & vendors.
Trutz Fries 
Marketing
Amazon Brand Registry: how to register your brand
Amazon Brand Registry is a program that protects your brand from counterfeiting and misuse. Additionally, it opens up marketing opportunities.
Trutz Fries 
Marketing
Amazon Attribution: The Amazon Tool for External Marketing Activities
A lot of sellers on Amazon use external traffic to promote their offers. Amazon Attribution allows you to evaluate the impact and success of external traffic to Amazon.
Trutz Fries 
Marketing
Optimize Amazon PPC Campaigns
Amazon offers you, as a seller and vendor, various possibilities to create and run PPC campaigns. But for your PPC campaign to be successful, it should be monitored and optimized regularly. How you can optimize your campaign is explained in this article.
Trutz Fries 
Marketing
Amazon discounts
As a Seller and Vendor, you have access to discounts in addition to coupons, lightning offers and savings subscriptions to generate additional sales. In this article we will explain the discount options you can choose between.
Trutz Fries 
Marketing
Amazon Sponsored Brands Guide
Amazon offers advertisers sponsored products ads and sponsored brands ads. But how do these differ from each other? And how can you create a Sponsored Brands campaign?
Trutz Fries 
Marketing
Amazon Sponsored Display: Retargeting with PPC campaigns
Sponsored Display Ads are a new advertising format where you can display ads on and off Amazon. Our article will find out what is already possible on the German Amazon market.
Trutz Fries 
Marketing
How you Can Conquer the Marketplace with Amazon Marketing
How can products be best marketed on Amazon? Which advertising strategies are suitable? We will give you an overview of your possibilities on Amazon.
Trutz Fries 
Marketing
What is Amazon DSP and how does it differ from Sponsored Ads?
To enable advertisers to reach their customers outside Amazon's platform, Amazon offers sellers and vendors an 'Amazon DSP' solution. We will explain what Amazon DSP is.
Trutz Fries 
Marketing
Amazon A+ Content - The comprehensive overview
With Amazon A+ Content you can significantly enhance your listings. We will show you what you need to pay attention to.
Trutz Fries 
Marketing
How Does An Amazon Subscribe & Save Work?
To boost the sales of your products, one viable option is the Amazon subscribe & save. It grants Amazon customers a discount of up to 15% for regular deliveries of an item. Read on to find out more.
Trutz Fries 
Marketing
What are Amazon Lightning Deals And How Do You Create Them?
A lightning deal is a chargeable advertising campaign in which a vendor/seller grants a promotional discount on a specific item for a limited period. You can find out how to create such a lightning deal here.
Trutz Fries