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The Power of ChatGPT: Analyzing and Optimizing Amazon Listings

07/12/2023 • Reading time: ca. 8 min • by Trutz Fries
  1. What is ChatGPT?
  2. ChatGPT and Amazon
    1. Keyword Research
    2. Writing and Translating Products Texts
    3. Generating Amazon Product Images or A+ Content
    4. Analyzing Customer Questions and Reviews
  3. Challenges in Using ChatGPT
  4. Conclusion

ChatGPT was released in November 2022 and reached one million users within five days. For comparison, Netflix took 3.5 years to achieve the same number of users.

As an artificial intelligence with the ability to process language in a human-like manner, ChatGPT can perform various tasks. Whether it's answering questions, generating creative texts, or even engaging in personal conversations, ChatGPT can deliver human-like responses.

ChatGPT also proves to be a valuable tool for Amazon sellers and vendors. In this article, we will explain how ChatGPT, along with the new ChatGPT Assistant in AMALYTIX, can monitor and optimize product listings.

What is ChatGPT?

ChatGPT is a language model based on the Generative Pretrained Transformer (GPT) technology developed by OpenAI. It allows users to interact with a powerful "Large Language Model" as if having a real conversation. ChatGPT remembers previously written text, simulating a continuous discussion that resembles chatting with a real person.

In contrast to the free version, limited to chat interactions, the paid version 4 of the tool offers advanced features. It involves text and allows the generation and manipulation of images using DALL-E. For example, you can upload a photo of your refrigerator, and ChatGPT will provide you with exemplary recipes using the ingredients found inside.

Another useful feature of the paid version is Whisper, which enables the transcription of audio files. This allows spoken content to be rendered in written form, which can be particularly beneficial for transcribing lectures or presentations.

By harnessing the capabilities of ChatGPT and its associated tools, Amazon sellers and vendors can gain valuable insights and optimize their product listings for better engagement and conversion rates.

ChatGPT and Amazon

ChatGPT is a versatile tool that can greatly benefit Amazon sellers and vendors. It can help automate certain processes in your day-to-day operations and support you in various areas, including:

  • Keyword research
  • Writing and translating listings
  • Generating images
  • Analyzing customer questions and reviews

In the following sections, we will delve into these points individually. We will show you how ChatGPT and the new ChatGPT Assistant in AMALYTIX can help monitor and optimize your product listings.

Keyword Research

Thorough research on Amazon keywords will significantly ease your future product sales. The key question is: Which keywords are used to find the item? You can pose this question to ChatGPT:

Amazon keyword research with ChatGPT
Amazon keyword research with ChatGPT

Backend keywords are not visible to customers on Amazon but are indexed by Amazon's search. They are perfect for colloquial keywords, outdated spellings, or typos you cannot include in the product text. You can also ask ChatGPT about these terms:

Determine Amazon backend keywords with ChatGPT
Determine Amazon backend keywords with ChatGPT

To save time on SEO optimization, you can create prompts in AMALYTIX using the ChatGPT Assistant. These prompts can then be applied to each product to find the most relevant keywords automatically:

Keyword ideas in AMALYTIX
Keyword ideas in AMALYTIX

Writing and Translating Products Texts

Given the high linguistic competence of ChatGPT, it is a valuable resource for creating product titles, bullet points, and descriptions.

Here, you can unleash your creativity and provide ChatGPT with various information. The more comprehensive and precise the information, the more detailed and accurate ChatGPT's response will be.

For example, you can ask ChatGPT for suggestions on product titles. You can formulate a prompt like this:

Prompt Amazon Product Title to ChatGPT
Prompt Amazon Product Title to ChatGPT

ChatGPT will provide you with various versions:

Prompt Amazon Product Title to ChatGPT
Prompt Amazon Product Title to ChatGPT

ChatGPT can also assist you in optimizing bullet points. You can ask ChatGPT to check for spelling errors, rewrite them, or, condense them.

If you sell on multiple marketplaces, you must translate your product listings into different languages. In this regard, ChatGPT can be helpful:

Prompt to ChatGPT for translating the product listing
Prompt to ChatGPT for translating the product listing

You will receive the following response:

Translated Spanish product description
Translated Spanish product description

In AMALYTIX, you can save time in listing optimization using the ChatGPT Assistant. You can define important prompts once and then apply them to all products. Let's take the example of the prompt "Check my listing for spelling errors." After defining it once, you can apply it to each product with just a few clicks. This saves you not only from repeatedly formulating the prompt but also from manually entering data into ChatGPT.

Amazon Listing Optimization with the ChatGPT Assistant in AMALYTIX
Amazon Listing Optimization with the ChatGPT Assistant in AMALYTIX

Generating Amazon Product Images or A+ Content

There are now a variety of AI models capable of generating images from text descriptions. One example is DALL-E by OpenAI. However, models already perform even better, such as Midjourney.

An example of Midjourney's capabilities is the following image of a non-existent woman:

Image of a non-existent woman
Image of a non-existent woman

After learning through an extensive prompt what makes a good Midjourney prompt, ChatGPT itself provided this prompt:

Woman in yoga class, professional space ::8

Power yoga, energizing practice ::4

Focus, determination ::2

Sweating, athletic performance ::2

Supportive environment, group class ::1

Midjourney or DALL-E offers future advantages to Amazon sellers and vendors. They can save time and costs by replacing elaborate photoshoots with AI. AI technology improves the quality of product images. The scalability of the business is increased as images can be automatically adapted to various channels and formats. However, caution is still advised as copyright still needs to be conclusively resolved, as image AIs have often been trained on copyrighted images.

Analyzing Customer Questions and Reviews

Amazon customers can leave product reviews, seller feedback, and questions. ChatGPT is an ideal tool for understanding common criticisms or typical questions.

One approach is to provide the system with a series of customer questions that it can then summarize:

Prompt to ChatGPT with customer questions
Prompt to ChatGPT with customer questions

We receive the following response:

ChatGPT's response with a summary of common customer questions
ChatGPT's response with a summary of common customer questions

This information can be used to improve the product description manually or by asking ChatGPT to adjust the description accordingly. However, care must be taken to ensure ChatGPT receives all the necessary information.

AMALYTIX offers an advantage over manually inputting customer questions and reviews into ChatGPT. Here, you can use the ChatGPT Assistant to select and summarize reviews. AMALYTIX will then show you the top 5 complaints and praises. This allows you to quickly gain an overview of your customers' most important opinions and respond to them specifically by answering frequently asked questions in the product description.

Summary of selected reviews in AMALYTIX
Summary of selected reviews in AMALYTIX

Challenges in Using ChatGPT

Despite the many advantages of ChatGPT, there are also some challenges in its use. The biggest problem encountered in practice is known as "hallucinations." ChatGPT sometimes provides inaccurate or even false information.

Another challenge in using ChatGPT is handling sensitive data. ChatGPT explicitly warns against entering sensitive information in the browser application, as it is unknown whether such data will become part of the "common knowledge" in future versions of ChatGPT.

Conclusion

In conclusion, ChatGPT represents a promising technology in online commerce. With its ability to engage in human-like conversations and understand customer needs, it can support sellers and vendors in improving customer service, enhancing customer loyalty, and ultimately increasing sales.

Nevertheless, taking privacy concerns seriously and implementing appropriate precautions when using ChatGPT is important. Overall, ChatGPT appears to have a promising future in the online retail industry.

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