Amazon Abbreviations: 170+ Terms for Sellers & Vendors

The world of Amazon abbreviations can be overwhelming for new sellers and vendors. From ACoS and FBA to PCOGS, these Amazon-specific terms are essential for doing business successfully on the platform. This comprehensive glossary explains more than 170 important Amazon abbreviations that every seller should know. Whether you are just getting started on Amazon or already have years of experience, this guide will help you understand the terminology and work with Amazon more effectively.

1P

“1P” stands for “First Party” and describes the direct relationship between Amazon and a supplier, known as a vendor. Vendors use Vendor Central to sell their products directly to Amazon, which takes ownership of the products. This direct relationship enables efficient collaboration and a streamlined sales process. It affects both product availability and pricing on Amazon, which can give customers access to a wider selection and competitive prices.

3P

“3P” stands for “Third-Party” and refers to sellers who offer goods on Amazon’s marketplace without first selling those items to Amazon. 3P sellers retain full control over the sales process, including fulfillment, marketing, delivery logistics, and product delivery. They operate independently and use Amazon as a platform for reaching a wider audience. Customers benefit from a broader selection, while Amazon earns fees and commissions from 3P sellers.

3PL

“3PL” stands for “Third-Party Logistics.” For Amazon sellers and vendors, it refers to external companies that provide logistics services such as warehousing, packaging, transportation, and delivery. Sellers and vendors use 3PL providers to ship products to customers efficiently and cost-effectively. This gives them more time to focus on sales and marketing while the logistics company handles shipping.

A+ Content

“A+ Content,” also known as an enhanced product description, is an Amazon program that helps sellers and vendors improve their product detail pages. It allows them to add images, comparison tables, and other multimedia elements to product descriptions. A+ Content is intended to give customers a better understanding of a product’s features, functions, and benefits. This can lead to a higher conversion rate, better ranking, and ultimately more sales.

AA

“AA” stands for “Amazon Advertising.” Amazon Advertising is a platform that helps sellers and vendors increase the visibility of their products and brands and reach potential customers more precisely. It offers several advertising formats and solutions, including Sponsored Products, Sponsored Brands, and Sponsored Display. Targeted advertising can increase visibility on Amazon and help businesses compete for customer attention. Amazon Advertising therefore affects both sales and the customer experience on the platform.

ACoS

“ACoS” stands for “Advertising Cost of Sale.” It describes advertising spend as a percentage of advertising revenue: (advertising spend / advertising revenue) × 100. ACoS is an important indicator of the profitability of advertising activities on Amazon. Sellers and vendors can analyze their ACoS to determine whether their marketing strategies are effective and whether adjustments are needed. A low ACoS indicates more efficient advertising, while a higher ACoS may suggest that advertising costs are too high or the target audience is not being reached effectively.

AGS

“AGS” stands for “Amazon Global Store” and refers to a program that allows Amazon sellers and vendors to offer products internationally across different Amazon marketplaces. Its main purpose is to simplify cross-border commerce and give customers around the world easy access to a larger selection of products. Customers can access this expanded range by ordering directly through their local marketplace. The program opens up new market opportunities for Amazon and its sellers while giving customers more choice.

AITBB

“AITBB” stands for “Anything In The Buy Box.” The Buy Box is the area on an Amazon product page where customers can add an item directly to their cart. It generally displays the seller with the best combination of price, availability, and customer service.

“Anything In The Buy Box” describes a strategy in which sellers try to place their product in the Buy Box to increase the visibility and sales potential of their offer. Buy Box placement has a major impact on success because most customers add the displayed offer directly to their cart without reviewing alternatives.

Amazon’s algorithms determine which offer appears in the Buy Box based on factors such as price, shipping time, stock availability, and customer satisfaction. Sellers and vendors therefore need to optimize these factors to improve their chances of winning the Buy Box and increasing product visibility and sales.

AMC

“AMC” stands for “Amazon Marketing Cloud.” AMC is a powerful analytics and data tool developed specifically for Amazon sellers and vendors. Its main purpose is to help users make informed decisions about sales strategies and marketing plans by providing extensive, detailed information about audiences, products, and marketing activity on Amazon.

Amazon Marketing Cloud allows sellers and vendors to collect and analyze large volumes of data from different sources on the platform. This can reveal valuable insights into customer behavior, product trends, and advertising campaign effectiveness. The tool also makes it possible to create custom reports and dashboards tailored to a seller’s or vendor’s specific needs, helping them pursue their business objectives on Amazon more effectively.

AMS

“AMS” stands for “Amazon Marketing Services,” now known as Sponsored Ads. AMS is an advertising system for Amazon sellers and vendors that lets them highlight products and brands with targeted ads to increase visibility and sales. These ads run on Amazon and are based on keywords and product details, making them relevant to users searching for similar products.

AMG

“AMG” stands for “Amazon Media Group,” now known as Amazon Ads. Amazon Media Group was originally an Amazon division focused on advertising solutions for sellers and vendors. Its main purpose was to increase product sales on Amazon by placing ads across several channels, including Amazon’s website. In 2018, Amazon reorganized its advertising services under the Amazon Ads name. Amazon Ads includes Sponsored Products, Sponsored Brands, and Sponsored Display.

AMZ or AZ

“AMZ” and “AZ” stand for “Amazon.” Amazon is a platform where merchants, known as sellers, and suppliers, known as vendors, can offer products. Vendors sell their products to Amazon through Vendor Central. Sellers use Seller Central to sell directly to customers, using Amazon as their marketplace platform.

AMZL

“AMZL” stands for “Amazon Logistics.” This is Amazon’s own delivery network for delivering packages from sellers and vendors to customers. Amazon Logistics was designed to make shipping more efficient and reduce dependence on external carriers such as DHL, UPS, and FedEx. It also affects the platform by enabling faster delivery times, additional delivery options, and improved shipment tracking. For sellers and vendors, Amazon Logistics may provide greater control and predictability in delivery processes and potentially improve customer satisfaction.

AMZNCC

“AMZNCC” stands for “Amazon Carton Content Code.” This external container ID is used by sellers and vendors to label cartons being sent to Amazon. The AMZNCC is generated through Vendor Central or Seller Central and helps make the logistics and shipment of goods to Amazon warehouses more efficient. Using the AMZNCC helps sellers and vendors ensure that their products arrive at an Amazon warehouse correctly and on time, ready for processing and delivery to customers.

Andon Cord

The “Andon Cord” is a safety system designed to identify problematic products and remove them from the platform. The name comes from Japanese manufacturing and refers to a communication system used to signal problems on a production line.

Amazon uses the Andon Cord system to protect customers and maintain the quality of products offered on its platform. If customers report a product as dangerous or repeatedly receive it in a damaged condition, customer service representatives can temporarily remove it from sale until the problem has been identified and resolved.

This system allows Amazon to respond proactively to potential problems and encourage responsible behavior by sellers and vendors. It helps strengthen customer trust in the platform and ensures that products meet Amazon’s quality standards.

ARA

“ARA” stands for “Amazon Retail Analytics.” It is a reporting area in Vendor Central that vendors can use to analyze their sales and inventory at Amazon. The analytics tool helps vendors understand their performance on the platform and adjust their sales strategies accordingly. ARA allows them to monitor and evaluate sales data such as revenue, inventory management, and customer reviews.

ARAP

“ARAP” stands for “Amazon Retail Analytics Premium” and refers to the advanced reporting area available to Amazon vendors. This analytics tool allows vendors to examine customer behavior and traffic on their product pages.

ASIN

“ASIN” stands for “Amazon Standard Identification Number.” It is a unique ten-character alphanumeric identifier for a product on Amazon, for example B07ZB5C3ZM. The ASIN is associated with a unique SKU, EAN, or ISBN and serves as a reference for managing a product’s catalog attributes, price, and inventory.

ASN

“ASN” stands for “Advanced Shipment Notification.” The document contains all important information about an upcoming delivery. Its purpose is to help Amazon plan inbound deliveries and manage inventory efficiently. This benefits both suppliers and Amazon by improving the flow of goods and shortening delivery times.

ASP

“ASP” stands for “Average Selling Price.” For sellers and vendors, it refers to the average price at which products are sold. ASP is calculated by dividing net revenue by the number of units sold. This figure is important for evaluating pricing strategy, profit margins, and competitiveness in the online marketplace.

ATC

“ATC” stands for “Add to Cart.” This function allows customers to place products in their virtual shopping cart. The cart temporarily stores selected items before the customer proceeds to checkout or adds more products.

AVN

“AVN” stands for “Annual Vendor Negotiation.” This is the annual negotiation of contract terms between Amazon and its 1P suppliers, known as vendors. The parties discuss conditions such as prices, delivery terms, and marketing agreements to optimize their collaboration. This process affects the selection and prices available to customers because the negotiated conditions form the basis of the business relationship and competition on the marketplace.

AVS

“AVS” stands for “Amazon Vendor Service,” formerly known as “Strategic Vendor Service” or SVS. It is a paid program that gives vendors access to a personal contact who assists with operational matters such as orders and catalog management.

AWS

“AWS” stands for “Amazon Web Services” and refers to a collection of cloud computing services offered by Amazon. These services allow businesses to manage IT infrastructure, applications, and data storage at scale. Sellers and vendors can use AWS to make business processes more efficient, reduce costs, and improve the customer experience. AWS gives them access to a wide range of tools and services that can help optimize their online business.

B2B

“B2B” stands for “Business-to-Business” and refers to commerce or collaboration between companies. For Amazon sellers and vendors, this means that products and services are sold directly from one business to another rather than to an end consumer, which is known as B2C or Business-to-Consumer.

Amazon developed the Amazon Business online store specifically for business customers. Amazon Business allows sellers and vendors to expand their product range and potentially increase sales by targeting new business customers with tailored offers.

B2C

“B2C” stands for “Business-to-Consumer” and refers to commerce between businesses and end consumers.

BA

“BA” stands for “Brand Analytics.” It is a dashboard for brand owners enrolled in Amazon Brand Registry. Brand Analytics helps them understand and analyze the overall performance of their brand, not just an individual account, on the Amazon marketplace. It provides a useful overview of brand performance and supports targeted measures for improving the brand’s presence on Amazon.

BB

“BB” stands for “Buy Box” and refers to the area of an Amazon product detail page where customers can add products to their cart. The Buy Box is highly important to sellers and vendors because it directly affects sales. Only one seller can win the Buy Box for a particular product at a particular time, which means that seller’s offer is placed directly in the customer’s cart. Amazon selects the Buy Box winner based on factors such as price, availability, and customer satisfaction. Winning the Buy Box can improve sales opportunities and strengthen a seller’s or vendor’s presence on the platform.

BD

“BD” stands for “Best Deal.” It is a type of discount on Amazon that runs for several days or weeks. Best Deals allow sellers and vendors to offer products at a lower price for a limited period to increase visibility and sales. They can help attract more customer attention and potentially improve sales volumes, which also affects competitiveness on the platform.

BISS

“BISS” stands for “Business, Industrial & Scientific Supplies.” It is an Amazon category aimed specifically at customers in industrial and scientific fields. The category allows sellers and vendors to target products to businesses and institutions in these sectors.

BOGO

“BOGO” stands for “Buy One Get One” and refers to a sales promotion used by sellers and vendors. In this type of promotion, customers who buy one product receive another free or at a reduced price. The promotion is intended to encourage customers to buy more products and thereby increase sales.

Browse Node

A “Browse Node” is a numerical code used by Amazon sellers and vendors to identify specific product categories on the platform. Browse Nodes help Amazon assign a listed item to the correct category and help shoppers find the products they want more efficiently.

The main purpose of Browse Nodes is to improve navigation and search on Amazon by creating a structured, well-organized product classification system. Correctly using Browse Nodes helps ensure that products are listed in the right categories and can be found easily by both Amazon’s search engine and potential customers.

BTR

“BTR” stands for “Born to Run,” a program that allows Amazon vendors to request an initial Amazon order for new products. The program was designed to help vendors bring new products to market faster and increase their visibility on the platform. Born to Run can help vendors manage inventory more efficiently and increase sales while helping Amazon ensure sufficient product availability for customers.

BTS

“BTS” stands for “Back to School” and refers to the period when school and university students prepare for a new academic year. This period is important to Amazon sellers and vendors because demand increases for books, stationery, backpacks, electronics, and other school supplies. Back-to-School season gives sellers and vendors an opportunity to promote relevant products and increase sales.

BSR

“BSR” stands for “Best Seller Rank.” The Best Seller Rank indicates the popularity of a product within a particular category. It is based on sales and is updated hourly. A low BSR means an item is selling more successfully than other products in the same category. BSR affects product visibility in search results and helps customers identify the best-selling items in a category.

Bundle

A bundle consists of multiple individual items, each potentially identified by a different EAN or ASIN, that are sold together as a single offer.

The purpose of a bundle is to give shoppers a more attractive offer by combining several products in one package. Bundling can also promote products that might otherwise receive less attention when sold individually.

BWP

“BWP” stands for “Buy with Prime.” This service allows brands to sell their Amazon products through their own online stores while Amazon handles order fulfillment for end customers.

CAGR

“CAGR” stands for “Compound Annual Growth Rate,” a metric that measures the average annual growth of a business over time. It helps both sellers and vendors understand the performance of their business model and the success of their products on the platform. CAGR is calculated by comparing an investment’s initial value with its final value and determining its average annual growth rate.

Category Page

“Category Page” refers to an overview page for a product group in the Amazon store. Examples include Home & Furniture, Grocery, and Beauty. These pages organize products by topic and make it easier for customers to find the items they want.

Child ASIN

“Child ASIN” stands for “Child Amazon Standard Identification Number.” A Child ASIN describes a product variation listed under a Parent ASIN. The Parent ASIN represents the main product, such as a chocolate bar, while its Child ASINs represent different variations, such as dark, white, or milk chocolate.

Chime

Chime is an Amazon communication tool that allows employees and brands to communicate, chat, and make business calls within and outside their organizations. It can help sellers and vendors collaborate efficiently and exchange information. Amazon Chime can support faster, more precise communication.

CPF

“CPF” stands for “Climate Pledge Friendly.” It is a label introduced by Amazon to identify environmentally friendly and sustainable products. The program’s main purpose is to help customers make more environmentally conscious purchasing decisions by making products that align with Amazon’s environmental and sustainability goals easier to recognize.

CM

“CM” stands for “Contribution Margin” and refers to the profit margin Amazon sellers and vendors earn on each product sold. The contribution margin is used to assess a product’s profitability and decide whether it should continue to be sold or whether its sale price needs to be adjusted.

The formula for the contribution margin is: (average selling price - average cost per unit + contra cost of goods sold - variable costs) ÷ average selling price.

COGS

“COGS” stands for “Cost of Goods Sold” and refers to the direct costs associated with manufacturing and selling a product, such as material and labor costs.

COGS affect profitability because they are an important component of the income statement. They help sellers and vendors calculate gross and net profit by subtracting them from total sales revenue. An accurate understanding of COGS is essential for evaluating business success on Amazon and identifying potential areas for improvement.

Contra COGS

“Contra COGS” refers to “Contra Cost of Goods Sold.” It covers the costs that suppliers incur at Amazon to offset the cost of goods sold. The amount is calculated based on the list price, or cost price, at which a product is sold to Amazon. It accounts for both product manufacturing costs and the fees associated with selling on Amazon.

CP

“CP” stands for “Contribution Profit” and refers to the profit contribution of an Amazon seller or vendor. Contribution Profit expresses the value of the Contribution Margin as a monetary amount, such as euros or dollars.

CP is used to measure the profitability of a seller or vendor on the platform and determine whether they earn enough to cover the costs of marketing, storing, and shipping their products. A higher Contribution Profit means that the seller or vendor generates more income that can be used to cover costs and earn a profit.

CPC

“CPC” stands for “Cost per Click” and is an advertising model in which Amazon sellers pay for every click on their ad. When a customer clicks an ad, the seller is charged for the click whether or not the customer ultimately makes a purchase.

Amazon CPC ads appear in search results and on product pages. They can be an effective way to drive more traffic to a seller’s offers and generate more sales. Sellers can set a budget for CPC ads and optimize their ads for particular keywords, products, and audiences to make campaigns more effective.

CRAP

“CRAP” stands for “Cannot Realise Any Profit” and refers to unprofitable products. Such items may be removed from the platform because they do not generate a profit for Amazon. The decision is based on factors such as sale price, inventory, and shipping costs. Sellers and vendors should monitor product profitability to avoid this situation and continue operating successfully on the platform.

CSA

“CSA” stands for “Cost Support Agreement.” This is an agreement between Amazon and a merchant under which certain costs are shared or supported, for example during marketing campaigns or other sales promotions. Such agreements can reduce the financial risk for a seller or vendor while increasing their presence and visibility on Amazon. They are intended to create benefits for both parties by helping merchants advertise products more effectively and helping Amazon expand its product selection and attract more customers.

CTR

“CTR” stands for “Click-through Rate.” This important metric measures the percentage of users who click a particular ad or product listing relative to the total number of impressions. It is calculated by dividing the number of clicks by the number of impressions.

CTR provides insight into the effectiveness of marketing campaigns and product listings because a higher rate suggests that an offer is appealing and relevant to potential customers. A better CTR can also improve the placement of ads and product listings in Amazon search results, which may increase product visibility and sales.

CS

“CS” stands for “Customer Service.” In the context of Amazon, customer service refers to the support and assistance sellers and vendors provide to answer questions, solve problems, and give general information about products and services.

CX

“CX” stands for “Customer Experience” and refers to the experiences and impressions customers have throughout the purchasing process on the platform. Customer experience includes aspects such as product quality, delivery time, communication with the seller, website usability, and customer service.

DF

“DF” stands for “Direct Fulfilment” and refers to a shipping system Amazon offers to sellers and vendors. Its main purpose is to ship the seller’s inventory directly to the customer without Amazon acting as an intermediary. This can help sellers deliver products more efficiently and quickly, improving customer satisfaction.

DI

“DI” stands for “Direct Import” and refers to a process in which Amazon sellers and vendors purchase and import products directly from a manufacturer or supplier in another country. Amazon sellers commonly use direct imports to reduce product costs and increase profit margins. Avoiding intermediaries and other distribution channels can help merchants offer products at competitive prices.

DOTD

“DOTD” stands for “Deal of the Day.” This promotion allows sellers and vendors to discount products for up to 24 hours during major sales events such as Prime Day, Black Friday, and Cyber Monday. Today, the term is also used to refer to a “Top Deal.” These offers are intended to draw customer attention to particular products and encourage sales.

DP

“DP” stands for “Detail Page” and refers to a particular product’s page on Amazon. The detail page contains product information such as the description, images, price, and customer reviews.

DSP

“DSP” stands for “Demand Side Platform.” A Demand Side Platform allows brands to buy display and video ads programmatically. It gives sellers and vendors a way to promote products effectively and increase their marketplace visibility. Brands can use it to target ads more precisely, reach potential customers, and ultimately generate more sales.

DPV

“DPV” stands for “Detail Page Views.” This metric describes the number of times a product page is viewed within a selected period.

DPV gives sellers and vendors insight into product visibility and customer interest. The number of detail page views can help them understand customer behavior and identify potential improvements to product pages that may increase conversion rates and sales.

EAN

“EAN” stands for “International Article Number.” It is a standard that defines a barcode symbology and numbering system for global trade. An EAN is used to identify a particular type of retail product in a particular packaging configuration from a particular manufacturer. The standard supports unique product identification and a more efficient flow of goods in global commerce. On Amazon, an EAN directly affects how products are found and categorized, which in turn affects their visibility and sales potential.

EBC

“EBC” stands for “Enhanced Brand Content.” EBC was the seller equivalent of A+ Content, which was previously available only to Amazon vendors. Sellers and vendors can now use the A+ Content Manager.

EDD

“EDD” stands for “Estimated Delivery Date.” It describes the date on which a customer is expected to receive an order. The date is influenced by factors such as the shipping method, seller and buyer locations, and shipping speed.

EDI

“EDI” stands for “Electronic Data Interchange.” It is a method for sending and receiving digital information between businesses, primarily for processing orders. Sellers and vendors use EDI to manage and exchange orders, invoices, and delivery information quickly and efficiently.

EOD

“EOD” stands for “End of Day” and refers to the point at which the business day ends for Amazon sellers and vendors. It is relevant because important updates and reports about sales, inventory, and other performance data are generated on the platform. EOD therefore affects daily transactions and decisions by helping merchants adapt sales strategies and inventory based on daily reports. The exact time can vary by region and time zone, but it generally helps organize business operations on Amazon efficiently.

EFN

“EFN” stands for “European Fulfilment Network.” This European fulfillment system allows sellers to offer products in multiple European marketplaces while delivering their goods to Amazon only in their home country.

FBA

“FBA” stands for “Fulfillment by Amazon.” FBA is a program for third-party, or 3P, Amazon sellers. Amazon stores and ships the products and provides customer service. Sellers send their goods directly to an Amazon warehouse, from which they are later shipped to end customers.

FBM

“FBM” stands for “Fulfilled by Merchant.” It is a shipping option for third-party, or 3P, Amazon sellers in which the seller assumes responsibility for shipping products to the end customer. Unlike Fulfillment by Amazon, or FBA, the merchant handles the storage, packaging, and shipping of sold goods.

FC

“FC” stands for “Fulfillment Center” and refers to an Amazon warehouse. Fulfillment Centers handle the logistics and shipping of products offered by sellers and vendors on Amazon.

FFP

“FFP” stands for “Frustration-Free Packaging.” This Amazon program is intended to reduce excessive and difficult-to-open packaging. Vendors can reduce their environmental impact by using simpler, more environmentally friendly packaging. Customers benefit from easier opening and less packaging waste.

FLOW

“FLOW” stands for “Forward-Looking Order Workflow.” FLOW refers to Amazon orders for best-selling products with a shipping window in a future week. Its purpose is to help sellers and vendors plan and manage orders and inventory more efficiently, improve customer satisfaction, and optimize operating costs.

FNSKU

“FNSKU” stands for “Fulfillment Network Stock Keeping Unit.” It is an identification number Amazon assigns to sellers and vendors to track products within the Amazon fulfillment network. This unique number helps manage inventory from different merchants and allows Amazon to handle warehousing and shipping processes correctly.

An FNSKU is specific to an individual seller and differs from a general product identifier such as a UPC or EAN. Because the FNSKU is assigned to the seller, Amazon employees can correctly identify items and associate them with the seller throughout the fulfillment process.

FOB

“FOB” stands for “Free on Board” and refers to Amazon’s direct import model, in which sellers and vendors are responsible for all costs until the goods are in Amazon’s possession.

Gated

“Gated” refers to restricted products or categories. These are products that third-party sellers, or 3P sellers, are blocked from selling on Amazon. Amazon applies such restrictions to particular product categories to protect the quality and authenticity of the items offered. Third-party sellers may need to provide additional approvals, documentation, or qualifications before they can sell in gated categories.

GL

“GL” stands for “General Ledger” and refers to the income statement for an Amazon seller’s or vendor’s main product category. Examples of main product categories include Home, Consumer Electronics, and Beauty. The General Ledger helps Amazon merchants monitor and manage revenue, expenses, and total profit for each product category. This allows them to adjust their business strategy and improve profitability on the platform.

Glance Views

“Glance Views” refers to the number of impressions received by an Amazon product detail page. The term is used to measure product visibility and customer interest. The number of Glance Views indicates how often potential buyers view an item. Glance Views do not provide information about actual purchases or sales; they show only how often a product detail page has been viewed.

GTIN

“GTIN” stands for “Global Trade Item Number.” It is a 14-digit code that uniquely identifies products, items, and services worldwide. GTINs assign products unambiguously and help maintain a consistent data structure on the platform. This makes it easier for customers to find products and supports smooth inventory management.

Hazmat

“Hazmat” stands for “Hazardous Materials.” It refers to products classified as dangerous because they are flammable, toxic, or pressurized. These products require particularly careful handling. Special rules and restrictions therefore apply to their sale on Amazon to protect everyone involved.

IDQ

“IDQ” stands for “Item Data Quality” and refers to the quality of product information supplied by sellers and vendors. IDQ is used to identify incomplete or missing information, such as missing titles, bullet points, or other important content that needs improvement.

IP

“IP” stands for “Intellectual Property.” Intellectual property refers to the intangible rights that a company or individual holds in creative works such as brand names, logos, designs, or text.

IP violations such as counterfeiting, plagiarism, or unauthorized use of copyrighted material can result in legal consequences and undermine customer trust in the platform.

ISBN

“ISBN” stands for “International Standard Book Number.” It is a 13-digit number used to identify books and similar products in a catalog. The ISBN is comparable to other identifiers such as the EAN or SKU. It is important to Amazon sellers and vendors because it uniquely identifies books and other publications, making them easier to sell and deliver through the platform.

JBP

“JBP” stands for “Joint Business Plan” and describes business collaboration between Amazon and 1P suppliers, or vendors. The vendor’s performance is reviewed and the parties create a joint plan for growing the business over a defined period. The collaboration is intended to improve the vendor’s success on the platform and increase revenue for both parties. A JBP establishes objectives and strategies for effective, sustainable collaboration between Amazon and a 1P supplier.

KPI

“KPI” stands for “Key Performance Indicator.” KPIs are measurable values that show how successfully a company is achieving its business objectives. On Amazon, KPIs are important for evaluating the success of a company’s sales strategies. Examples include revenue, number of sales, customer satisfaction, and return rate.

LBB

“LBB” stands for “Lost Buy Box.” The Buy Box is an important part of Amazon that allows customers to add products directly to their cart and select a preferred seller. Losing the Buy Box can significantly affect a seller’s sales performance because the offer becomes less visible and potential customers may choose another option.

LD

“LD” stands for “Lightning Deal.” This is a special type of discount promotion available to Amazon sellers and vendors. A Lightning Deal is time-limited and generally lasts between four and six hours. It allows merchants to offer products at a reduced price for a short period to increase visibility and sales. The limited duration and prominent placement of Lightning Deals can attract customer attention and increase sales.

LSPL

“LSPL” stands for “Large Scale Product Launch.” This is a special program for Amazon sellers and vendors in which Amazon increases inventory for newly listed products. In return, the merchants must invest in advertising. An important feature of the program is that there is no return arrangement.

MAP

“MAP” stands for “Minimum Advertised Price” and is used by brands to ensure that a product is not advertised below a set minimum price. This concept applies only in the United States.

MCF

“MCF” stands for “Multi-Channel Fulfillment,” a service Amazon offers to sellers and vendors. MCF allows businesses to use Amazon warehouses to store and ship products sold outside Amazon.

MCP

“MCP” stands for “Matching Compensation” and refers to an Amazon request for sellers and vendors to support low-margin products through investments so that the products can remain listed in the catalog. Matching Compensation helps maintain the product selection and customer interest by keeping a wide range of products available. It is intended to balance competition on the platform and protect product availability for consumers.

MF

“MF” stands for “Merchant Fulfilled” and refers to Amazon sellers that ship products directly to end customers. Unlike Fulfillment by Amazon (FBA), where Amazon handles storage and shipping, the merchant manages these processes. This gives sellers greater control over storage and shipping but may also result in longer delivery times and higher shipping costs for customers. The choice between MF and FBA directly affects an Amazon seller’s sales strategy and customer service.

MoM

“MoM” stands for “Month over Month” and refers to a monthly comparison method that Amazon merchants use to evaluate business performance. It compares sales, revenue, or other important metrics from one month with those of the previous month to track business development and growth. This comparison helps sellers and vendors identify trends and changes on the platform and adjust their strategies accordingly.

MOQ

“MOQ” stands for “Minimum Order Quantity” and refers to the minimum quantity Amazon requests from a supplier. It describes the smallest quantity of products Amazon must purchase in an order. MOQ affects sellers and vendors because it can require larger purchases and additional inventory planning. Understanding MOQ requirements is important for managing a successful business relationship with Amazon and an efficient supply chain.

MTD

“MTD” stands for “Month to Date” and refers to the period from the first day of the current month through today. It is the period over which sales and performance statistics are measured and analyzed to evaluate a merchant’s success and profitability on the platform.

MTD provides insight into sales performance and allows sellers and vendors to monitor results during the month and adjust sales strategies when necessary. This information is important for optimizing sales on Amazon and can help improve ranking and product visibility.

MSRP

“MSRP” stands for “Manufacturer’s Suggested Retail Price.” Manufacturers suggest this price to promote consistent retail pricing for their products. On Amazon, MSRP provides guidance for product pricing and can help support fair competition. MSRP is not binding, however, so sellers and vendors can set their own prices as long as they comply with Amazon policies and applicable law.

MWS

“MWS” stands for “Marketplace Web Services” and refers to an integrated web service API developed by Amazon for sellers and vendors. Its main purpose is to give merchants an efficient, automated way to manage and optimize business processes on Amazon.

MWS allows sellers and vendors to access important data, manage inventory, process orders and shipping, manage customer communications, and create sales reports. This information is important for managing and optimizing business operations on Amazon and can help sellers and vendors improve performance and remain competitive.

NARF

“NARF” stands for “North American Remote Fulfillment” and refers to a program that allows sellers to store and ship products in the United States and Canada without maintaining a physical presence in North America. The program allows sellers to reach a wider market while benefiting from fast shipping and storage by Amazon.

NDA

“NDA” stands for “Non-Disclosure Agreement.” In the context of Amazon, an NDA protects confidential information and trade secrets shared among parties such as manufacturers, suppliers, and Amazon. It helps protect competitive advantages and sensitive data and prevent information leaks. An NDA primarily affects communication among the parties and how they handle information relevant to their respective business models and strategies.

Net PPM

“Net PPM” stands for “Net Profit Margin.” It is a ratio that considers the average selling price and cost price of a product, including any accruals and Contra COGS that a merchant has with Amazon. It is calculated as follows: (average selling price - average cost per unit + Contra COGS) ÷ average selling price.

Net PPM is an important indicator of supplier profitability on Amazon. It allows sellers and vendors to evaluate their profit margins and the efficiency of their business model. A high Net PPM indicates high profitability, while a low value may suggest that a seller or vendor is struggling to operate profitably or control costs.

NIS

“NIS” stands for “New Item Setup.” It refers to the process through which sellers and vendors add and list a new product on Amazon. All required information and data must be entered correctly to make the product visible and easy to find on the platform.

NP

“NP” stands for “New Product” and refers to a product newly listed on Amazon. Adding new products allows sellers and vendors to expand their selection and meet customer needs. New products affect competition, visibility, and ranking on the platform.

NR

“NR” stands for “Non-Replenishable” and refers to items that cannot be replenished or reordered. Examples include limited offers, seasonal products, and discontinued items. The NR designation affects sales strategy because merchants must manage the availability and inventory of these items carefully to avoid missed sales opportunities and minimize storage costs.

NTB

“NTB” stands for “New-to-Brand.” It indicates whether an advertising-attributed purchase was made by an existing or a new customer. The NTB indicator helps sellers and vendors evaluate the success of marketing campaigns and their brand reach on Amazon. A higher NTB value indicates that advertising is helping attract new customers, which can support business growth and brand awareness.

OB

“OB” stands for “Obsolete” and refers to products considered outdated because of old technology, an outdated design, or insufficient demand. Obsolete products can negatively affect sellers and vendors because they occupy storage space and may represent a poor investment if they do not sell.

Ordered Revenue

“Ordered Revenue” refers to orders placed by end customers on Amazon that Amazon has not yet shipped. The metric is based on the average selling price, or ASP, at the time of the order and is calculated by multiplying ASP by ordered volume.

Ordered Revenue measures the revenue Amazon sellers and vendors generate through customer orders before the goods are actually shipped.

Ordered Volume

“Ordered Volume” refers to the number of units of a product sold by Amazon sellers and vendors. The formula is Ordered Revenue ÷ ASP, where Ordered Revenue is total revenue from orders and ASP is the Average Selling Price per unit sold.

Ordered Volume is an important indicator of product performance on Amazon because it helps sellers and vendors understand product demand and revenue. They can use it to adjust their selection, manage inventory, and optimize marketing strategies where necessary.

OMOQ

“OMOQ” stands for “Offer Minimum Order Quantity.” It specifies the minimum number of products or items that a buyer must order to complete a purchase.

OOS

“OOS” stands for “Out of Stock.” It means that a product is currently unavailable for sale because no inventory remains. The term can apply to both Amazon sellers and vendors.

Out-of-stock performance matters because unavailable products can reduce sales opportunities and customer satisfaction. Customers generally look for products that are immediately available and can be delivered quickly. A high OOS rate can therefore cause sellers and vendors to lose potential sales.

OPS

“OPS” stands for “Operations” and refers to the processes and workflows Amazon sellers and vendors carry out in their businesses. It includes all activities required to provide customers with an efficient sales and delivery experience, including inventory management, logistics, order processing, packaging, shipping, and customer service.

OPS is essential to success on Amazon because it directly affects customer satisfaction and sales. Efficient, well-organized operations help ensure that customers receive orders on time and in good condition, which can lead to positive reviews and greater visibility on the platform.

OTC

“OTC” stands for “Over the Counter” and refers to products that can be sold directly to customers without a prescription. These products generally include dietary supplements, health and wellness products, and some medicines.

OTC products can be sold by Amazon or by third-party sellers. In all cases, applicable laws and regulations must be followed and the products must comply with Amazon policies.

O2C

“O2C” stands for “Order to Cash” and refers to the process covering all aspects of sales processing. It begins with shipping goods to Amazon and includes creating invoices, receiving payments, and finally reporting on the entire process.

OTP

“OTP” stands for “One-Time Password.” On Amazon, an OTP helps protect security and users’ personal information. It is used to confirm a user’s identity during login or certain transactions. An OTP reduces the risk of fraud because the password can be used only once and expires after a short time.

P70 / P80 / P90 Forecast

“P70,” “P80,” and “P90” refer to forecasts with a 70%, 80%, or 90% probability. They are Amazon estimates indicating that future weekly customer demand has the stated probability of being equal to or lower than the forecast value. These forecasts help Amazon sellers and vendors plan inventory and prepare for changes in customer demand.

P&L

“P&L” stands for “Profit and Loss.” In the context of Amazon, it refers to the financial overview a seller or vendor has of their business activity on the platform. P&L analysis helps merchants track revenue and expenses, determine profitability, and make informed business decisions. A detailed P&L shows both direct and indirect costs associated with selling products on Amazon and can help optimize business strategy.

Parent ASIN

“Parent ASIN” stands for “Parent Amazon Standard Identification Number” and refers to the main product identifier under which multiple product variations are grouped on Amazon. This system organizes similar products and gives customers a clear selection.

A Parent ASIN represents the main product, while Child ASINs represent its variants. For example, a Parent ASIN might represent a chocolate bar, while the Child ASINs describe flavors such as dark, milk, or white chocolate.

PCOGS

“PCOGS” stands for “Product Costs of Goods Sold.” It refers to the number of products sold multiplied by the merchant’s purchase price. PCOGS corresponds to “Shipped COGS” in Amazon Vendor Central. This metric helps merchants and suppliers determine actual profit and provides important information for pricing and inventory management.

PDP

“PDP” stands for “Product Detail Page.” This is the web page a shopper views on Amazon when researching a particular product. It contains important information such as the product description, price, customer reviews, and shipping options.

PIB

“PIB” stands for “Perfect Inbound.” It describes the number of deliveries that Amazon fulfillment centers can process quickly and without delays or problems. This improves warehouse and supply chain efficiency. A high PIB value indicates that a seller or supplier is working effectively and preparing deliveries correctly.

PIBDR

“PIBDR” stands for “Perfect Inbound Defect Rate.” This metric measures inbound defects as a percentage of all units received at Amazon fulfillment centers. PIBDR is used to monitor the quality and accuracy of inbound shipments. A low PIBDR indicates high product quality and correct delivery, while a high value may point to problems with product quality or the shipping process.

PICS

“PICS” stands for “Pan European Inbound Consolidation Service” and refers to a logistics program developed for Amazon sellers and vendors. Its main purpose is to reduce the number of fulfillment centers that merchants must supply.

The Pan European Inbound Consolidation Service optimizes the flow and storage of goods by distributing them more efficiently among Amazon warehouses across Europe. This reduces logistics costs and the complexity of supplying multiple fulfillment centers. It can also shorten customer delivery times and improve customer satisfaction.

POC

“POC” stands for “Point of Contact” and refers to the contact person for an Amazon seller or vendor. This person is responsible for communication between the merchant and Amazon. The POC role ensures that questions, problems, and concerns related to selling on Amazon or participating in an Amazon program are addressed effectively and promptly.

POD

“POD” stands for “Proof of Delivery.” It is evidence that a product was successfully delivered to the buyer. Proof of Delivery is important to sellers because it demonstrates that they fulfilled their contractual obligations to Amazon and the buyer. It can help resolve disputes or complaints about undelivered or late shipments.

PPA

“PPA” stands for “Price Protection Agreement.” The agreement is intended to protect Amazon from reductions in the value of products currently in stock or in transit. It helps ensure that products on the platform are offered at a stable price. A PPA can minimize potential losses caused by price changes, contributing to marketplace stability.

PPC

“PPC” stands for “Pay Per Click.” It is a form of Amazon marketing in which a brand pays for each click on its ad. This advertising model is used on Amazon to increase product and brand visibility.

PPM

“PPM” stands for “Pure Profit Margin” and describes the relationship between a product’s average selling price and purchase price. In other words, it is the amount Amazon earns from selling a product before costs. Pure Profit Margin is calculated as (average selling price - average cost price per unit) ÷ average selling price. This metric is important for understanding Amazon’s profit on each sale and can help sellers and vendors plan their pricing strategies.

PPOOS

“PPOOS” stands for “Procurable Product Out of Stock” and refers to the out-of-stock rate for all procurable products. Procurable Product OOS is calculated by dividing OOS Glance Views for procurable ASINs by the total number of Glance Views.

This metric measures the efficiency and effectiveness of inventory and replenishment processes for sellers and vendors on Amazon. A high Procurable Product OOS rate indicates a problem in inventory management or the supply chain that reduces product availability. This can have a negative effect on sales and customer satisfaction. Merchants should therefore try to keep their Procurable Product OOS rate as low as possible.

PPV

“PPV” stands for “Product Price Variation.” It describes a situation in which the cost price on a seller’s invoice does not match the cost price on Amazon’s purchase order.

PQV

“PQV” stands for “Product Quantity Variation.” PQV occurs when the product quantity on a supplier invoice does not match the number of items received at an Amazon warehouse. This can cause inventory management problems and potentially delay product availability.

PR

“PR” stands for “Planned Replenishment” and refers to a system that helps sellers and vendors manage and replenish inventory as needed. Inventory planning helps merchants maintain enough stock to meet customer demand without tying up too much capital in unsold goods.

PL

“PL” stands for “Private Label” and refers to products sold under Amazon’s own brand name but manufactured by other companies. Private labels allow Amazon to offer a broad range of products while benefiting from its own brands.

Q1

“Q1” stands for “First Quarter,” the first quarter of a fiscal year from January through March. In the context of Amazon, Q1 refers to the period over which sales and performance on the platform are measured. First-quarter performance can affect product placement, offer visibility, and Amazon’s decisions about working with sellers and vendors.

Q2

“Q2” stands for “Second Quarter,” covering April through June. A quarter is an important unit for measuring and comparing the success of sellers and vendors on the platform. Revenue, sales figures, and performance are often analyzed quarterly to identify business trends and changes.

Q3

“Q3” stands for “Third Quarter,” covering July through September. In the context of Amazon, it is a particular period within a fiscal year during which sales objectives and strategies may be achieved or adjusted. Q3 provides an interim point at which companies can analyze performance and make potential improvements or changes to business activity.

Q4

“Q4” stands for “Fourth Quarter,” covering October, November, and December. It is particularly important on Amazon because it includes the holiday shopping season, the year’s most important retail period.

Demand on the platform generally increases significantly during Q4. Sellers and vendors therefore prepare by increasing inventory, developing effective marketing strategies, and potentially offering seasonal deals or discounts to maximize sales during this period.

Q5

“Q5” stands for “Fifth Quarter” and refers to the first quarter after the holiday season, which is considered particularly busy for Amazon sellers and vendors. This period affects inventory management, customer service, and business strategy.

QA

“QA” stands for “Quality Assurance” and refers to reviewing and maintaining the quality of products and services offered on the platform. High quality can lead to satisfied customers, better reviews, and a greater chance of making a sale. Amazon has policies and standards that sellers and vendors must follow to maintain quality.

QBR

“QBR” stands for “Quarterly Business Review” and refers to a quarterly review of the business performance of Amazon sellers and vendors. The review evaluates performance in areas such as sales, customer satisfaction, and compliance with Amazon policies. Its findings can reveal areas for improvement and help a seller or vendor optimize business practices on the platform. A QBR therefore has a direct effect on competitiveness and success.

ROO

“ROO” stands for “Removal of Offer” and refers to the removal of the Buy Box. The Buy Box is the area where customers can add an item to their cart or complete a purchase directly.

When an offer is removed, a seller or vendor can no longer offer the item through the Buy Box. This restriction does not apply to customers who already subscribe to the item through Subscribe & Save; those customers can continue to receive their orders.

Removing the Buy Box can affect an item’s visibility and sales because customers may find it harder to locate and purchase the product.

ROAS

“ROAS” stands for “Return on Ad Spend” and refers to the revenue a company generates from its advertising expenditure. It describes the relationship between generated revenue and advertising costs and helps evaluate the effectiveness of advertising on the platform.

ROAS is calculated by dividing total ad-attributed revenue by total advertising spend and multiplying by 100: (revenue / advertising spend) × 100. A higher ROAS indicates that advertising is effective and generates more revenue relative to its cost. Understanding ROAS helps Amazon sellers and vendors adjust advertising strategies and optimize campaign profitability.

ROI

“ROI” stands for “Return on Investment.” It refers to the financial gain a seller or vendor earns from an investment in a particular business or product. ROI is generally expressed as a percentage and indicates how effective the investment was relative to its original cost.

ROI helps sellers and vendors understand the success of their products and marketing strategies. A higher ROI means the investment was more effective, while a low ROI suggests that improvements or adjustments may be needed to ensure profitability and long-term success on Amazon.

RRP

“RRP” stands for “Recommended Retail Price.” It gives Amazon sellers and vendors guidance for pricing products appropriately and competitively. RRP takes into account the cost of manufacturing and distributing a product as well as a reasonable profit for the seller. Following the RRP is not mandatory, but the figure can influence the shopping experience and support price stability and fair competition among merchants.

SAS

“SAS” stands for “Strategic Account Services” and refers to a program available to sellers and vendors. Its main purpose is to give merchants access to a personal Amazon account manager who helps them increase sales and optimize their business.

SC

“SC” stands for “Seller Central.” Seller Central is the management interface Amazon sellers use to market and sell products directly to Amazon customers. Sellers can manage inventory, prices, and shipping options, process orders, and respond to customer inquiries. They can also access sales analytics and reports to optimize their business strategy.

SD

“SD” stands for “Sales Discount.” These discounts are intended to increase sales for sellers and vendors by giving customers an incentive to buy particular products.

SDA

“SDA” stands for “Selective Distribution Agreement.” It allows suppliers to retain control over the resale of their products by selling only to merchants that meet particular criteria. Selective distribution agreements are intended to ensure that products are sold within a defined quality framework and under particular conditions to protect brand image and value.

SDN

“SDN” stands for “Selective Distribution Network.” An SDN consists of distribution partners that are part of an SDA, or Selective Distribution Agreement. It allows manufacturers and brand owners to distribute products only through selected merchants. This is particularly important for high-value or exclusive products because it protects control over distribution channels and helps maintain brand identity and quality.

SEO

“SEO” stands for “Search Engine Optimization.” SEO is the process of improving the visibility and discoverability of online content to achieve a better position in search results. An effective SEO strategy is important to Amazon sellers and vendors because it can increase product reach and sales. It involves using keywords that customers may enter when searching for products on the platform. Optimizing product descriptions, titles, and other content can help products rank higher in Amazon search results and increase the likelihood that customers discover and purchase them.

SFP

“SFP” stands for “Seller Fulfilled Prime.” This program allows Amazon sellers to ship products directly from their own warehouses while meeting Amazon’s strict Service Level Agreement, or SLA, requirements. It enables sellers to receive Prime status for products without sending them to an Amazon warehouse. Instead, sellers commit to fast, reliable delivery under Prime requirements.

Shipped COGS

“Shipped COGS” stands for “Shipped Cost of Goods Sold.” The metric is based on a product’s purchase price when Amazon buys it, multiplied by the volume shipped during the selected period. It is calculated as supplier cost price × volume shipped to end customers. The metric helps sellers and vendors understand product profitability and adjust their sales strategies accordingly.

SIOC

“SIOC” stands for “Ships in Own Container.” Under this program, vendors design e-commerce-ready packaging that can be shipped directly to customers. Once packages arrive at Amazon, no additional packaging work is required. They are sent to the customer in the same packaging in which Amazon received them. The program reduces packaging materials, lowers costs, and simplifies shipping. SIOC can also make the supply chain more sustainable by reducing packaging waste.

SKU

“SKU” stands for “Stock Keeping Unit.” It is a unique code used to identify a product.

SKUs are essential to Amazon sellers and vendors because they allow product selections to be managed precisely and efficiently. Each SKU represents a particular variation in color, size, or another product attribute.

SLA

“SLA” stands for “Service Level Agreement” and refers to agreements between Amazon and sellers or vendors. These agreements define the expectations and responsibilities of both parties regarding performance, quality, and support. They also cover indicators such as order processing times, delivery times, and the handling of customer inquiries.

SnS

“SnS” stands for “Subscribe & Save.” This Amazon loyalty program encourages customers to make repeat purchases of replenishable products in exchange for a small discount. It promotes customer retention and makes regular purchases more likely by offering price benefits on repeat orders of eligible products.

SnL

“SnL” stands for “Small and Light” and refers to a special shipping program for Amazon sellers. The program is intended to reduce shipping costs for small products that fit in an envelope. It allows merchants to offer and deliver items at lower cost, benefiting both customers and sellers.

SOA

“SOA” stands for “Sell-out Agreement” and refers to an agreement between Amazon and a seller or vendor. Under the agreement, Amazon receives a particular percentage or fixed amount for each item sold to an end customer as margin funding. Sellers and vendors need to understand the agreement’s terms because it directly affects the profitability and growth of their Amazon business.

SPN

“SPN” stands for “Service Provider Network.” It is a network of third parties offering services to Amazon sellers and vendors. These services include logistics, tax advice, marketing, translation, product photography, and many other areas that matter when operating successfully on Amazon.

The Service Provider Network supports sellers and vendors by helping them optimize business processes and improve their presence on Amazon.

SR

“SR” stands for “Selling Rank.” The sales rank is a metric that indicates a product’s position within a particular category. It is based on product sales and is updated regularly. A low sales rank indicates a higher sales frequency and a better position in the product category.

SRP

“SRP” stands for “Suggested Retail Price.” It is a guideline proposed by a manufacturer or wholesaler for selling a product on Amazon. The price is intended to support consistent retail pricing and fair competition among merchants. For Amazon sellers and vendors, SRP is a useful reference when defining pricing strategies and positioning products competitively. It can also influence buyer behavior because customers often use it as a reference point when evaluating offers and discounts.

SSCC

“SSCC” stands for “Serial Shipping Container Code.” It is an external container identifier used to label cartons being sent to Amazon. The identifier can be transmitted through Electronic Data Interchange, or EDI. SSCC supports efficient, accurate tracking of goods delivered to Amazon.

STR

“STR” stands for “Sell Through Rate” and refers to the sales rate of Amazon sellers and vendors. Sell Through Rate compares the number of units shipped with the number of units available at Amazon at the start of the period plus the units received during the same period. The formula is: Sell Through Rate = (units shipped - customer returns) / (units on hand + units received).

TOS

“TOS” stands for “Terms of Service.” On Amazon, it refers to the rules and requirements that sellers and vendors must follow. The TOS are intended to protect the quality and safety of the Amazon marketplace for everyone involved. Compliance is important because violations can result in sanctions such as the suspension of a seller account. The Terms of Service cover the legal conditions for selling on Amazon as well as customer interactions, data protection, and compliance with trademark and copyright law.

UFT

“UFT” stands for “Ultra Fast Track.” It refers to the speed with which a particular product, or ASIN, can be shipped from an Amazon seller to the customer. Compared with other products in Amazon’s selection, the UFT program enables faster processing and shipping for selected items.

UPC

“UPC” stands for “Universal Product Code” and refers to a 12-digit numerical code uniquely assigned to a product for retail tracking. A UPC is important to Amazon sellers and vendors because it supports unique product identification on the platform. This makes it easier for customers to find items and for merchants to manage inventory and sales.

UX

“UX” stands for “User Experience” and refers to the experience a person has with a product or service. UX is important on Amazon because it directly affects the success of a product or service. A good user experience encourages customer satisfaction and repeat visits, while a poor UX can lead to negative reviews and lost revenue.

VAT

“VAT” stands for “Value Added Tax.” VAT is an indirect tax levied on the sale of goods and services. It affects Amazon sellers and vendors because they may need to remit the relevant tax when selling within the European Union or in other countries that impose VAT.

VAT affects the prices and profits of merchants on the platform and matters to both sellers and customers. Sellers need to account for VAT in their prices and may need to apply different VAT rates to cross-border sales.

Amazon offers sellers support for complying with VAT rules in different countries, including VAT calculation and reporting functions. However, sellers are ultimately responsible for ensuring that they meet all VAT requirements and remit the correct amounts.

VC

“VC” stands for “Vendor Central” and refers to Amazon vendors. Vendor Central is the management interface used by manufacturers and distributors that work directly with Amazon in a first-party, or 1P, supplier relationship. Amazon acts as the retailer and buys products directly from the manufacturer or distributor, known as the vendor. Vendor Central allows these partners to manage products, inventory, and prices and therefore directly affects the selection offered on Amazon.

Vflex

“Vflex” stands for “Vendor Flex” and refers to a shipping option for vendors. Under this program, vendors deliver products directly from their own warehouses to end customers.

VFMC

“VFMC” stands for “Vendor Funded Managed Coupons” and refers to offers and discounts provided and funded by vendors. These promotions are created and managed by Amazon’s Subscribe & Save team.

VIP

“VIP” stands for “Vendor Improvement Plan.” It is a plan that defines targets for particular performance metrics that an Amazon Vendor Services, or AVS, brand specialist wants to improve together with a vendor. The plan helps vendors optimize platform performance by identifying weaknesses and taking appropriate corrective action. In this way, a Vendor Improvement Plan can improve vendor efficiency and success on Amazon.

VIR

“VIR” stands for “Volume Incentive Rates” and refers to discounts granted as either fixed or tiered percentages. These discounts are intended to acquire additional volume from sellers. They create a financial incentive for sellers and vendors to sell more products through the platform. Higher sales volumes can give sellers and vendors better commercial terms, while Amazon benefits from a larger product selection for customers.

WoW

“WoW” stands for “Week over Week” and refers to the weekly analysis of sales figures and performance indicators. It allows sellers and vendors to compare sales performance across consecutive weeks. This helps them identify trends or seasonal fluctuations and adjust sales strategies accordingly. Week-over-Week analysis directly supports the optimization of product prices, inventory, and marketing campaigns.

X-Channel Management

“X-Channel Management” refers to managing sales channels for brands that distribute products through multiple Amazon platforms, including Amazon Core, Fresh, Go, and others. Its purpose is to coordinate and optimize product sales and presentation across these channels to achieve the best possible reach and customer satisfaction. It affects sales strategy, marketing, and logistics and therefore has a direct impact on success on Amazon.

YTD

“YTD” stands for “Year to Date” and refers to the period from the beginning of the current year through the current date. The abbreviation is used to provide an overview of financial performance and sales during this period. It allows sellers and vendors to adjust and optimize business strategies to improve platform performance. YTD is useful for identifying and responding to changes and trends during the year.

YoY

“YoY” stands for “Year over Year” and refers to a comparison of business data across a one-year period. For Amazon sellers and vendors, it involves comparing sales data, revenue, and other relevant business metrics with the previous year.

The purpose of this analysis is to track business development over time and evaluate the effectiveness of marketing and sales strategies. A positive YoY trend can indicate successful strategies and a growing customer base, while a negative trend may suggest a need to reconsider the current approach or adjust the product portfolio.

Zero Inventories

“Zero Inventories” refers to an inventory control method intended to avoid waste caused by excess stock. Sellers and vendors hold only the products they expect to sell within a particular period.

The method’s main objective is to reduce unnecessary storage costs and the risk of obsolete or unsellable products. By holding only the quantity of goods they need, merchants can make inventory management more efficient, which can ultimately improve profitability.

Conclusion

This glossary of Amazon abbreviations is updated regularly to reflect new terms and changes in Amazon terminology. Bookmark this page so you can quickly look up definitions whenever you need them.