Amazon BI
With Amazon BI (Business Intelligence), you can create professional dashboards directly within AMALYTIX. Analyze your Amazon data visually, identify trends, and make informed decisions — all without any technical expertise.
Note
Amazon BI is available from the "Extra Large (XL)" plan onwards.
What is Amazon BI?
Amazon BI extends the existing Custom Dashboards with significantly more capabilities:
| Feature | Custom Dashboards | Amazon BI |
|---|---|---|
| Visualizations | 7 widget types | 17+ chart types (maps, pivot tables, funnels, etc.) |
| Data sources | Predefined KPIs | Access to all AMALYTIX data fields |
| Time ranges | Up to 28 days | Unlimited historical analysis |
| Custom data | Not available | Integration of your own data sources |
| Export | Excel/CSV | PDF, email reports, scheduled exports |
| Query Builder | Not available | Visual editor for complex queries |
Who is Amazon BI for?
- Amazon Vendors and Sellers who need deeper insights into their data and want to understand correlations between different KPIs.
- Agencies that want to offer their clients tailored reporting and professional reports.
- Teams that want to collaborate on dashboards and share insights.
Where can I find Amazon BI?
Navigate to Dashboards > Amazon BI in the sidebar. After clicking, the Amazon BI interface opens directly within AMALYTIX.
Pre-built Dashboards
When you get started, you will find two ready-to-use example dashboards:
| Dashboard | Description |
|---|---|
| Seller Dashboard | Optimized for Seller accounts with all relevant Seller metrics |
| Vendor Dashboard | Optimized for Vendor accounts with Vendor Central data |
Both dashboards are organized into thematic tabs:
| Tab | Contents |
|---|---|
| Overview | Products by marketplace, brand, category, and product type |
| Traffic | Page views (glance views) with year-over-year comparison |
| Performance | Revenue and sales analysis across different dimensions |
| Content | Listing Quality Index distribution, A+ Content status |
| Availability | Products without Buybox, availability over time |
| Inventory | Stock level information and coverage |
| Reviews | Distribution and development of your product reviews |
| Pricing | Average price trends |
| GPSR | Products with GPSR issues (General Product Safety Regulation) |
Tip: Use the pre-built dashboards as inspiration. You can duplicate them and customize them to fit your needs.
Creating Your Own Dashboards
The visual Query Builder makes creating your own dashboards easy:
How to create a new dashboard
- Click the + icon or select New > Dashboard
- Add charts by clicking + within the dashboard
- Choose a data source (e.g., “SellerProductsCurrent” or “VendorProductsCurrent”)
- Configure filters, groupings, and aggregations
- Select the desired visualization
- Save the dashboard
Available Query Builder functions
| Function | Description |
|---|---|
| Data | Select the data source (Seller or Vendor data) |
| Filter | Narrow down to specific marketplaces, brands, categories, etc. |
| Summarize | Aggregate data (count, sum, average, min, max) |
| Join data | Combine multiple data sources |
| Row limit | Limit the number of displayed records |
| Custom column | Create calculated fields |
Visualizations
Amazon BI offers 17+ visualization types for every use case:
Standard Charts
| Type | Use case |
|---|---|
| Table | Detailed data tables with sorting and filtering |
| Bar | Comparing categories (e.g., revenue by brand) |
| Line | Time series and trend analysis |
| Pie | Percentage distributions |
| Area | Stacked time series |
| Combo | Combined bar and line charts |
Advanced Charts
| Type | Use case |
|---|---|
| Pivot Table | Cross-tabulations for multidimensional analysis |
| Map | Geographic visualization by country |
| Funnel | Conversion funnels |
| Scatter | Correlation analysis between two metrics |
| Waterfall | Visualizing changes |
KPI Widgets
| Type | Use case |
|---|---|
| Number | Single KPI with optional comparison value |
| Trend | Small trend line for a quick overview |
| Gauge | Gauge visualization for goal achievement |
| Progress | Progress bar |
Filters and Interactivity
Dashboards can be made interactive:
- Dashboard filters: Dropdown menus for marketplace, brand, time period, etc. apply to all charts
- Drill-down: Click on data points to see details
- Linked filters: One chart can filter other charts
- Date filters: Flexible time ranges with year-over-year comparison
Export and Reports
| Function | Description |
|---|---|
| PDF export | Download dashboard as PDF |
| Email reports | Automatic scheduled delivery via email |
| Data export | Export individual charts as CSV or Excel |
| Share | Share dashboard link with team members |
Getting Started
- Start with the example dashboards — Explore the pre-built dashboards to learn what is possible
- Copy and customize — Duplicate an existing dashboard and tailor it to your needs
- Create your own charts — Experiment with the Query Builder
- Add filters — Make your dashboards interactive
For detailed instructions, see our Amazon BI FAQs.
Related Topics
- Amazon BI FAQs - Frequently asked questions and video tutorials
- Standard Dashboard - The pre-configured AMALYTIX dashboard
- Custom Dashboards - The simpler alternative for basic dashboards