Monitoring Amazon Advertising

Amazon campaigns need to be regularly analyzed and adjusted. This page provides you with insights into your ongoing campaigns, including:

  • The distribution of generated revenue through Amazon Advertising across various advertising formats such as Sponsored Brands, Sponsored Display, or Sponsored Products.
  • Identification of underperforming campaigns.
  • Recommendations for targeted promotion of specific products.


Insights overview

On this page, you will find the following metrics for your campaigns, ads, targets, keywords, and search terms:

  • Impressions
  • Clicks
  • Orders
  • Revenues
  • Costs
  • CTR (Click-Through-Rate)
  • CPC (Cost per click)
  • CR (Conversion Rate)
  • ACoS (Advertising Costs of Sales)
  • RoAS (Return on Advertising spend)

All these metrics are presented in graphs and tracked over time. Additionally, you have the option to filter by a specific marketplace and time period.


Insights distribution

On the "Distribution page", you gain insights into revenues and costs broken down by various advertising formats and targeting methods for each marketplace where you sell.

Under Revenues, you can observe how the revenues generated through Amazon Advertising are distributed among different advertising formats. In our example, you can see that 2659 Euros out of a total of 3590 Euros were generated through Sponsored Brands campaigns.

Similarly, in the table under Costs, you can see the distribution of your expenses for Amazon Advertising across different advertising formats.

In the table below, you'll find a breakdown based on keyword targeting, product targeting, and audience targeting.


Due to the diversity of currencies in different countries, it is necessary to select the respective marketplace in advance before potentially summing up the amounts at the end.

Flop lists

Insights flop list

The "Flop List" is based on predefined filters and aims to identify products and campaigns that perform particularly poorly in your advertising efforts.

The default filter includes two criteria:

  • At least 20 clicks
  • RoAS (Return on Advertising spend) less than or equal to 2 (equivalent to a RoAS of 50%)

With this list, you can quickly identify underperforming campaigns and take targeted actions.

Missing products

Insights missing products

The "Missing Products" page lists products that, despite their high revenue potential, have not been actively promoted so far. Identifying such products is crucial as they represent growth opportunities.

The following metrics are available:

  • Marketplace
  • Product Title
  • Revenues
  • Difference
  • Sales
  • Profit
  • Buy Box Price
  • Main Category

Low budget

Insights low budget

The "Low Budget" page provides you with an overview of your advertising campaign budgets. This includes real-time notifications that you receive as soon as the daily budget is reached. These notifications allow you to better control your spending and ensure efficient budget utilization.

The following metrics are available:

  • Marketplace
  • Name
  • Type
  • Revenue (last 28 days)
  • Costs (last 28 days)
  • ACoS (Advertising Costs of Sales) (last 28 days)
  • RoAS (Return on Advertising Spend) (last 28 days)
  • Daily budget
  • Average duration without available budget

The Logs overview provides you with information about when your campaigns have expired in the past. This allows you to identify patterns and trends to better plan and adjust your future campaign budgets accordingly.

Insights low budget logs

The following metrics are available:

  • Date/Time
  • Marketplace
  • Name
  • Type (Sponsored Products, Sponsored Brands, Sponsored Display)
  • Revenue (last 28 days)
  • Costs (last 28 days)
  • ACoS (Advertising Costs of Sales) (last 28 days)
  • RoAS (Return on Advertising Spend) (last 28 days)
  • Daily budget