Amazon Seller Dashboard

Overview of the Amazon Dashboard

In performance analysis, the goal is to quickly understand how your Amazon business is developing and which brands and products are driving positive or negative trends. The Seller Dashboard highlights the key performance indicators that matter most.

AMALYTIX Seller Dashboard overview

The chart on the overview page visualizes how core metrics evolve over time, e.g., revenue, sales, orders, units, and PPC costs. It is based on actual order revenue and units. Click the entries in the legend below the chart to show or hide individual metrics. Use the toolbar above the chart to adjust the dataset by selecting the period, marketplace, comparison period, and, if applicable, brands.

The chart helps you identify key developments, such as:

  • When sales or clicks rise or fall
  • How revenue changes relative to advertising or traffic
  • Whether specific actions (e.g., promotions) have an effect

The table on the right summarizes all relevant metrics. For the selected period, it displays the current and comparison values, along with the percentage change and the absolute variance.

Group your products using tags
Click Filter and use different tags to group your products. You can define your own tags, and a product can have multiple tags. Tags help you analyze the performance of individual products or product groups.

Analyze with AI

Click the Analyze with AI button to open a chat panel on the right.

AMALYTIX Seller Dashboard overview

This feature automatically analyzes your current Amazon data using AI. The AI identifies trends, anomalies, and potential drivers behind changes in your metrics. Within seconds, you receive a structured summary and actionable recommendations based on the detected patterns.

Brands

In the Brands section, you can compare and analyze your brands over the selected period. In addition to revenue, you can view other metrics such as units, PPC costs, ad spend, orders, sessions, conversion rate, revenue per order, and revenue per unit.

AMALYTIX Seller Dashboard overview

The chart visualizes the selected metric per brand—by day, week, or month.

The Top 20 Brands overview lists brand performance and includes metrics for the current and comparison period, the percentage change versus the prior period, and the absolute revenue difference.

AMALYTIX Seller Dashboard overview

Markets

In the Markets section, you can compare and analyze your marketplaces for the selected period. Here too, in addition to revenue, you can display further metrics such as units, PPC costs, ad spend, orders, sessions, conversion rate, revenue per order, and revenue per unit.

AMALYTIX Seller Dashboard overview

The chart visualizes the selected metric per marketplace – by day, week, or month. Click the individual countries in the legend below the chart to show or hide them.

Products

The Products section lists all currently active items and enables a detailed sales analysis over a defined period. In the top right corner, you can adjust the period, previous period, and marketplace. You can also create segmented views by brand or additional filters.

Each row in the table represents a single product with the following metrics:

  • Product title: Full product name and description, including ASIN

  • Revenue: Total revenue in the selected period

  • Units: Number of units sold during the period

  • CR: Conversion rate

  • SESSIONS: Number of visits during the period (single user can generate multiple sessions)

  • PREV.: Value of the previous period

  • ABS.: Absolute difference vs. the previous period

  • IN %: Percentage change compared to the previous period

Amazon Reports

You can also export specific metrics as a report. To do so, open the Financial events report and, if needed, define a start and end date to narrow down the results.

  • Name: Financial Events
  • Description: includes payments from sales, refunds, fees, and PPC
  • Type: Seller
  • Category: Performance

You can find a list of all columns of this report here.