Performance Reports

Orders

Detailed list of all orders:

• Order ID and date
• Customer data (postal code, city, country)
• Order value (before/after promotions)
• Individual order items with ASIN, SKU, price, and quantity
• Fulfillment type and order status

Orders per Day

Aggregated daily summary:

• Date and marketplace
• Fulfillment channel
• Revenue
• Number of orders and units

Period Comparison

Compares key metrics between a time period and the previous period of equal length:

• Revenue and orders
• Sessions and conversion rate
• Average bestseller rank
• Average buybox price

Vendor Orders

All order items from Amazon Purchase Orders:

• Order details (number, status, type)
• ASIN and quantities (ordered, accepted, rejected, received)
• Costs and prices
• Delivery window

Vendor Sales

Sales data aggregated by day and ASIN:

• Shipped units and COGS
• Returns
• Ordered units and revenue
• Glance views and conversion rate

Financial Events

Financial transactions:

• Transaction type (Shipment/Refund, Charge/Fee)
• Date and order ID
• SKU and quantity
• Amount and currency

Session and Conversion Data (by Days)

Daily session and conversion metrics per ASIN:

• Sessions and page views
• Orders and conversion rate
• Buybox percentage