Seller Dashboard

The Seller Dashboard is your central cockpit for analyzing your Amazon business. At a glance, you can see how revenue, orders, and other key metrics are developing - and quickly identify which brands and products are performing well or need attention.

Overview

What Does the Overview Show?

The Overview page provides a comprehensive view of the most important metrics for your Seller account.

AMALYTIX Seller Dashboard Overview

The chart visualizes how your metrics evolve over time. You can choose between different time groupings:

  • Day: Daily values for detailed analysis
  • Week: Weekly aggregation for medium-term trends
  • Month: Monthly overview for long-term developments

Available metrics in the chart:

MetricDescriptionWhy it matters
RevenueTotal revenue from ordersShows your business success
PPC RevenueRevenue from PPC advertisingMeasures your ad campaign effectiveness
Ad SpendAdvertising expensesHelps control costs
OrdersNumber of ordersIndicates demand
UnitsUnits soldImportant for inventory planning
SessionsVisitor countShows interest in your products
Revenue per OrderAverage order valueReveals cross-selling potential
Revenue per UnitAverage unit priceHelps with pricing optimization
Conversion RatePercentage of visitors who buyMeasures purchase readiness

Click on the legend below the chart to show or hide individual metrics.

The table on the right shows all metrics with:

  • Current: Value for the selected period
  • Previous: Comparison value
  • %: Percentage change
  • Abs.: Absolute difference

Filters and Settings

Use the filter bar to narrow down your data:

  • Date range: Select start and end date
  • Comparison period: Previous period or custom timeframe
  • Marketplace: All markets or individual countries (DE, UK, FR, etc.)
  • Brands: Filter by your brands
  • Tags: Analyze product groups via tags
Group your products using tags
With tags, you can flexibly group your products - for example by product category, season, or marketing campaign. A product can have multiple tags. This allows you to analyze the performance of specific product groups.

Analyze with AI

The Analyze with AI button opens an AI assistant that automatically evaluates your data.

AMALYTIX Seller Dashboard AI Analysis

What the AI does for you:

  • Detects trends and unusual changes
  • Identifies potential causes for performance fluctuations
  • Provides concrete recommendations for action

The analysis takes just a few seconds and delivers a structured summary with actionable insights.

Brands

In the Brands tab, you can compare the performance of your different brands.

AMALYTIX Seller Dashboard Brands

How to use this view:

  1. Select the desired metric (e.g., revenue, units, conversion rate)
  2. Compare your brands in the chart
  3. Use the Top 20 Brands table for a ranking

Typical questions you can answer here:

  • Which brand is growing the fastest?
  • Where are there declines that need attention?
  • How is revenue distributed across your brands?

Markets

The Markets tab shows performance across different Amazon marketplaces.

AMALYTIX Seller Dashboard Markets

Here you can see:

  • Revenue and other metrics per country
  • Trends by day, week, or month
  • Comparison between marketplaces

Click on individual countries in the legend to show or hide them.

Use this view to:

  • Identify growth markets
  • Understand regional differences
  • Optimize your internationalization strategy

Products

In the Products tab, you analyze performance at the product level.

AMALYTIX Seller Dashboard Products

The table shows for each product:

ColumnDescription
MarketAmazon marketplace
Parent ASINParent ASIN for variants
ASINProduct identifier
BrandAssociated brand
Top Level CategoryMain category on Amazon
Product TitleProduct name
TagsYour product tags
RevenueCurrent, previous period, absolute and percentage difference
UnitsCurrent, previous period, absolute and percentage difference
SessionsCurrent, previous period, absolute difference

Tips for product analysis:

  • Sort by revenue to find top sellers
  • Filter by negative change to identify problem products
  • Use the search function for targeted analysis
Pivot tables in the Products view
You can group your products like in Excel and create pivot tables, e.g., by market, brand, or category.

Saving Filters

You can save your filter settings to quickly recall frequently used views:

  1. Set your desired filters
  2. Click on Filter
  3. Enter a name and save
  4. Select saved filters via the dropdown menu