Analyze Amazon Search Query Performance

Overview

This page displays data from the “Search Query Performance” report, broken down by month and ASIN.

The bar chart at the top illustrates monthly performance trends. Each color corresponds to a specific metric, including search volume, impressions, clicks, CTR, CR, items added to cart, and purchases. This allows you to see at a glance when visibility and performance have changed.

Amazon Search Performance

We update this report monthly with data from the previous month, building a historical view of your performance over time.

Current data
As of early April, complete data for February is available, along with partial data for March.

Below the chart, you’ll find key summary and ratio values for the selected period. Each tile shows the current value alongside its change (e.g., as a percentage or point difference), making it easy to see if the metric has improved or declined. This allows you to compare your brand’s performance against the overall market.

Below the bar chart and tiles, you’ll find a detailed table that breaks down performance by individual search terms, allowing for direct keyword comparison.

Filters

Unlike in Seller Central, AMALYTIX allows you to filter the data with much greater flexibility.

Filter

You can save these filters for later use. We’ve also included some predefined filters to get you started:

Predefined filters

  • “Weak CR”: Shows keywords where your conversion rate is lower than the market average.
  • “Weak CTR”: Shows keywords where your click-through rate (CTR) is lower than the market average.

Columns

Some columns are hidden by default, but you can show them at any time.

Columns

Further Information

For a deeper dive into this report, please read our blog article: Explaining the Amazon Search Query Performance Report in Detail.