# Amazon Content Monitoring

# Overview Product Listings

Amazon Content

AMALYTIX's content module allows you to monitor the content of your product listings.

An optimized product listing ensures several things:

  1. Good findability in the Amazon search
  2. High conversion once the visitor is on the listing
  3. Fulfillment of the requirements for advertising on the part of the legislator
  4. Fulfillment of the requirements for product listings by Amazon

Therefore, Vendors and Sellers have a great interest in ensuring that the listings meet the above requirements and invest time and money in optimizing the listings. While points 1 and 2 ensure further growth, points 3 and 4 avoid loss of sales due to listing suspensions or warnings.

Once listings have been optimized, you as Vendor and Seller must ensure that the condition of the listings is maintained. For many products, this is only possible with the help of tools like AMALYTIX.

# How does AMALYTIX support content monitoring?

On the "Content" page, you can answer the following questions, among others:

Do the individual elements fulfill your general requirements, which you have set in the LQI settings?

  • Is the title at least/maximum x characters long?
  • Are at least x bullet points filled?
  • Are the bullet points in total not longer than x characters?
  • Is the simple product description at least/maximum x characters long?
  • Is A+ content available?
  • Are there at least / at most x images?
  • Are at least x high-resolution images available?
  • Does the product have a rating of at least x?
  • Are at least x star ratings available?
  • Is the product available via Prime?

Do your listings (still) match 1:1 with your specifications that you uploaded via the snapshots?

  • Does the title correspond to your default?
  • Do the bullet points match your default?
  • Does the product description match your specification?

For which products is additional data available?

  • Energy efficiency label
  • Download PDF
  • Climate Pledge Friendly Badge
  • Link to the Amazon Brand Store

How many variants are available of this item?

On how many markets is a listing of this ASIN available?

# Filter settings

Click "Filter" in the upper right corner to search for products where optimization is possible.

You can filter by:

  • Product
  • Performance
  • Availability
  • Content
  • Product reviews
Filter Options Content

# Expanded mode

Click "Expanded mode" in the upper right corner to get detailed information about the products.

Amalytix Expanded mode

You will see in addition:

  • main picture of the product
  • ASIN
  • SKU number
  • EAN number
  • brand name

# LQI Options

In the following illustrations, you can see whether your LQI settings adhere.

LQI Options Content

The abbreviations stand for the following elements:

  • TL = Product title length ("Title Length")
  • TC = Title compliance
  • BC = Number of Bullet Points / Highlights ("Bullet Count")
  • BL = Total length of all bullet points / highlights ("Bullet Length")
  • DL = Length of the standard product description ("Description Length")
  • A+ = Green, if A+ content is available
  • BS = An A+ Brand Story is available
  • CT = A comparison table is available
  • IC = Number of images ("Image Count")
  • ICH = Number of high-resolution images ("Image Count High-Res")
  • IB = The image is on a white background
  • 360 = Green, if there is a 360 degree photo
  • IW = Green, if the image does not have too much white space
  • VC = Video present ("Video Count")
  • TI = Title matches snapshot
  • BU = Bullet points match snapshot
  • DE = Product description matches snapshot
  • KW = Keywords match snapshot
  • BS = Brand story matches snapshot
  • NV = Number of variations match snapshot

The individual element will turn green if it matches your LQI settings or Amazon's (title compliance) specifications or red if not. If an element is grey, then this area has been deactivated in the LQI settings or found to be irrelevant.

Tip!

Hover your mouse over any of the items for additional information.

LQI Options Content

You change your LQI settings under Settings / Products / LQI:

Amazon Listing Optimierung

# Monitor your Amazon content with snapshots

AMALYTIX can also compare the current content with a version you have stored, e.g., the title. These stored versions are called snapshots in AMALYTIX.

You can see which listings match your "snapshots" on the right side of the following illustrations.

LQI Options Snapshot

The abbreviations mean the following:

  • TI = Title
  • BU = Bullet Points / Highlights
  • DE = Description
  • KW = Keywords
  • BS = Brand Story
  • NV = Number of Variation

The individual element will turn green if it matches your previously defined or uploaded snapshots or red if not. If a component is gray, no snapshot has been uploaded for this product yet.

Differences in the product description

Since Amazon frequently changes the markup in the product description, there may be a higher number of so-called "false-positive hints," i.e., hints that indicate a change, but where nothing has happened regarding content.

Tip!

Move the mouse over one of the elements to get additional information. The following example shows a deviation for a product title.

To store the snapshots, you have two options:

# Activate snapshot monitoring on the product detail page

You can activate the listing comparison for each product individually by clicking on the respective product title and open the content detail page for this product.

Snapshot Monitoring

Here you can store the title, bullet points, description, keywords, brand store id, the number of variations, and the images as snapshots.

# Upload snapshots as an Excel or CSV file

To upload snapshots for many products at once, use our bulk upload feature. You can find it under Settings / Products / Upload snapshots:

Upload snapshots via CSV file

Select the product list you want to update.

Under Download CSV, you can download a template before.

Using the multiple selections on the overview page, you can also download your snapshots again, e.g., to transfer them back to Amazon:

Upload snapshots via CSV file

# Overview product images

Click "Images" in the upper column.

Upload snapshots via CSV file

You will get an overview where you can see the different images stored with your products.

Upload snapshots via CSV file

With the help of this overview, you can derive the following insights:

  • Does a product family have the same images?
  • Does one product have the same images in all markets?
  • Which products do not have product images in sufficient resolution?

In the row of the respective product, you will find two buttons on the far right labeled "A" and "P."

Upload snapshots via CSV file
  • Click "A" to filter according to the Child ASIN.
  • Click "P" to filter by the Parent ASIN. This allows you to quickly reduce the search result to the respective group.

You can customize the columns. To do this, open the filter and go to the "Headers" tab. Save the view as a new filter to open at any time with two clicks.

Upload snapshots via CSV file

# Statistics

Click "Statistics" in the upper column.

Upload snapshots via CSV file

You will get an overview where you can see various statistics about your content.

Upload snapshots via CSV file

With the help of the statistics, you will recognize:

  • The level of the Listing Quality Index (LQI).
  • The length of the titles
  • Whether your titles are Amazon-conform
  • The number of bullet points
  • Whether A+ Content, A+ Premium Content, or a "normal" product description is present (Vendor)
  • Whether A+ content or a "normal" product description is present (Seller)
  • Whether a brand story is available
  • Whether an A+ comparison table is available
  • The number of images
  • The number of HD images
  • The number of videos
  • Whether a 360-degree image is present
  • Whether snapshot monitoring is active
  • The length of the keywords

Note

You should note that when you use A+ Content, the "normal" product description is entirely replaced by A+ Content.

# Other important data

In the last columns, you will find the following information:

  • Other column:
    • Is an energy efficiency label visible on the product detail page?
    • Is a PDF linked to the product detail page?
  • Markets column:
    • How many markets have we still found this ASIN in your account?
  • LQI column:
    • What is the Listing Quality Index (0-100) for this product?

Move the mouse over the LQI value to get more detailed information:

LQI Column

# Alerts

You can subscribe to the following alerts about content:

  • Product listing title changed: Triggers when the title has changed
  • Product listing bullet points changed: Triggers when the bullet points of a listing have changed
  • Product listing description changed: Triggers when the description of a listing has changed
  • Product listing A+ description changed: Triggers when the A+ description of a listing has changed
  • Table with common product information changed: Triggers when the table containing common product information has changed
  • Table containing nutrition info has changed: Triggers when the table containing nutrition information has changed
  • Product twister changed: Triggers when the product variations (twister) have changed
  • Product listing bestseller-badge has gone: Triggers when a bestseller badge cannot be found anymore
  • Product listing bestseller badge appeared: Triggers when a bestseller badge appeared
  • Product listing Amazon Choice badge gone: Triggers when an Amazon Choice badge cannot be found anymore
  • Product listing Amazon Choice badge appeared: Triggers when an Amazon Choice badge appeared
  • Product listing main image changed: Triggers when the main image of a listing has changed
  • Product listing images changed: Triggers when the images of a listing have changed
  • Product missing: Triggers when amazon returns another ASIN for product
  • Product not available: Triggers when a product is shown as 'Not available'
  • Product content changed: Triggers when product content diverges from the saved product snapshot
  • Category changed: Triggers if the main category of a product changed
  • Amazon shows a promotion banner for a competitor product: Triggers if Amazon shows a promotion banner containing competitor products
  • A+ comparison product unavailable: Triggers when comparison product in A+ content becomes unavailable

Go to Settings / Alerts to activate one or more of these alerts.

# Available Amazon reports

You also have the possibility of exporting specific key figures as a report. To do this, go to Seller products (long/short), set a marketplace, and a start and end date, if necessary, to limit the result.

Seller products (long)

  • Description: Various information about your current offers, detailed listing, buybox, reviews, order, and financial data
  • Type: Seller
  • Category: Products

Seller products (short)

  • Description: Various information about your current offers, short listing, buybox, short reviews, order and financial data
  • Type: Seller
  • Category: Products

Seller List (Seller products)

  • Description: Contains info of all sellers of products in My Products. This feature is not available in the Medium plan. You need to activate this feature in User Account / Other.
  • Type: Seller
  • Category: Products

A list of all columns of the Seller products (long) report can be found here.

A list of all columns of the Seller products (short) report can be found here.

Further knowledge and tips about Amazon product listings

Would you like to learn more about Amazon Product Listings? Then you should read our comprehensive article on Amazon A+ Content.